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business communication ppt


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business communication ppt

  1. 1. Businesscommunication Process of Communication & Group of Mass Communication By group 3 F.Y.B.M.S. K.E.S SHROFF COLLEGE
  2. 2. Introduction of communicationThe word ‘communication’ is derived from the latin word‘communicare’Which means ‘to make common, to share, to transmit or toimpart’.Thus communication can be considered as process that involvesthe transfer of information, ideas, emotions, feelings etc.between people.‘Business communication differs from other types ofcommunication, not by its means of communicating but by itsobjectives’
  3. 3. Components ofCommunication Sender – EncoderMedium(channel) MessageReceiver Decoder Feedback
  4. 4. The Communication Process
  5. 5. Feedback Feedback is the response or reply which the receiver of a message gives back to the sender. Sometimes its possible to get feedback immediately. Feedback can be immediate as in the case of face to face communication.
  6. 6. Group and Mass Communication Mass communication is theacademic study of how individuals and entitiesrelay information through mass media to largesegments of the population at the same time. It isusually understood to relate to newspaper andmagazine publishing, radio, television andfilm, as these are used both for disseminatingnews and for advertising .
  7. 7. Forms of Mass CommunicationBroadcas Mobilt e Film Radi s o
  8. 8. Print MediaNewspaper Magazines Books
  9. 9. Advertisement Advertising or as a common typographical error, advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.
  10. 10. Conclusion With the help of the following topics we came to know how communication is important in our day-to-day life. Communication is said to be effective only when the message received by the receiver is understood as intended by the sender, and accordingly acted By the receiver. The mass communication is said to be the media communication the newspaper, books etc and the forms of the mass communication.