Turbocharge Your Job Search for 2017
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As we approach 2017, are you doing what you can to land your next job? This deck explores the best practices you should consider.
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Turbocharge Your Job Search for 2017
- 1. Turbocharge Your Job Search for 2017 Albert Qian Founder, Albert’s List December 12, 2016
- 2. Agenda Setting the Right Intentions Tip #1: Evolving Your Personal Brand and Networking Tip #2: Own Your Self-Awareness Tip #3: Become a Master Of Your Resources Q&A
- 3. About Me Technology and marketing professional Founder, Albert’s List – 20,600 members Members found work at large companies Amazon Bestselling Author
- 4. Before we begin, let’s set some intentions for the evening.
- 5. Finding work is an inevitable outcome
- 6. It is Okay to Ask for Help
- 7. It is Okay to Find a Job for the Sake of It
- 8. It’s Okay to Feel Vulnerable About Your Search
- 9. Who is President Does NOT Trump Your Job Hunting Ability
- 10. So with that said, let’s start 2017 Tonight.
- 11. Tip #1: Evolving Your Personal Brand
- 13. What is Your Personal Brand? Your message Your commitment Your change Your knowledge
- 14. Developing a Personal Brand A Personal Brand Needs to be CLEAR Consistent Leading Engaging Adaptive Real
- 15. Building a Digital Brand Content Engagement Luck Timing
- 16. Mastering the Art of Active Networking Networking IS… Building relationships with others. Business development. Adding value for others before yourself Networking is NOT… Selling yourself About you Inauthentic
- 17. How Networking Fits in the Job Hunt Gets you in the door. Opens new doors. Puts you at the table. Understand industry insights. Extend your brand offline.
- 18. Where Do You Network? Broadly Chamber of Commerce Mixers Network After Work (NAW) Alumni Networking Events In Depth Associations Events at venues of interest Focused Facebook Groups
- 19. How to Turbocharge Your Personal Brand for 2017 Build and share a message Get organized Live and breathe your purpose
- 20. How to Turbocharge Your Networking for 2017 Make the conversation about them. Find ways to pay it forward. Focus on what events are for you. It’s not who you know or what you know – it’s who knows YOU
- 21. Tip #2: Own Your Self-Awareness
- 23. Why is Self-Awareness Important? Valuing and appreciating your journey Understanding self-worth and value Exploring the world around you
- 24. What does Self-Awareness Look Like? Checking-in with yourself Assessing your capabilities Taking breaks from the madness Leveraging your network and contacts
- 25. How to Bring Self-Awareness to the Job Search? Situational Assessment in the Interview The STAR Method Role Importance Why companies hire
- 26. How to Bring Self-Awareness to the Job Search? Resume and Cover Letters Understanding your strengths and weaknesses Building the write resume Telling the right story Beating the System The ATS Differentiation of tactics
- 27. How to Turbocharge Your Self- Awareness for 2017 Unpack your journey Assess your personal value Explore on purpose
- 28. Tip #3: Become a Master of Your Own Resources
- 30. Knowing what you want is half the battle. Knowing where to go is the other half.
- 31. Job Boards Do Work
- 32. Making the Most of Both Be specific about what you want Update your profile often Give to others Be proactive
- 33. Stay Organized With Your Job Search Google Drive Contacting Recruiters / Recruiter Database Unemployment and Healthcare Benefits Signing up for notifications Taking care of you And more!
- 34. Making Use of Extra Time Job Search Organizations Educational opportunities Entrepreneurship Go on vacation
- 35. How to Turbocharge Your Resources for 2017 Know what you want Stay organized Make the most of your time
- 36. Putting It All Together
- 37. Checklist for Your Job Search Figure out your personal brand and message Own your self-awareness Know your own resources Get a FREE checklist at http://bit.ly/job-checklist.
- 38. Q&A
- 39. Thank You
Editor's Notes
- Before we get into the meat of today’s discussion, I want to set some intentions for today and beyond, especially for those of you who are on the job search. I’ve discovered that my hunt for work is partially practical (what I have done in the past) and partially behavioral (driven by what I think).
- Some of you might be here because you haven’t found work in a few weeks. Some of you might be here because you haven’t found work in a while. Regardless of where you have come from, it only matters where you are going. The important attitude to have here is that your ability to find work is going to be an inevitable outcome. You cannot think any other way.
- We live in a world where asking for help is shunned upon, and in reality, nobody does any of this alone. I’ve built communities around the job search and field questions daily from interviews to offers. While Googling for what you need is absolutely something you should do, it’s important to find yourself the right communities that will give you what you need. Don’t shy away from help.
- We live in a world where messages like “love what you do and do what you love” are top of mind. The reality is, we live in the Bay Area where it’s expensive to even pay rent. If you need to find a job, put that first. It’s okay to not have your paycheck be your passion.
- Many of us feel vulnerable about our job search. Much like asking for help, we hide away from others because we feel shame for not working. The truth is, as long as you are moving forward in your career and doing the necessary work to move ahead, there is no reason not to feel vulnerable. Finding work is tough in the Bay Area, and everyone should be commended for doing so. Showing up is first and foremost.
