Our Head of Innovation and Emerging Technologies, Tony Markovski, introduces Mirum Opus, shedding light onto the importance of a purposeful organisation in this digital age. The old rules no longer apply.

1. Tony Markovski Head of Innovation & Emerging Technologies EMEA
Changing The Way We Do Business
@tonymarkovski #mirumopus

2. INNOSIGHT, Richard N. Foster, Standard & Poor (2012)
15 YEARS

3. When Digital Disruption Strikes, Capgemini Consulting (2015)
84% 6%

4. Global Innovation 1000 Study, PwC (2016)
680,000,000,000

5. Global Innovation 1000 Study, PwC (2016)
Higher spend does not ensure performance

6. experiences
organisations
purpose

7. solve human problems

8. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
33%
50%
75%
90%
STOVE
PHONE
CAR
ELECTRICITY
SMARTPHONE
INTERNET
PC
?
?
“More Is Better”
Command & Control
Future Is Repetition of the Past
Formal Roles
Beat Competition
Make People Want Things
“Better Is Better”
Interconnected Power
Make What Is Next
Fluid Roles
Collaborate To Win
Make Things Work For People
20th Century 21st Century
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020

9. Websites
Keyboard, Mouse, Monitor
Apps
Touch
1990s 2010s
30% of web
browsing will be
done without
a screen
2020
average person
to have more
conversations
with bots than
their spouse
20% of brands
will abandon
their mobile
apps
100 million
consumers
will shop in
augmented
reality

10. Websites
Keyboard, Mouse, Monitor
Apps
Touch
Everything
Messaging, Voice, AR/VR, AI
1990s 2010s Now

11. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Mobile First
Customer Journey
Content
Intuitive Interface
Dumb
2010s
Mobile Only
Micro-Moments
Function
No Interface
Smart
Now

12. 5:49:07

13. 5:49:10

14. ü reviewed claim
ü cross referenced claim with policy
ü ran 18 anti-fraud algorithms
ü approved claim
ü sent wiring instructions to bank
ü informed Brandon claim closed
3 Seconds, 0 Paperwork

15. Lemonade is the only insurance company incorporated as a Public Benefit Corporation.
That means we're committed to high standards of transparency and social impact, not just profit.
We practice radical transparency and mutual trust.

16. How much of total
mobile time is spent in
branded apps?
How many branded apps
are downloaded fewer
than 10,000 times?
Tom Goodwin SVP of Strategy & Innovation, Havas Media
”They have ignored existing companies in
their marketplace, and been propelled into
rapid growth unencumbered by the same
elements, assets, knowledge, learned
behavior that once fueled the incumbents.
These are companies founded in a world of
new behaviors, inspired by new technology
and liberated by new market dynamics.

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18. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Team of Teams: New Rules of Engagement For A Complex World, Stanley McChrystal 2015
Command & Control

19. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Team of Teams: New Rules of Engagement For A Complex World, Stanley McChrystal 2015
Networked
Sustained Organisational Adaptability
purpose-driven networked
collaborative non-hierarchial dynamic
fearless unconventional inclusive
creative empathic autonomous
transparent trusting creative
responsive real-time

20. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

21. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

22. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Less than 10% say they work in companies that encourage non-conformity

23. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

24. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The most highly correlated characteristics for the ”ideal modern leader”
based on a survey of 64,000 people around the world
John Herzema, BAV Consulting, WPP Group, 2012

25. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
CEOs whose employees gave them high scores
for character had an average return on assets of
9.35% over a two year period.
Measuring The Return On Character, Harvard Business Review April 2015
Measuring Return On Character
That is 5X higher than CEOs with low character
ratings (whose ROA averaged 1.93%)

26. Never underestimate the power
of a few committed people to change the world.
Indeed, it is the only thing that ever has.
Margaret Mead

29. solve human problems