Linkedin is the most powerful social networking platform for relationship building. Whether you are a senior executive looking for career alternatives or a recruiter looking for the right talent or a Business Development Executive looking for new prospect,Linkedin is the most potent tool. I would like to acknowledge my learnings from Jan Vermeiren,my Linkedin Guru and Dan Schawbel,my personal branding guru from whom I have learned a lot. I have borrowed a number of concepts from both.
The document discusses the Q&A feature on LinkedIn, which allows users to exchange expertise, knowledge, and contacts. It provides advice on how to effectively use LinkedIn Answers to ask questions, find answers to questions, and connect with other professionals. Key benefits highlighted include tapping into the wisdom of the LinkedIn community, accessing insights from experts around the world, and developing new business opportunities and connections.
LinkedIn is a social network that was designed and built specifically for doing business. Learning how to leverage this important tool to grow your business is a must in the age of digital marketing.
This document provides an overview of the book "LinkedIn: 101 Ways to Rock Your Personal Brand" by Viveka von Rosen and Dayna Steele. It includes introductions by Koka Sexton and Viveka von Rosen discussing the importance of personal branding and using LinkedIn to build your professional brand. The book then provides 101 tips across multiple chapters on optimizing your LinkedIn profile, content marketing, social engagement and more to help professionals strengthen their personal brand on LinkedIn.
LinkedIn Groups might be more beneficial than you think. If you're thinking of walking away from your LI group, or don't think they are worth the time, check out why we think they are a necessity.
Read the full article here: https://bit.ly/2n7aNKL
Interested in getting more leads, clients, and referrals from LinkedIn?
Sign up for our Advanced LinkedIn Masterclass here: https://bit.ly/2u1bN73
This document provides guidance on using LinkedIn as a professional social networking platform. It discusses why LinkedIn is useful, highlighting statistics about connections leading to job opportunities. The objectives are to enhance knowledge of LinkedIn and learn ways to strategically develop and use a professional network. The document outlines features of LinkedIn and how to use it to increase visibility, make connections, perform reference checks, and find new jobs or business opportunities. It provides tips for engaging with contacts, including writing recommendations.
Raising your Professional NHS profile with LinkedInMichael Barker
The document provides tips for optimizing one's LinkedIn profile and networking effectively on LinkedIn. It recommends having a complete profile with an optimized headline and summary, regularly updating one's status, joining groups and participating in discussions, searching for companies and contacts, and leveraging features like recommendations, projects, and publications to differentiate oneself and generate business opportunities. The overall goal is to establish oneself as a thought leader in one's industry and fully utilize LinkedIn's networking and professional development capabilities.
January 2012 Denver Coach Federation NewsletterICF Colorado
This document provides information about the January 2012 issue of the Denver Coach Federation newsletter. It includes messages from the past and current presidents, information about the next monthly meeting and special interest group meetings, and details about the keynote speaker for the monthly meeting. The next meeting will be on January 12th and will feature a presentation on social media and mobile marketing strategies for businesses. Special interest group meetings will be held prior to the main meeting on exploring coaching as a profession and the fundamentals of starting a coaching practice.
The document discusses the Q&A feature on LinkedIn, which allows users to exchange expertise, knowledge, and contacts. It provides advice on how to effectively use LinkedIn Answers to ask questions, find answers to questions, and connect with other professionals. Key benefits highlighted include tapping into the wisdom of the LinkedIn community, accessing insights from experts around the world, and developing new business opportunities and connections.
LinkedIn is a social network that was designed and built specifically for doing business. Learning how to leverage this important tool to grow your business is a must in the age of digital marketing.
This document provides an overview of the book "LinkedIn: 101 Ways to Rock Your Personal Brand" by Viveka von Rosen and Dayna Steele. It includes introductions by Koka Sexton and Viveka von Rosen discussing the importance of personal branding and using LinkedIn to build your professional brand. The book then provides 101 tips across multiple chapters on optimizing your LinkedIn profile, content marketing, social engagement and more to help professionals strengthen their personal brand on LinkedIn.
LinkedIn Groups might be more beneficial than you think. If you're thinking of walking away from your LI group, or don't think they are worth the time, check out why we think they are a necessity.
Read the full article here: https://bit.ly/2n7aNKL
Interested in getting more leads, clients, and referrals from LinkedIn?
Sign up for our Advanced LinkedIn Masterclass here: https://bit.ly/2u1bN73
This document provides guidance on using LinkedIn as a professional social networking platform. It discusses why LinkedIn is useful, highlighting statistics about connections leading to job opportunities. The objectives are to enhance knowledge of LinkedIn and learn ways to strategically develop and use a professional network. The document outlines features of LinkedIn and how to use it to increase visibility, make connections, perform reference checks, and find new jobs or business opportunities. It provides tips for engaging with contacts, including writing recommendations.
Raising your Professional NHS profile with LinkedInMichael Barker
The document provides tips for optimizing one's LinkedIn profile and networking effectively on LinkedIn. It recommends having a complete profile with an optimized headline and summary, regularly updating one's status, joining groups and participating in discussions, searching for companies and contacts, and leveraging features like recommendations, projects, and publications to differentiate oneself and generate business opportunities. The overall goal is to establish oneself as a thought leader in one's industry and fully utilize LinkedIn's networking and professional development capabilities.
