The document discusses the effectiveness of different types of sales emails. It presents an example of an "awesome" email that shows interest in the prospect's social media activity, connects to business value, and proposes a phone call. In contrast, it shows a "crappy" email with an irrelevant opening and promises without proof. While a crappy email may attract fewer but more consistent prospects, an awesome email could connect with more but close fewer deals. The document suggests testing different email styles to determine which approach works best.
Strategic Risk Management as a CFO: Getting Risk Management RightProformative, Inc.
Video & Presentation: http://www.proformative.com/events/strategic-risk-management-cfo-getting-risk-management-right
Enterprise Risk Management should be simple. Unfortunately, companies are responding to regulators and business imperatives to improve their risk management practices, all the while aligning with business strategy and performance as well as capital allocation. Leading practitioners are seeking insight and value from risk management and are using risk management to focus audit and compliance activities. In fact independent research commissioned by SAP and others suggests many successful ERM initiatives still make little use of the increasingly sophisticated technology available. This session will summarize recent research by SAP and others on the state of ERM and will provide simple, practical strategies for how Finance can drive risk management practices that build success and add value.
Speakers:
Bob Tizio, GRC Officer-Americas, SAP America Inc.
Bruce McCuaig, Director, Solution Marketing for Governance Risk & Compliance, SAP
Presentation delivered at CFO Dimensions 2013 - http://www.cfodimensions.com
Track: Finance Technology | Session: 5
Governance Culture & Incentives- Fundamentals of Operational RiskAndrew Smart
Governance, Culture & Incentives. -Fundamentals of Operational Risk. This presentation provides some practical tools to answer three key questions and create alignment.
A new emphasis on enterprise risk management from regulators has heightened awareness among bankers to get educated and adopt these best practices at their institution. In response to this increased focus, the RMA ERM Council developed the ERM framework and associated competencies, which became the foundation for a series of highly practical workbooks for implementing effective ERM.
The underlying premise of enterprise risk management is that the Company exists to provide value for its stakeholders – customers, employees, and shareholders. Like any business, every Company faces some uncertainty, and the challenge for management is to determine how much uncertainty to accept as it strives to grow stakeholder value. Uncertainty presents both risk and opportunity, with the potential to erode or enhance value. Enterprise risk management enables senior management to effectively deal with uncertainty and associated risk and opportunity, enhancing the capacity to build value. Value is maximized when management sets strategy and objectives to strike an optimal balance between growth and return goals and related risks, and efficiently and effectively deploys resources in pursuit of the entity’s objectives. These capabilities inherent in enterprise risk management help management achieve the Company’s performance and profitability targets, and minimize loss of resources. Enterprise risk management helps ensure effective reporting and compliance with laws and regulations, and helps avoid damage to the Company’s reputation and associated consequences. In sum, enterprise risk management helps the Company get to where it wants to go and avoid pitfalls and surprises along the way. Enterprise risk management encompasses:
• Aligning Risk Appetite and Strategy
• Enhancing Risk Response Decisions
• Reducing Operational Surprises and Losses
• Identifying and Managing Multiple and Cross-Enterprise Risks
• Seizing Opportunities
• Improving Deployment of Capital
• Leveraging Talent, Structure, Process, and Capital
C-Suite’s Guide to Enterprise Risk Management and Emerging RisksAronson LLC
Significant opportunities remain for organizations to continue to strengthen their approaches to identifying and assessing key risks. This program will provide an overview of Enterprise Risk Management (ERM) best practices and current emerging risks that should be on your radar for 2018.
Watch the complete webinar here: https://aronsonllc.com/c-suites-guide-to-enterprise-risk-management-and-emerging-risks/?sf_data=all&_sft_insight-type=on-demand-webinar
PECB Webinar: ISO 31000 - The Benchmark for Risk Management in uncertain timesPECB
The webinar covers:
• Overview of ISO 31000 and how this standard implies threats but opportunities as well
• Risk-based thinking as an integral part of ISO 9001:2015 and ISO 14001:2015
• Principles, processes and framework of ISO 31000
• How organizations can reduce uncertainty, seize opportunities and treat risks
Presenter:
This session will be presented by PECB Trainer Jacob McLean, Principal Consultant and Managing Director of Kaizen Training & Management Consultants Limited.
