This document discusses two advertisements, one for a BMW car and one for Nike trainers. For the BMW ad, it uses a surreal comparison of the car to a shark without showing the car, which leaves the viewer without clear information on what the car is like. For the Nike ad, it shows the work that goes into making the trainers in an informative way and highlights the quality, though does not mention the price.

1. *

5. *
*The Product is a car
*They are advertising a BMW
*The car is comparable to a shark
*There are no words, but the message is implied that this car is
fast and sleek.
*It is meant for men that like fast cars.
*It reaches the target audience fairly well.
*It is quite surreal as a car wouldn’t look like a shark.
*I’m not bothered about buying a car because it’s expensive and I
don’t have a licence. Even if I did, there is little information and
no clear imaging as to what the car is really like so I would not
risk it.

6. *
*The Product is a shoe.
*They are advertising Nike Trainers.
*It is a good shoe to wear.
*A lot of work and effort goes into making them.
*Teens who like wearing trainers as it is the trend.
*Yes it does reach the target audience.
*This is informative as it shows the work that goes in to creating a
good shoe.
*I wear trainers often, but Nike isn’t my thing. They did well
though as they show the shoe and what makes it high quality. The
only commercial downside is there is no indication of price.