The word communication has been derived
from the Latin word “ communis ” means to
It is also the source of the English word
“common” which means that whatever is
common is shared by all.
Communication may be defined as sharing
information and ideas so as to create mutual
understanding between people.
communication and Summers,
According to Newman
“Communication is an exchange of facts,
ideas, opinions, or emotions by two or more
According to Peter Little,
“ communication is the process by which
information is transmitted between
individuals and organization so that an
understanding response results”
According to Allen,
“ communication is the sum total of all the things
one person does when he wants to create
understanding in the mind of another . It is a
bridge of meaning”
According to William Scott,
“administrative communication is a process
which involves the transmission and accurate
replication of ideas ensured by feedback for
the purpose of eliciting actions which will
accomplish organizational goals”
Most Common Ways To
Art of getting your message across effectively through:
•Spoken words –
first & simplest way
•Body Language –
can make or mar
•Written words –
leaves greatest impact
To express our em
Achieve joint understanding
To get things done
ass on and obtain
Good Com unication can’t exist without
W do not try H D to get our m
W do not take advantage of various
edia available to us
W all could im
prove our com unication
It can not be perfected
skills are a critical
element in your career
and personal lives.
We all must use a
variety of Communication
technique to understand
and to be understood.
Communication gives substance to
It improves the employee’s motivation to
Helps public relations.
Increases job satisfaction.
Helps managers in performing their roles.
Reduces time and efforts.
Sound industrial relation.
Training and development.
To change behavior
To get and give
To get action
To ensure understanding
Aim of good
To give and receive information.
To provide advice.
To provide counselling.
To issue orders and instructions.
To receive suggestions.
To persuade people.
To impart education and
To warning and notice.
To improve morale.
To improve discipline.
We Need To Improve
70 % of
because our communication
efforts are :
6 people talking in a 2 people