Link of the recorded session published on YouTube: https://youtu.be/MVBMM6X3Vgw
Strategic Risk Management as a CFO: Getting Risk Management RightProformative, Inc.
Video & Presentation: http://www.proformative.com/events/strategic-risk-management-cfo-getting-risk-management-right
Enterprise Risk Management should be simple. Unfortunately, companies are responding to regulators and business imperatives to improve their risk management practices, all the while aligning with business strategy and performance as well as capital allocation. Leading practitioners are seeking insight and value from risk management and are using risk management to focus audit and compliance activities. In fact independent research commissioned by SAP and others suggests many successful ERM initiatives still make little use of the increasingly sophisticated technology available. This session will summarize recent research by SAP and others on the state of ERM and will provide simple, practical strategies for how Finance can drive risk management practices that build success and add value.
Speakers:
Bob Tizio, GRC Officer-Americas, SAP America Inc.
Bruce McCuaig, Director, Solution Marketing for Governance Risk & Compliance, SAP
Presentation delivered at CFO Dimensions 2013 - http://www.cfodimensions.com
Track: Finance Technology | Session: 5
Governance Culture & Incentives- Fundamentals of Operational RiskAndrew Smart
Governance, Culture & Incentives. -Fundamentals of Operational Risk. This presentation provides some practical tools to answer three key questions and create alignment.
A new emphasis on enterprise risk management from regulators has heightened awareness among bankers to get educated and adopt these best practices at their institution. In response to this increased focus, the RMA ERM Council developed the ERM framework and associated competencies, which became the foundation for a series of highly practical workbooks for implementing effective ERM.
The underlying premise of enterprise risk management is that the Company exists to provide value for its stakeholders – customers, employees, and shareholders. Like any business, every Company faces some uncertainty, and the challenge for management is to determine how much uncertainty to accept as it strives to grow stakeholder value. Uncertainty presents both risk and opportunity, with the potential to erode or enhance value. Enterprise risk management enables senior management to effectively deal with uncertainty and associated risk and opportunity, enhancing the capacity to build value. Value is maximized when management sets strategy and objectives to strike an optimal balance between growth and return goals and related risks, and efficiently and effectively deploys resources in pursuit of the entity’s objectives. These capabilities inherent in enterprise risk management help management achieve the Company’s performance and profitability targets, and minimize loss of resources. Enterprise risk management helps ensure effective reporting and compliance with laws and regulations, and helps avoid damage to the Company’s reputation and associated consequences. In sum, enterprise risk management helps the Company get to where it wants to go and avoid pitfalls and surprises along the way. Enterprise risk management encompasses:
• Aligning Risk Appetite and Strategy
• Enhancing Risk Response Decisions
• Reducing Operational Surprises and Losses
• Identifying and Managing Multiple and Cross-Enterprise Risks
• Seizing Opportunities
• Improving Deployment of Capital
• Leveraging Talent, Structure, Process, and Capital
C-Suite’s Guide to Enterprise Risk Management and Emerging RisksAronson LLC
Significant opportunities remain for organizations to continue to strengthen their approaches to identifying and assessing key risks. This program will provide an overview of Enterprise Risk Management (ERM) best practices and current emerging risks that should be on your radar for 2018.
Watch the complete webinar here: https://aronsonllc.com/c-suites-guide-to-enterprise-risk-management-and-emerging-risks/?sf_data=all&_sft_insight-type=on-demand-webinar
PECB Webinar: ISO 31000 - The Benchmark for Risk Management in uncertain timesPECB
The webinar covers:
• Overview of ISO 31000 and how this standard implies threats but opportunities as well
• Risk-based thinking as an integral part of ISO 9001:2015 and ISO 14001:2015
• Principles, processes and framework of ISO 31000
• How organizations can reduce uncertainty, seize opportunities and treat risks
Presenter:
This session will be presented by PECB Trainer Jacob McLean, Principal Consultant and Managing Director of Kaizen Training & Management Consultants Limited.
Link of the recorded session published on YouTube: https://youtu.be/MVBMM6X3Vgw
PECB Webinar: Aligning ISO 31000 and Management of Risk MethodologyPECB
The webinar covers:
• ISO 31000 as the adopted standard, for ISO standards that have risk components, such as ISO 27005 and OHSAS 18001
• Description of Management of Risk (MoR) – how organizations can benefit
• Complementary values that ISO 31000 and MoR bring to each other
• How Risk Managers can evolve a practical approach to carrying out Risk Processes
Presenter:
This webinar was presented by PECB Trainer Orlando Olumide Odejide, an experienced Enterprise Architect and Chief Trainer for Training Heights Limited.