January 2012 Denver Coach Federation NewsletterICF Colorado
This document provides information about the January 2012 issue of the Denver Coach Federation newsletter. It includes messages from the past and current presidents, information about the next monthly meeting and special interest group meetings, and details about the keynote speaker for the monthly meeting. The next meeting will be on January 12th and will feature a presentation on social media and mobile marketing strategies for businesses. Special interest group meetings will be held prior to the main meeting on exploring coaching as a profession and the fundamentals of starting a coaching practice.
The document discusses how sales has changed in the era of social media and Buyer 2.0. It notes that buyers now complete 80% of purchasing decisions before contacting sales. It advocates that sales professionals use social networks to connect with buyers on a personal level, provide value through content sharing as subject matter experts, and do research on targets before engaging. The new keys to sales success are presented as having a social media plan, measuring strategies, and adapting to the changed buying environment.
This document discusses using LinkedIn for lead generation. It provides tips for setting up an effective LinkedIn profile including completing your profile, adding a photo, building connections, customizing invitations, updating your status, using applications, participating in answers, joining groups, creating a group, using recommendations, following companies, and screening prospects. It emphasizes adding value, building relationships, and engaging with your network rather than directly selling. It also provides advice for businesses to coordinate LinkedIn marketing strategy with their overall plans.
The document provides tips for using LinkedIn effectively for business purposes. It recommends completing your LinkedIn profile 100%, using the company page to engage followers, conducting market and target research on LinkedIn, blogging on LinkedIn to generate traffic, and maintaining 100 connections to fully utilize the professional network. The key is to devote focused time each day to optimize your LinkedIn presence and engage with others on the platform.
Developing your career: A guide for project managersKnowledge Train
For more project management careers guidance, visit: https://www.knowledgetrain.co.uk/resources/careers If you're a project manager looking to push your career to the next level, this career guide is for you. Learn how to build your personal brand online, use social media to establish yourself as a thought leader and where to go to keep your knowledge up to date. The "Developing your career" guide also features expert tips from the successful women in The Glass Breakers network.
project management, project, projects, manager, management, career advice, career guidance, careers, project management career, job, personal development, project management industry, project management carers advice, job search, professional development
LinkedIn is the perfect vehicle for interrupting the buying cycle of your prospect and positioning yourself as their trusted adviser.
www.TheProfile.Company
This is a quick presentation on how to get the most out of social networking. A discussion of the concept of networks and networking, why to increase your search-ability (search engine optimization), and some ways to do that. Presented at the Mentorship Campaign event on 18 Oct 2017 for the US Army Human Resource Command. The notes pages of the slides have the discussion points. Slides are also available.
Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
IBM emphasizes the importance of social computing behavior for its employees. Social computing means connecting and collaborating using internal social media tools like Lotus Connections. This allows employees to build their reputation within IBM, expand their network, increase their skills, and improve their chances of career advancement. It also benefits IBM by encouraging innovation through collaboration across boundaries. The document provides examples of how employees have gotten new jobs or projects thanks to engaging in social computing behaviors like blogging or microblogging about their work. It also outlines the business benefits of collaboration and how social computing supports IBM's core competencies.
June 2011 Denver Coach Federation NewsletterICF Colorado
TBD
Brenda Cody, Resource Librarian
Brenda@WorkSolutionsGroup.com
720-989-8743
Barbara Flood, Education Director
barbaflood@aol.com
303-906-1545
Karen Van Cleve, Marketing Director
coachkaren@comcast.net
303-987-5957
The document discusses using a 360 degree approach to job searching in the digital age. It emphasizes using multiple online platforms and media to both actively find and passively display your professional brand to potential employers. These include social media sites like LinkedIn, Twitter, Facebook, as well as tools to track your online presence. The job search is framed as an ongoing campaign rather than a one-time effort. Networking, storytelling and maintaining an authentic online presence are also emphasized.
LinkedIn & Your Personal Brand Presentation - July 25th 2012 - Held at Jewish Family Services in Greensboro, NC - Presenter: Mitch Miles & The 26.2 Group
This document provides information on networking for graduate students. It discusses assessing your current network, building your network through organizations and online platforms like LinkedIn, effectively talking to people in your network, using networking opportunities like events to further develop your contacts, and maintaining your network over time. The key aspects of networking highlighted are establishing mutually beneficial relationships, being friendly and showing interest in others, and cultivating ongoing personal relationships that can help with career and professional goals.
This guide will enable you to:
- create a compelling LinkedIn profile
- use LinkedIn Groups effectively
- connect with new people, enhance your network and win new customers
LinkedIn is a powerful social media site for business professionals that exploits the concept of six degrees of separation. It allows users to network, find jobs, and promote themselves and their businesses through creating a professional profile and connecting with colleagues. Users can join groups, write recommendations, and search for jobs or candidates. Regular use of LinkedIn's features can help users expand their network and brand themselves as an expert in their field.
90% of C-suite executives (a.k.a the decision-makers) say they never respond to cold calls or email blasts. If they aren’t responding, how can you possibly make a sale? Over time, social media has proven to be a powerful tool – 78% of sales people using social media outsold their peers. Great, but where do you start? Check out our Sell with Social Media whitepaper and learn how you can use social media to shatter your sales goals.
This document is Brandon Scott's personal brand canvas which outlines the key elements of his personal brand including his identity, services, credentials, promises, positioning, target audience, networking and marketing strategies, professional development goals, and overall personal brand goals and key performance indicators. The canvas tracks Brandon's personal branding progress as he works to build his brand as a celebrity life coach specializing in the entertainment industry.
