Slides from the workshop @danny_bluestone and @duckymatt from Cyber-Duck Ltd gave at UX London 2013. The workshop focused on how by putting the user at the centre of design decisions you can deliver a better experience. With a mixture of theory and hands-on activities the workshop covered user research, activity mapping, card sorting and participative sketching techniques.
Slides from the workshop @danny_bluestone and @duckymatt from Cyber-Duck Ltd gave at UX London 2013. The workshop focused on how by putting the user at the centre of design decisions you can deliver a better experience. With a mixture of theory and hands-on activities the workshop covered user research, activity mapping, card sorting and participative sketching techniques.
UX 101: Making Great Human Experiences at Pittsburgh PodCamp 9Carol Smith
Carol Smith provides the tools you need to get started doing User Experience (UX) work right away. She introduces three quick and inexpensive UX research methods that will provide you with rich information about users and designs: interviews; card sorting; and usability testing. You'll learn how this work will influence your design and ways to effectively share and communicate what has been learned to increase stakeholders understandings of customers.
Putting Personas to Work at IIBA ClevelandCarol Smith
Putting Personas to Work: Getting Personas Adopted Throughout Your Organization.
Presented by Carol Smith at the Cleveland IIBA Chapter meeting on March 12, 2013.
Personas need to be recognized and relied on by the entire team and creating a successful persona program can be a huge challenge. This session covers strategies for making sure that the personas you create become essential to your team.
Selling UX in Your Organization at Cleveland World Usability Day (WUD)Carol Smith
We know the benefits of User Experience (UX) work include saving time and effort, and potentially increasing profits. How do you persuade the business to integrate (more) UX activities into the process? How do you approach difficult questions about budget, timeline and other major issues?
This presentation gives you the facts to back up your convictions. Carol provides clear and compelling responses to tough questions about UX and usability methods. You’ll leave with facts about the Return on Investment (ROI) of UX, how to respond to UX skeptics, and how to turn your entire team into UX advocates.
Slides Ian Multon recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Users are Losers! They’ll Like Whatever we Make! and Other Fallacies.Carol Smith
Presented at CodeMash 2013.
If this sounds familiar it is time to make big changes or look for a new job. Failing your users will only end badly. In this session we look at the assumptions that are all-too-often made about users, usability and the User Experience (UX). In response to each of these misguided statements Carol will provide a quick method you can conduct with little or no resources to debunk these myths.
Slides from the workshop @danny_bluestone and @duckymatt from Cyber-Duck Ltd gave at UX London 2013. The workshop focused on how by putting the user at the centre of design decisions you can deliver a better experience. With a mixture of theory and hands-on activities the workshop covered user research, activity mapping, card sorting and participative sketching techniques.
UX 101: Making Great Human Experiences at Pittsburgh PodCamp 9Carol Smith
Carol Smith provides the tools you need to get started doing User Experience (UX) work right away. She introduces three quick and inexpensive UX research methods that will provide you with rich information about users and designs: interviews; card sorting; and usability testing. You'll learn how this work will influence your design and ways to effectively share and communicate what has been learned to increase stakeholders understandings of customers.
Putting Personas to Work at IIBA ClevelandCarol Smith
Putting Personas to Work: Getting Personas Adopted Throughout Your Organization.
Presented by Carol Smith at the Cleveland IIBA Chapter meeting on March 12, 2013.
Personas need to be recognized and relied on by the entire team and creating a successful persona program can be a huge challenge. This session covers strategies for making sure that the personas you create become essential to your team.
Selling UX in Your Organization at Cleveland World Usability Day (WUD)Carol Smith
We know the benefits of User Experience (UX) work include saving time and effort, and potentially increasing profits. How do you persuade the business to integrate (more) UX activities into the process? How do you approach difficult questions about budget, timeline and other major issues?
This presentation gives you the facts to back up your convictions. Carol provides clear and compelling responses to tough questions about UX and usability methods. You’ll leave with facts about the Return on Investment (ROI) of UX, how to respond to UX skeptics, and how to turn your entire team into UX advocates.