2017 coso-erm-integrating-with-strategy-and-performance-executive-summaryVALUES & SENSE
This update to the 2004 publication addresses the evolution of enterprise risk management and the need for organizations to improve their approach to managing risk to meet the demands of an evolving business environment. The updated document, titled Enterprise Risk Management—Integrating with Strategy and Performance, highlights the importance of considering risk in both the strategy-setting process and in driving performance.
Management Consulting Toolkit with Great Powerpoint PresentationsAurelien Domont, MBA
Go to www.slidebooks.com to Download and Reuse Now a Management Consulting Toolkit with Great Powerpoint Presentations | Created By ex-McKinsey & Deloitte Consultants.
More Information:
https://mark-bridges.medium.com/the-top-101-consulting-frameworks-of-2020-3b9be58ce18e
At the end of each year, we publish a list of the top 101 consulting frameworks from the FlevyPro Library. We add new frameworks to FlevyPro each week based on market trends (e.g. Digital Transformation, Customer-centric Design) and customer demand. (See the top 101 consulting frameworks of 2019.)
Business frameworks are powerful tools consultants leverage to address their clients’ business issues in an organized, thorough, and efficient fashion. Each of our framework guides is a detailed PowerPoint presentation that provides a structured approach to analyzing and solving a common business problem, from issues in Strategy Development to Digital Transformation to Leadership Development.
Got a question about this presentation? Email us at support@flevy.com.
A practical approach to defining indicators within an integrated ERM Framework
Workshop Overview
Many organisations have made considerable progress in the area of enterprise and operational risk management since the financial crisis in 2007/2008. However events over the last few years have demonstrated, and continue to demonstrate the need to make improvements in organisational risk management capabilities and tools.
One area of weakness and, particular challenge for many organisations is around indictors, specifically developing and managing with Key Risk indicators (KRIs). KRIs have a vital role to play in monitoring and managing risk exposure within any organisation, and should be developed and deployed in the context of a wider indicator suite which includes Key Performance Indicators (KPIs) and Key Control Indicators (KCIs).
Workshop Objective
This interactive workshop provided attendees with a deep understanding of developing and managing with Key Risk Indicators. We started by providing an overarching management framework which integrated strategy execution and risk management. We then moved on to clarify the role of KRIs, alongside KPIs and KCIs.
Using a combination of presentations and practical examples, we were able to:
Learn how to define robust suite of indicators, including the different between Leading and Lagging, and Financial and Non-Financial indicators
Understand how to use a well-structured risk definition to guide the definition of KRIs
Understand the relationship between risk appetite and KRIs, and however Risk Appetite should influence the definition of KRIs
Understand the role KRIs play in scenario analysis
Understand the role of KRIs in the risk assessment process
Understand the role of KRIs within the risk, regulatory and management reporting
Who Attended:
CROs, Directors, General Managers, Senior Management and Managers of: Operations, Operational Risk Management, Enterprise Risk Management, Internal Audit, Compliance, Operational Risk, Strategy and Performance.
Please contact andrew.smart@stratexsystems.com for more details about the presentation or to have a talk about our software solutions.
Integrating Risk into your Balanced Scorecard Andrew Smart
Pulling together into a single framework the two separate disciplines of strategy management and risk management, and how it is possible to integrate it with Balanced Scorecard. This presentation provides a practical guide for organizations to shape and execute sustainable strategies with full understanding of how much risk they are willing to accept in pursuit of strategic goals.
Please contact andrew.smart@stratexsystems.com for more details about the presentation or to have a talk about our software solutions.
