Types of communication , business communication , barrier to communication, effect of communication

3.  It is simple and difficult that it can never
be put into words – T. S. Matthews
(American magazine editor, journalist,
and author)
 It is transmitting information between
two individuals/organizations for an
understanding response – Peter Little in
‘Communications in Business’
 It is an exchange of facts, ideas, opinions
or emotions – W. H. Newman and C. F.
Summer Jr.

4.  Communication comes from the Latin word commūnicāre,
meaning “to share”.
 It is the activity of conveying information through the exchange
of ideas, feelings, intentions, attitudes, expectations,
perceptions or commands,
 Conveyed by speech, gestures, writings, behavior, etc.
 Other means of communication:
 Music
 Songs/Chants
 Dance
 Dancing
 Mimicking
 Drawing
 Painting
 Sketching
 Acting

5. Context/Situation
Message
Sender
Encoding
Medium/Channel
Receiver
Decoding
Feedback

6. Communication is intentional as well
as unintentional.
Communication is a dynamic process
Communication is systematic
Communication is both interaction
and transaction

7. o Information
Advice
Order
Suggestion
Persuasion
Education
Warning
Raising Morale
Motivation

8. Written Communication
Oral Communication
Face-to-face Communication
Visual Communication
Computer based Communication
Silence

9. Wrong Choice of Medium
Physical Barriers
Noise
Time and Distance
Semantic Barriers
Interpretation of Words
Bypassed Instruction
Denotations and Connotations

10.  Different comprehension of reality
 Abstracting
 Slanting
 Inferring
 Socio-Psychological Barriers
 Attitudes and Opinions
 Emotions
 Closed Mind
 Status Consciousness
 The source of communication
 Inattentiveness
 Faulty Transmission
 Poor Retention
 Unsolicited Communication

11. I. Internal Communication:
1. Upward Communication
 Exchange information
 Offer ideas
 Express enthusiasm
 Achieve job satisfaction
 Provide feedback
2. Downward Communication
 Transmit vital information
 Give instructions
 Encourage two way discussion
 Announce decisions
 Seek cooperation
 Provide motivation
 Boost morale
 Increase efficiency
 Obtain feedback

12. 3. Horizontal/Lateral communication
 Solving problems
 Accomplishing tasks
 Improving teamwork
 Building goodwill
 Boosting efficiency
4. Grapevine
 A safety valve
 Organizational solidarity and cohesion
 Supplement to other channels
 Quick transmission
 Feedback
5. Consensus

13. II. External Communication:
Communication with people outside the company is
called external communication.
 It leads to better:
 Sales volume
 Public credibility
 Operational efficiency
 Company profits
 It improves:
 Overall performance
 Public goodwill
 Corporate image
 It achieves:
 Organizational goals
 Customer satisfaction

14.  Explaining the importance of communication
is like explaining the importance of
breathing!
 Communication means interchange.
 Interchange is vital.
 No human being can long survive without
interchange.
 Communication is the foundation of all
human being interaction and relationship

15. 'Blind - Please help’
'It's a beautiful day. You can see it. I cannot’.

16.  Expressing our thoughts, our ideas, our feelings, our views
 For connecting with others
 Sharing information
 Giving advice
 Teaching
 Consulting.
 Learning
 Writing rules and laws
 Sharing values.
 For expressing our creativity
 For expressing our life philosophy
 Sharing the findings of our research work
 Selling goods and services
 Publicity and advertising
 Networking with people with common interests

17.  Business communication is communications in a
business context.
 It encompasses topics such as Marketing, Brand
Management, Customer Relations, Consumer
Behaviour, Advertising, Public Relations,
Corporate Communication, Community
Engagement, Reputation Management,
Interpersonal Communication, Employee
Engagement and Event Management.
 Media channels for business communication
include the Internet, Print
Media, Radio, Television and Word of Mouth.

18.  Web-based communication - for better and improved communication,
anytime anywhere ;
 Video Conferencing - allows people in different locations to hold
interactive meetings;
 E-mail - provides an instantaneous medium of written communication
worldwide;
 Reports - important in documenting the activities of any department;
 Presentations - very popular method of communication in all types of
organizations;
 Telephoned meetings - allow for long distance speech;
 Forum boards - allow people to instantly post information at a
centralized location;
 Face-to-face meetings - are personal and are succeeded by a written
follow-up.
 Suggestion Box - mainly for upward communication as because some
people may hesitate to communicate to the management directly so they
can give suggestion by drafting suggestion in suggestion box.
 Memorandum - used within a company to communicate information to
individuals or departments

19. The position of Divisional Manager:
 Journalist - his answer was "Twenty-two”
 Engineer - he pulled out a slide rule and showed
the answer to be between 3.999 and 4.001
 Lawyer - he stated that in the case of Jenkins v
Brown, two and two was proven to be four
 Accountant - got up from his chair, went over to
the door and closed it then came back and sat
down. He leaned across the desk and said in a
low voice..."How much do you want it to be”?
He got the job

20.  Sales and Marketing
 Customer Service
 Public Relations
 Professional Networking
 Internal Management
 work performance,
 changes in production practices,
 inventory updates or questions,
 budget information,
 scheduling,
 employment policies, or
 customer feedback

21.  Communication is the lifeblood of an
organization:
 Need for Competitive Information
 Improves Public Relations
 Improves Business Systems
 Communication and External Environment
 Communication and Control
 Business has grown in size
 Business activity has become extremely complex
 Effective communication promotes a spirit of
understanding and cooperation

22.  Government agencies and departments
 Distributors, retailers, individual customers,
etc.
 Communication skill is a job requirement
 Communication skill is an important factor
for promotion
 Motivated Employees
 Improved Productivity
 Enhanced Employer Employee Bond
 Process and Product Improvement

23.  The seven C’s of Effective Business
Communication:
 Correctness
 Clarity
 Conciseness
 Completeness
 Consideration
 Concreteness
 Courtesy

24.  Increase Your Vocabulary - Improving vocabulary is key in
mastering the specialized words used in business language
 Read Business-Related Material - You can significantly
enhance your vocabulary by reading a wide variety of
material related to your field or business
 Play Games - You can even learn business language by
playing games like crosswords and word search games
 Watch Business-Oriented Programs - Watching programs
that focus on business is an excellent way to improve
language skills, because the people in those programs will
be using key terms frequently and correctly
 Practice - Learning new business terminology will not
impact your communication skills until and unless these
terms are used correctly in your the daily communication