Slides Ian Multon recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Users are Losers! They’ll Like Whatever we Make! and Other Fallacies.Carol Smith
Presented at CodeMash 2013.
If this sounds familiar it is time to make big changes or look for a new job. Failing your users will only end badly. In this session we look at the assumptions that are all-too-often made about users, usability and the User Experience (UX). In response to each of these misguided statements Carol will provide a quick method you can conduct with little or no resources to debunk these myths.
Putting Personas to Work at UX PittsburghCarol Smith
Putting Personas to Work: Getting Personas Adopted Throughout Your Organization.
Presented by Carol Smith at the User Experience Designers Pittsburgh MeetUp on February 6, 2014.
Personas need to be recognized and relied on by the entire team and creating a successful persona program can be a huge challenge. This session covers strategies for making sure that the personas you create become essential to your team.
I put this presentation together for a team, as we explored the different ways to work with users in a participatory, collaborative way. It ends with 3 mini case studies of how we used these techniques in an innovation workshop, and as part of a design process
This open forum panel discussion for AIGA UCLA was presented by Lynn Boyden, Chris Chandler, Jose Caballer and Lara Fedoroff. Deemed "UX for Dummies" this discussion focused on the definition, process, deliverables and challenges of User Experience verses Information Architecture.
DIY Usability Testing for Business Analysts (BA)Carol Smith
This presentation provides techniques for business analysts (BA's) to begin conducting their own usability tests. This was presented to the Pittsburgh IIBA Chapter on January 9, 2017.
UX in 10 Minutes - Usability Testing - Presented at SEMPOCarol Smith
A 10 minute presentation about user experience and usability testing that was presented at the Digital Marketing Speed Presentations hosted by SEMPO (Search Engine Marketing, in Pittsburgh, PA) MeetUp on August 12, 2014.
Fundamentals of Lean UX, Agile on the Beach 2014Adrian Howard
Lean UX sits at the intersection of the Agile, Lean Startup & User Experience communities of practice.
This workshop will introduce you to the basics of the Lean UX approach, and take you through the process of applying Lean UX techniques at different stages of the product/business development process.
Learning outcomes:
* Lean UX and its relation to Lean Startup, Agile UX & general Lean
approaches the common myths and misunderstandings about Lean UX
* How to apply Lean UX approaches within your own company
* How the hypothesis/experiment model differs from traditional requirements
* How Lean UX can be used to understand customers better, discover new
product ideas, and reduce risk in new product development
Primer on UX Design - Gramener Bootcamp Mar'16Gramener
Deck providing a basic introduction to UX, which was presented during the Gramener internal bootcamp in March'16.
This deck is largely a summary of slides from the following UX presentations:
- “Introduction to UX”, by EffectiveUI (
http://www.slideshare.net/effectiveui/introduction-to-ux)
- "10 Most Common Misconceptions About User Experience Design", by Whitney Hess (http://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design)
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Jeremy Johnson
While some organizations are still grappling with moving to Agile or hiring their first UX Designer, others are moving fast to embrace methods that have been proven to generate success. Are you still creating product roadmaps? Are you investing in understanding your customers? Are your technology platforms built for experimentation? Come hear how organizations are achieving success, and how you can help your organization move in the right direction.
This presentation was originally given at the Big Design Conference in Dallas, TX on 9/19/2015
Why does change so often fail? We need to realise that organisations depend on people, and we should engage people as part of the change process - at the point of designing the change.
The original version of this slide pack was presented at the second Melbourne trampoline, 24 October 2009. This updated and extended version was presented at the Melbourne KMLF on 23 June 2010.
Negotiating Your UX Career. Presented at UXPA2015Carol Smith
Presented at the User Experience Professionals Association 2015 (UXPA2015) Conference in Coronado, CA.
Negotiation is the key to getting what you want and deserve. This talk provides the most influential ideas in business regarding negotiation and empowers you to be an effective negotiator.
In UX we negotiate on behalf of users throughout the development life cycle. We do this as we work with team members, stakeholders and clients; and those skills are especially helpful when we make difficult-to-hear recommendations. Unfortunately, many of us are not taught skills that will help us negotiate well.
