Slides from the session "Why Usability Should Never Come First and the Importance of Front-End Design" by David Rondeau and Traci Lepore from InContext Enterprises.
Ericsson Review: Crafting UX - designing the user experience beyond the inter...Ericsson
There is more to a good user experience than attractive products and services that solve problems and function according to a given set of requirements. Creating products and services that provide compelling experiences for users requires planning, resources, and processes for monitoring progress and measuring quality – crafting UX.
Modern users are savvy and demanding, and their expectations are high. They want products and services that provide some level of value. They want their products to be aesthetically pleasing, emotionally satisfying, as well as easy to learn, use, install, maintain and upgrade.
Ericsson is shifting from being driven by technology to being driven by needs and experiences. This shift has manifested itself in the development of a design approach that gets close to the user. Crafting UX is a user experience (UX) framework with roles, responsibilities and guidelines to better understand, define and meet users’ needs.
Designing similar – yet not identical – assets that provide comparable functionality, in different ways for different products, is neither financially justifiable nor good in terms of usability. By reusing common assets and code for similar functionalities, design teams can focus on the important task of creating relevant content and functionality; in other words, content that is useful and usable.
By establishing a shared vision across all groups involved in the development of products and services teamwork becomes more effective and coordinated efforts lead to a greater design and a better user experience.
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
Presentation by John Yesko at the 2011 Information Architecture Summit (IA Summit) entitled: "The User Experience Brief: The What and Why Before the How."
We IAs spend a lot of time discussing the “core” documents in information architecture—wireframes, site maps, prototypes. But we often jump into these very tactical, design-oriented deliverables too hastily.
The user experience brief takes on a more strategic role. Early in the project, it’s our vehicle to summarize what we know so far, particularly requirements and research results. More importantly though, it lays the foundation for the UX design approach, with the goals of gathering consensus and identifying sticking points early on. The user experience brief illuminates the organizing principles—user experience fundamentals to be followed and referenced throughout the project.
We’ll talk about the value of this early-project document, its role in shaping the user experience approach, how its composed, and its limitations. We’ll look at a number of great visual examples too. Introduced the right way and at the right time, the UX brief can be an invaluable stake in the ground with clients and internal stakeholders.
Overview of what should be taken into account when building out the estimate for User Experience work efforts. Along with an overview of to design estimation methods.
UX Strategy: A Systems Design Approach to InnovationLiam Friedland
Understanding systems behavior is an essential part of any UX strategist’s toolkit. In this talk, we'll introduce systems-thinking concepts that are of practical use to UX strategists in their day-to-day planning, organizing, and influencing. We discuss businesses as systems, or holoarchies, and introduce some simple, yet powerful tools for analyzing organizational stakeholders and creating influencing strategies.
Finally, we present User Experience (UX) itself as a meme for driving organizational renewal through innovation. We'll use several examples to illustrate how UX is a systems-thinking paradigm.
Learn how to transition from being an impotent, passive, holon subordinate to a regime-altering butterfly.
Presented by Liam Friedland & Jon Innes to the Silicon Valley IXDA group on 28 May 2014
UX STRAT USA, Mike Hubler and Tim Klauda, "Changing the Culture of Consumer a...UX STRAT
Presentation at UX STRAT 2015 by Tim Klauda, Vice President of Global Digital Creative, Walt Disney Parks & Resorts; and Mike Hubler, User Experience Program Manager, Northrop Grumman Corporation
Ericsson Review: Crafting UX - designing the user experience beyond the inter...Ericsson
There is more to a good user experience than attractive products and services that solve problems and function according to a given set of requirements. Creating products and services that provide compelling experiences for users requires planning, resources, and processes for monitoring progress and measuring quality – crafting UX.
Modern users are savvy and demanding, and their expectations are high. They want products and services that provide some level of value. They want their products to be aesthetically pleasing, emotionally satisfying, as well as easy to learn, use, install, maintain and upgrade.
Ericsson is shifting from being driven by technology to being driven by needs and experiences. This shift has manifested itself in the development of a design approach that gets close to the user. Crafting UX is a user experience (UX) framework with roles, responsibilities and guidelines to better understand, define and meet users’ needs.
Designing similar – yet not identical – assets that provide comparable functionality, in different ways for different products, is neither financially justifiable nor good in terms of usability. By reusing common assets and code for similar functionalities, design teams can focus on the important task of creating relevant content and functionality; in other words, content that is useful and usable.
