How to move from Prototyping into Testing!

1. Kyued Up
Prototype + Test
3.15.14

2. E D I P T
Empathize Define Ideate Prototype Test

3. 1 minute
Describe your solution and how
it solves the problem.

4. What does (their) product do?
How does (their) product work?
What does it feel like to use
(their) product?
1 minute

5. What does (their) product do?
How does (their) product work?
What does it feel like to use
(their) product?
Value Proposition
BENEFITS
FEATURES
EXPERIENCE

6. Value Proposition Canvas
Benefits
Features
Experience
Wants
Needs
Fears
Substitutes
CustomerProduct

8.  Determine the key points to communicate
 Remove everything non-essential
 Make the key point STAND OUT
Guest Speaker Tom Bishop

9. Value Proposition
Clear, compelling statement
about why you are different
and worth buying
– Steve Blank

10. Why: To evolve the idea
P Prototype

11. The value of an idea is zero
unless it can be communicated

12. Why: To evolve the idea
How: Creating things that will be modified,
refined and/or thrown away
P Prototype

13. Simple does not mean unsophisticated.

14. http://idintern.wordpress.com/2011/02/03/business-realities/

16. http://www.youtube.com/watch?v=lnKZw6BI9jo
“Magic Pocket”

17. Techniques
Sketching
Storyboard
Model
Role-play
Videography

18. Why: To find out current user experiences,
needs, motivations, emotions and values
T Test

19. Testing Guidelines
Plan
Define feedback desired
Stay neutral
Encourage interaction and changes
Take notes

20. Create an Experience Map
5 minutes

21. Write the questions you want to
answer for each “moment”
5 minutes

22. What kinds of prototypes will
help you to answer each
question?
5 minutes

23. 3 minutes
Which question needs to be
answered first?

24. Begin Testing prototype

25. Keep iterating.

26. 1. Create a brief video to explain the Value
Proposition
• How does this solution uniquely address/solve the problem?
• What are the key aspects of the solution?
• How do you know that those qualities are important to the user?
(convenience, price, accessibility, etc.)
2. Create a prototype that shows how your solution
works
• Storyboard, video, drawings, etc.
• When and how would they use it? (See Dropbox video)
3. Test prototype with users to get feedback
• Take notes