SlideShare a Scribd company logo
SMBMSP 78
• 17+ years as an IT Recruiter
• Author of Minnesota Headhunter blog
• Frequent local and national speaker on Recruiting/HR, Career
and Social Media topics
• Founder of Midwest Recruiting Bootcamp
• Active in the Minneapolis & St Paul technology, marketing and
social media community as a sponsor, volunteer & mentor
What do you want to talk about?
Memo to Mykl… yes you told me so
#smbmsp78
&
#BadgersSuck
http://app.togglegreen.com/tg_r1/#/login
mnheadhunter
Networking… stop hanging out
with who you know
I am in Introvert
(I get this is hard)
While at #SMBMSP78 you receive
an email…
You are in line for a promotion…
We are bumping up your annual review…
We are letting people go today…
Funding for this project has been pulled…
Are you prepared???
Churn
Future of workplace
• 35% of Employers Less Likely to
Interview Applicants They Can’t
Find Online
CareerBuilder Survey
42% Candidate’s background information supported job
qualifications
38% Candidate’s personality came across as good fit with
company culture
38% Candidate’s site conveyed a professional image
37% Candidate had great communication skills
36% Candidate was creative
CareerBuilder Survey
Oil change
Yearly physical
Fix a roof
Build your portfolio
Brag book
Screen shots
Metrics
Increased “x”
Decreased “x”
Results, what was cool about the thing
Tools In The (My) Recruiter Tool Chest
“Traditional”:
•Phone
•Web site
•Career Page
•Big Job Boards
•Niche Job Boards
•Newsletter
•Networking Events
“Online”:
•Blog
•Twitter
•LinkedIn
•Facebook
•YouTube
•Instagram
•Foursquare
I am a Recruiter first… Social Media Manager
when I can
Personal vs Professional
WHAT DO YOU WANT???
Think about your profiles…
Would you connect with you?
Would you call you back?
Online Identity: Hub And Spokes
For most of us it will look like this:
Hub
LinkedIn
Spokes
Facebook
Twitter
Google Profile (profile)
about.me (profile)
Blog
Web site
Portfolio
Who are you
What do you do
What are you good at
What are you looking for
Profile photo
Summary: Industry and Location
Current position and description
2 previous positions
Skills (at least 3)
Education
50 connections
3 recommendations*
Linkedin Flirting
URL Shorteners
Used primarily for Twitter to shorten really long URL’s
to save characters (you only get 140).
Also gives you some metrics.
Twitter: List of HR & Recruiters
STOP OVER THINKING THIS!!!
DO SOMETHING!!!
Linkedin, Facebook & Twitter Updates
Share links to:
Events/conferences
Seminars/webinars
Industry articles/news/statistics/blog posts
Local business articles/news/statistics/blog posts
Ask/give advice
Ask/answer questions
Local events/sports/weather
SUNSETS
STOP waiting for people to find you
“You can't stay in your corner of the Forest
waiting for others to come to you. You have to
go to them sometimes.”
WHAT ARE YOU WAITING FOR?
Thank You!
paul@mnheadhunter.com

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