By establishing a shared vision across all groups involved in the development of products and services teamwork becomes more effective and coordinated efforts lead to a greater design and a better user experience.
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
Presentation by John Yesko at the 2011 Information Architecture Summit (IA Summit) entitled: "The User Experience Brief: The What and Why Before the How."
We IAs spend a lot of time discussing the “core” documents in information architecture—wireframes, site maps, prototypes. But we often jump into these very tactical, design-oriented deliverables too hastily.
The user experience brief takes on a more strategic role. Early in the project, it’s our vehicle to summarize what we know so far, particularly requirements and research results. More importantly though, it lays the foundation for the UX design approach, with the goals of gathering consensus and identifying sticking points early on. The user experience brief illuminates the organizing principles—user experience fundamentals to be followed and referenced throughout the project.
We’ll talk about the value of this early-project document, its role in shaping the user experience approach, how its composed, and its limitations. We’ll look at a number of great visual examples too. Introduced the right way and at the right time, the UX brief can be an invaluable stake in the ground with clients and internal stakeholders.
Overview of what should be taken into account when building out the estimate for User Experience work efforts. Along with an overview of to design estimation methods.
UX Strategy: A Systems Design Approach to InnovationLiam Friedland
Understanding systems behavior is an essential part of any UX strategist’s toolkit. In this talk, we'll introduce systems-thinking concepts that are of practical use to UX strategists in their day-to-day planning, organizing, and influencing. We discuss businesses as systems, or holoarchies, and introduce some simple, yet powerful tools for analyzing organizational stakeholders and creating influencing strategies.
Finally, we present User Experience (UX) itself as a meme for driving organizational renewal through innovation. We'll use several examples to illustrate how UX is a systems-thinking paradigm.
Learn how to transition from being an impotent, passive, holon subordinate to a regime-altering butterfly.
Presented by Liam Friedland & Jon Innes to the Silicon Valley IXDA group on 28 May 2014
UX STRAT USA, Mike Hubler and Tim Klauda, "Changing the Culture of Consumer a...UX STRAT
Presentation at UX STRAT 2015 by Tim Klauda, Vice President of Global Digital Creative, Walt Disney Parks & Resorts; and Mike Hubler, User Experience Program Manager, Northrop Grumman Corporation
User experience & design user centered analysisPreeti Chopra
UCA is a multistage process which allows designers to analyze and foresee how user is going to use the product. UCA employs proven and objective data-gathering and analysis techniques to develop a clear understanding of who the users are and how they will approach a website or application.
My presentation at 24 hours of UX
Links and special mentions
Medium posts:
https://uxdesign.cc/measuring-the-perceived-usability-of-a-system-using-the-system-usability-scale-3418971dd7a3 - Katerina Maniataki
https://uxdesign.cc/measuring-and-quantifying-user-experience-8f555f07363d - Matej Latin
Books:
Designing with Data - Rochelle King, Elizabeth F. Churchill, Caitlin Tan
Measuring the User Experience - Tom Tullis, Bill Albert
It's been 30 years since Nielsen and Molich provided the first practical and widely applied framework to evaluate the usability of digital products.
How well has this venerable set of the 10 Commandments for UX stood the test of time as the technology and user expectations changed?
We'll discuss the original purpose of the heuristics, how to apply them to a structured UX evaluation, if they've stood the test of time, and whether they will apply as technology continues to evolve.
We’ll also explore whether new heuristics should be developed to account for other, recent aspects of the modern interaction and technology landscape. To illustrate this we will introduce a proposed new set of heuristics for a specific and important part of our digital interactions – social media.
Building for People: 5 Practical Tip for Greating Great UXqixingz
If the 20th century is about technology functions, then the 21st century is about technology users. Building useful, usable, and attractive software applications for people is critical to win customers. User Experience (UX) is much more than just UI, it includes all key aspects of application such as performance and availability that you as developers concern. This session will start off with the ROI of great UX and why you should care. Then, 5 practical tips for creating great UX will be shared that you can take home and start improve your software UX right away.
I created this framework with help from the greater UX team & strategy team at Trapeze. (http://www.trapeze.com)
It's currently being actively used at the agency. Trapeze was nice enough to allow me to share it with the world.
Hope everyone finds tons of value in it.
Breaking down what UX means and just how it's measured, what is UX Debt, and how to iteratively improve UX in a way that Product People will find both insightful and relevant
Beyond Usability Testing: Assessing the Usefulness of Your Designhawleymichael
Usability tests are meant to find usability problems. If your question is, “where are the usability problems in this design”, usability testing is right for you. With usability testing, can study how well someone can get from point A to point B and where are the problems along the way. Finding usability problems is the focus, and the method works great.
