Corporate communication involves managing internal and external communications to create a favorable view of the company among stakeholders. It aims to transmit consistent, credible, and ethical messages. Corporate communication helps organizations communicate their mission and combine visions and values into a cohesive message. It serves as an integrative structure linking stakeholders to the organization. Management, marketing, and organizational communication form the backbone of business communication. Management communication is between management and internal/external audiences, marketing communication focuses on advertising and sales, and organizational communication includes public relations and employee communication. The responsibilities of corporate communication are to shape corporate branding, minimize differences between desired and actual identity, delegate communication tasks, and coordinate with international businesses.

1. Corporate Communication
Corporate communication is a set of activities involved in managing and orchestrating all
internal and external communications aimed at creating favourable point of view among
stakeholders on which the company depends. It is the messages issued by a corporate
organization, body, or institute to its audiences, such as employees, media, channel partners and
the general public. Organizations aim to communicate the same message to all its stakeholders,
to transmit coherence, credibility and ethic. Corporate Communications help organizations
explain their mission, combine its many visions and values into a cohesive message to
stakeholders. The concept of corporate communication could be seen as an integrative
communication structure linking stakeholders to the organization.
The sharing of information within a business. Corporate communication elements of a
corporation. To facilitate corporate communication, a business manager will usually need to have
or develop considerable interpersonal skills - such as effective speaking, writing and listening -
in order to best assist information sharing within their department. Also called organizational
communication.
Methods and tactics
Three principal clusters of task-planning and communication form the backbone of business and
the activity of business organizations. These include management communication, marketing
communication, and organizational communication.
• Management communication takes place between management and its internal and
external audiences. To support management communication, organizations rely heavily
on specialists in marketing communication and organizational communication.[citation
needed]
• Marketing communication gets the bulk of the budgets in most organizations, and
consists of product advertising, direct mail, personal selling, and sponsorship activities.
• Organizational communication consist of specialists in public relations, public affairs,
investor relations, environmental communications, corporate advertising, and employee
communication.
The responsibilities of corporate communication are:
• to flesh out the profile of the "company behind the brand" (corporate branding)
• to minimize discrepancies between the company's desired identity and brand features
• to delegate tasks in communication

2. • to formulate and execute effective procedures to make decisions on communication
matters
• to mobilize internal and external support for corporate objectives
• to coordinate with international business firms
Corporate communication functions includes media relations, speech writing, employee
communication, corporate advertising, and community relations. The public is often represented
by self-appointed activist non-governmental organizations (NGOs) who identify themselves with
a particular issue.Most companies have specialized groups of professionals for communicating
with different audiences, such as internal communication, marketing communication, investor
relations, government relations and public relations.
Components
Concept of Corporate Communications
Corporate Communication is the process a company uses to communicate all its messages to key
constituencies.
Corporate Communication is an attitude towards communication or set of mental habits that
employees internalize.
Corporate communication is also about managing perceptions and creating timely dissemination
of information.
Corporate communication simply is the total of a corporation’s efforts to communicate
effectively and profitably.
The action any particular corporation takes to achieve that goal depends on the character of the
organization and its relationship with its suppliers, its community, its employees and its
customers.
Corporate communication is outgrown Public Relations function.
Corporate Communication is described by some experts as framework in which all
communication specialists, namely marketing, organizational and management integrate the
totality of the organizational message, thereby helping to define the corporate image as means to
improve corporate performance.
Corporate Communications collectively refers to the communication processes that are meant for
corporate or business purposes.
Corporate communication is a strategic tool for the contemporary corporation to gain a
competitive advantage over its competitors.
Corporate communication encodes and promotes:
• A strong Corporate culture

3. • A coherent Corporate identity
• A reasonable Corporate philosophy
• A genuine sense of Corporate citizenship
• An appropriate & professional relationship with Media.
• Quick & responsible ways of communicating in Crisis
• An understanding of communication tools & Technologies
• Sophisticated approach to Global communication.