El documento presenta información sobre el Programa de Desarrollo y Paz del Magdalena Medio. Resume que la región cubre 31 municipios y 900,000 habitantes, y posee grandes recursos naturales pero un desarrollo precario. El programa ha trabajado desde 1995 para mejorar las condiciones socioeconómicas de la región a través de proyectos productivos, educación, salud y fortalecimiento institucional.
Lobbyists have been active to get ammendments for the Telecoms Package through which allow broad surveillance tactics to be put in place by the European commission. Network activists have been somewhat successful in generating protest on the internet and many of the ammendments have not been voted for. Nevertheless I wanted to make these issues more public to a european audience and hence my lightning talk about it at EuroPython.
The document discusses how sales has changed in the era of social media and Buyer 2.0. It notes that buyers now complete 80% of purchasing decisions before contacting sales. It advocates that sales professionals use social networks to connect with buyers on a personal level, provide value through content sharing as subject matter experts, and do research on targets before engaging. The new keys to sales success are presented as having a social media plan, measuring strategies, and adapting to the changed buying environment.
This document discusses using LinkedIn for lead generation. It provides tips for setting up an effective LinkedIn profile including completing your profile, adding a photo, building connections, customizing invitations, updating your status, using applications, participating in answers, joining groups, creating a group, using recommendations, following companies, and screening prospects. It emphasizes adding value, building relationships, and engaging with your network rather than directly selling. It also provides advice for businesses to coordinate LinkedIn marketing strategy with their overall plans.
The document provides tips for using LinkedIn effectively for business purposes. It recommends completing your LinkedIn profile 100%, using the company page to engage followers, conducting market and target research on LinkedIn, blogging on LinkedIn to generate traffic, and maintaining 100 connections to fully utilize the professional network. The key is to devote focused time each day to optimize your LinkedIn presence and engage with others on the platform.
Developing your career: A guide for project managersKnowledge Train
For more project management careers guidance, visit: https://www.knowledgetrain.co.uk/resources/careers If you're a project manager looking to push your career to the next level, this career guide is for you. Learn how to build your personal brand online, use social media to establish yourself as a thought leader and where to go to keep your knowledge up to date. The "Developing your career" guide also features expert tips from the successful women in The Glass Breakers network.
project management, project, projects, manager, management, career advice, career guidance, careers, project management career, job, personal development, project management industry, project management carers advice, job search, professional development
LinkedIn is the perfect vehicle for interrupting the buying cycle of your prospect and positioning yourself as their trusted adviser.
www.TheProfile.Company
This is a quick presentation on how to get the most out of social networking. A discussion of the concept of networks and networking, why to increase your search-ability (search engine optimization), and some ways to do that. Presented at the Mentorship Campaign event on 18 Oct 2017 for the US Army Human Resource Command. The notes pages of the slides have the discussion points. Slides are also available.
Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
IBM emphasizes the importance of social computing behavior for its employees. Social computing means connecting and collaborating using internal social media tools like Lotus Connections. This allows employees to build their reputation within IBM, expand their network, increase their skills, and improve their chances of career advancement. It also benefits IBM by encouraging innovation through collaboration across boundaries. The document provides examples of how employees have gotten new jobs or projects thanks to engaging in social computing behaviors like blogging or microblogging about their work. It also outlines the business benefits of collaboration and how social computing supports IBM's core competencies.
June 2011 Denver Coach Federation NewsletterICF Colorado
TBD
Brenda Cody, Resource Librarian
Brenda@WorkSolutionsGroup.com
720-989-8743
Barbara Flood, Education Director
barbaflood@aol.com
303-906-1545
Karen Van Cleve, Marketing Director
coachkaren@comcast.net
303-987-5957
The document discusses using a 360 degree approach to job searching in the digital age. It emphasizes using multiple online platforms and media to both actively find and passively display your professional brand to potential employers. These include social media sites like LinkedIn, Twitter, Facebook, as well as tools to track your online presence. The job search is framed as an ongoing campaign rather than a one-time effort. Networking, storytelling and maintaining an authentic online presence are also emphasized.
LinkedIn & Your Personal Brand Presentation - July 25th 2012 - Held at Jewish Family Services in Greensboro, NC - Presenter: Mitch Miles & The 26.2 Group
This document provides information on networking for graduate students. It discusses assessing your current network, building your network through organizations and online platforms like LinkedIn, effectively talking to people in your network, using networking opportunities like events to further develop your contacts, and maintaining your network over time. The key aspects of networking highlighted are establishing mutually beneficial relationships, being friendly and showing interest in others, and cultivating ongoing personal relationships that can help with career and professional goals.
This guide will enable you to:
- create a compelling LinkedIn profile
- use LinkedIn Groups effectively
- connect with new people, enhance your network and win new customers
LinkedIn is a powerful social media site for business professionals that exploits the concept of six degrees of separation. It allows users to network, find jobs, and promote themselves and their businesses through creating a professional profile and connecting with colleagues. Users can join groups, write recommendations, and search for jobs or candidates. Regular use of LinkedIn's features can help users expand their network and brand themselves as an expert in their field.
90% of C-suite executives (a.k.a the decision-makers) say they never respond to cold calls or email blasts. If they aren’t responding, how can you possibly make a sale? Over time, social media has proven to be a powerful tool – 78% of sales people using social media outsold their peers. Great, but where do you start? Check out our Sell with Social Media whitepaper and learn how you can use social media to shatter your sales goals.