But, we are finding that many of the questions business sponsors and stakeholders have are not about finding usability problems. The questions they have are more about the overall usefulness of a design, its potential for success, and how well it meets expectations.
This presentation will define usefulness research, show how it is different from usability tests, and offer different approaches for asking the right questions of users. Whether you think this is slap-your-forehead obvious or a method that needs to be expanded and refined, we seek to have a lively conversation.
Introduction to UX provides an overview of user experience design including what it encompasses and how the process works, the goal and principles of UX design, how to measure and improve UX, and the role of a UX agency. Presented by Ari Weissman, lead experience architect at EffectiveUI.
How to effectively implement different online research methods - UXPA 2015 - ...Steve Fadden
Are you the sole User Experience Researcher in your organization? Do you struggle to get timely research insights and feedback for your stakeholders? Online research tools offer practitioners the ability to gather feedback quickly and asynchronously, without the need for direct facilitation or moderation.
In this presentation, we provide an overview of some of the many online research tools that are available for gathering quick, asynchronous feedback on requirements, designs, and stakeholder sentiment. We offer general guidelines for recruiting, planning, implementing, and analyzing feedback, and then present how to use specific methods that have proven particularly useful for design and requirements research.
UX STRAT Online 2021 Presentation by Jessa Parette, Capital OneUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Measure Design Quality"
Jessa Parette
Capital One: Head of Design - Strategy, Research & Systems
[Srijan Wednesday Webinars] Opportunities and Challenges in Enterprise UX DesignSrijan Technologies
Speaker: Baruch Sachs, Senior Director UX, PegaSystems
Baruch dives into the intricacies of Enterprise UX design. We will get a good look at the opportunities that exist and the unique challenges that accompany enterprise UX today, with specific focus on how to solve these challenges in project implementation.
Baruch shares some key pointers on strategic vs. tactical UX design, user story vs. job story, and also some tricks to get enterprise stakeholders to agree to a uniform and intelligent UX design.
UserZoom Webinar: How to Conduct Web Customer Experience BenchmarkingUserZoom
You can't manage what you can't measure, so... How do you actually measure user experience?
In this webinar we covered what, why, and how to conduct website user experience & usability benchmarking. We discussed how to effectively measure the quality of a website's user experience across various competitors, within one industry, across time, using an online quantitative research methodology commonly referred to as "unmoderated remote usability testing."
User experience & design user centered analysisPreeti Chopra
UCA is a multistage process which allows designers to analyze and foresee how user is going to use the product. UCA employs proven and objective data-gathering and analysis techniques to develop a clear understanding of who the users are and how they will approach a website or application.
My presentation at 24 hours of UX
Links and special mentions
Medium posts:
https://uxdesign.cc/measuring-the-perceived-usability-of-a-system-using-the-system-usability-scale-3418971dd7a3 - Katerina Maniataki
https://uxdesign.cc/measuring-and-quantifying-user-experience-8f555f07363d - Matej Latin
Books:
Designing with Data - Rochelle King, Elizabeth F. Churchill, Caitlin Tan
Measuring the User Experience - Tom Tullis, Bill Albert
It's been 30 years since Nielsen and Molich provided the first practical and widely applied framework to evaluate the usability of digital products.
How well has this venerable set of the 10 Commandments for UX stood the test of time as the technology and user expectations changed?
We'll discuss the original purpose of the heuristics, how to apply them to a structured UX evaluation, if they've stood the test of time, and whether they will apply as technology continues to evolve.
We’ll also explore whether new heuristics should be developed to account for other, recent aspects of the modern interaction and technology landscape. To illustrate this we will introduce a proposed new set of heuristics for a specific and important part of our digital interactions – social media.
Building for People: 5 Practical Tip for Greating Great UXqixingz
If the 20th century is about technology functions, then the 21st century is about technology users. Building useful, usable, and attractive software applications for people is critical to win customers. User Experience (UX) is much more than just UI, it includes all key aspects of application such as performance and availability that you as developers concern. This session will start off with the ROI of great UX and why you should care. Then, 5 practical tips for creating great UX will be shared that you can take home and start improve your software UX right away.
I created this framework with help from the greater UX team & strategy team at Trapeze. (http://www.trapeze.com)
It's currently being actively used at the agency. Trapeze was nice enough to allow me to share it with the world.
