The document provides a guide on leveraging LinkedIn for career development, emphasizing the importance of networking with alumni, following industry leaders, and engaging in relevant groups. It suggests sharing insights, job opportunities, and engaging with connections to enhance reputation and career prospects. Key actions include connecting with fellow alumni, following companies, participating in groups, and regularly sharing content to demonstrate knowledge and enthusiasm.

1. Topic 4: How to Learn
and Share Career Knowledge
on LinkedIn

2. LinkedIn makes absorbing the knowledge of your network super easy. Read on
to discover a wealth of opportunities that could be sitting right under your nose.
As a student sizing up your ideal career, do you ever
have an inkling you might not be making the most
of the abundant networking and learning
opportunities all around you?

3. If you’ve been following our series you’ll already
be familiar with the many small actions that can
help you to get the most out of LinkedIn.

4. In Topic 1 we looked at the importance
of having a fully fleshed out profile, listing
your accomplishments, so that you can
easily be found by others.

5. In Topic 2 we looked at why relationships matter
when it comes to building a great career.
We learned that the secret is to start with your
immediate network and watch your connections
grow, based on who they know.

6. Topic 3 looked at how to leverage LinkedIn to find a job.
We saw that it’s all about optimising your profile, asking
your connections for assistance and making the most of
all the many ways you can search for jobs and info
about companies on Linkedin’s central database.

7. Here in Topic 4, we’re going to explore the many
ways you can use LinkedIn now and in the future.
You can share advice and gather insights that will
help you succeed in your career.

8. Step 1:
Learn from
your network
Have you recently graduated
or are you still in university?
If so, you have an excellent
pool of people who can help
you on your job hunt - your
fellow students and alumni.

9. They can give you the benefit of their own
experience, and point you in the direction
of great opportunities.
They might even be able to offer you sound career advice too.

10. One great place to find
alumni and classmates is by
exploring your university’s
Alumni on LinkedIn.
Just go to your University Page to
explore the careers of those who
graduated from your university
and your course.
You can see where they now work,
and the career path they took to
get there.
You can check their profiles and
even get in touch with them – most
alumni are happy to share help
and insights with students from
their old university.

11. Alumni aren’t your only networking priority.
Why not follow companies too?
You can learn lots from best-in-class brands.
Many companies post inspiring information related
to job opportunities, events, and more, so follow
them and get updates directly to your feed.
You might also learn about new roles this way!

12. Ever heard that
old saying:
“Shoot for the moon. Even if you
miss, you’ll land among the stars”?
Whether you spend your nights dreaming
about working as a data analyst for Capgemini
or a marketing exec at L’Oreal, there are a wide
variety of industry trendsetters you can learn
from on LinkedIn. Why not have a search for
your favourite brands today?

13. When it comes to carving
your perfect career, it can
help to get advice from
the big guns.
Everyone has to start somewhere.

14. Of course LinkedIn is also a platform for publishing great content – one
where top industry trailblazers light up your screen with brilliant advice,
hints, tips and thought-provoking posts. Why not challenge your thinking
and the status quo by following great Influencers – like Richard Branson.

15. Whatever industry you’re
looking to get into, groups
enable you to stay connected
with those who matter.
Groups are the perfect way for those with
like-minded interests to share content, find
answers, post jobs and make contacts.
You can also grab great insights from others to
take with you to job interviews and meetings.

16. What’s more, people who join groups typically get
5 times more profile views than those that don’t!

17. Thinking you need to join
some groups pronto? Well,
handily, LinkedIn gives you
suggestions of groups you
might find interesting based
on your profile - or simply
type a few keywords into the
search bar for more
specific results.
Why not join a group and ask
more experienced members
what skills you need to rise to
the top?

18. And when you join a group you’re also growing
your network. You can see the full profile of those
in your group, even if you’re not connected –
if they’re in a relevant field, that could
be a great bonus!

19. Step 2:
Share insights and
engage with your network
Want to establish your reputation
further? Sharing ideas, questions,
articles and website links will put you
at the forefront of your industry –
whatever level of your career.

20. Sharing great content regularly
proves that you possess the
qualities of a top employee.
So why not show you’re
passionate, knowledgeable
and collaborative by sharing an
interesting post, news or
video today?
It can take a little courage to
showcase your vision –
but the pay-offs are worth it.

21. We may have all come from different ships,
but we’re in the same boat.
Forward standout job listings onto your fellows
because it’s nice to help others. And who knows?
They might return the favour someday.

22. Taking action keeps the
conversation going and builds
your reputation as an excellent
LinkedIn contact.
If you want to be remembered,
take the time to like, comment and
share other people’s updates.

23. And there you have it!
A 4 step guide to learning and sharing career knowledge on LinkedIn.
Remember these key points and you’ll be growing your network,
profile views and opportunities in no time at all:
Make sure you connect with
your alumni
Follow companies and
Influencers to stay on top of
industry trends and insights
Get involved with relevant
groups to share knowledge
with like-minded people
Share status updates and
insights with your network on
a regular basis to demonstrate
passion and enthusiasm