Fallon was founded in 1981 in Minneapolis, Minnesota as Fallon McElligott Rice by Pat Fallon and four partners. They are a subsidiary of Publicis and produce advertising for television and magazines. Fallon has won awards for campaigns such as "ATS vs. the World" and has created advertising for many well-known brands including Volvo, IKEA, BT, Nintendo, RSPCA, Smirnoff, and Nestle.