Nicolle Richard is a lead product designer at Fullscreen who discusses their design process. She explains that Fullscreen believes design should be included throughout the entire product process. Their process includes research, ideation, prototyping, testing, and building with iteration. They spend most of their time on research and prototyping before testing assumptions and building the final product.

1. Get your story straight
Nicolle Richard
Lead Product Designer @ Fullscreen
@nicollerich
#LAUncubed

2. “ART”
Media
Coordinator
Illustrator
Graphic Designer
LOL
WAT?
Product Designer
Freelance
Freelance

3. Fullscreen empowers the next generation of
content creators
We’re Hiring!!

4. Creator Platform Influencer Plus

6. Why design is important @Fullscreen
Our design process
Ideation
Research
Prototyping
Testing and building

7. Why design is important @Fullscreen
We believe that building successful and useful products
we must include design through the entire process

8. People don’t use a product because of the great
design; great design helps them use the product.
— VIRAN ANURADHA DAYARATNE

9. Jesse James Garret is the man.
User Needs
Functional /Specifications
IA / IxD
UI / Nav / Info Design
Visual Design
Presenting information /
Navigation so it’s easy
to understand
What’s the goal?
What are the
requirements?
How does it feel to use the
product?
Identity and comfort
How we think about Product Design

10. User Needs
Functional /Specifications
IA / IxD
UI / Nav / Info Design
Visual Design
Product Design Team
1 person
1 person
1 person
1 person
1 person
Jesse James Garret is the man.
How we think about Product Design

11. Our design process
Idea Research Prototyping Testing Build
Iterate
Revisit
Assumptions
Feedback from
Production

12. Timeline of where
energy is spent
60% 20% 20%
Research and ideating
Workshops
Prototyping
Testing / Validating Assumptions
Design Build

13. Ideation

14. What problems are we
trying to solve?
Ask yourself

15. Who are we solving it for?
Ask yourself

16. How we research

17. Gathering information
Business objectives
Stakeholder interviews
Customer interviews
Competitor / Alternatives
Research

18. Team Workshops
Research

19. Include 2-3 people from your team
Including: designers, business stakeholder, engineer, and/or product managers
Research

20. Build user personas
Research
Visualize who you’re building for

21. Rapidly generate and discuss ideas
Research

22. Sketches from workshop
Mapping out user journeys
Research

23. Prototyping

24. 4 Mistakes New Product Managers Make by Matt Schnitt
Prototyping
Build multiple prototypes

25. Paper
Prototypes
It’s quick.
You’re not attached to 1
concept
Understanding flow
Prototyping

26. Low Fidelity
Prototypes
You’ve moved to the digital space
Invision, Flinto, Quartz Composer
Little content but can quickly
understand the UX & IA
Investing in animations pays off
The best kind of prototype
Prototyping

27. High Fidelity
Prototypes
Prototyping
You’re using “real” or believable
content
Make small quick edits
Understanding the end-to-end
experience

28. Testing

29. How to test your product
Testing

30. Testing is merely a process of
elimination and correction
Testing

31. Ship Fast,
Learn Fast!

32. Testing
Design doesn’t stop here!

33. Be mindful
Learn and iterate, it never ends
Things don’t always turn out the way you expect
10% of your designs are usually successful ones,
the rest is just rocket fuel

34. Nicolle Richard
Lead Product Designer @ Fullscreen
@nicollerich
www.nicollerich.com
Thank you!