The document provides an overview of user experience (UX) and user interface (UI) design, emphasizing the importance of enhancing user satisfaction through usability and accessibility. It outlines the UX process, key roles in UX design such as user researchers and interaction designers, and the tools used such as wireframes and prototypes. Additionally, it highlights the differences between UX and UI and the strategic goals behind effective design.

1. UX/UI
DESIGN
JASMINE PHAN
jasmine.phan9@gmail.com

2. WHO AM I ?
User Experience intern
by day
Master of Digital Media - UX/UI
by night

3. AGENDA
▴ What is UX ?
▴ UX process
▴ UX vs UI ?
▴ Defining UX Roles

4. WHAT IS
USER EXPERIENCE ?

5. Push or pull ?
This is called “Norman
door”
Mapping problem
EVERYDAY

6. DIGITAL
How can I go back ?

7. Why there are 2
menus ?

8. “User experience encompasses all aspects of
the end-user’s interaction with the company,
its services, and its products”
Don Norman
UX - USER EXPERIENCE IS…

9. “All the aspects of how people use an
interactive product:the way it feels in their
hands, how well they understand how it
works, how they feel about it while they’re
using it, how well it serves their purposes,
and how well it fits into the entire context in
which they are using it.”
Alben (1996)

10. User experience design is the process of
enhancing user satisfaction with a product
by improving the usability, accessibility, and
pleasure provided in the interaction with the
product.
Wikipedia

11. UX DESIGNER CARES ABOUT…
creating a delightful experience, service,
product, system that satisfies your user’s needs
and wants while achieving the goals of your
organization.

12. THE ELEMENT OF
USER EXPERIENCE
Surface–What will the finished product look like?
Skeleto–What components will enable people to
use the site?
Structure–How will the pieces of the site fit
together and behave?
Scope–What features will the site need to
include?
Strategy–What do we want to get out of the site?
What do our users want?

13. UX PROCESS/
DESIGN THINKING

15. UX vs UI

16. https://www.behance.net/gallery/
17178031/Craigslist-Redesign
Current Craiglist UI
Microsoft Fluent Design The Outline – Digital pubication
Redesign
concept

17. USER
EXPERIENCE
(UX)
USER
INTERFACE
(UI)
How the product feels
Deliverables
Tools
Wireframes/prototypes,
sitemap, storyboards
Sketch, UXpin, Invision,
Illustrator
Illustrator, Photoshop,
Sketch
Cohesive style guide
how the product is laid out

18. DEFINING
UX ROLES

19. USER RESEARCHER
Identifies user
behaviors, goals and
needs through
interviews and surveys

20. INFORMATION ARCHITECT (IA)/
CONTENT STRATEGIEST
Defines the stucture of a
system, how content is
described, organized
and discovered

21. INTERACTION/UX DESIGNER
Defines interactions,
user flows, wireframes,
and affordance system

22. USABILITY ANALYST
Tests prototypes and
working products
with users and helps
integrate feedback
into future design
iterations

23. Focuses on graphic
elements of a digital
interface:color
treatments,
typography, visual
language, etc.
UI Designer

24. THANK YOU