SlideShare a Scribd company logo
3 Day Design Sprint
August 7th - 9th
Andy Ayim
Dave Atkinson
Twitter: @Andyshvc
Twitter: @DaveMAtkinson
DAY 1
Before we begin…….
Who is this?
Day 1 Schedule: Understand
Welcome & Introductions
Overview of the Process
Icebreaker
Design Sprint rules
Sprint Challenge
The Challenge
Pitch Statement
Interview an Expert
Assumptions
Assumption Storming
Prioritisation
Problem Statements
Defining Problems
Challenge: User Personas
Daily Review
Where it all began
What is a Design
Sprint?
A DESIGN SPRINT IS A FLEXIBLE
TIME-BOXED
THAT INCREASES THE CHANCES OF
MAKING SOMETHING PEOPLE
WANT
PROBLEM SOLVING FRAMEWORK
Cost-effective testing of your ideas
to avoid building something nobody
wants
“
”Andy & Dave’s definition
….Avoid this
Typical 5 Day Sprint
3 Day Sprint
Day 1 Day 2 Day 3
Welcome
Understand
Problem Statement(s)
Job Stories
Six Up
Sketch
Prototype
Validate
Wrap Up
Challenge 1
HIGH FIVE EVERYONE IN THE ROOM
In 60 seconds
Challenge 2
MAKE EVERYONE HAPPY
In 60 seconds
What is your favourite app? What is your favourite hobby?
“A simple, fun & creative
way to capture, edit & share
photos, videos & messages
with friends & family.”
A)
B)
C)
The Art of The Pitch
“A digital music service that
gives you access to millions
of songs.”
A)
B)
C)
The Art of The Pitch
Pitch Statement
1. Describe the Product
2. What problem does it solve?
3. Who does it solve it for?
5 Tips on Interviewing Users
1. Keep it simple (language)
2. Open and not leading questions
3. Get users to speak through what they are
doing/ feeling/ seeing and thinking
4. Active listening: repeat and summarise back
5. Probe on clues and pauses
Good vs Bad Questions
Did you like the login
screen?
Think aloud and tell me
what you think about the
login screen?
Good vs Bad Questions
How do you
commute to work?
Do you drive a car to get
to work?
Good vs Bad Questions
How angry do you
get when the app
crashes?
Can you tell me a time
when the app crashed?
How did you feel?
Minimise Bias Questions
● Bad: How did you like the login screen?
● Good: Think aloud and tell me what you think about the login screen?
● Bad: Would you take a no interest loan if I offered one?
● Good: What challenges are you facing with growing your business?
● Bad: Do you drive a car to work?
● Good: How do you commute to work?
● Bad: Does this icon look like a ‘Payments’ button?
● Good: Can you talk me through what you see (top to bottom)?
● Bad: How angry do you usually feel when an online transaction fails to go through
successfully?
● Good: Recall a time when an online transaction failed to go through successfully. What did
you think or feel?
Interview with the Experts
Learn more about the
hobby!
Connect the 9 dots.
With 4 or less straight lines.
Do NOT lift your pen.
Assumptions = What you
THINK you know
List Your Assumptions
List Your Assumptions
Problem Statement
A problem statement is a challenge that
has business value for a persona
Problem Statement
A problem statement is a challenge that
has business value for a persona
WHY WHO WHAT
Problem Statement: Example
Andy struggles to play football on grass
because he has no boots
WHYWHO WHAT
Problem Statement: Your Turn
Perspective
Reframe
Think Like a
Detective.
CHALLENGE
Day 1 Challenge: Lightweight User Personas
Can you agree as a team at least 2 personas for your product?
Must include:
● Draw the face of the user
● Context of the situation they would be in when they face your problem statement
● Users needs/ wants or frustrations
● Name, age, gender
● Ideal experience
● Key questions they may ask…….
3 Day Sprint
Day 1 Day 2 Day 3
Welcome
Understand
Problem Statement(s)
Job Stories
Six Up
Sketch
Prototype
Validate
Wrap Up
Congrats on the first day!
