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business communication ppt

Nikita Palkar
Nikita Palkar
Nikita PalkarKES College of Arts and Commerce

business communication ppt

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Business
communication
  Process of Communication &
         Group of Mass
        Communication
           By group 3
             F.Y.B.M.S.
    K.E.S SHROFF COLLEGE
Introduction of
                  communication
The word ‘communication’ is derived from the latin word
‘communicare’
Which means ‘to make common, to share, to transmit or to
impart’.
Thus communication can be considered as process that involves
the transfer of information, ideas, emotions, feelings etc.
between people.


‘Business communication differs from other types of
communication, not by its means of communicating but by its
objectives’
Components of
Communication


 Sender – Encoder
Medium(channel)
  Message
Receiver Decoder
 Feedback

The Communication Process
Feedback
   Feedback is the
    response or reply which
    the receiver of a
    message gives back to
    the sender. Sometimes
    its possible to get
    feedback immediately.
   Feedback can be
    immediate as in the case
    of face to face
    communication.
Group and Mass
            Communication
     Mass communication is the
academic study of how individuals and entities
relay information through mass media to large
segments of the population at the same time. It is
usually understood to relate to newspaper and
magazine publishing, radio, television and
film, as these are used both for disseminating
news and for advertising .
Ad

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business communication ppt

  • 1. Business communication Process of Communication & Group of Mass Communication By group 3 F.Y.B.M.S. K.E.S SHROFF COLLEGE
  • 2. Introduction of communication The word ‘communication’ is derived from the latin word ‘communicare’ Which means ‘to make common, to share, to transmit or to impart’. Thus communication can be considered as process that involves the transfer of information, ideas, emotions, feelings etc. between people. ‘Business communication differs from other types of communication, not by its means of communicating but by its objectives’
  • 3. Components of Communication  Sender – Encoder Medium(channel) Message Receiver Decoder  Feedback 
  • 5. Feedback  Feedback is the response or reply which the receiver of a message gives back to the sender. Sometimes its possible to get feedback immediately.  Feedback can be immediate as in the case of face to face communication.
  • 6. Group and Mass Communication Mass communication is the academic study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television and film, as these are used both for disseminating news and for advertising .
  • 7. Forms of Mass Communication Broadcas Mobil t e Film Radi s o
  • 8. Print Media Newspaper Magazines Books
  • 9. Advertisement  Advertising or as a common typographical error, advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.
  • 10. Conclusion  With the help of the following topics we came to know how communication is important in our day-to-day life.  Communication is said to be effective only when the message received by the receiver is understood as intended by the sender, and accordingly acted By the receiver.  The mass communication is said to be the media communication the newspaper, books etc and the forms of the mass communication.