This document is Brandon Scott's personal brand canvas which outlines the key elements of his personal brand including his identity, services, credentials, promises, positioning, target audience, networking and marketing strategies, professional development goals, and overall personal brand goals and key performance indicators. The canvas tracks Brandon's personal branding progress as he works to build his brand as a celebrity life coach specializing in the entertainment industry.
El documento presenta información sobre el Programa de Desarrollo y Paz del Magdalena Medio. Resume que la región cubre 31 municipios y 900,000 habitantes, y posee grandes recursos naturales pero un desarrollo precario. El programa ha trabajado desde 1995 para mejorar las condiciones socioeconómicas de la región a través de proyectos productivos, educación, salud y fortalecimiento institucional.
Lobbyists have been active to get ammendments for the Telecoms Package through which allow broad surveillance tactics to be put in place by the European commission. Network activists have been somewhat successful in generating protest on the internet and many of the ammendments have not been voted for. Nevertheless I wanted to make these issues more public to a european audience and hence my lightning talk about it at EuroPython.
This presentation discusses both forms of sales promotion strategies-customer oriented and trade oriented. The difference between advertising and sales promotion is descibed in details. Different types of consumer oriented strategies like sampling,coupon, contests, refunds,premiums,sweepstakes,loyalty programs,event management are discussed. Various trade oriented sales promotion startegies like contests and Dealer Incentives, trade allowances, Point of Purchase Displays,Training Programs, Trade Shows, Cooperative Advertising are discussed.
The document summarizes key differences between two major IT companies - Infosys and IBM. It provides an overview of their offerings, revenues, and history. Infosys is an Indian IT services company founded in 1981 with $5 billion in annual revenues, while IBM is a larger American company founded in 1881 and generating $100 billion annually from a variety of products, software, and services. The document then discusses the services sector and challenges of services marketing.
LinkedIn for Business – The Secret of AuthenticitySocial Jack
The document discusses using LinkedIn authentically for business purposes. It defines authenticity as genuineness and congruence between how one presents themselves internally and externally. The presentation recommends five steps for authentic engagement on LinkedIn: 1) Completing your profile clearly showing your value, 2) Identifying your goals, 3) Allocating daily time, 4) Connecting and asking others to connect, and 5) Interacting through meaningful conversations that provide value to others. Regular interaction in groups and taking conversations offline is also advised.
This document provides tips and strategies for using LinkedIn effectively. It begins by explaining why LinkedIn is important for professional networking and visibility. It then offers seven strategies to improve individual profiles: 1) add compelling positions and accomplishments, 2) include a professional photo, 3) list relevant skills, 4) join and engage with groups, 5) recommend connections, 6) create content like articles and posts, and 7) build a business page to promote brands and companies. The document emphasizes positioning oneself as a thought leader, engaging with others, and using LinkedIn to both give and receive endorsements, recommendations and new opportunities.
The South Bay's OD Network kicked off the New Year in style at our networking extravaganza at Citrix in Santa Clara. Here are the slides from that event.
LinkedIn offers a plethora of resources to help you grow your business or build your career. In order to accomplish these objectives, you need people in your corner cheering you on! LinkedIn can help you curate a team of enthusiastic mentors who want to see you succeed. Learn how to leverage the platform to make you successful.
Getting Started with LinkedIn - Professional & Business Success StrategiesCarrie Gottschalk
This document provides tips for using LinkedIn effectively. It explains that LinkedIn allows you to connect with your professional network and exchange knowledge and opportunities. While the human brain can only handle about 150 close connections, LinkedIn helps manage larger networks through weak ties. The document recommends establishing a complete professional profile, making relevant connections, engaging with groups, and using LinkedIn to directly message leads and find introductions to generate new business. The overall goal is to use LinkedIn to positively connect and generate new leads for professional and business success.
This document discusses different types of social media users and how to use LinkedIn effectively. It identifies three types of social media users: passive users who sign up but don't engage, active users who use it for networking and business purposes, and others. It provides tips for using LinkedIn to stay updated, network, and find jobs. The document emphasizes engaging others as a subject matter expert and using LinkedIn to promote your business through your profile, groups, questions and answers.
This document discusses optimizing LinkedIn for nonprofit organizations. It provides tips on creating an effective personal profile, including making sure profiles are accurate, locatable, impactful, value-based and engaging. Additional sections cover using LinkedIn to expand networks, conduct searches for potential donors and members, and strategies for connecting with new contacts.
Beyond the Profile: Leveraging LinkedIN provides an overview of how to use LinkedIn for business purposes. It discusses optimizing your profile to build credibility and visibility, growing your network of connections, using applications and groups, and conducting research for business development like prospecting, recruiting, and competitive analysis. The document emphasizes that LinkedIn allows you to control information about your career and expertise while providing insights into your extended network of contacts.
Heidi Pollard provides tips on optimizing your LinkedIn profile including adding a photo, at least 3 skills, joining relevant groups and interacting, recommending others, publishing articles, and creating a business page. She emphasizes positioning yourself as a thought leader, standing out from competitors, and engaging actively on LinkedIn to build your professional brand and network.
Inviting Visitors and Generating Referrals is core to any BNI Chapter. This presentation explains with the help of a live example how we can leverage LinkedIn for BNI.
Presented to Florida Realtors CCIM and added to webinar series for commercial brokers.
Social Media, What, Why, and how to Get the Face to Face Meetings and the importance of personal and professional relationships.
