Marie Burns presented on how to source like a boss. She began by having attendees think about their own superpowers and skills. She then outlined a sourcing methodology that involves testing multiple channels, measuring outcomes, getting feedback, and pivoting approaches as needed. The presentation concluded with Marie sharing the tools and resources in her sourcing playbook, including social media platforms, sourcing tools, productivity apps, and ways to build relationships with potential candidates.

1. HOW TO
SOURCE
LIKE A BOSS.
@marieburns | Marie Burns
#SourceLikeABoss
RECRUITDC 2016

2. 2
1. What’s my legal first name?
2. What year were you and I competing for the
same talent and what division was I
working for? (not on LinkedIn)
3. How many people have I hired on my own?
4. What’s the #SRSCTribe drink made
industry famous by friend & mentor
@StacyZapar?
WHO AM I?
@mduren sourced his way through this intro.
@mduren
@marieburns

3. 3
#Boss
@mduren

4. THE MOVIE

5. 5
Today’s
Sourcing
Sesh:
YOU & SUPERPOWERS
METHODOLOGY
IN PRACTICE
THE SHORT VERSION
PLAYBOOK
Q&A IF TIME
WHAT IS SOURCING?

6. 6
What Are Your Superpowers?
What could we be missing?
What are your kick-butt skills?
What do you do better than anyone else?
What do you think can up your game?
What inputs will create best outputs?
Why do you wake up every day to source
another day?

7. My journey - hope it’s helpful.
• Break down you.
• Those patterns you experience again & again,
they’re likely “your stuff” – figure it out to enhance
work and life.
• Check PersonalityHacker.com
Relation to #SourcingLikeABoss?
• To be the best, it makes sense to strive for more.
• More importantly, arm yourself with human behaviors
unlike your own. If you see the world through
another lens, imagine that power. #FoodforThought
What I Missed: Self Awareness

8. 8
Methodology to Win
What do all of the most successful sourcing and recruiting teams having in
common? They are unique. Stop copying and be yourself.
BE AUTHENTIC
Test multiple channels for all talent channels. A/B Test. Iterate monthly on the
best ideas and build from there.
TEST
Track messaging, campaigns, outreach, inbound, track time spent and figure
out what creates the best bang for your buck.
MEASURE
Get qualitative feedback from all parties (ask and survey): hiring managers,
candidates, any online reviews – whatever isn’t working, drop it.
GET FEEDBACK & PIVOT IF NEEDED

9. TODAY’S MATNRAS
Get outside your comfort zone. Or, at least keep an open
mind.
Engage and interact!
Consider the 30/60 Rule. 30% inbound and 60% sourcing
at minimum due to demographic shift.

10. Credit: Glen Cathey
WAIT, SOURCERS ARE EXPECTED TO DO WHAT?!

11. 11
• Job Boards
• Boolean
• Events
• Inbound
• Social Sourcing
• College Recruiting
• Experiential Marketing
• Sourcing Tools
• Referral Programs
• And so much more….
Sourcing Galore!
What’sYourTop Source of HireToday?

12. The #SourceLikeABoss Playbook

13. Source Like A Boss Playbook: Source of Hire
Where/Who Are You Sourcing? Start with the PLACES that aren’t comfortable.
• Your Databases + Referrals (What’s the incentive?)
• Quora
• Reddit
• Angelist
• About.me
• Wiselike
• Pinterest
• Twitter
• Facebook
• Blogs
• Behance
• Dribble
• Craiglist
• US Patent Database
• Conferences
• Angie’s List
• Lunch truck outside a place your candidates work (think…)
• Where are the people you’re looking for?

14. Source Like A Boss: My Special Toolbox
• Textio or JobGrader: craft the perfect job description for your audience.
• Social-Talent Boolean Generator
• CrystalKnows
• SnapMail (exploding resumes!)
• LeadIQ
• LeadFuze
• Email Hunter
• CSE’s (+ much more thanks to G Gutmacher)
• Twitter Sourcing
• Facebook Search
• Sezion: Email, call, email…STOP! How about a customized video to
showcase what’s up? LET’S WATCH
• Creative Market
• Fiverr
• Gloopt
• My Product Hunt MASS list of sourcing & branding tools

15. Source Like A Boss: Email Efficiency
EMAIL LOVE
• Prophet: Chrome Install, push a button on any social site and typically
you can grab what you need for FREE.
• Email Finder: Similar as above, but it’s connected to LinkedIn.
• FindThatLead: find anyone’s email by visiting their LinkedIn profile.
• Name2Email: find emails by typing their name in Gmail.
• AnymailFinder: A great, efficient email finder — another for the
playbook.
• EmailHunter: find anyone at any company. This is a decent player.
• EmailHunter Extension: push a button and find validated email
addresses.
• EmailBreaker: Find company email formats in a few seconds.
• Email Validator: If you’re not sure you have the right email, this will
help.
• CrystalKnows: Know people you’re contacting PLUS get those emails
written to connect with their personality. SMART!
• Eintro: We introduce a lot of people. This makes it simple.

