This document provides an overview of communication. It defines communication as the process of passing information from one to another and as the interchange of thoughts, opinions, and information by speech, writing, or signs. Key characteristics of effective communication are outlined, including clarity, having a clear aim or goal, maintaining logical linkages, and style of expression. The purposes of communication are also discussed as informing and persuading. The linear and Shannon-Weaver models of the communication process are presented. Barriers to communication and types of communication within organizations are summarized.

1. Communication
Presented By .
Santosh Hanchanal
Dayanand sagar college Of Engineering
MBA (vtu)

2. People don’t get along
Because they fear each other
People fear each other
Because they don’t know each other
They don’t know each other
Because they have not
Communicated with each other
-Martin Luther King

3. Meaning
“COMMUNICATION is the process of passing information
and understanding from one to another”.
Definition
“Communication is interchange of thoughts , opinions,
information, by speech, writing or signs”
- Robert Anderson

4. Important Characteristics of an Effective
Communication
1 .Clarity :
 One of the most essential characteristics of an impressive communication is
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"Clarity".
Use Simple and Sound words, so that listeners can grab it easily.
Be clear in your thoughts, jumbled & confused mind cannot deliver a good
and clear saying.
Avoid using any technical terms, try to explain in laymen language.
Use Examples to explain & support complex scenarios.
Work a little bit on your accent and pronunciation.

5. Important Characteristics of an Effective
Communication
2. Aim or Goal :
 At every stage of your talk/communication, don't forget your "Aim or
Goal".
 Communicate with a broad and practical mind.
3.Linkage
 Try to maintain a logic link between your sayings.
 Don't put two opposite faces of coin at a same time.
 Deliver in a structured & planned way.

6. Important Characteristics of an Effective
Communication
4.Style of Expressing :
 Control various speech parameters like pitch, tone, intensity etc. according to
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the environment.
Don't be too fast or too slow.
Look straight & forward. Keep a light smile on your face.
Avoid using words that show arrogance.
Feel what you say.
Avoid being too formal, be natural and practical.
5.Know & Analyze your audiences
6.Do a good Homework.

7. PURPOSE OF COMMUNICATION
1.Communication to inform:
Communication to inform is directed by the desire to expose, develop,
and explain the subject.
It focuses on the subject of the communication.
Ex-Scientific writings.
2. Communication to Persuade
the focus is on the receiver and not the message
Ex- advertisements.

8. communication Process
The Linear Concept
o Passive communication/one-way communication.
o This is the earliest conceptualisation of communication.
o A receiver passively receives the message and acts as directed or desired by
the sender
o Assumed that the message reaches the receiver without any distortion or
change
o There is no response from the receiver of the message.
o audio tapes and CDs; videotapes; manuals; printed materials; faxes; radio
and TV broadcasts are some examples.
sender
media
receiver
action

9. communication Process
Shannon Weaver Model
o Communication is a reciprocal process and a mutual exchange of
messages
o The two-way concept involves receiver as an active agent in the
construction of meaning of the message

10. Importance of communication in management
Communication skills constitute an important aspect of
effective management.
Some important functions of managing are  forecasting , planning
, organizing, instructing, coordinating, controlling.
Communication is the system by which these operations
are led and coordinated and the results fed back

11. Major Classifications of communications
Can be classified on basis of..…..
A) number of persons/ receivers to whom message is addressed :
i) Intrapersonal:- talking to one’s own self.
E.g. Soliloquies
ii) Interpersonal :- exchange of messages between two persons.
E.g. conversation, dialogue, an interview, some other cases like… an
author, a letter etc.
iii) Group:- Can be among small groups like organization, club, class
rooms where all individuals retain their individual identity
iv) Mass:- occurs when the message is sent to large groups of people
E.g. news paper, radio, T.V etc.

12. B) On basis of medium employed……
 i) Verbal:- means communicating with words, written or
spoken
 ii) Non verbal :- includes using of pictures signs, gestures
and facial expressions for exchanging information between
persons
 E.g. personal space, touch, eyes, sense of smell and time.
 iii) Meta communication:- the speaker’s choice of words
unintentionally communicates something more than what
the actual words state.

13. Communication Structure in an
Organization
Board of directors
Managing Director
Senior Management
Middle level management
Senior supervisors
First line supervisors
Employees/Shop-floor employees

14. Types of
communication
Vertical
Downward
Upward
Horizontal
Grapevine

15. Barriers to Communication
 Noise
 Selective perceptions
 Filtering
 Information overload
 Loss by transmission
 Poor retention
 Poor listening
 Emotions
 Lack of planning

16. Crisis Communication
 “A crisis is unpredictable
but not unexpected”
- Timothy Combs

17. Communication in crisis
Definition of a Crisis
Any situation that…
i. Threatens the operations of an organization
ii. Negatively impacts the reputation of an organization
iii. Affects the lives of beneficiaries, employees or other
stakeholders
ii. Can be a natural or man-made disaster
i.
i.
Weather-related, terrorist attacks, arson, IT theft, etc.

19. Presented By : -
Santosh Hanchanal