- I get it. There’s a lot of fear around the direction of our country. Puns aside, I don’t like him either but your ability to get a job does not hinge on him being in office. You are still in control of your own future no matter what. This is the perfect time to own what is your career.
- Interviewing with a purpose – San Diego conversation
- Consistent: You have to share your message, knowledge, and commitment to the world on a regular basis. Leading: You have to step up to the occasion and show that you aren’t just another voice, but someone to be spoken to. Engaging: Modern brands are not a one-way street. To succeed you must engage and interact with your audience. Adaptive: Today’s job search requires an understanding of marketing and communications. You are selling yourself. Learn what is new and adapt it to your own brand message. Real: Today’s brands must be authentic to shine. Being real and vulnerable will only show others who you are and what you are.
- Much of my early career was spent in the social media space, so I know what it takes to get noticed and what it means to network online. Your brand will involve this as well. To build a brand well you need three things: Content Content is what you put out there. This is everything from what you write about to your website, LinkedIn, and social media presence. If you are CLEAR on your intentions and what you are looking to do, then people will know what to look to you for. Engagement Engagement are your interactions with other people. This is how you come across to other people and how you reach out to others. Luck When content and engagement are combined together, that creates luck. The more passive content you have out there that shows who you are, the more you provide others, the more you will see coming back to you. Timing Building your digital personal brand takes time. Rome was not built in a day and neither will your personal brand. You should ideally start before you need to find your next job, but it is never too late to begin.
- In attending these networking groups, your intention can be to discover what you are looking for, be that a new job, new connections in any industry, or just to go out and meet people in general. I did this early on because I was new to marketing and had very little idea around what I wanted. Your experience – and mileage – will vary. In depth networking is better for those who are targeting a closer goal. This is me now in my career, attending events where the makeup of professionals is very explicit. These types of events include: In attending these types of networking events, you’ll have a clearer idea of what you are interested in and be able to meet the right people. Back in 2014 when I was in between wondering whether I wanted to do PR or marketing or social media, I found myself at a lot of PRSA events in the City where I would meet recruiters. Ultimately I settled on product marketing. Broadly Chamber of Commerce Mixers Network After Work (NAW) Alumni Networking Events Networking-oriented Meetup Groups Broad Facebook groups around a topic In Depth Associations (eg; PRSA, IABC, SFAMA for marketing) Focused Meetup Groups on a specific topic Events at venues of interest (Hacker Dojo, Corporate HQ) Focused Facebook Groups on a specific topic
- In attending these networking groups, your intention can be to discover what you are looking for, be that a new job, new connections in any industry, or just to go out and meet people in general. I did this early on because I was new to marketing and had very little idea around what I wanted. Your experience – and mileage – will vary. In depth networking is better for those who are targeting a closer goal. This is me now in my career, attending events where the makeup of professionals is very explicit. These types of events include: In attending these types of networking events, you’ll have a clearer idea of what you are interested in and be able to meet the right people. Back in 2014 when I was in between wondering whether I wanted to do PR or marketing or social media, I found myself at a lot of PRSA events in the City where I would meet recruiters. Ultimately I settled on product marketing.
- In attending these networking groups, your intention can be to discover what you are looking for, be that a new job, new connections in any industry, or just to go out and meet people in general. I did this early on because I was new to marketing and had very little idea around what I wanted. Your experience – and mileage – will vary. In depth networking is better for those who are targeting a closer goal. This is me now in my career, attending events where the makeup of professionals is very explicit. These types of events include: In attending these types of networking events, you’ll have a clearer idea of what you are interested in and be able to meet the right people. Back in 2014 when I was in between wondering whether I wanted to do PR or marketing or social media, I found myself at a lot of PRSA events in the City where I would meet recruiters. Ultimately I settled on product marketing.
- In attending these networking groups, your intention can be to discover what you are looking for, be that a new job, new connections in any industry, or just to go out and meet people in general. I did this early on because I was new to marketing and had very little idea around what I wanted. Your experience – and mileage – will vary. In depth networking is better for those who are targeting a closer goal. This is me now in my career, attending events where the makeup of professionals is very explicit. These types of events include: In attending these types of networking events, you’ll have a clearer idea of what you are interested in and be able to meet the right people. Back in 2014 when I was in between wondering whether I wanted to do PR or marketing or social media, I found myself at a lot of PRSA events in the City where I would meet recruiters. Ultimately I settled on product marketing.
- Building Albert’s List
- In attending these networking groups, your intention can be to discover what you are looking for, be that a new job, new connections in any industry, or just to go out and meet people in general. I did this early on because I was new to marketing and had very little idea around what I wanted. Your experience – and mileage – will vary. In depth networking is better for those who are targeting a closer goal. This is me now in my career, attending events where the makeup of professionals is very explicit. These types of events include: In attending these types of networking events, you’ll have a clearer idea of what you are interested in and be able to meet the right people. Back in 2014 when I was in between wondering whether I wanted to do PR or marketing or social media, I found myself at a lot of PRSA events in the City where I would meet recruiters. Ultimately I settled on product marketing.