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PRODUCT DESIGN
#3 ACCELERATION PROGRAM
HELLO, MY NAME IS
RUI BARROCA
Clients

List of clients I worked with
WHAT IS
PRODUCT DESIGN?
Product Design is the process of creating a new
product to be sold by a business to its customers.
A very broad concept, it is essentially the efficient
and effective generation and development of ideas
through a process that leads to new products.
‘‘
’’
Product Design is the process of creating a new
product to be sold by a business to its customers.
A very broad concept, it is essentially the efficient
and effective generation and development of ideas
through a process that leads to new products.
‘‘
’’
LIFE’s TOO SHORT
TO BUILD PRODUCTS
NO ONE WANTS.
GET TO KNOW YOUR USERS
? ??
YOU ARE NOT YOUR USER
YOU ARE ONE TYPE OF USER
FROM IDEA TO PRODUCT
PRODUCT
DESIGN
PRODUCT
DESIGN
ASSESSING THE
PROBLEM
PRODUCT
DESIGN
RESEARCH
ASSESSING THE
PROBLEM
PRODUCT
DESIGN
RESEARCH
BRAINSTORM
IDEAS
ASSESSING THE
PROBLEM
PRODUCT
DESIGN
RESEARCH
BRAINSTORM
IDEAS
ASSESSING THE
PROBLEM
PROTOTYPES
PRODUCT
DESIGN
RESEARCH
BRAINSTORM
IDEAS
ASSESSING THE
PROBLEM
PROTOTYPES
TESTING
RESEARCH
BRAINSTORM
IDEAS
ASSESSING THE
PROBLEM
PROTOTYPES
TESTING
VALIDATE
PRODUCT
DESIGN
THE DESIGN SPRINTGoogle Ventures Design Team
5 DAY
process for answering critical business
questions through design, prototyping,
and testing ideas with customers.
MONDAY: UNPACKOn the first day of the sprint, your team will “unpack”
everything they know. Expertise and knowledge on
most teams is asymmetrical: Sales knows things
engineering doesn’t, customer support knows things
design doesn’t, and so on.
TUESDAY: SKETCHDuring Sketch day, your team will work individually to
draw detailed solutions on paper. As you sketch,
everyone works separately to ensure maximum
detail and depth with minimum groupthink.
WEDNESDAY: DECIDENow you’ll have over a dozen solutions to choose
from. That’s great, but it’s also a problem, because
you can’t prototype and test a dozen solutions. You’ll
have to narrow down and make tough decisions.
THURSDAY: PROTOTYPEYou’ll spend Thursday in the flow, being ridiculously
productive, building an entire realistic-looking
prototype in just eight hours.
FRIDAY: TEST
On Friday, you’ll show your prototype to real customers
in 1-on-1 interviews. By the end of the day, your ideas
have all been exposed to oxygen — some will be
smash hits, while others will meet an early end.
TOOLS & TIPS
PEN & PAPERPost it notes and Moleskin are your best friends
WIREFRAME SOFTWAREOnline or offline - you pick. From Omnigraffle, Axure to Balsamiq or Hotgloo
USER TESTINGInVison, Marvel etc…..
Stop CodingTest first
TIP 01
The Lean Startup by Eric Ries
TIP 02
BUILD • MEASURE • LEARN
ITERATE, ITERATE, ITERATEWe live in dynamic times
TIP 03
Release early, Release oftenUpdate cycles, fresh product
TIP 04
VISIBILTY = DISCOVERSocial Media, Angel List, Product Hunt, StartUp List
TIP 05
FOCUS FOCUS FOCUSIgnore the noise, believe in yourself
TIP 06
One more thing…
It's all about people
https://soundcloud.com/podcast-capituloPodCast
THANK YOUFOR MORE ABOUT ME VISIT MY LINKEDIN PROFILE OR @RBARROCA

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