Career Planning

 Social Media Breakfast
  Minneapolis St Paul

      06/28/2012
• 14 years as an IT Recruiter
• Author of Minnesota Headhunter blog
• Frequent local and national speaker on Recruiting/HR, Career
  and Social Media topics
• Co-Founder and Advisory Board of Minnesota Recruiters
• Active in the Minneapolis & St Paul technology, marketing and
  social media community as a sponsor, volunteer & mentor
If you leave here today and upon arrival to the
      office you were downsized, right sized,
      reorg’d, acquired, funding cut, project
  stopped... would you be ready for a job search
          or have new clients ready to go?
You Don’t Need More Contacts...


You need deeper relationships!
Job Search And Dating...
Do they like me

Unreasonable expectations

Baggage

Playing hard to get

When to call back

Set expectations

Blind date and being set up

Making a commitment
STOP waiting for people to find you
“You can't stay in your corner of the Forest
waiting for others to come to you. You have to
            go to them sometimes.”
Networking Is A Contact Sport
Source of Hire




CareerXroads 2012 Sources of Hire: Channels that Influence
Source Of External Hire




55% of all hires: Internal employees, employee referrals
                and company career sites
          SilkRoad 2012 External Source of Hire
Getting Started: Do An Online Audit Of Yourself
What can you (others) find about you?

Use Google | Pipl | 123People

In Google, if you have a common name you may
  need to do limit your search:

Paul DeBettignies
“Paul DeBettignies”
“Paul DeBettignies” AND (MN OR Minneapolis)
Where Should I Look?
Big job boards

Niche and local job boards

LinkedIn

Facebook, Twitter, Social Networking sites

Newspapers

Trade, Professional, Association web sites

Job search engines

Recruiters, Search Firms, Employment Agencies

Job clubs, state & county resources
IT’S NOT THE SIZE OF YOUR NETWORK…




       IT’S HOW YOU USE IT
WHO ARE YOUR CONNECTIONS?




- Peers, Gurus, and Thought Leaders in your industry
- Current/Former coworkers, bosses, vendors, clients*
- Acquaintances you want to keep in touch with
- College/High School friends
- Friends, family and neighbors
- Groups involved in
- Who you have an email address for
Most companies SUCK at recruiting
HR and Recruiter folks are nice people
            (most of the time)
You have to take control of this
Until you know otherwise, assume the company
              has a position for you
Online Identity: Hub And Spokes (ADDED)
For most of us it will look like this:

Hub
 LinkedIn

Spokes
 Facebook
 Twitter
 Blog
 Google Profile (profile)
 about.me (profile)
 Emurse (resume)
 Visual CV (resume)
 eFolioMinnesota (portfolio)
LinkedIn
• Headline
  – Include keywords that will help people find you
• Websites
  – Rename and link to company site, career page
• Summary
  – Add skill sets and job titles you are recruiting for
  – Add your email address
Default is “Personal Website” “Company Website”

Edit to name your “Resume”, “Portfolio”, “Web site”, etc

More click through’s when sites are named
Include this in your: resume, online
profiles, when leaving comments on web
sites, business card
Tell A Story
Include: Keywords – Buzzwords - Acronyms
Experience - Resume
Skills & Expertise

 Be sure to fill this out
Advanced Search




HR OR “Human Resources” OR Recruiter OR “Hiring Manager”

VP Marketing

SEO OR “Search Engine Optimization”

Refine by categories
Search Companies




- Click “Companies”
- Enter a company name
- Results will include statistics, related companies, job
posted on LinkedIn and people in your network who
work there
- “Follow”
Applications

Import: Resume, PowerPoint presentations, Feeds,
etc.

- Box.net
- Slideshare
- Wordpress
- Twitter
- Amazon Reading List
Facebook

• Include resume
• Follow company pages
• Join/participate in groups
• Connect with your
  network
• Consider making
  “Education and Work”
  public
Twitter



•   Include “real name”, nearest large city, keywords, buzzwords
•   “Follow” local “cool kids”, industry leaders, groups, those in the know
•   Search/follow Skill Sets, Titles, HR & Recruiters
•   Add yourself to directories
•   Find others lists
•   Groups: #smbmsp - #mnrec - #minnebar
•   Twitter Search
Minnesota Recruiter & HR Li




Minnesota Recruiter & HR Li
Linkedin, Facebook & Twitter Updates

                 Share links to:

               Events/conferences
               Seminars/webinars
   Industry articles/news/statistics/blog posts
Local business articles/news/statistics/blog posts

                Ask/give advice
             Ask/answer questions
                Reply to others
            Forward others updates
How To Add Social Networking Buttons To Your Outlook Email Signature
                Icon Archive (one of many, many sites)
Would you hire you?
Would you call you back?
Who do you know who…?
How to make a career shift
Job vs Contract/Project
Network Gravity
Negotiate a salary
Create your “portfolio” as you go
Future of workplace
Should I go to Grad School?
Great Recession
When do I try to connect with someone?
Help your friends
Paul DeBettignies
       VP Recruiting
    HireCast Consulting
paul@hirecastconsulting.com