This session provides the audience with tools to become effective negotiators in their personal and professional lives.
Titled: If You Don't, He Will. Negotiating Your UX Career
Putting Personas to Work at UX PittsburghCarol Smith
Putting Personas to Work: Getting Personas Adopted Throughout Your Organization.
Presented by Carol Smith at the User Experience Designers Pittsburgh MeetUp on February 6, 2014.
Personas need to be recognized and relied on by the entire team and creating a successful persona program can be a huge challenge. This session covers strategies for making sure that the personas you create become essential to your team.
I put this presentation together for a team, as we explored the different ways to work with users in a participatory, collaborative way. It ends with 3 mini case studies of how we used these techniques in an innovation workshop, and as part of a design process
This open forum panel discussion for AIGA UCLA was presented by Lynn Boyden, Chris Chandler, Jose Caballer and Lara Fedoroff. Deemed "UX for Dummies" this discussion focused on the definition, process, deliverables and challenges of User Experience verses Information Architecture.
DIY Usability Testing for Business Analysts (BA)Carol Smith
This presentation provides techniques for business analysts (BA's) to begin conducting their own usability tests. This was presented to the Pittsburgh IIBA Chapter on January 9, 2017.
UX in 10 Minutes - Usability Testing - Presented at SEMPOCarol Smith
A 10 minute presentation about user experience and usability testing that was presented at the Digital Marketing Speed Presentations hosted by SEMPO (Search Engine Marketing, in Pittsburgh, PA) MeetUp on August 12, 2014.
Fundamentals of Lean UX, Agile on the Beach 2014Adrian Howard
Lean UX sits at the intersection of the Agile, Lean Startup & User Experience communities of practice.
This workshop will introduce you to the basics of the Lean UX approach, and take you through the process of applying Lean UX techniques at different stages of the product/business development process.
Learning outcomes:
* Lean UX and its relation to Lean Startup, Agile UX & general Lean
approaches the common myths and misunderstandings about Lean UX
* How to apply Lean UX approaches within your own company
* How the hypothesis/experiment model differs from traditional requirements
* How Lean UX can be used to understand customers better, discover new
product ideas, and reduce risk in new product development
Primer on UX Design - Gramener Bootcamp Mar'16Gramener
Deck providing a basic introduction to UX, which was presented during the Gramener internal bootcamp in March'16.
This deck is largely a summary of slides from the following UX presentations:
- “Introduction to UX”, by EffectiveUI (
http://www.slideshare.net/effectiveui/introduction-to-ux)
- "10 Most Common Misconceptions About User Experience Design", by Whitney Hess (http://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design)
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Jeremy Johnson
While some organizations are still grappling with moving to Agile or hiring their first UX Designer, others are moving fast to embrace methods that have been proven to generate success. Are you still creating product roadmaps? Are you investing in understanding your customers? Are your technology platforms built for experimentation? Come hear how organizations are achieving success, and how you can help your organization move in the right direction.
This presentation was originally given at the Big Design Conference in Dallas, TX on 9/19/2015
Why does change so often fail? We need to realise that organisations depend on people, and we should engage people as part of the change process - at the point of designing the change.
The original version of this slide pack was presented at the second Melbourne trampoline, 24 October 2009. This updated and extended version was presented at the Melbourne KMLF on 23 June 2010.
Negotiating Your UX Career. Presented at UXPA2015Carol Smith
Presented at the User Experience Professionals Association 2015 (UXPA2015) Conference in Coronado, CA.
Negotiation is the key to getting what you want and deserve. This talk provides the most influential ideas in business regarding negotiation and empowers you to be an effective negotiator.
In UX we negotiate on behalf of users throughout the development life cycle. We do this as we work with team members, stakeholders and clients; and those skills are especially helpful when we make difficult-to-hear recommendations. Unfortunately, many of us are not taught skills that will help us negotiate well.
This session provides the audience with tools to become effective negotiators in their personal and professional lives.
Titled: If You Don't, He Will. Negotiating Your UX Career
Designing For Discovery With Faceted NavigationJim Kalbach
Faceted navigation has become very popular in the last decade. It’s seen as way to improve the findability of information on many sites, particularly those with large collections of products or documents. The design of real-world faceted navigation systems, however, proves to be more intricate than people first assume, and designers must be aware of many details.
