The document discusses product design and the product design process. It outlines the key stages of product design including assessing problems, researching user needs, brainstorming ideas, prototyping solutions, testing prototypes, and validating the final product. It also summarizes the design sprint method - a 5 day process for answering business questions through rapid prototyping and user testing. The document provides tips for tools to use at each stage and principles for an effective product design process.

1. PRODUCT DESIGN
#3 ACCELERATION PROGRAM

2. HELLO, MY NAME IS
RUI BARROCA

3. Clients
List of clients I worked with

4. WHAT IS
PRODUCT DESIGN?

5. Product Design is the process of creating a new
product to be sold by a business to its customers.
A very broad concept, it is essentially the efficient
and effective generation and development of ideas
through a process that leads to new products.
‘‘
’’

6. Product Design is the process of creating a new
product to be sold by a business to its customers.
A very broad concept, it is essentially the efficient
and effective generation and development of ideas
through a process that leads to new products.
‘‘
’’

7. LIFE’s TOO SHORT
TO BUILD PRODUCTS
NO ONE WANTS.

8. GET TO KNOW YOUR USERS
? ??

9. YOU ARE NOT YOUR USER

10. YOU ARE ONE TYPE OF USER

11. FROM IDEA TO PRODUCT

12. PRODUCT
DESIGN

13. PRODUCT
DESIGN
ASSESSING THE
PROBLEM

14. PRODUCT
DESIGN
RESEARCH
ASSESSING THE
PROBLEM

15. PRODUCT
DESIGN
RESEARCH
BRAINSTORM
IDEAS
ASSESSING THE
PROBLEM

16. PRODUCT
DESIGN
RESEARCH
BRAINSTORM
IDEAS
ASSESSING THE
PROBLEM
PROTOTYPES

17. PRODUCT
DESIGN
RESEARCH
BRAINSTORM
IDEAS
ASSESSING THE
PROBLEM
PROTOTYPES
TESTING

18. RESEARCH
BRAINSTORM
IDEAS
ASSESSING THE
PROBLEM
PROTOTYPES
TESTING
VALIDATE
PRODUCT
DESIGN

20. THE DESIGN SPRINTGoogle Ventures Design Team

21. 5 DAY
process for answering critical business
questions through design, prototyping,
and testing ideas with customers.

22. MONDAY: UNPACKOn the first day of the sprint, your team will “unpack”
everything they know. Expertise and knowledge on
most teams is asymmetrical: Sales knows things
engineering doesn’t, customer support knows things
design doesn’t, and so on.

23. TUESDAY: SKETCHDuring Sketch day, your team will work individually to
draw detailed solutions on paper. As you sketch,
everyone works separately to ensure maximum
detail and depth with minimum groupthink.

24. WEDNESDAY: DECIDENow you’ll have over a dozen solutions to choose
from. That’s great, but it’s also a problem, because
you can’t prototype and test a dozen solutions. You’ll
have to narrow down and make tough decisions.

25. THURSDAY: PROTOTYPEYou’ll spend Thursday in the flow, being ridiculously
productive, building an entire realistic-looking
prototype in just eight hours.

26. FRIDAY: TEST
On Friday, you’ll show your prototype to real customers
in 1-on-1 interviews. By the end of the day, your ideas
have all been exposed to oxygen — some will be
smash hits, while others will meet an early end.

27. TOOLS & TIPS

28. PEN & PAPERPost it notes and Moleskin are your best friends

29. WIREFRAME SOFTWAREOnline or offline - you pick. From Omnigraffle, Axure to Balsamiq or Hotgloo

30. USER TESTINGInVison, Marvel etc…..

31. Stop CodingTest first
TIP 01

32. The Lean Startup by Eric Ries
TIP 02
BUILD • MEASURE • LEARN

33. ITERATE, ITERATE, ITERATEWe live in dynamic times
TIP 03

34. Release early, Release oftenUpdate cycles, fresh product
TIP 04

35. VISIBILTY = DISCOVERSocial Media, Angel List, Product Hunt, StartUp List
TIP 05

36. FOCUS FOCUS FOCUSIgnore the noise, believe in yourself
TIP 06

37. One more thing…

38. It's all about people

39. https://soundcloud.com/podcast-capituloPodCast

40. THANK YOUFOR MORE ABOUT ME VISIT MY LINKEDIN PROFILE OR @RBARROCA