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Building Online Communities for Realtors

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Albert Qian
Albert Qian

Millennial consumers are changing the way property is managed. This deck explores how realtors can reach new demographics with social media and communities.

Business
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Building Online Communities for Realtors March 14, 2017 RIAOC Anaheim, CA
Agenda • About Me • The Modern Customer Journey • Introduction to Social Communities • StartingYour Social Community • ClosingThoughts
About Me • Technology and marketing professional focused on Cloud / DevOps space – past experience at Cisco, HP, and Ingram Micro • Founder, Albert’s List – jobs community with 22,500 members • Members have found work at companies like Google, Cisco, GoPro, andTwitter
Part 1:The Modern Customer Journey
Buyers are Spending MoreTime Researching… • 81% of shoppers conduct online research before buying (Adweek) • 95% of shoppers prefer brands provide information in the buying process (Marketbridge) • 72% of shoppers use social media to research solutions (MarketingProfs)
…WhileYounger Buyers are MoreTech Savvy • 39% of millennials engage with their phones more than people (MarketWatch) • 85% of millennials own smartphones (Neilsen) • Millennials represent $1.3 trillion in spending power (Boston Consulting Group)
What’s the best way to reach and engage new customers?
Part 2: Introduction to Social Communities
What are Social Communities? Platforms that provide relationship building and direct business opportunities to help stay top-of-mind while positioning an organization as an expert through: • Messaging Boards • Social Media Groups (Public/Private) • Public Social Media Presences
Why are Social Communities Important? • A path along the buyer’s journey • Earned attention is more engaging • Top of the Business Funnel • Hub for your marketing strategy
Social Media Usage >
How DoYou Use Social Communities? • Creating attention • Building relationships • Customer success stories • Helpful news and buying tips • Expertise positioning
And Not? • The hard sale • Politics and ranting • Inappropriate business frustrations
Part 3: StartingYour Social Community
Step #1: StartWithWhy • Know your value • Harness your ambition • Embrace your passion
Step #2: CreateYour Content • Develop thought leadership • Engage creatively • Create awareness
Step #3: SelectYour Platform Go where the audience is (Recommendation: FacebookGroups)
Step #4: Attract and Build • Use existing marketing • Leverage your content • Be human and engage
FinalThoughts
FinalThoughts • Communities are not built overnight • Become an advocate for you • Amplify the customer experience • Be authentic and appropriate Have fun!
Q&A
ThankYou

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Building Online Communities for Realtors

  • 1. Building Online Communities for Realtors March 14, 2017 RIAOC Anaheim, CA
  • 2. Agenda • About Me • The Modern Customer Journey • Introduction to Social Communities • StartingYour Social Community • ClosingThoughts
  • 3. About Me • Technology and marketing professional focused on Cloud / DevOps space – past experience at Cisco, HP, and Ingram Micro • Founder, Albert’s List – jobs community with 22,500 members • Members have found work at companies like Google, Cisco, GoPro, andTwitter
  • 4. Part 1:The Modern Customer Journey
  • 5.
  • 6. Buyers are Spending MoreTime Researching… • 81% of shoppers conduct online research before buying (Adweek) • 95% of shoppers prefer brands provide information in the buying process (Marketbridge) • 72% of shoppers use social media to research solutions (MarketingProfs)
  • 7. …WhileYounger Buyers are MoreTech Savvy • 39% of millennials engage with their phones more than people (MarketWatch) • 85% of millennials own smartphones (Neilsen) • Millennials represent $1.3 trillion in spending power (Boston Consulting Group)
  • 8. What’s the best way to reach and engage new customers?
  • 9. Part 2: Introduction to Social Communities
  • 10. What are Social Communities? Platforms that provide relationship building and direct business opportunities to help stay top-of-mind while positioning an organization as an expert through: • Messaging Boards • Social Media Groups (Public/Private) • Public Social Media Presences
  • 11. Why are Social Communities Important? • A path along the buyer’s journey • Earned attention is more engaging • Top of the Business Funnel • Hub for your marketing strategy
  • 13. How DoYou Use Social Communities? • Creating attention • Building relationships • Customer success stories • Helpful news and buying tips • Expertise positioning
  • 14. And Not? • The hard sale • Politics and ranting • Inappropriate business frustrations
  • 15. Part 3: StartingYour Social Community
  • 16.
  • 17. Step #1: StartWithWhy • Know your value • Harness your ambition • Embrace your passion
  • 18. Step #2: CreateYour Content • Develop thought leadership • Engage creatively • Create awareness
  • 19. Step #3: SelectYour Platform Go where the audience is (Recommendation: FacebookGroups)
  • 20. Step #4: Attract and Build • Use existing marketing • Leverage your content • Be human and engage
  • 22. FinalThoughts • Communities are not built overnight • Become an advocate for you • Amplify the customer experience • Be authentic and appropriate Have fun!
  • 23. Q&A