Build a professional project Risk PowerPoint Presentation in a couple of minutes. All you have to do is download our pre-designed business risk plan presentation slides. With the help of this risk management PPT templates, project managers can give a presentation to their senior management regarding the risks involved during the implementation of the project. It entails PPT graphics on risk assessment matrix, risk management plan, risk tracker, risk analysis, risk response plan, risk response matrix etc. With the help of above-mentioned components, one can easily demonstrate the risk aspects involved in the project. We have thoroughly covered every aspect of business risk management and included the best PowerPoint presentation designs. Our project risk assessment PowerPoint presentation can be used for the related terms like risk analysis, threat response plan, risk management, risk register, project risk management plan, threat management process, business operation risk management, risks to project, threat reward etc. We have best risk break down structure PPT model. Boost your management team with our project risk management PowerPoint presentation. Forge connections that bind the group with our Project Risk Powerpoint Presentation Slides. It helps generate cohesive forces. https://bit.ly/2VfyKnX
Risk Management Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants specialized in risk management. It will help you easily identify, assess, prioritize and mitigate the key risks & issues of your project or company. It includes all the Frameworks, Tools & Templates to help your increase your risk management skills and the risk management capability of your company. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
IFAC Senior Technical Manager Vincent Tophoff presentation during the Institute of Chartered Accountants of Pakistan's CFO Conference 2013, CFO: Meeting Future Challenges! Mr. Tophoff discusses current trends and thinking in risk management and best practices.
Project Management Overall Approach created by ex-McKinsey, Deloitte & BCG Consultants specialized in Project Management. Powerpoint version Downloadable at www.slidebooks.com.
5 marketing breakthroughs to Amplify Your BusinessTom McLelland
5 critical marketing breakthroughs to drive more leads, sales and customers.
You'll discover how we generate $10 for every $1 we spend on Facebook. And exactly how to apply these breakthroughs to drive wallet out, ready to buy customers.
We explore the secret weapons of online marketing and how to translate them into success for your own business.
PECB Webinar: Aligning ISO 31000 and Management of Risk MethodologyPECB
The webinar covers:
• ISO 31000 as the adopted standard, for ISO standards that have risk components, such as ISO 27005 and OHSAS 18001
• Description of Management of Risk (MoR) – how organizations can benefit
• Complementary values that ISO 31000 and MoR bring to each other
• How Risk Managers can evolve a practical approach to carrying out Risk Processes
Presenter:
This webinar was presented by PECB Trainer Orlando Olumide Odejide, an experienced Enterprise Architect and Chief Trainer for Training Heights Limited.
2017 coso-erm-integrating-with-strategy-and-performance-executive-summaryVALUES & SENSE
This update to the 2004 publication addresses the evolution of enterprise risk management and the need for organizations to improve their approach to managing risk to meet the demands of an evolving business environment. The updated document, titled Enterprise Risk Management—Integrating with Strategy and Performance, highlights the importance of considering risk in both the strategy-setting process and in driving performance.
Management Consulting Toolkit with Great Powerpoint PresentationsAurelien Domont, MBA
Go to www.slidebooks.com to Download and Reuse Now a Management Consulting Toolkit with Great Powerpoint Presentations | Created By ex-McKinsey & Deloitte Consultants.
More Information:
https://mark-bridges.medium.com/the-top-101-consulting-frameworks-of-2020-3b9be58ce18e
At the end of each year, we publish a list of the top 101 consulting frameworks from the FlevyPro Library. We add new frameworks to FlevyPro each week based on market trends (e.g. Digital Transformation, Customer-centric Design) and customer demand. (See the top 101 consulting frameworks of 2019.)
Business frameworks are powerful tools consultants leverage to address their clients’ business issues in an organized, thorough, and efficient fashion. Each of our framework guides is a detailed PowerPoint presentation that provides a structured approach to analyzing and solving a common business problem, from issues in Strategy Development to Digital Transformation to Leadership Development.
Got a question about this presentation? Email us at support@flevy.com.
A practical approach to defining indicators within an integrated ERM Framework
Workshop Overview
Many organisations have made considerable progress in the area of enterprise and operational risk management since the financial crisis in 2007/2008. However events over the last few years have demonstrated, and continue to demonstrate the need to make improvements in organisational risk management capabilities and tools.
One area of weakness and, particular challenge for many organisations is around indictors, specifically developing and managing with Key Risk indicators (KRIs). KRIs have a vital role to play in monitoring and managing risk exposure within any organisation, and should be developed and deployed in the context of a wider indicator suite which includes Key Performance Indicators (KPIs) and Key Control Indicators (KCIs).
Workshop Objective
This interactive workshop provided attendees with a deep understanding of developing and managing with Key Risk Indicators. We started by providing an overarching management framework which integrated strategy execution and risk management. We then moved on to clarify the role of KRIs, alongside KPIs and KCIs.