This workshop covers principles of faceted classification and shows you how to use facets in web design. Many examples of faceted navigation will be presented and discussed. A clear, structured framework for understanding the individual components is presented to help you understand all the decisions involved. The topics are brought to life through several hands-on exercises.
Features
Using facets. After a brief overview of facets, we’ll discuss how to plan out their implementation.
Interface design. You’ll learn about the layout, display, and interaction with facets in detail. We’ll examine real-world examples, and you’ll apply what you’ve learnt in hands-on exercises.
Advanced topics. You will also be exposed to advanced topics in faceted navigation design, selecting multiple values, grouping, and more.
The deck of my talk at UX London 2013 on designing addicted products.
In a similar way to an addict, we are increasing getting rewards from our consumption of products - we simply have much more than we need. As designers, we can find strategies to cure this addiction or to push for a behavioural change. Still, most of it is in vane.
However, What if things themselves can be designed with a goal, which we may not understand or agree with, but that might bring to a long term positive change? What if we shifted perspective and the products themselves were instead addicted to be used - the primary concern of any product from its own perspective?
This is the story of Brad and a network of Addicted toasters, an experiment that explores the conversation between a product with its own goal and its owner and the implication coming from this product being part of a network of things and people.
The First Steps Reading Resource Book Second Edition builds on the original First Steps text (formerly known as Reading Resource Book) by drawing upon contemporary research and developments in the field of literacy learning. This new Resource Book has a strong focus on supporting teachers and schools as they embrace an outcomes-based approach to teaching.
Swisskenko presents with the SANYIKO CRM/ERP Business Application Framework one of the most complete Business Software Products in the African Market. We are you fullservice provider for Consulting, Implementation, Training and even individual developement.
Get more information on www.swisskenko.com or contact our sales team at sales@swisskenko.com
Design a passion project in three hours using Lean Start-up methodsKate Rutter
Inside you there is a secret product idea...some problem you are just itching to solve. Yet it falls prey to that deadly statement: “Someday, when I have more time...”
In this action-packed 180 minutes, UX London participants got their ideas out and into the world. Using Lean Startup principles and these fun and rapid methods, they created a coherent, lo-fi product concept and got peer feedback on it. From identifying the problem it solves for people and understanding the role it plays in customers’ lives to identifying a key metric to indicate traction, they explored the idea in full. They wrapped up with practical, actionable (and simple!) next steps to propel the ideas forward.
Task modeling: Understanding what people want and how to design for them.cxpartners
A condensed version of the workshop Richard Caddick gave at UX London 2013.
The task model cheat sheet is available at http://www.cxpartners.co.uk/cxblog/task-model-cheat-sheet-pdf/
There are key things that will give you a much better chance at success. While these are well documented in numerous books, articles, and videos - there are still many stakeholders that don't subscribe to some basic truths, like: product decisions should be based on evidence, or having dedicated UX Designers on product teams.
Jeremy will go over his top ten questions to ask any team to see if they're heading toward launching a great product experience.
This presentation was originally given @ Refresh Dallas on 2/12/15
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA International
Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.
Video: https://www.youtube.com/watch?v=Lka7nsDsZk8
There’s real evidence that Agile software engineering projects work better than waterfall. In Silicon Valley, Agile is the de-facto standard for innovating new products. But an Agile project needs good product management and good UX design to succeed. Fitting UX in with product management and Agile can be uncomfortable for UX designers. Once you get it, though, you’ll never want to work any other way. We’ll look at:
- Why Agile works well for innovation and for software delivery
- What product management is and why your software product can’t succeed without it
- The different product phases: Discover, expand and exploit
- The role of UX in each phase
- Setting up hypotheses and metrics to keep Agile teams on track
User Interface Design: Definitions, Processes and PrinciplesMoodLabs
An introduction to User Interface Design, often called UX / UI. Presented by David Little, User Interface Designer, DDH from King's College London Digital Humanities program.