The document discusses using social media to build relationships and facilitate face-to-face meetings for commercial realtors. It outlines three key concepts for using social media: 1) building a network of customers, contacts and finding potential customers; 2) getting your brand found on platforms like Facebook, Twitter, LinkedIn; and 3) leveraging new opportunities social media provides like reaching a wider audience. The document provides tips for using different social media platforms like Facebook, Twitter and LinkedIn to engage customers, share expertise, and extend real-world networking to virtual spaces.
5 Simple Steps to Generate LinkedIn Results - Plus New LinkedIn FeaturesSocial Jack
The document outlines 5 simple steps to generate results on LinkedIn: 1) Build a complete profile that clearly communicates what you can do for others, 2) Determine your goals for using LinkedIn, 3) Commit a small amount of time daily (e.g. 20 minutes), 4) Connect with others by asking to connect respectfully, and 5) Engage with your network by interacting in groups and conversations. Following these steps can help people achieve their goals of employment, career moves, sales, partnerships and more through LinkedIn.
Are you looking for new ways to grow your institutional relationships? Learn ow nonprofits are using LinkedIn for fundraising.
Learn more at https://nonprofit.linkedin.com
Email us: nonprofitsolutions@linkedin.com
Advanced Social Fundraising - Put your network to work. Black Marketing
LinkedIn Sales Navigator can help nonprofits with fundraising in three ways: 1) Find the right donors and decision-makers through advanced search and filtering capabilities, 2) Get up-to-date information on prospects directly from their LinkedIn profiles, and 3) Send tailored messages to prospects through warm introductions from shared connections to increase response rates. Autism Speaks and the Muscular Dystrophy Association have found success using Sales Navigator to identify champions, leverage employee and board connections, and generate new meetings, sponsorships, and engagement opportunities.
The Leaders Guide to Connecting with Purpose on LinkedIn “The more present y...Joanne Funch
When we look at networking as a 'numbers game', we miss the point and it is of little real and lasting value. If we only care about the number of social media connections, or the size of our contacts list we are powerless as a leader.
How to become a more purposeful connector and leader:
• What does it mean to be a purposeful connector?
• How to create a meaningful network of business partners
• Building a meaningful referral network
• Cultivating relationships - online and offline strategies
• Developing thought leadership – opportunities to lead with influence
• Utilizing LinkedIn as a strategic tool
Email: joanne@linkedinforbusiness.net
LinkedIn Trainer, Speaker, Strategist
Transforming how professionals connect, engage and grow
Business Marketing Association National Conference Keynotepcrane
The document summarizes a presentation given at the 2009 BMA Annual Conference on how the world of work is changing and what this means for marketers. It discusses how LinkedIn started and has grown to be the world's largest professional network. It outlines five beliefs that guide LinkedIn, including that every individual is now an entrepreneur and every professional will have an online identity. It also discusses how relationships matter, the shift from information to insight, and increased global collaboration through networks.
The document provides tips on using LinkedIn to promote startups and personal brands. It notes that LinkedIn is the largest collection of trust agents and one startup raised $230,000 solely through LinkedIn. It emphasizes that personal branding is important for startup owners to build credibility and trust as they typically lack client references and track records. It encourages growing your LinkedIn network, completing your profile, creating a company page to acquire followers, and engaging with followers to influence them over time and build your startup brand.
The document discusses inbound marketing strategies. It recommends creating high-quality content to attract and engage visitors organically. This includes blogs, videos, eBooks and other assets. Tools like SEO, social media and content marketing are used to promote the content and drive traffic to the website. The goal is to convert visitors into leads and customers through this educational content and calls to action. Data from website analytics is then analyzed to improve the inbound marketing process and maximize results.
The document provides information on using Facebook for business purposes. It discusses setting up a Facebook business page, promoting the page by engaging users and leveraging the news feed. It also covers advertising on Facebook, including how to create ads, choose audiences and set objectives and budgets. Key performance metrics from Facebook Insights are also summarized.
This document discusses the increasing use of social media and the internet in the healthcare industry. It provides examples of hospitals and medical professionals using platforms like Twitter, YouTube, blogs and online communities to engage with patients, share health information and medical experiences. The statistics show growing online searches for health information by patients and rising internet and smartphone usage among doctors. Social media is helping improve communication during medical emergencies or crises and enable new forms of medical training and collaboration.
The document discusses several insights about the increasing connection between the physical and digital worlds. Physical activities like running can now be mapped and tracked digitally. Social networks and commerce sites allow people to get recommendations from friends and purchase items online. As technology becomes more advanced and mobile, information and deals will be pushed to users automatically based on location and interests. Social connections are expanding worldwide through platforms like LinkedIn, transforming how people interact globally. Media is also becoming more interactive, engaging users in dynamic virtual worlds like Second Life.
I delve into the Basics of Search Theory, the evolution of the Search Industry. How the Google Adwords Program evolved. I explain about the Google Adwords Account Structure. How Keywords are to be chosen. The Different Types of Keywords. How to use a combination of Positive and Negative Keywords. I have used "Advanced Google Keywords" by Brad Geddes as the basic source.
The document discusses several trends related to the new global economy, including worldwide consumer needs, rapidly changing technologies, the empowered customer, and new capabilities for companies. It also covers different types of marketing such as formulated marketing, creative marketing, and various marketing tasks related to managing demand levels and timing.
Introductory Session on International MarketingShantanu Ghosh
The document summarizes the global nature of everyday products and activities in the modern world. It describes how the author consumed various products from different countries throughout their morning routine, from coffee to shampoo to technology. It highlights how globalization has led to an interconnected world where products routinely cross international borders.
