The document distinguishes between User Experience (UX) and User Interface (UI), emphasizing that UX encompasses the strategic design that influences user interaction and feelings, while UI focuses on the tangible interface. It outlines a hypothetical design process that includes research, user stories, information architecture, wireframes, and prototypes leading to effective UI design. Ultimately, the aim of UX is to create an engaging and intuitive product that users find easy to understand and use.

1. UX ≠ UI
Based on the post UX is not UI by @Erik_UX

2. “UX is the intangible design of a strategy
that brings us to a solution.”

3. The interface is not the
solution.
That’s the true heart of the battle between UX and those who
only want UI – or don’t know the difference.

4. User Interface
what people use interact the product
User Experience
how they feel while they do.
UI
UX

5. UIUser Interface
what people use interact the product
User Experience
how they feel while they do.UX
Technical
Emotional

6. How UX people
see UX?

7. You could be a researcher and persona writer
in a senior UX role and never touch an
interface design (or even have the skills to)

8. "Many UX designers have started to re-label
themselves […] I think this is partially to help
keep them from being marginalized as only
interface designers"

9. UX Designers
UX Architects, UX Engineers,
or UX Strategists
Experience Architect/Engineer/
Strategist
equals
equals

10. So what does UX
actually mean?

11. What we want them to see
Field research
Face to face interviewing
Creation and administering of tests
Gathering, organizing, and presenting statistics
Documentation of personas and findings
Product design
Feature writing
Requirement writing
Graphic arts
Interaction design
Information Architecture
Usability
Prototyping
Interface layout
Interface design
Visual design
Taxonomy creation
Terminology creation
Copy writing
Presentation and speaking
Working tightly with programmers
Brainstorm coordination
Company culture evangelism
Communication to stakeholders
What they typically see
Field research
Face to face interviewing
Creation and administering of tests
Gathering, organizing, and presenting statistics
Documentation of personas and findings
Product design
Feature writing
Requirement writing
Graphic arts
Interaction design
Information Architecture
Usability
Prototyping
Interface layout
Interface design
Visual design
Taxonomy creation
Terminology creation
Copy writing
Presentation and speaking
Working tightly with programmers
Brainstorm coordination
Company culture evangelism
Communication to stakeholders

12. UI design is a
huge part of UX.
Partially because its the
visible part of the process

13. UI

14. UX is what it does
and what it does is
solve problems

15. ID = Interaction design
(how the look and feel work, user behavior research)
VD = Visual Design
(look and feel, visual and graphic design research)

16. ID + VD = Interface
The interface is the result of the
“solution design” that came before it.

17. A skillful interface designer
understands the importance
of providing the user with a
solution to a defined
problem.

18. How you can get
to an effective UI

19. Hypothetical Process
1. Identify the problem
We presume the problem has been identified through the user/market/persona research.
2. User Stories
User flows and stories are made, then trashed, then made again, then iterated on until the problem
flow is clear.
3. Experiments with personas
With an idea of ways to solve the problem, some rapid experiments are carried out to validate the
assumptions with the personas.
4. Information Architecture
Some IA work is done to break out the product/site into the logical areas and hierarchies.
5. Wireframes
Various wireframes and sketches are drawn to start to organize where things could go on the screen.
6. Mockups
With all the preceding research material and UX work, now mockups with UI included can be made
with confidence.
7. Prototypes
With mockups and a UI designed, they are user tested and iterated on through some prototypes or
experiments.
8. UI Design
After the mockups have been vetted, it’s now time to code up the interface – UI Design!
9. Production
Once the usability of the UI has been honed, you can move it on to production – the place that people
usually think of as the singular UI.

20. Hypothetical Process Where fits the UI process
1. Identify the problem
We presume the problem has been identified through the user/market/persona research.
2. User Stories
User flows and stories are made, then trashed, then made again, then iterated on until the problem
flow is clear.
3. Experiments with personas
With an idea of ways to solve the problem, some rapid experiments are carried out to validate the
assumptions with the personas.
4. Information Architecture
Some IA work is done to break out the product/site into the logical areas and hierarchies.
5. Wireframes
Various wireframes and sketches are drawn to start to organize where things could go on the screen.
6. Mockups
With all the preceding research material and UX work, now mockups with UI included can be made
with confidence.
7. Prototypes
With mockups and a UI designed, they are user tested and iterated on through some prototypes or
experiments.
8. UI Design
After the mockups have been vetted, it’s now time to code up the interface – UI Design!
9. Production
Once the usability of the UI has been honed, you can move it on to production – the place that people
usually think of as the singular UI.

21. So now,
what is really UX?

22. "It’s a huge strategic process that
aims to create a product or website
that customers/users/visitors are
drawn to, find easy to use, and quickly
understand. Through the UX work we’ll
arrive at the right interface
conclusion."

23. Thank U
@bruno2ms
Feel free to Share if you like =D