In this three hour workshop I present an introduction to the UCD process, an overview of the basic technologies of the web and a survey of current Mobile Web Design trends.
Measure Twice, Cut Once – Making Planning Scope of Work a Success.pdfCyber-Duck
Discover the presentation from our sixth episode in Cyber-Duck's new webinar series, Essential (Laravel) developer skills for successful end-to-end project delivery.
Building products people actually can use – why all developers need to unders...Cyber-Duck
Discover the presentation from our fifth episode in Cyber-Duck's new webinar series, Essential (Laravel) developer skills for successful end-to-end project delivery.
Building products people actually want to use – understanding the value of UXCyber-Duck
Discover the presentation from our fourth episode in Cyber-Duck's new webinar series, Essential (Laravel) developer skills for successful end-to-end project delivery.
Why Strategy Matters – How to Interpret and Challenge Stakeholder Needs.pdfCyber-Duck
Discover the presentation from our third episode in Cyber-Duck's new webinar series, Essential (Laravel) developer skills for successful end-to-end project delivery.
You can watch the webinar on-demand here:
https://youtu.be/FjVpQFxOx0M
How developers can help deliver winning pitches and aid new businessCyber-Duck
Discover the presentation from our second episode in Cyber-Duck's new webinar series, Essential (Laravel) developer skills for successful end-to-end project delivery.
You can watch the webinar on-demand here: https://youtu.be/Jd9aaMMg3Ms
Code is not enough – why developers must wear multiple hatsCyber-Duck
Discover the presentation from our first episode in Cyber-Duck's new webinar series, Essential (Laravel) developer skills for successful end-to-end project delivery.
You can watch the webinar on-demand here: https://www.youtube.com/watch?v=dmFxdWKRNDk
Usability Lessons From National Healthcare AppsCyber-Duck
From our webinar, The Good, The Bad & The Ugly - Usability Lessons From National Healthcare Apps.
Discover our presentation for World Usability Day, as we shine a light on the impact of digitalisation on public health services, specifically through the lens of delivering great user experiences and better patient care with healthcare apps.
Delivering Fantastic Brand Experiences With Low-CodeCyber-Duck
From our Delivering Fantastic Brand Experiences With Low-Code Webinar on June 23rd 2022.
Utilising a low-code strategy and solution and enable businesses to better manage their website challenges, streamline slow development workflows and create better experiences for their customers.
eCommerce & Accessibility Webinar: How Accessibility can Boost Conversion RatesCyber-Duck
Presentation slides from Cyber-Duck's eCommerce and Accessibility Webinar: How Accessibility Can Boost Conversion Rates.
According to the 2019 Click-Away Pound report, 69% of disabled people with access needs will ‘click away’ from a website with accessibility barriers. The estimated value of this ‘click away’ spend is over £17 billion. This is without considering how non accessible websites often deter users without disabilities.
On October 26th, Cyber-Duck joined with BigCommerce for an exclusive webinar on how providing an accessible eCommerce site can help retail businesses succeed online and boost conversions.
Drupal Webinar: Ignite and Accelerate Your Drupal 7 to Drupal 9 MigrationCyber-Duck
Drupal Webinar: Ignite and Accelerate Your Drupal 7 to Drupal 9 Migration
For many businesses, the process of migrating a website from Drupal 7 to Drupal 9 can be extensive and expensive. But by adopting the right processes and tools, businesses can streamline and accelerate this task - allowing for more time to be dedicated to auditing, testing and website improvements.
On June 17th, Sylvain Reiter (Client Services Officer) and Liza Koroleva (Project Manager) from Cyber-Duck, and Dave Thomas (Senior Solutions Engineer) from Acquia, discussed how developers can implement a more advanced upgrade strategy for Drupal websites.
PDF Accessibility Webinar: The War on PDFsCyber-Duck
From our PDF Accessibility Webinar: The War on PDFs on April 29th 2021.
The battle to encourage businesses to shift away from PDFs has been a long one. As many of us know, PDFs can often be problematic for users with accessibility needs and rarely comply with open standards.