Hope everyone finds tons of value in it.
Breaking down what UX means and just how it's measured, what is UX Debt, and how to iteratively improve UX in a way that Product People will find both insightful and relevant
Beyond Usability Testing: Assessing the Usefulness of Your Designhawleymichael
Usability tests are meant to find usability problems. If your question is, “where are the usability problems in this design”, usability testing is right for you. With usability testing, can study how well someone can get from point A to point B and where are the problems along the way. Finding usability problems is the focus, and the method works great.
But, we are finding that many of the questions business sponsors and stakeholders have are not about finding usability problems. The questions they have are more about the overall usefulness of a design, its potential for success, and how well it meets expectations.
This presentation will define usefulness research, show how it is different from usability tests, and offer different approaches for asking the right questions of users. Whether you think this is slap-your-forehead obvious or a method that needs to be expanded and refined, we seek to have a lively conversation.
Introduction to UX provides an overview of user experience design including what it encompasses and how the process works, the goal and principles of UX design, how to measure and improve UX, and the role of a UX agency. Presented by Ari Weissman, lead experience architect at EffectiveUI.
How to effectively implement different online research methods - UXPA 2015 - ...Steve Fadden
Are you the sole User Experience Researcher in your organization? Do you struggle to get timely research insights and feedback for your stakeholders? Online research tools offer practitioners the ability to gather feedback quickly and asynchronously, without the need for direct facilitation or moderation.
In this presentation, we provide an overview of some of the many online research tools that are available for gathering quick, asynchronous feedback on requirements, designs, and stakeholder sentiment. We offer general guidelines for recruiting, planning, implementing, and analyzing feedback, and then present how to use specific methods that have proven particularly useful for design and requirements research.
UX STRAT Online 2021 Presentation by Jessa Parette, Capital OneUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Measure Design Quality"
Jessa Parette
Capital One: Head of Design - Strategy, Research & Systems
[Srijan Wednesday Webinars] Opportunities and Challenges in Enterprise UX DesignSrijan Technologies
Speaker: Baruch Sachs, Senior Director UX, PegaSystems
Baruch dives into the intricacies of Enterprise UX design. We will get a good look at the opportunities that exist and the unique challenges that accompany enterprise UX today, with specific focus on how to solve these challenges in project implementation.
Baruch shares some key pointers on strategic vs. tactical UX design, user story vs. job story, and also some tricks to get enterprise stakeholders to agree to a uniform and intelligent UX design.
UserZoom Webinar: How to Conduct Web Customer Experience BenchmarkingUserZoom
You can't manage what you can't measure, so... How do you actually measure user experience?
In this webinar we covered what, why, and how to conduct website user experience & usability benchmarking. We discussed how to effectively measure the quality of a website's user experience across various competitors, within one industry, across time, using an online quantitative research methodology commonly referred to as "unmoderated remote usability testing."
Usability testing (or user testing) involves measuring the ease with which users can complete common tasks on your website. The results of the analysis are a huge eye-opener and their implementation often leads to:
Increased sales and task completion and a high rate of return site visitors
A greatly improved understanding of your customers’ needs
A significant reduction in call centre enquiries
A much more user-focused in-house development team Source: http://www.wbcsoftwarelab.com/wbcblog/read-basics-of-usability-testing
Bring ideas to life faster! Learn digital prototyping & process prototyping to create interactive models & streamline your design for smoother workflow.
User Experience and business analysis - Edinburgh BA meetup April 2019User Vision
What is the relationship between User Experience and Business Analysis? Do their roles overlap and do they pull in the same direction? This presentation to an audience of BAs includes a brief intro to the world of UX but then a discussion about the traditional and future roles of UX and BA.
Adventures in Integrating UX in Data-Driven CorporationsAngela Obias
Slides from a talk that I gave for a User Experience Philippines event.
I was invited to share my lessons and recommendations from 12 years of working in data-centric roles, and experience of applying UX in three (3) types of companies: enterprise, agency and start-up.
Alfonso de la Nuez's talk, "How to conduct global UX benchmarking", at BigDesign event, about what, why, and how to conduct website user experience & usability benchmarking.
Creating great websites and applications is hard work. There are so many aspects to juggle; so much complexity to control. You have to understand the needs of your users, get buy-in from stakeholders, organize lots of content and create an intuitive interface. This is no small order.