16. Source Like A Boss: Sourcing Tools & Training
SOURCING TOOLS + Boolean + Support
• Mentor-Social Talent: If you aren’t addicted, you will be. First,
sign up on socialtalent.co, download the extension and source like
a champ.
• Jobvention Boolean String Generator
• How to figure out emails and contact info via Stacy Zapar.
• Shally's Training
• Personal Tracking & Success Rates
• Join these groups/sites:
• BooleanBlackBelt
• BooleanStrings
• Facebook Secret Sourcing Group
• Facebook SourceCon Group
• HROs.co

17. Source Like A Boss: Custom Search Engines
CSE's & Glenn’s Genuis
• LinkedIn pre-built CSE
• You can use the free Chrome extension Search Bar to
put a large number of custom search engines at your
fingertips in a toolbar format
• By noting where the variable text of your search
appears in a URL
(http://webmii.com/people?n=“glenn%20gutmacher”),
you can create and save easily accessible custom
searches by replacing the variable text with “%s”
• Glenn’s full presentation is here (one the best
sourcing decks out there).

18. Source Like A Boss: Sourcing Web Tools
• Search Bar: A power search for just about anything.
• Import.io: Create awesome sourcing lists, similar to
Scraper, but easy with a magic button. Sign up then
add the “magic” bookmarklet.
• Discover.ly: connect with your team to view everyone’s
collaborative connections.
• Fileapp: Get the missing data added automatically.
Sweet! Fileapp is a Pipl product.
• Sane Connect: A sales product using employees?
Common. We’re in sales. Use your most powerful
assets.
• Salestools: Now you can use you LinkedIn account as an
asset, instead of ignoring it.

19. Source Like A Boss: Productivity
• Pocket: How much content do we try to keep up on while at work? Save articles
for later. There’s an app for that, too.
• Streak: A top-notch email tracking, mail-merging, template building and CRM all-
in-one. Since we have additional tools to research candidates, Streak has the
most robust features for free.
• Sidekick & Yesware also have Outlook integrations and easier mail merges.
• TweetDeck Launcher: Click. Launch. Source and research. One of the most
untapped resources for great candidates, Twitter.
• Grammarly: Don’t get caught with poor grammar (nervous just writing
that). Download the extension.
• Bit.ly: Shorten your links with the press of an extension.
• Check My Links: Ensure all hyperlinks work before pushing content live.
• Evernote & Evernote Clipper: Easily add info directly to Evernote. Save yourself
time and annoyance.
• Wonder: How often do we spend going down a rabbit hole researching something
while we should be executing? Wonder solves for that. It’s $20 a pop or buy in
bulk. $20 for a few hours of intellectual research? I was sold!
• ShidoSlack: Get someone to complete ANYTHING in under 4 hours. It’s a lifesaver.

20. Source Like A Boss: Branding & Social Tools
Branding, Messaging, Social & Experience
• Textio: craft the perfect job description for your audience. Yes, I’m
serious.
Let’s take a tour: https://textio.com/talent/
• Sezion: Email, call, email…STOP! How about a customized video to
showcase what’s up? LET’S WATCH
• Juice.li: Download this little beauty to integrate into you content
management planning. Juice.li delivers daily articles based on your
desires, community and what they’re sharing. Just click “share”.
• Post Planner: Facebook and Twitter Marketing at it’s best at only
$5/month. Set it, forget it.
• Wiselike: Do you have experts on your team? Of course you
do! Showcase them like the boss they are for free.
• Buffer: Ahhh, Buffer. The extension simplifies social content
sharing even more.
• Fiverr: People on Fiverr can create wonders that you can’t.
• Facebook Search is back! Use it.

21. What Are We Forgetting?
Relationships = Recruiting.
Let’s take it a step further.
• What organizations connect AT ALL with your candidate
market?
• Co-Living: Common. Krash.
• Co-Working: WeWork. NGIN. WorkBar.
• Incubators. Accelerators.
• Industry Associations, Unions, Unemployment, YearUp
• College Innovation Centers & Professors
• All Social: Twitter, Eventrbrite, GitHub
• Events that matter.
• Delegate YOUR details to Freelancers to free you up to
recruit MORE.
• And never forget to use your INTERNAL team’s
knowledge, first.
• Where are your candidates? GO_TO_THEM!

22. SOURCING & ATTRACTING TALENT:
(panels, candidate education, interview tips)
Here’s My Pinterest for Candidate #Love to get you started.

23. Sourcing & Attracting with Apps

24. Teamwork
Lorem ipsum dolor sit amet, consectetuer adipiscing
elit. Aenean commodo ligula eget dolor.
CLICK the PICS
RESOURCES (Click & Go)

25. 25
#ThatsaWrap
Keep In Touch – I’m not far.
Email: marie@talentamp.io
Cell: 919-649-8756
Twitter: @marieburns