This document provides a summary of tasks and assessments for a student named Andrew Gronow in the Unit 18: Advertising Production course. It outlines four tasks related to researching advertising techniques, developing advertising ideas for a product, designing various advertisements, and pitching and evaluating an advertising campaign. For each task, it provides grades and feedback on the student's submitted work, noting what was passed satisfactorily and what needed improvement. It concludes by outlining an action plan for the student to address gaps in the work and ensure a higher grade, and requires the student's signature.

1. Unit 18: Advertising Production
Candidate Name: GRONOW,Andrew
Task 1: Research - merit
Unit 1: P2, M2, D2
& P4, M4, D4
Unit 18: P1, M1,
D1
Evidence Grade
Unusual advert analysis blog pass
Advertising techniques worksheet blog merit
Team name (advertising company),
slogan and logo
blog pass
4 advert analysis table blog merit
Individual advert analysis blog merit
Task 2: Developing your product - pass
Unit 1: P3, M3, D3
Unit 18: P2, M2,
D2
Mind map of initial group ideas blog pass
Blog post of individual ideas and
research into a rival product
blog pass
Blog post with team review of ideas and
final group decision
blog pass
Task 3: The design process - pass
Unit 18: P3, M3,
D3
Evidence Grade
A poster for an appropriate magazine blog pass
An advert for a bus or train Blog in eval pass
An online advert for a website (banner) Blog(in eval) pass
A group TV advert - -
Task 4 and 5: The Pitch and Evaluation - merit
Unit 1: P4, M4, D4
Unit 4: P2, M2, D2
Evidence Grade
Proof of pitch photo yes (in eval) N/A Pitch
graded on
Unit 2 sheet
Pitch powerpoint/prezi yes
Unit 18: P4, M4,
D4
Unit 4: P3, M3, D3
Evaluation blog merit
Action Plan (to improve grade):
Task 1 –
1. No work uploaded – some brief analysis of the print adverts, less personal opinions please
2. No work uploaded – some good definitions of the techniques
3. Good logo and company names, well done
4. A good clear table showing analysis of the 4 adverts.
5. No work uploaded – some good analysis of the speedform advert
Task 2 –
1. List of initial ideas uploaded.
2. You have uploaded your cereal bar ideas to your blog. Please upload your cereal bar
research. Research now uploaded
3. No work uploaded – a brief table showing your teams ideas. More detail needed for higher
grade.
Task 3 –
Some work uploaded – all work now uploaded.
Task 4 –
Please upload your pitch powerpoint - all work now uploaded.
Task 5 –
A well written evaluation that analyses your strengths and weaknesses well. Good mention of the

2. Unit 18: Advertising Production
design choices and how you came up with ideas.
Student Action Plan:
I understand the contents of this action plan and realise that it is up to me to act on the advice
given. I will….
Student Signature:
Date:
Assessor name:AJO
Date:28/04/15
Assessor signature: pass