This document discusses internal and external communication. It defines communication and lists its advantages. It explains the process of communication with a sender-receiver model. Internal communication occurs within an organization, while external communication is between an organization and outside parties. Effective communication requires considering the medium, whether it is one-way or two-way, and factors like speed and cost. Verbal, written and visual methods of communication are outlined along with their advantages and disadvantages. Barriers to effective communication are also addressed. Brief profiles of Havells India and Tata group discuss their use of internal and external communication in planning, transferring plans externally, and then reviewing internally.

1. Internal and External
Communication

2. Definition of Communication
The exchange of thoughts,
messages, or the like, as by
speech, signals or writing.
To express oneself in such a way
that one is readily and clearly
understood.

3. Communication Advantages
 Increase productivity.
 Reduce stress.
 Better understand what others
are saying.
 Better understand how to get
your message across.
 Enhance relationships.
 Save time and money.

4. Process of communication
• Communication is the process of sending and
receiving information among people…
SENDER RECEIVER
Feedback
receiver sender
Medium
Encode Decode

7. Communication
Internal
• Is communication
between members
of the same
organisation.
External
• Is between the
organisation and
other organisations
or individuals.

8. Internal Communication
 Internal communications (IC) is the
function responsible for effective
communication or trade among
participants within an organization.
It is the transfer of information via
channels such as: memos, intranet,
publication or broadcasts, etc.

9. How Internal Communication helps?
• Increased productivity
• Higher probability of achieving organizational
goals
• Ability to approach situations, problems or crises
proactively
• More effective and responsive customer service.
• Smarter decision-making on all levels.
• Reduced day-to-day conflict between team
members

10. Different ways of Internal
communication
• Group meetings
• Personnel meetings
• News bulletin
• Company’s internal server
• Telephone messages
• Company Blog

12. The exchange of information and
message between an
organization and other
organization groups, individual
outside its formal structure.
Simply we can say :
Communication that takes place
out side the organization is called
external communication.
External Communication

13. Channels of external Communication
• Face to face meetings
• Print and broadcast media
• Pamphlets
• Press conference
• Annual reports and letters etc…

14. The goal of external Communication
• The goals of external communication are to
facilitate cooperation with groups such as
suppliers, investors, and stockholders
• To present a favorable image of an organization
• To promote the organization
• Advertise the organization
• Provides information about products and services
to customers

17. Process of Effective Communication

18. Medium of Communication
• Is the method used to
send a message, for
example, a letter is a
method of written
communication and a
meeting is a method of
verbal communication

19. One-way Communication
• Involves a message
which does not call
or require a
response.

20. Two-way Communication
• Is when the receiver
gives a response to
the message and
there is a discussion
about it

21. Factors that a sender of a message should
consider
• Speed
• Cost
• Message details
• Leadership style
• The receiver
• Importance of a written record
• Importance of feedback

22. Verbal Communication Methods
• One-to-one
talks/meetings
• Telephone
conversations
• Video
conferencing/Skype
• Meetings and team
briefings

23. Verbal Communication
Advantages
• Information can be given
out quickly, such as in a
large meeting.
• Opportunity for two-way
communication and
immediate feedback.
• Message is often reinforced
by seeing speaker.
Disadvantages
• In large meeting, there is no
way of telling if everyone is
listening.
• It can take longer to use
verbal methods when
feedback occurs.
• Is not effective when the
need for an accurate and
permanent record is
needed.

24. Written Communication
• Business letters
• Memos/memorandum
• Reports
• Notices
• Faxes
• Text messages
• Emails, tweets and
social network site
(chats)

25. Written Communication
Advantages
• Provides ‘hard’ evidence of
the message which can be
referenced in the future.
• Can be copied and sent to
many people both in hard
form and electronically.
• It can be a very quick and
cheap means of providing
information to many
people.
Disadvantages
• Direct feedback is not
always possible.
• It is not easy to check if the
message has been received
and acted upon.
• The language can be
difficult for some receivers
to understand is it is too
long or uses technical or
other language not
understood by all receivers.

26. Visual Communication
• Films, videos,
PowerPoint
• Charts and diagrams
• Photographs and
cartoons

27. Visual Communication
advantages
• Information can be
presented in a appealing
and attractive way,
stimulating people to read
them.
• They can make the written
message clearer by adding
charts, diagrams or pictures
that help illustrate the main
points.
Disadvantages
• There is no feedback and
the send of the message
may need other forms of
communication to check
that the message is
understood.
• Charts and graphs may be
difficult for some people to
interpret.

29. Barriers to Effective Communication

31. Brief about havells
Havells india ltd is one of the largest electrical
company of India . It was founded in 1958 by
Mr.Qimat rai gupta . He had a simple principle
that if your mind can conceive it, and your
heart can believe it, then you can achieve it .
He started his journey with Rs 10,000 and left
behind a 17,000 crore empire.

32. The type of communication the
company follows
• It is clearly know that internal as well as
external communication is important, but it is
up to the company that which one of these
two they strongly follow.
• Havells India ltd has grown a lot from the time
it started but the main reason behind its
growth is the strong internal communication
the company has.

33. The working of the company
internal communication
planning
Branch meeting
Product head meeting
Team meeting

34. External communication
All the plans and the targets then are transffered
to the external enviornment.
Distributors
Retailers
Local shops

35. Internal communication
Then finally at the end again internal
communication is used
Review meeting
Corrections
Implementation

37. Brief about Tata
Tata is an Indian multinational
conglomerate holding
company headquartered
in Mumbai, Maharashtra, India. It
was founded by jamsetji tata in
1867. It gained popularity after
purchasing several global
companies after jamsetji tata
Ratan tata took this company to
new heights.

38. Type of communication that the
company follows
• Tata like any other company uses internal as
well as external communication.
• It is a diverse company and manufactures
various goods ex-salt, cars , steel etc. The most
commonly used method by this company is
internal communication method.

39. The working of the company
internal communication
planning
Branch meeting
Product head meeting
Team meeting

40. External communication
All the plans and the targets then are transffered
to the external enviornment.
Distributors
Retailers
Local shops

41. Internal communication
Then finally at the end again internal
communication is used
Review meeting
Corrections
Implementation

42. THANK YOU
-UTKARSH BISHT