The document discusses several trends in the new global economy including worldwide consumer needs, rapidly changing technologies, and the empowered customer. It also covers the rise of formulated and creative marketing approaches and various marketing tasks like stimulating demand for new products and revitalizing faltering demand.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
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popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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4. The Power of Brand You
Your Own Free Agent
Create Your Own Career Path
Link Talent and Interest with the Right Position
Move Vertically and Horizontally
Switch Career Paths
5. Technology Makes it Possible
Websites: Easy to Own
Use Social Networks as Billboards
6. Not About Technology Alone….
Delivering Results
Being Remarkable
Learning New Skills
Make Your Brand Memorable
7. Develop Your Personal Brand
Only about Self Promotion and Selfishness?
Makes You a valuable Asset
It is your future,stupid!!!
Don’t you want to be a success-Brand Yourself!!!
8. Your Career Path
If You are Happy……. Work It
If You are Unhappy….Change It
If You are Unsure…….Define It
10. Why should someone choose your Brand?
Robust Professional Network
Endorsements from respected colleagues
Previous accomplishments from catalogued results
A diversified and unique skill set
11. The Value of Networking
Why do I have to Network? What is there for Me?
Only Name Collector?
13. Benefits of Networking…Not Sales Related
Finding a New Job
Finding a New Employee or Colleague
Getting to know the right people who can help ypu
with career
14. Benefits of Networking…Not Sales Related
Attracting right organizations to form partnerships
Getting new ideas, new insights and wisdom
Knowing about important changes
15. The 2 biggest Problems of Online Networking
What their Goal is?
Who are the people in the best position to help them
reach that goal?
16. Reverse it
Which organizations?
Which Online Networks?
Which Groups on those networks?
20. Fundamental Principle 1…Networking Attitude
Sharing Information
Reactive and Proactive Way
Without expecting anything immediately in return
21. Information
Sales Lead
Job Opening
New Supplier/Employee
Opportunities for Partnerships
Interesting Training Courses
22. Without expecting anything immediately in return…
Not immediately embraced
Attitude in dealing with people
Works in the long run
Builds trust
23. Sharing
Not a one-way street
Two or more-way boulevard
All parties need to be satisfied
24. Returns…..
Much more than “investments”
Never know “from who”
Networking….A Long-Term Game
Always involves 2 or more players
You sow what you reap…..Start sowing today
25. Linkedin does not work for me!!!!!!!!
Not knowing and applying The Networking Attitude
Only Focused on themselves
27. Give
What can we give or share?
Relationships Improve
People worry about not having it anymore
28. Ask
Getting Help from Others
Mental Barriers
Opportunity to improve relationships
29. Bad Experience with Questions
We did Not Ask a Good Question
Not asked in a way to that would give the best answer
30. What is a Good Question?
More Specific, the Better
Prepare Yourself
31. How to ask Questions in a way that gives the best
answers?
Step 1
From a “Direct” to an “Indirect” Question
32. From “ Direct” to “Indirect”
Don’t Ask Ask
Will You Hire Me as a Do you know anyone who is
Management Trainee? looking for a Management
Trainee?
33. The Advantage of Being Indirect
Triggers Others’Minds
Say “No” without jeopardizing relationship
34. From “Indirect” to the best Question
“Who do you think I should contact when I am
looking for a job as a Management Trainee?”
35. Thank
When you do not get something?
Looked for a solution, did not find one?
For Listening?
The Initiator?
36. Fundamental Principle 3: The Real Power of the Network is in
the Second Degree
First Degree Still Very Important
Time to know each other
How to help each other
You never know who they know
37. Fundamental Principle 4: Quality and Diversity are both Important
The Importance of Quality
Only be measured when compared to your goals
Who can help you reach goals better and faster?
38. The Importance of Diversity
Your goals change over time
More opportunities to find “high quality” people
Be available for your network
Rely less on luck and coincidences
39. Value for your Network
“Low Quality” for You, “High Quality” for someone
Good Networking Action: Connecting people
Creates Goodwill, strengthens relationships
More motivated to help you
40. The Importance of Connecting People
Not time consuming
Helps two people
Remembered as “great help”
41. Diversity creates Safety Net
Natural Tendency of sticking to similar people
“Strength of weak links”….large and diversified
network
42. Balance between Quality and Diversity
Find your own
Who is not “interesting” today may become tomorrow
You never know who he knows
You never know how he could help
43. Fundamental Principle 5: Your “Know,Like and Trust” Factor
Raise Your
Know
Like
Trust
Factors
44. Know Factor
What do People know about You?
What is your Background?
What are your interests on a professional and personal
level?
Which Organizations do You belong to?
50. Linkedin is….
Reputation Engine
Visual Representation of your business network’s
reach
Place to represent your business Capability
51. Linkedin is a powerful tool
Your The
Unique Your Unique Tool(Linked
Power
Experience Relationships in)
52. The Single Most Important Benefit of Linkedin
Finds the Right People
Connections You have With Them
Makes Networks Visible
53. Who can benefit from Linkedin?
Job/Internship Seeker
Business Employee/Owner
54. What Tasks?
Business Employee/Owner
Find New Customers
Find Suppliers and Partners
Find Employees
55. Benefits and How Linkedin?
Benefit How LinkediN?