Fortunately, nForm has created a simple resource to pass on a little of what we’ve learned about planning for great design. Our User Experience Cards feature tried-and-true methods for designing better interactive products of all kinds--from online stores to corporate intranets to mobile apps.
Learn about why these methods are needed, how they can help you achieve success, and how you can use the User Experience Cards to plan your own projects.
Similar to Why Usability Should Never Come First (20)
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
vernacular architecture in response to climate.pdf
Why Usability Should Never Come First
1. Why Usability Should Never Come First And the importance of Front-End Design May, 2008 David Rondeau , Design Chair Traci Lepore, Principal Interaction Designer
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7. The relationship between value and ease of use Acceptable Hard to use but highly valuable Desirable Easy to use and highly valuable Inconceivable Hard to use and little value Unsuccessful Easy to use but little value Hard to use Easy to use High value Low value
8. We try, but then discard the Unsuccessful Unsuccessful designs may be easy to use, but they don’t provide much value Easy to use Low value Since we can’t even imagine you’d produce the inconceivable we’ll start here… 3com Audrey Pets.com Candle warmer Left-handed mug Apple Cube
9. We live with Acceptable Even though Acceptable designs can be hard to use, people still use them because they have value Hard to use High value TV remote Goldmine Chocolate
10. We embrace the Desirable Easy to use Desirable designs are what everyone wants and uses High value Nintendo Wii iPod
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13. We use data to generate a design Gathered Data Competitive/Trend Analysis Web logs & statistics Heuristics Journals or Diaries In-home Interviews Impacts Features, functionality and “under the hood” technology But it doesn’t tell you the value of features and functionality or “why” they are valuable Gather Data Creative Stimulation Brainstorming Personas User Scenarios Storyboards Impacts User characterization helps drive buy-in within the organization But it doesn’t move you from data to actual design And producing a design Design Impacts Business direction and focus But doesn’t tell you what to design, how people would use it, or the context of use By gathering requirements Plan Strategy Strategic Data Marketing segmentation Surveys Stakeholder input Card sorting Focus groups
14. We use data to refine the implemented design Design Testing Fixed state (med to high fidelity) prototype testing Impacts Actual user interaction and informal usability But it doesn’t let you validate structure and high level concept By iterating and improving But all this data doesn’t assure us the design has value Validate & Refine Rollout & Functional Specs Rollout plan (in phases) Use Cases 1 st release specs Bugs & Technical Info Feasibility Study QA testing Impacts Technical implementation But it doesn’t tell us if this technology supports the work practice Specify & Implement Usability Measurement Usability Testing Questionnaires Impacts Ease of use But it doesn’t affect the value Evaluate
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16. Contextual customer data gathering methods Strategic Data Focus Setting Plan Strategy Impacts Clear and shared focus Understanding the business concerns and value proposition These methods allow us to do “generative front-end design” Customer Data Ethnographic Interviews Gather Data Impacts Understanding the work practice and user intents Finding out the “why” and “how” Creative Stimulation Data modeling – Affinity Diagrams, Sequences, Flows ( a consolidated picture) Impacts Create big picture of issues, needs, and wants of the users Produces design concepts and business directions to move towards to support the user population Design Concept Testing Participatory (low to med fidelity) paper prototype testing Fixed state (med to high fidelity) prototype testing Impacts Value, actual user interaction, informal usability, and conceptual visual or industrial design Concepts will get validated before implementation Validate & Refine
17. Working in a generative process Plan Strategy Gather Data Validate & Refine Specify & Implement To generate new concepts you have to start here If you start here you can only drive ease of use, and not generative, valuable design Without these 2 steps you can’t generate and validate new concepts Evaluate Concept Design Prioritization for rollout and usability testing are important to ensure a high quality UX for an implemented design Implement & Improve Generative design is dynamic & iterative – it produces, validates, and refines the concept to a design prior to implementation & ensures intended UX Producing a Concept Crucial for driving new concepts and business directions Gathering Requirements At any point you can always go back and gather more data if needed These 2 steps don’t gather the same kind of data These 2 steps don’t impact design in the same way This isn’t the right kind of data to drive new concepts
18. Working in a generative process Implement & Improve Producing a Concept Gathering Requirements Plan Strategy Gather Data Validate & Refine Specify & Implement Evaluate Concept Design Generative Front End Design gathers the data that produces concepts which drive value Following up with Usability ensures the best implementation of the concepts and UX
19. Analog.com Design Problem: Redesign the site to ensure engineers can easily find the products and information they need to make purchasing decisions