Kyued Up Coming up with Solutions, Choosing Solutions, and Building Prototypes

1. Kyued Up
Ideate + Prototype
3.8.14

2. E
D
I
P
T
Empathize
Define
Ideate
Prototype
Test

3. I
Ideate
Why: To come up with solutions based on
empathy and our problem definition

4. Be Wild

5. Combine Ideas
+
=

6. Make it Visual

7. Go for Quantity!

8. Quantity (with speed)

9. Ready, set, go!
10 minutes

10. What would be a terrible idea?
3 minutes

11. How would IKEA make it?
Or Apple? Or McDonalds?
3 minutes

12. What if you used technology
from 100 years ago?
3 minutes

13. Cluster Ideas
10 minutes

14. Individual Assessment
Choose 2
1 minute

15. Organize Selections
Rational Choice
Likely to Delight
Darling
Long Shot

16. Organize Selections
Rational
Choice
Likely to
Delight
Darling
Long
Shot
3 minutes

17. Take Pictures

18. Group Assessment
Choose 1
5 minutes

19. Value Proposition
What does your product do?
How does your product work?
What does it feel like to use
your product?
3 minutes

20. Value Proposition
What does your product do?
How does your product work?
What does it feel like to use
your product?
BENEFITS
FEATURES
EXPERIENCE

21. Value Proposition Canvas
Product
Benefits
Customer
Experience
Wants
Fears
Features
Needs
Substitutes

22. http://www.peterjthomson.com/2013/11/value-proposition-canvas

23. P
Prototype
Brief Introduction
Guest Speaker Tom Bishop

24.  Determine the key points to communicate
 Remove everything non-essential
 Make the key point STAND OUT
Guest Speaker Tom Bishop