Videos from presentation:
- Baking in Accessibility Throughout the Project Lifecycle: https://www.youtube.com/watch?v=4ZaxyS4sYB4
- Stephen Fry Talks About Turning on the Subtitles: https://www.youtube.com/watch?v=I-zISnJ-oao
- Amazon Echo & Alexa - Morning Ritual: https://www.youtube.com/watch?v=rHsO-rXrLLo
From our Future of Content Strategy: Accessible, Personalised and SEO Friendly webinar on February 11th 2021.
Discover the Cyber-Duck way for establishing a future-proof content strategy that works at scale.
Our presentation from the DevOps CTO Masterclass
Businesses can drive many benefits from adopting DevOps – from streamlining timely tasks, to improving the stability of development and deployment. But you can only secure these through implementing the right strategy. Only that exercise can inspire your dev team towards success.
Cyber Duck were tasked with creating a website that demonstrated BAM’s core environmental ethos and work alongside sustainable design. The new website provides visitors with an immersive, vivid experience, and creating an original narrative around BAM’s sustainable ethos.
SilverStripe is a PHP web application framework and CMS that is comparable to WordPress and Joomla but it is leaner, more secure and enterprise ready. This presentations gives an overview of some of its features and includes a video demo.
Designing Better Experiences: Matt Gibson for Marketing Week Live 2015Cyber-Duck
Cyber-Duck's Chief Design Officer Matt Gibson spoke to Marketing Week Live's audience in April 2015 about user-centred design and how better experiences for our users means better business.
This talk will break some of the myths regarding pre-processors, and explain how they have help us to be more efficient when coding CSS. There are very influential people in the industry that have put down Sass, Less and Stylus after admitting publicly that they have not used them at all. These influencers have led certain developers to believe that “sass adds an abstraction layer to CSS”, “Output is messier than it should be” and that “developers don’t have control of the output”. The reality is that pre-processors are not any more complex than plain CSS and they output what you tell them to. In this talk I will argue that pre-processors are the way to go to boost front-end workflows and productivity. During the lecture, I will teach designers and developers how to get into CSS pre-processors with practical examples.
Adaptive Web Design, does size really matter?Cyber-Duck
Exploring adaptive / responsive web design from the perspective of a digital agency. Includes looking at how we approached it on a real client project from the pitch, through to UX and design, the technical considerations and challenges.
User Experience as an Integral Facet of Online MarketingCyber-Duck
Cyber-Duck presented this keynote presentation at Ad:Tech London 2009 to explain how an online marketing campaign for a website with little to no user experience planning is like simply throwing money away.
It explains our understanding of user experience (UX) design and optimisation, and how if implemented well, it could transform your business.
3. The central premise of user centred design is
that the best designed products and services
result from understanding the needs of the
people who will use them.
4. SOME BENEFITS OF UCD
1. Qualitative - Find out what customers actually want.
2. Context – Discover the exact context to design for.
3. Creativity – Combine UCD with branding.
4. Focus - Avoid ‘analysis paralysis’.
5. Remove egos– Verify decisions with real customers.
7. TIMOTHY PRESTRO, CEO of DMT
DESIGN FOR PEOPLE, NOT AWARDS
h"p://designthatma"ers.org/por@olio/projects/
8. DESIGN FOR OUTCOMES
www.ted.com/talks/Cmothy_prestero_design_for_people_not_awards.html
and
h"p://www.designthatma"ers.org/pictures/dtm_blog/Baby_in_Firefly.JPG
9. If the engineers could, they'd give you 40 buttons, but
when you're driving it's not that easy to use them all, so
it's better to have the ones you really need.
The key thing is to make it simpler without getting rid of
stuff that I might need to make the car go quicker.
h"p://www.flickr.com/photos/simonw92/8534697674/
LEWIS HAMILTON ON UCD
10. As we reform the delivery of public services,
they are designed around the needs of the user, rather
than has been far too often the case in the past, being
designed to suit the convenience of the government.