Career Planning - Social Media Breakfast Minneapolis St Paul

  • 1.
    Career Planning SocialMedia Breakfast Minneapolis St Paul 06/28/2012
  • 2.
    • 14 yearsas an IT Recruiter • Author of Minnesota Headhunter blog • Frequent local and national speaker on Recruiting/HR, Career and Social Media topics • Co-Founder and Advisory Board of Minnesota Recruiters • Active in the Minneapolis & St Paul technology, marketing and social media community as a sponsor, volunteer & mentor
  • 3.
    If you leavehere today and upon arrival to the office you were downsized, right sized, reorg’d, acquired, funding cut, project stopped... would you be ready for a job search or have new clients ready to go?
  • 5.
    You Don’t NeedMore Contacts... You need deeper relationships!
  • 6.
    Job Search AndDating... Do they like me Unreasonable expectations Baggage Playing hard to get When to call back Set expectations Blind date and being set up Making a commitment
  • 7.
    STOP waiting forpeople to find you
  • 8.
    “You can't stayin your corner of the Forest waiting for others to come to you. You have to go to them sometimes.”
  • 9.
    Networking Is AContact Sport
  • 10.
    Source of Hire CareerXroads2012 Sources of Hire: Channels that Influence
  • 11.
    Source Of ExternalHire 55% of all hires: Internal employees, employee referrals and company career sites SilkRoad 2012 External Source of Hire
  • 12.
    Getting Started: DoAn Online Audit Of Yourself What can you (others) find about you? Use Google | Pipl | 123People In Google, if you have a common name you may need to do limit your search: Paul DeBettignies “Paul DeBettignies” “Paul DeBettignies” AND (MN OR Minneapolis)
  • 14.
    Where Should ILook? Big job boards Niche and local job boards LinkedIn Facebook, Twitter, Social Networking sites Newspapers Trade, Professional, Association web sites Job search engines Recruiters, Search Firms, Employment Agencies Job clubs, state & county resources
  • 15.
    IT’S NOT THESIZE OF YOUR NETWORK… IT’S HOW YOU USE IT
  • 16.
    WHO ARE YOURCONNECTIONS? - Peers, Gurus, and Thought Leaders in your industry - Current/Former coworkers, bosses, vendors, clients* - Acquaintances you want to keep in touch with - College/High School friends - Friends, family and neighbors - Groups involved in - Who you have an email address for
  • 17.
    Most companies SUCKat recruiting
  • 18.
    HR and Recruiterfolks are nice people (most of the time)
  • 21.
    You have totake control of this
  • 22.
    Until you knowotherwise, assume the company has a position for you
  • 23.
    Online Identity: HubAnd Spokes (ADDED) For most of us it will look like this: Hub LinkedIn Spokes Facebook Twitter Blog Google Profile (profile) about.me (profile) Emurse (resume) Visual CV (resume) eFolioMinnesota (portfolio)
  • 24.
    LinkedIn • Headline – Include keywords that will help people find you • Websites – Rename and link to company site, career page • Summary – Add skill sets and job titles you are recruiting for – Add your email address
  • 25.
    Default is “PersonalWebsite” “Company Website” Edit to name your “Resume”, “Portfolio”, “Web site”, etc More click through’s when sites are named
  • 26.
    Include this inyour: resume, online profiles, when leaving comments on web sites, business card
  • 27.
    Tell A Story Include:Keywords – Buzzwords - Acronyms
  • 28.
  • 29.
    Skills & Expertise Be sure to fill this out
  • 30.
    Advanced Search HR OR“Human Resources” OR Recruiter OR “Hiring Manager” VP Marketing SEO OR “Search Engine Optimization” Refine by categories
  • 31.
    Search Companies - Click“Companies” - Enter a company name - Results will include statistics, related companies, job posted on LinkedIn and people in your network who work there - “Follow”
  • 33.
    Applications Import: Resume, PowerPointpresentations, Feeds, etc. - Box.net - Slideshare - Wordpress - Twitter - Amazon Reading List
  • 34.
    Facebook • Include resume •Follow company pages • Join/participate in groups • Connect with your network • Consider making “Education and Work” public
  • 35.
    Twitter • Include “real name”, nearest large city, keywords, buzzwords • “Follow” local “cool kids”, industry leaders, groups, those in the know • Search/follow Skill Sets, Titles, HR & Recruiters • Add yourself to directories • Find others lists • Groups: #smbmsp - #mnrec - #minnebar • Twitter Search
  • 36.
    Minnesota Recruiter &HR Li Minnesota Recruiter & HR Li
  • 37.
    Linkedin, Facebook &Twitter Updates Share links to: Events/conferences Seminars/webinars Industry articles/news/statistics/blog posts Local business articles/news/statistics/blog posts Ask/give advice Ask/answer questions Reply to others Forward others updates
  • 38.
    How To AddSocial Networking Buttons To Your Outlook Email Signature Icon Archive (one of many, many sites)
  • 43.
  • 44.
    Would you callyou back?
  • 45.
    Who do youknow who…?
  • 46.
    How to makea career shift
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
    Should I goto Grad School?
  • 53.
  • 54.
    When do Itry to connect with someone?
  • 55.
  • 56.
    Paul DeBettignies VP Recruiting HireCast Consulting paul@hirecastconsulting.com