Using a combination of presentations and practical examples, we were able to:
Learn how to define robust suite of indicators, including the different between Leading and Lagging, and Financial and Non-Financial indicators
Understand how to use a well-structured risk definition to guide the definition of KRIs
Understand the relationship between risk appetite and KRIs, and however Risk Appetite should influence the definition of KRIs
Understand the role KRIs play in scenario analysis
Understand the role of KRIs in the risk assessment process
Understand the role of KRIs within the risk, regulatory and management reporting
Who Attended:
CROs, Directors, General Managers, Senior Management and Managers of: Operations, Operational Risk Management, Enterprise Risk Management, Internal Audit, Compliance, Operational Risk, Strategy and Performance.
Please contact andrew.smart@stratexsystems.com for more details about the presentation or to have a talk about our software solutions.
Integrating Risk into your Balanced Scorecard Andrew Smart
Pulling together into a single framework the two separate disciplines of strategy management and risk management, and how it is possible to integrate it with Balanced Scorecard. This presentation provides a practical guide for organizations to shape and execute sustainable strategies with full understanding of how much risk they are willing to accept in pursuit of strategic goals.
Please contact andrew.smart@stratexsystems.com for more details about the presentation or to have a talk about our software solutions.
Build a professional project Risk PowerPoint Presentation in a couple of minutes. All you have to do is download our pre-designed business risk plan presentation slides. With the help of this risk management PPT templates, project managers can give a presentation to their senior management regarding the risks involved during the implementation of the project. It entails PPT graphics on risk assessment matrix, risk management plan, risk tracker, risk analysis, risk response plan, risk response matrix etc. With the help of above-mentioned components, one can easily demonstrate the risk aspects involved in the project. We have thoroughly covered every aspect of business risk management and included the best PowerPoint presentation designs. Our project risk assessment PowerPoint presentation can be used for the related terms like risk analysis, threat response plan, risk management, risk register, project risk management plan, threat management process, business operation risk management, risks to project, threat reward etc. We have best risk break down structure PPT model. Boost your management team with our project risk management PowerPoint presentation. Forge connections that bind the group with our Project Risk Powerpoint Presentation Slides. It helps generate cohesive forces. https://bit.ly/2VfyKnX
Risk Management Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants specialized in risk management. It will help you easily identify, assess, prioritize and mitigate the key risks & issues of your project or company. It includes all the Frameworks, Tools & Templates to help your increase your risk management skills and the risk management capability of your company. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
IFAC Senior Technical Manager Vincent Tophoff presentation during the Institute of Chartered Accountants of Pakistan's CFO Conference 2013, CFO: Meeting Future Challenges! Mr. Tophoff discusses current trends and thinking in risk management and best practices.
Project Management Overall Approach created by ex-McKinsey, Deloitte & BCG Consultants specialized in Project Management. Powerpoint version Downloadable at www.slidebooks.com.
5 marketing breakthroughs to Amplify Your BusinessTom McLelland
5 critical marketing breakthroughs to drive more leads, sales and customers.
You'll discover how we generate $10 for every $1 we spend on Facebook. And exactly how to apply these breakthroughs to drive wallet out, ready to buy customers.
We explore the secret weapons of online marketing and how to translate them into success for your own business.
Copywriting for Conversion Webinar with Joanna Wiebe Unbounce
Joanna Wiebe, Founder and CEO of Copy Hackers & Ryan Engley, Director of Customer Success at Unbounce hosted a lively Unwebinar about writing copy that demands action. Use their pro tips to increase the impact of your landing pages and drive inbound leads.
Mike Lieberman - How to Push the Prospect's Buy Button with Inbound SalesINBOUND
Prospects don’t want to be sold to, so stop selling to them. Instead guide them through their buyer journey as their trusted advisor. Once you make them feel safe, get them emotionally engaged with your company and then give them the information them need to rationalize their decision you’ll have a new customer 100% of the time. Learn how to create an experiential sales process using Inbound Sales and HubSpot Sales that excels at making prospects feel safe, so they say YES, every single time.
"Discover How To Be The Trusted Expert In Your Industry. Quick Paced Webinar Teaches You The Actual Steps To Propel Your company To Expert Status and Awe Your Prospects!"
How to Beat Elon Musk & Bill Gates: 3 Steps to Master LinkedIn, Video, and Em...Sales Hacker
What You'll Learn:
- How I produced the number 1 article on LinkedIn last year outranking Bill Gates & Elon Musk.