Francis Maude, MP
11. Approaches Disciplines
User centred design
Self design
Activity centred design
Genius design
Interaction design
Information architecture
Usability testing
Research
14. USERS ARE NOT DESIGNERS
IT IS USER CENTRED DESIGN,
NOT USER CONTROLLED DESIGN
15. THERE IS NO SUCH THING
AS A ONE-SIZE-FITS-ALL
APPROACH
FOCUS ON OUTCOMES NOT DELIVERABLES
16. USABILITY IS NOT A FEATURE
IT DEPENDS ON THE USER, THE ENVIRONMENT,
THE TASK, AND OTHER CONTEXTUAL FACTORS
h"p://www.flickr.com/photos/oewf/2924217723/
17. HOW WE APPROACH UCD
1. Research
2. Design / prototype
3. Test
4. Improve
19. FRONT-LOADING
STAKEHOLDER INTERVIEWS
• Why is it being made?
• Who are the key stakeholders and what are their goals?
• How does it fit in with the wider company objectives?
• Gain insight into market and target audiences
• Identify competitors early on
h"p://goodkickoffmeeCngs.com/2010/04/stakeholder-‐frontloading/
21. The turning point in many interviews is when the
interviewee gets up and closes the office door and
lowers their voice.
Paul Boag, Headscape
h"p://boagworld.com/business-‐strategy/how-‐to-‐improve-‐your-‐site-‐using-‐stakeholder-‐interviews/
23. • Speak to existing users if possible
• Competitors
• Ethnographic studies / research
• Expert insight
TIPS FOR GETTING INSIGHT
INTO USER PROFILES
24. THE BEST USER PERSONAS
ARE BASED ON REAL USERS
h"p://www.flickr.com/photos/patloika/7946438528
25. • Ethnio for existing users
• Social media
• Go to the physical locations where you’ll find
your users
• Use professional recruiters
HOW DO I FIND MY USERS?
h"p://www.flickr.com/photos/oatsy40/6783078815/
26. Accessibility is the degree to which anyone can access and
use a website using any web browsing technology.
RNIBh"p://www.rnib.org.uk/professionals/webaccessibility/background/Pages/background.aspx
h"p://www.flickr.com/photos/furbyx4/2968376257/
27. WHAT ACTIVITIES DO YOUR
USERS NEED TO PERFORM?
h"p://www.flickr.com/photos/fernando/36759033
32. CARD SORTING
• The ‘base’ for your information architecture.
• Gets insights and patterns into users ‘mental model’.
• It helps to increase findability in a system.
33. The current recommendation is to test 15 users for card
sorting in most projects, and 30 users in big projects...
Jakob Nielsen, Nielsen Norman Group
34. TECHNIQUES FOR
CARD SORTING
• Use lots of post-it notes or cards
• Get users to sort the cards in open or closed groups
• Your main job is to observe and keep the momentum
• Learn from the patterns of different groups via analysis
• Helps to create a record of the structure/taxonomy
35. HICKS’S
LAW
“THE
MORE
CHOICES
YOU
HAVE
TO
CHOOSE
FROM,
THE
LONGER
IT
TAKES
FOR
YOU
TO
MAKE
A
DECISION.”
h"p://www.cirencalui.com/
37. “THE
TIME
REQUIRED
TO
RAPIDLY
MOVE
TO
A
TARGET
AREA
IS
A
FUNCTION
OF
THE
DISTANCE
TO
AND
THE
SIZE
OF
THE
TARGET”
FITT’S
LAW
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38. TECHNIQUES FOR
INTERACTION DESIGN (IxD)
• Use personas and interviews to inform the design.
• Competitor research see what is already out there.
• Ethnography can help you to understand real users.
• Validate what you do with real users as early as possible.
39. IxD –FLOW OF CONTROL EXAMPLE
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42. I do not know the cognitive reasons behind this, but I
have never seen this not be true. The more human your
picture, the more human will be the response.
Dan Roam, Back Of The Napkin
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48. Lets us see how our study participants scan the
search results page, and is the next best thing to
actually being able to read their minds.
Anne Aula and Kerry Rodden, User Experience Researchers, Google
GOOGLE ON EYE TRACKING
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52. WHAT WE’VE COVERED
• What is user centred design – Benefits / pitfalls
• Usability is not a feature
• Researching users and activities
• Paper prototyping
• Getting user feedback