Identifying the right people Finding their Profile via search or
browse
56. Benefit How LinkedIn?
Discovering Information about Reading their Profile before a Meeting
57. Benefits How Linkedin?
Maintain Relationships Personal Messages,
Sharing Ideas-Discussing and
Answering Questions in Answers
58. Benefits Get Recommendations
Getting Recommendations Recommendations
59. Benefit How Linkedin?
Receiving Introductions or Referrals Via Introductions and Profile Share
60. Benefits How Linkedin?
Discovering Relationships between….. Via Connections in Profile
61. Benefits How Linkedin Helps?
Discovering Relationships Via Connections in Profile
62. Benefits How Linkedin Helps?
Visibility,Personal Branding and Your Profile on Likedin
Online Reputation
Search Engines like Google
Contributions to Answers and
Discussions
63. Benefit How Linkedin Helps
Word of Mouth Publicity Receiving Recommendations
People talking about you in Discussions
Mention You as an Expert in Answers
64. Benefit How does Linkedin help with this?
Getting Notifications when someone Via Network Updates
changes jobs….
65. Benefit How does Linkedin help in this?
Getting Notifications when someone Via Network Updates
changes job
66. Benefits How does Linkedin help with this?
Picking up trends in the marketplace Discussions in Groups
67. Benefits How does Linkedin help in this?
Make yourself be perceived as an expert Contribution in Discussion and
Answers
68. Benefits How does Linkedin help in this?
Finding the Groups and organizations Contribution to Disucssions and
to be members of, both online and Answers
offline, which are right for you
Via Group Search
Via Profiles of People in your Network
71. Linkedin Ads- Three Stages
Stage 1
• Create An Ad
Stage 2
• Select A Target Audience
Stage 3
• Set A Budget and Bid
72. Where will the Ads be Shown?
One or All-
* Profile Page
* Home Page
* Inbox
* Search Results Page
* Groups
73. How does an Ad Look
Headline…..upto 25 Characters of Text
Description…upto 75 Characters of Text
From……Your Name or Co
Image…..50x50 Pixel Image
74. Who will see my Ad?
Who meets targeting Criteria
Job Title.........CEO, VP Marketing……
Job Function……..Marketing,HR
Industry………..Banking,Biotechnology
Geography…………Mumbai,New York
75. Who will see my Ad?
Targeting Criterion
Company size……1 to 10 or 500 to 1000 people
Company Name….GE or HP
Seniority…….Vice President or Owners
Age………………18-24 or 45-50
LinkedIn Group….SCM Experts or Sharepoint Professionals
76. How much does it cost?
Controlling Your Costs
Set Daily Budgets
Start and End at any time
77. How much does it cost?
CPC or Per Thousand Impressions
Bid: Max Per Click
Amount charged: Between $2 and Bid Amount
Suggested Bid Range
Estimate Your Costs
78. The Importance of a great LinkedIn Profile
Ability to be found
Opportunity to tell your story
79. Need for a bulky Linkedin Profile…Reason 1
Tell Your Story Fully
Encourage viewers to do business
80. Need for a bulky Linkedin Profile….Other Reasons
Every word is keyword searchable
You are not a dinosaur
Comparison
81. Tell Your Story Fully
Depth and breadth of Your Experience
Your Professional Recommendations
Brands You carry
Certifications
Educational Experience
82. LinkedIn profile vs Resume
Narrative of Sorts
Emphasize Experience
Credibility
Unique Individual
83. Guidelines for a great Linkedin Profile
• Make Your Profile 100% Complete
• Include all companies, education and awards
• References
• More Robust, more info: Higher position
84. Guidelines for a great Linkedin Profile
Professional Headline……………..Donts
No Cliches,please
“Outside-the-box thinker”
“Problem-Solver”
“Strategic Visionary”
85. Guidelines for a great Linkedin Profile
Professional Headline…..Donts
No confusion,please
How do you make other people/organizations better
86. Guidelines for a great Linkedin Profile
Professional Headline….Dont’s
Do not make visitors bored
You are much more than your job title
Highlight most important/relevant
achievement,honour,award, recognition, third party
affiliation
87. Guidelines for a great Linkedin Profile
Professional Headline….Don’ts
No desperation please
Proactively seek opportunities
People care only how you will make their lives easier
88. Four Step Process for a great Headline
Step 1 …..WHAT?
Say what you are!
89. Four Step Process to a great Headline
Step 2 ….Who?
Whom can you help?
90. Four Step Process to a great Headline
Step 3….How
Say How you can make their lives better
91. Four Step Process to a great Headline
Step 4……Proof
Give Proof that you are credible
92. Great Headlines
Whom
you can
What you are? help?
“Executive Recruiter” who helps “Fortune 500
How you
make their
life/work
better
companies” find “top Tech Talent”.
Proof
Clients include Google and IBM
93. Great Headlines
What Whom
are you can
you? help?
“Personal trainer” who help youth get
How you make
their life/work
better?
stronger,healthier and faster.
Proof
Former Head Trainer for the NY Jets.
94. Great Headlines How
Whom will you
make
What you can life
are you? help? better?
Speaker/Author/Coach who help job-seekers get their
dream jobs.
