Marcy Kellar's presentation emphasizes the importance of user-centered design (UCD) in creating successful SharePoint solutions, highlighting that understanding user needs is key to achieving effective adoption. She identifies common pitfalls in user engagement and outlines various UCD methods such as user interviews and usability testing that can enhance user experience. By implementing UCD, organizations can significantly improve efficiency and usability while avoiding future frustrations with unusable systems.

1. Know Thy User
The Missing Ingredient in SharePoint Solutions
Presented by Marcy Kellar

2. My Name is Marcy Kellar
I Live In Indianapolis
I Solve Problems
Sometimes I Blog TheSharePointmuse.com
Mostly I Tweet @marcykellar

3. Agenda
• MY STORY
• WHY USERS ARE MISSING
• DEFINING THE BUZZWORDS
• USER CENTERED DESIGN + SHAREPOINT
WALKTHROUGH
• Q&A
*resources av
ailable at end of slide deck

4. THIS IS ME AT WORK

5. SharePoint
SchmarePoint
Will it Fix My
Dreadful Task?

7. DREADFUL TASK IN PROGRESS

8. DISASTER

9. I DREADED GOING TO WORK

10. THEN CAME SHAREPOINT

13. THIS
IS WHAT
WE DID

14. USER CENTERED DESIGN (UCD)
EVALUATE RESEARCH
DESIGN CONCEPT

15. SUCCESS!!!
2500+ USERS ADOPTED
4 PROCESSES INTEGRATED
6 MONTHS TO LAUNCH*
1 HACKED SHAREPOINT SITE
1 RECOMMENDATION
*NOT BAD CONSIDERING FDA AUDIT

16. LESSONS
LEARNED

17. LESSONS SHAREPOINT SOLVES USERS PROBLEMS
LEARNED
UCD METHODS = USABLE SOLUTIONS
A NOVICE CAN DO IT (WITH GUIDANCE)
SHAREPOINT + UCD CHANGES LIVES

18. WHERE
HAVE ALL THE
USERS
GONE?

19. 1. Not Talking To Users

20. 2. Focus on Features

21. 3. User Surrogates

22. 4. No Feedback Mechanism (or Plan to Iterate)

23. 5. Testing Too Late

24. 6. Usability At the End of The Project

25. HOW DOES
USER CENTERED DESIGN
RELATE TO
USER EXPERIENCE, USER INTERFACE
AND USABILITY?

26. Too Many BuzzWords

27. BREAKFAST.

28. BREAKFAST.

29. USER

30. USER CENTERED DESIGN (UCD)
How do you currently approach breakfast?
What do you expect to eat?
Do you have any challenges eating breakfast?

31. USER INTERFACE (UI)

32. USABILITY
www.latenightwithjimmyfallon.com

33. USER EXPERIENCE (UX)

34. USER CENTERED DESIGN (UCD)
Did this meal meet your expectations?
What could be better about the experience?

35. SHAREPOINT + UCD
WALK-THROUGH

36. USER CENTERED DESIGN (UCD)
EVALUATE RESEARCH
DESIGN CONCEPT

40. You can use an eraser
on the drafting table or
a sledge hammer on the
construction site.
— Frank Lloyd Wright

41. Challenges
TIME
MONEY
RESOURCES

42. There Are Many UCD Methods
http://project.cmd.hro.n
l/cmi/hci/toolkit/index.p http://www.usabilitynet.org/tools/methods.htm
hp

43. Research
QUANTITATIVE • TELLS YOU WHAT (DATA)
QUALITATIVE • TELLS YOU WHY (ANECDOTAL)

45. PLAN & VISION

46. Stakeholder Meeting

47. COMPETITIVE ANALYSIS

48. Competitive Analysis (Look at What Others Are Doing)
http://www.nngroup.com/articles/intranet-design/

49. USER RESEARCH

50. User Interviews

51. Contextual Inquiry
Pay attention to what users
do, not what they say.
~Jakob Nielsen

52. Personas

53. Know thy user, and
you are not the user.
— Arnie Lund

54. Personas
Stakeholder Interviews
PERSONAS

55. Forensic Research (Log File Analysis)

56. Just because nobody
complains doesn’t
mean all parachutes
are perfect.
— Benny Hill

57. FUNCTIONAL REQUIREMENTS

58. Card Sorting

59. CONCEPTUAL DESIGN

60. Sketches and Paper Prototypes

61. Wireframes
Created with
Mockflow

62. PROTOTYPES

63. Prototypes
Created
with Axure

64. USABILITY TESTING

65. “Think Aloud” Technique
Graphic from Rocket Surgey Made Easy, S. Krug

66. TESTING WITH JUST 5 USERS
CAN FIND 85% OF YOUR
SITE'S PROBLEMS.
Source: NNGroup

67. Thinking aloud may
be the single most
valuable usability
engineering method.
— Jakob Nielsen

68. BENEFITS

69. IMPROVE UX
IDENTIFY OPPORTUNITIES
INCREASE PRODUCTIVITY
SAVE MONEY

70. The joy of an early release
lasts but a short time. The
bitterness of an unusable
system lasts for years.
— Anonymous

71. Usability Testing Personas General Approach
Rocket Surgery Made Easy About Face 3: The Essentials Sketching User Experiences
Steve Krug of Interaction Design Bill Buxton
Alan Cooper
GOOD READS

72. UX Project Planning Personas Card Sorting Instructions
(smashingmagazine.com) (webcredible.co.uk) (mit.edu)
User Centered Design Personas Card Sorting
Methods (wiki.fluidproject.org) (measuring usability.com)
(usabilitynet.org)
Creating Personas Card Sorting Guide
List of UCD Methods (usability.gov)
(usability.net) (boxesandarrows.com)
UCD Methods What to Put in a
Persona Thinking Aloud Technique
Stakeholder meeting (J.D. Meier's Blog) (project.cmd.hro.nl)
(usabilitynet.org)
Example Personas Thinking Aloud: The #1
User Interviews (stcbok.editme.com)
(usabilitynet.org) Usability Tool
User Interview Paper Prototyping (nngroup.com)
(usabilitynet.org)
Instructions
(uxmastery.com) Why You Only Need To
Test With 5 Users
(nngroup.com)
An Intro to Usability Testing
RESOURCES (usabilitygeek.com)

73. User Interviews Card Sorting General
MindJet Optimal Workshop Designing the User
Experience Poster
Mindmeister Userzoom.com (http://www.mprove.de)
Websort.net
Personas
Persona Template (.pdf) Prototyping
(wireframes.linowski.ca)
Balsalmiq
Persona Template (.pdf)
(eightshapes.com) Mockflow
Axure
Persona Template (.ppt)
(Boagworld.com)
TOOLS & TEMPLATES