The document analyzes an advertisement for the Speedform shoe. It summarizes that the ad features a man running in the shoe, which is described as having a perfect fit from learning from bra manufacturers. It also emphasizes the shoe's durability from working with a space agency. The ad's music uses countdowns to suggest the shoe's high-tech nature. It concludes that the intended audience is those interested in sports or fitness and that the shoe's message is its durability.

1. Name: Andrew
BTEC Creative Media Production
Advert Analysis
Name of Product: Speedform
Advert Details (what happens?):
Music & Sound Effects:
Text:
Group Roles:
Audience:
Message:
A man is running athletically, wearing a special pair of trainers that fit the foot perfectly.
They went to the space agency for the durability, and to a bra manufacturer for the fit and
comfort.
Electro-like music plays in the background, possibly suggesting that the shoes are high-
tech. On 2 occasions there is a countdown from 10 like a rocket is launching into space.
It’s not until 95% of the way through the advertisement where it says: ‘This is what it
feels like’
This is for people who like sport or want to stay fit.
The shoes have good durability