Proof
Featured on CNN/BBC/Fox
95. Guidelines for a great Linkedin Profile
Use picture used on multiple sites
Use “Specialities” to fill in
keywords…roles,capabilities and interests
96. Update Your Linkedin “Status” Regularly
Link to articles you have written or in which you are
quoted
Your latest blog posts
Business Accomplishments
Multiple sites: ping.fm
97. Guidelines for a great Linkedin profile
Make changes after every job change or promotion
Include your web sites and blog links
Do not block incoming emails
103. Linkedin Connection…….Imported Contacts
Give LI access to your email contact list
Contacts imported
Match with Member Database
Who are already LI members…send out invites
Nonmebers….send out invite to join LI
104. Linkedin Network Statistics
st Level
1 st My
Level 4178
Connections
2 nd. Second Level
1,095,500+
Level Connection
3 rd Third Level
Level 13,651,ooo+
Connection
105. My Linkedin Network
Total First Degree connections: 6495
Total users I can connect through an introduction:
17,392,000+
106. The Linkedin Network and InMail
Reach anyone on Linkedin
No contact info required
No introduction required
Professional Outreach….Profile attached
Guarantee of 7 day response
107. Linkedin Premium
Personal Business Business Plus Executive
Plus
Free Annual: Rs.1,000 Annual: Annual:
Features per Month Rs.1,900 per Rs.3,500 per
month month
Monthly: Monthly: Monthly:
Rs.1,200 Rs.2,400 Per Rs.4,700 Per
Month Month
Contact Nil 3 10 25
anyone on
Linkedin
108. Linkedin Premium
Personal Business Business Executive
Plus Plus
Feature
100 300 500 700
See more
profiles when
you search
109. Linkedin Premium
Personal Business Business Pro Executive
Plus
Feature
Zero in on No Filter Premium Premium Premium+Tale
Profiles with Filter Filter nt Filter
premium
search filters •Seniority
•Seniority •Seniority •Company
•Company •Company Size
Size Size •Interests
•Interests *Interests •Fortune 1000
•Fortune 1000 * Fortune 1000
• Function
• Years of
Experience
• Years of
Experience
• Groups
• New to
110. LinkedIn premium
Personal Business Business Executive
Plus Plus
Feature
Save 5 Folders 5 Folders 25 Folders 50 Folders
imporatnt
profiles and
Notes with
Profile
Organizer
111. Linkedin Premium
Personal Business Business Executive
Plus Plus
Feature
Automate your 3 Per Week 5 Per Week 7 Per Week 10 Per Day
search with
Saved Search
Alerts
112. LinkedIn Premium
Personal Business Business Executive
Plus Plus
Feature
Get 10 outstanding 15 outstanding 25 35
introduced to outstanding Outstanding
companies
you are
targeting
113. Linkedin Premium
Personal Business Business Executive
Plus Plus
Feature
See Names First Name First Name First Name Full Name
of your third Visibility
degree and
group
connection
114. Linkedin Groups
Alumni Group
Corporate Group
Conference Groups
Networking Group
Nonprofit Group
122. Linkedin Jobs…More Unique Features
Posted By
Connections who can refer
Similar Jobs
People who viewed also viewed
Search More Jobs
123. Linkedin JobSeeker
Subscription Plans Job Seeker Job Seeker Plus
Monthly Rs.1,400 Per Month Rs.2,400 Per Month
Yearly Rs.1,200 Per Month Rs.1,900 Per Month
124. LinkedIn JobSeeker…The Benefits
Job Seeker Job Seeker Plus
√ √
Get Noticed by
Recruiters and
Hiring Managers by
Job Seeker Badge
125. LinkedIn Job Seeker…The Benefits
Job Seeker Job Seeker Plus
Move to the Included Included
top of the list
as a Featured
Applicant
126. Linkedin Job Seeker…The Benefits
Job Seeker Job Seeker Plus
Contact Anyone
Directly with 5 10
InMail….Response
Guaranteed
127. Linkedin Job Seeker..The Benefits
Job Seeker Job Seeker Plus
Get Introduced 15 Outstanding 25 Outstanding
to inside sources
to the
companies you
are targeting
132. Business Pages…Mistake 1
Company not even listed
Statistics for Followers
Share news/info: Keep people engaged
Model Business Pages: CNBC,Dell,Philips,Linkedin
133. Business Pages….Mistake 2
Not Following competition
Who is joining/leaving?
Updates(News articles, follow discussions)
New Jobs
Follow ccompetitors, suppliers, potential customers
and acquisition targets
134. Business Pages…Mistake 3
Employees not spent much effort on their
Linkedin presence
Feature in Searches(Names/Skills/Expertise)
135. Business Pages….Mistake 4
Not sharing right info at right time
Post in morning
Add links
Tell them what to do
Videos
Target to specific people/groups
136. Business Pages….Mistake 5
Employees not connecting with each other on LI
Open up whole lot of second degree connections
Follow what employees are sharing
Updates sortable
137. Business Pages…Mistake 6
Office gossip out,industry information in
Use Google Alerts, Reader, Linkedin Today
Use Scoop and Trap
Connect to clients
138. Business Pages….Mistake 7
No Linkedin button on Website
Share PlugIn
Share API
Log in with Linkedin
139. Business Pages…..Mistake 8
Not equipping employees for Premium Accounts
Special packages for HR/Sales Teams
Premium Subscriptions: Individual/Team Level
More Profiles,InMails, more granular search
141. Business Pages….Mistake 10
No exclusive employee Group on Linkedin
Only current employees
Discussion not searchable
Share Articles, Raise Problems and Brainstorm
142. Business Pages…Mistake 11
No Groups for Customers
Share Experiences
Product Ideas
Inspiration: Citibank
143. Business Pages….Mistake 12
Do not participate in discussions or Spam
Actually participate
Do not spam(No sales pitches, no unsolicitated info)
144. Business Pages…Mistake 13
Not gone mobile with LI
Free Mobile Apps
Useful at conferences/offsites
CardMunch