How is everyone?

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Design Sprint - Day 1

  • 1. 3 Day Design Sprint August 7th - 9th Andy Ayim Dave Atkinson Twitter: @Andyshvc Twitter: @DaveMAtkinson DAY 1
  • 4. Day 1 Schedule: Understand Welcome & Introductions Overview of the Process Icebreaker Design Sprint rules Sprint Challenge The Challenge Pitch Statement Interview an Expert Assumptions Assumption Storming Prioritisation Problem Statements Defining Problems Challenge: User Personas Daily Review
  • 5. Where it all began
  • 6. What is a Design Sprint? A DESIGN SPRINT IS A FLEXIBLE TIME-BOXED THAT INCREASES THE CHANCES OF MAKING SOMETHING PEOPLE WANT PROBLEM SOLVING FRAMEWORK
  • 7. Cost-effective testing of your ideas to avoid building something nobody wants “ ”Andy & Dave’s definition
  • 9. Typical 5 Day Sprint
  • 10. 3 Day Sprint Day 1 Day 2 Day 3 Welcome Understand Problem Statement(s) Job Stories Six Up Sketch Prototype Validate Wrap Up
  • 11. Challenge 1 HIGH FIVE EVERYONE IN THE ROOM In 60 seconds
  • 12. Challenge 2 MAKE EVERYONE HAPPY In 60 seconds
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  • 17. What is your favourite app? What is your favourite hobby?
  • 18. “A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family.” A) B) C) The Art of The Pitch
  • 19. “A digital music service that gives you access to millions of songs.” A) B) C) The Art of The Pitch
  • 20. Pitch Statement 1. Describe the Product 2. What problem does it solve? 3. Who does it solve it for?
  • 21. 5 Tips on Interviewing Users 1. Keep it simple (language) 2. Open and not leading questions 3. Get users to speak through what they are doing/ feeling/ seeing and thinking 4. Active listening: repeat and summarise back 5. Probe on clues and pauses
  • 22. Good vs Bad Questions Did you like the login screen? Think aloud and tell me what you think about the login screen?
  • 23. Good vs Bad Questions How do you commute to work? Do you drive a car to get to work?
  • 24. Good vs Bad Questions How angry do you get when the app crashes? Can you tell me a time when the app crashed? How did you feel?
  • 25. Minimise Bias Questions ● Bad: How did you like the login screen? ● Good: Think aloud and tell me what you think about the login screen? ● Bad: Would you take a no interest loan if I offered one? ● Good: What challenges are you facing with growing your business? ● Bad: Do you drive a car to work? ● Good: How do you commute to work? ● Bad: Does this icon look like a ‘Payments’ button? ● Good: Can you talk me through what you see (top to bottom)? ● Bad: How angry do you usually feel when an online transaction fails to go through successfully? ● Good: Recall a time when an online transaction failed to go through successfully. What did you think or feel?
  • 26. Interview with the Experts Learn more about the hobby!
  • 27. Connect the 9 dots. With 4 or less straight lines. Do NOT lift your pen.
  • 28. Assumptions = What you THINK you know
  • 31.
  • 32. Problem Statement A problem statement is a challenge that has business value for a persona
  • 33. Problem Statement A problem statement is a challenge that has business value for a persona WHY WHO WHAT
  • 34. Problem Statement: Example Andy struggles to play football on grass because he has no boots WHYWHO WHAT
  • 40. Day 1 Challenge: Lightweight User Personas Can you agree as a team at least 2 personas for your product? Must include: ● Draw the face of the user ● Context of the situation they would be in when they face your problem statement ● Users needs/ wants or frustrations ● Name, age, gender ● Ideal experience ● Key questions they may ask…….
  • 41.
  • 42. 3 Day Sprint Day 1 Day 2 Day 3 Welcome Understand Problem Statement(s) Job Stories Six Up Sketch Prototype Validate Wrap Up
  • 43. Congrats on the first day! How is everyone?