Types Of Business Communication

Pharmaceutical Management & Marketing
1
Lecture # 20
April 30, 2020-YIPS

2
Review Of
Lecture # 19

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What is “Effective Communication”?
An Effective Communication
is a
communication between
two or more persons
wherein the
intended message
is successfully
delivered, received and understood.

4
7 Cs Of Communication

5
Business Communication
(Types, Importance & Benefits)

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The word communication has originated from a Latin word
“Communes” which means “Something Common”. To make
common, to share, to transmit or to impart’.
Thus communication can be considered as process that
involves the transfer of information, ideas, emotions, feelings
etc. between people with in or outside of any organization.
‘Business communication differs from other types of
communication, not by its means of communicating but
by its objectives’
Background

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Communication Cycle/ Process

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“The transmission of information within the business
environment. The information may be transmitted (sent
and received) between or among individuals”
- Harcourt, Krizan, Merrier
Definition
“Business communication is the sharing of information
between people within an organization for the
commercial benefit of the organization.”

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Types Of Business Communication
➢ One-way , Two-way
➢ Verbal(Oral & Written), Non-verbal
➢ Formal, Informal
➢ Upward, Downward, Lateral
➢ Interpersonal, Intrapersonal, Organizational,
➢ Mass Communication

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One-way , Two-way
One-Way Communication involves the transfer of
information in one direction only, from the sender to the
receiver.
There is no opportunity for the receiver to give feedback
to the sender.
Examples: weather report on television, newspaper,
recorded music on the CD, billboard messages

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One-way Communication (Example)

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One-way , Two-way
Two-Way Communication is a form of transmission in
which both parties involved, transmit information.
Two-Way communication has also been referred to as
interpersonal communication.
Example. Chat rooms and Instant Messaging, Telephone
conversations, classroom lectures etc.

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Two-way Communication (Example)
Have you delivered the
Package to the customer?
Yes, I have delivered to the
customer on time

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Verbal & Non-Verbal Communication
Verbal Communication In this type of communication the
professional uses language as a vehicle of
communication.
Oral communication – A face-to-face/
voice interaction between the sender and the receiver.
i.e.: Making presentations and appearing for interviews
Written Communication – The sender uses
the written mode to transmit his/her
messages.
i.e. Writing reports, letters, statements and
emails.

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Non-Verbal Communication When a message is
communicated without using a word, the process
requires non-verbal cues to be transmitted and
received.
i.e. facial expressions, posture, eye contact, walk,
person’s voice, sign language, body language
volume, pitch, voice modulation etc.

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Formal & Informal Communication
Formal Communication takes place through the
formal channels of the organization structure along the
lines of authority established by the management.
Such communications are
generally in writing and may
take any of the forms;
• policy;
• manuals:
• procedures and rule books;
• Memoranda; Minute Sheet
• official meetings; reports, etc.

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Formal & Informal Communication
In-formal Communication arising out of all those
channels of communication that fall outside the formal
channels is known as informal communication.
• Informal communication does not follow lines of
authority as is the case of formal communication.
• Such communication is
usually oral and may be
covered even by simple
glance, gesture or smile
or silence.
i.e. Talking with friends,

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Formal & Informal Communication - Difference

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Downward, Upward & Lateral Communication
• Communication in the first
place, flows Downwards.
• All information in this
medium is usually in form of
instructions, directions and
orders.
• This direction of
communication strengthens
the authoritarian structure
of the organization.

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• Upward Communication is the
process of information flowing
from the lower levels of a
hierarchy to the upper levels.
• The function of upward
communication is to send
information, suggestions,
complaints and grievances of the
lower level workers to the
managers above.

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• Lateral communication takes place between persons
at the same level or working under the same
executive.
• The main use of this is to maintain coordination and
review activities assigned to various subordinates.

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Inter, Intra Personal & Organizational Communication
Interpersonal communication is an exchange of
information between two or more people.
It is the process by
which people
exchange information, feelings, and meaning
through verbal and
non-verbal messages.

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Intrapersonal communication It is the communication
which takes place within one’s own self.
This implies individual reflection, contemplation and
meditation.

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Organizational communication A process by which
activities of a society are collected and coordinated to
reach the goals of both individuals and the collective
group.
It is a subfield of general
communications studies
And is often a component
to effective management
in a workplace environment.

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Mass Communication
It is a means of conveying messages to an entire
populace.
This is generally identified
with tools of modern mass
media, which include
books, the press, cinema,
television, radio, internet
etc. It also includes
speeches delivered by
leaders to a large audience.

Types Of Business Communication

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