- How to 3x the number of connection requests that convert to meetings.
- How to engage prospects via cold email if LinkedIn is not successful.
- The right way and when to use video to drive sales results.
We all make mistakes in our efforts to become the ultimate blogger, but every once in a while we need to be reminded of some of them to be successful. Today’s post is more about success than criticism; we all are guilty of some these. So take a peak and you may find yourself compelled to re-evaluate some of your posts or even move a totally new direction. Visit: http://henrybradysblog.com/10-mistakes-bloggers-are-still-making
10 Minute Awakening is a 3-Week Program created by Paul Thomas AMIT KUMAR
The 10 Minute Awakening program is the first system in the world to combine this enlightenment inducing theta brainwave technology with guided meditation to expand your reality, create the life you want, and magnetically attract wealth and abundance in just 10 minutes a day.
CLICK HERE :http://tiny.cc/xtn2gz
FOR MORE DETAILS:https://10minuteawakenin.blogspot.com
Attitude is key to succeeding before you can be a success at you need to know how to learn. If you cannot do that, then it is difficult to earn as you learn. You definitely need a good attitude to learn and to earn as you learn. No two ways about it. Think about attitudes! We see them every day with everyone we deal with and speak to either in person or on the phone.
You know that if you speak to an upbeat, positive person you come away from the experience feeling pretty great about yourself. This may come as a bit of a surprise, but it makes sense, attitude also directly affects the way stress handles YOU. Optimists cope way more effectively with stress. They achieve more when they take action and do it extremely effectively.
“And guess what? That in turn multiplies their results”.
If you are positive and you have positive thoughts, you are far more likely to achieve short and long-term success. It’s not hard to spot positive people, because they view situations differently than negative people do. So be positive and let’s get you going in the affiliate marketing world.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
8. it’s the sales rep’s job is to
find who buys every time.
www.getsidekick.com
MAYBE
9. Let’s look at this awesome email:
Hi Ravi,
The article you shared on LinkedIn yesterday
addresses a challenge that I've heard two sales
directors mention this week. Your unique perspective
would be beneficial for them to hear.
We help sales execs improve their reps success with a
similar approach. Do you have 5 minutes to speak on
Wednesday or Thursday afternoon this week?
10. Let’s look at this awesome email:
Hi Ravi,
The article you shared on LinkedIn yesterday
addresses a challenge that I've heard two sales
directors mention this week. Your unique perspective
would be beneficial for them to hear.
We help sales execs improve their reps success with a
similar approach. Do you have 5 minutes to speak on
Wednesday or Thursday afternoon this week?
Clear interest in
prospect’s social activity.
11. Let’s look at this awesome email:
Hi Ravi,
The article you shared on LinkedIn yesterday
addresses a challenge that I've heard two sales
directors mention this week. Your unique perspective
would be beneficial for them to hear.
We help sales execs improve their reps success with a
similar approach. Do you have 5 minutes to speak on
Wednesday or Thursday afternoon this week?
Clear interest in
prospect’s social activity.
Smooth connection to
business value.
12. Let’s look at this awesome email:
Hi Ravi,
The article you shared on LinkedIn yesterday
addresses a challenge that I've heard two sales
directors mention this week. Your unique perspective
would be beneficial for them to hear.
We help sales execs improve their reps success with a
similar approach. Do you have 5 minutes to speak on
Wednesday or Thursday afternoon this week?
Clear interest in
prospect’s social activity.
Smooth connection to
business value.
Specific next steps on a
phone conversation.
13. Let’s look at this awesome email:
Hi Ravi,
The article you shared on LinkedIn yesterday
addresses a challenge that I've heard two sales
directors mention this week. Your unique perspective
would be beneficial for them to hear.
We help sales execs improve their reps success with a
similar approach. Do you have 5 minutes to speak on
Wednesday or Thursday afternoon this week?
Clear interest in
prospect’s social activity.
Smooth connection to
business value.
Specific next steps on a
phone conversation.
P.S. This tracks our emails,
sending live alerts when an
email is opened or clicked.
14. Let’s look at this awesome email:
Hi Ravi,
The article you shared on LinkedIn yesterday
addresses a challenge that I've heard two sales
directors mention this week. Your unique perspective
would be beneficial for them to hear.
