This document discusses the importance of effective communication and provides guidance on how to design communication using the seven C's framework. The seven C's include understanding the Context, defining the key Content and question to answer, breaking Content into Components, editing by making Cuts, considering Composition, using Contrast to highlight important differences, and maintaining Consistency unless intended to highlight differences. Used together, the seven C's provide a process to design communication that engages audiences and helps them understand and remember essential information.

1. Communication M Zeeshan Khan

10. Communication Process channel Noise feedbac k message to be sent Encoding message Message received Message decoding Sender Receiver

20. Organizational communication Chain Wheel All channel