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1. BTEC Creative Media Production – Advert Analysis Name:__________________
Name of Product Visual / Text Music / Sound FX Audience Meaning / Message
Honda car- 2003
(Cog)
Wieden + Kennedy
All parts of the car are
triggering each other in a
domino effect.
Rube Goldberg
Mostly silent with the clinking and
dinking of metal objects.
Sugarhill Gang- Rapper’s Delight
Family Audience Everything works
perfectly every time.
Family wants the car to
be reliable.
Sony Bravia- 2005
Balls
(Fallon Worldwide)
250,000 multicoloured balls
fired out of canons down a
street in San Francisco.
Jose Gonzalez- Heartbeat Adults and Familes,
people who are
interested in
technology, people
who want high
image quality.
The balls are multi-
coloured, ‘colour like no
other’.
John Smith- 2002
(Ball Skills)
TBWA
Looked like a general football
video. It has celebrity
endorsement with Peter Kaye.
Short, low budget and uses
humour.
Music is absent from this
advertisement.
Diegetic- belonging to the world
inside the film. (eg. Wind blowing
and cars driving by)
Football fans, Beer
fans, Peter Kaye
fans, men as
opposed to
women.
The message is cheap, no
thrills and no nonsense.
It will get you drunk.
T Mobile – Dance
(Saatchi & Saatchi)
2009
350 dancers at Liverpool
Street in London
Shout by lulu
Yazz- The only way is up
Don’tcha- Pussycat Dolls
Do you love me- contours
Clapping and cheering.
People that want a
phone network
that allows them to
share.