We help sales execs improve their reps success with a
similar approach. Do you have 5 minutes to speak on
Wednesday or Thursday afternoon this week?
Clear interest in
prospect’s social activity.
Smooth connection to
business value.
Specific next steps on a
phone conversation.
P.S. This tracks our emails,
sending live alerts when an
email is opened or clicked.
CLICK HERE TO TRACK YOUR
EMAILS FOR FREE TODAY.
15. So that email was awesome.
Why wouldn’t you respond?
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18. Oftentimes, these awesome emails
get responses that are:
u Complimenting the non-invasive and strategic email.
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19. Oftentimes, these awesome emails
get responses that are:
u Complimenting the non-invasive and strategic email.
u Respecting the effort behind the personalized research.
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20. ... but don’t actually show
interest in the product.
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21. Let’s look at this crappy email:
Hi Danielle,
It’s about time for that afternoon coffee here on the
East Coast ... why not get your caffeine with some
marketing ideas?
I reviewed your website and industry, and have put
together an initial 2013 plan that will help point you
down the path of generating more inbound leads and
sales velocity. When’s a good time for us to connect for
15 minutes and review these ideas?
22. Let’s look at this crappy email:
Hi Danielle,
It’s about time for that afternoon coffee here on the
East Coast ... why not get your caffeine with some
marketing ideas?
I reviewed your website and industry, and have put
together an initial 2013 plan that will help point you
down the path of generating more inbound leads and
sales velocity. When’s a good time for us to connect for
15 minutes and review these ideas?
Intro sentence is
completely irrelevant.
23. Let’s look at this crappy email:
Hi Danielle,
It’s about time for that afternoon coffee here on the
East Coast ... why not get your caffeine with some
marketing ideas?
I reviewed your website and industry, and have put
together an initial 2013 plan that will help point you
down the path of generating more inbound leads and
sales velocity. When’s a good time for us to connect for
15 minutes and review these ideas?
Intro sentence is
completely irrelevant.
Early promise without any
proof it can happen.
24. Let’s look at this crappy email:
Hi Danielle,
It’s about time for that afternoon coffee here on the
East Coast ... why not get your caffeine with some
marketing ideas?
I reviewed your website and industry, and have put
together an initial 2013 plan that will help point you
down the path of generating more inbound leads and
sales velocity. When’s a good time for us to connect for
15 minutes and review these ideas?
Intro sentence is
completely irrelevant.
Early promise without any
proof it can happen.
Says nothing about the
business you’re emailing.
25. BUT HERE’S THE THING.
The prospect who does respond had
to see through the crap to see that
they actually want the product.
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26. THEY MAY SAY:
“You know, I’ve been meaning to
address this. I’ll respond.”
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27. Will this email get you a 90% connect rate?
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28. Will this email get you a 90% connect rate?
NOPE.
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29. Will this email get you a 90% connect rate?
NOPE.
Will this email get you a 90% close rate?
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30. Will this email get you a 90% connect rate?
NOPE.
Will this email get you a 90% close rate?
MAYBE.
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31. Will this email get you a 90% connect rate?
NOPE.
Will this email get you a 90% close rate?
MAYBE.
(A connect rate reflects how many people overall responded while
close rate reflects how overall bought.)
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32. With an awesome email, your connect rate
widens the top of your funnel.
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33. With an awesome email, your connect rate
widens the top of your funnel.
AND VERY FEW SURVIVE.
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34. With a crappy email, your close rate
attracts a very consistent funnel.
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35. With a crappy email, your close rate
attracts a very consistent funnel.
AND JUST ABOUT ALL SURVIVE.
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42. www.getsidekick.com
TEST IT OUT.
Click here to go to getsidekick.com.
Sign up for free email tracking.
Send a tracked email and see:
43. www.getsidekick.com
TEST IT OUT.
Click here to go to getsidekick.com.
Sign up for free email tracking.
Send a tracked email and see:
u Which get opened most
44. www.getsidekick.com
TEST IT OUT.
Click here to go to getsidekick.com.
Sign up for free email tracking.
Send a tracked email and see:
u Which get opened most
u Which opens lead to responses
45. www.getsidekick.com
TEST IT OUT.
Click here to go to getsidekick.com.
Sign up for free email tracking.
Send a tracked email and see:
u Which get opened most
u Which opens lead to responses
u Which opens lead to deals
46. TRACK
Until we test it, we’ll
never know.
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