SlideShare a Scribd company logo
I am an MBA
professional working
in higher education
and I’ve also had
Despite the Bad
Economy…
Instead of Settling for One That
Simply Pays the Bills.
+ Learn a
Language
+ 5K
+ Professional
Development
+ Exercise
+ Professional
Appearance
+ Self Assessment + Company Target
List
+ Example
TABLE OF CONTENTS
+ Create a
To-Do-List
+ Create a File
+ 1 Hour a Day
+ Exercise
+ 90 Days
​Get Organized ​Create a List of
Powerful Growth
Goals for the Year
​Identify Your Key
Differentiators
​You Need to
Focus Your Job
Search
01 02 03 04
Pages 29-36Pages 22-28Pages 13-20Pages 7–12
+ Cover Letter
Structure
​Develop a Kick-
Ass Cover Letter
05
Pages 37-45
+ Review Structure
+ Summary Profile
+ Formatting Your
Resume
+ Accomplishment
Statement
+ Quantifying Your
Experience
+ T-Charts
+ Professional
Summary
+ Example
+ Personal
Marketing Plan
+ Blogging
+ Job Search
Marketing Tools
+ Elevator Pitch
+ Personal
Branding
+ Business Cards
TABLE OF CONTENTS
​Create a
Powerful Resume
​Create a
Professional
Summary
​Build Your
Professional
Brand
06 07 08
Pages 70-77Pages 65-69Pages 46-64
+ Using LinkedIn
+ Example
+ Using Twitter
+ Top Company
Research Sites
​Build and Maintain
Your Professional
Network
09
Pages 78-89
+ Personal
Marketing
Benefits
+ Example
​Conduct
Informational
Interviews
10
Pages 90-93
Get Organized
+ Create a To-Do-List
+ Create a File
+ 90 Days
+ 1 Hour a Day
+ Exercise
Create
A
To-Do-List
Create a File
Or Binder for
Important
Materials
Schedule
1 Hour of the Day
(Morning)
To Focus
Start
An
Exercise
Regimen
Give Yourself
90 Days for
Strategy &
Planning
Create a List of
Powerful Growth
Goals for the Year
+ Learn a Language
+5K
+ Professional Development
+ Exercise
+ Professional Appearance
Become
Fluent
In
Spanish
Participate
in
5Ks
READ ONE
PROFESSIONAL
DEVELOPMENT
BOOK PER
MONTH
READ ONE
PROFESSIONAL
INTERNET
ARTICLE
PER DAY
WORK OUT &
DIET 5 DAYS
PER WEEK
IMPROVE
PERSONAL
APPEARANCE
PLEASE HELP
spread the word about
my ‪#‪Orlando‪‪#‪JobSearch‪
TWEET
THIS
​Identify Your Key
Differentiators
+ Self Assessment
COMPLETE A
Self-Assessment
+ North Carolina State University offers
excellent personality and career assessments
for FREE
COMPLETE A
Self-Assessment
+ North Carolina State University offers
excellent personality and career assessments
for FREE.
+ Develop a list at least 50 of your job skills.
COMPLETE A
Self-Assessment
+ North Carolina State University offers
excellent personality and career assessments
for FREE.
+ Develop a list at least 50 of your job skills.
+ Create a list of 30 action verbs to describe
your skills!
COMPLETE A
Self-Assessment
+ North Carolina State University offers excellent
personality and career assessments for FREE.
+ Develop a list at least 50 of your job skills.
+ Create a list of 30 action verbs to describe your
skills!
+ Create a Networking Cluster of everyone you
know and who they know.
EXAMPLE OF WHAT MY SELF
ASSESSMENT SAID:
Self-Inventory Results
am an Analytical thinker
+Constantly in a state of analysis
+Always looking to understand and improve
+Relationships & friendships are important
+Comfortable working with data and
information
+Work has to be challenging
+Project-oriented
+Work for a purpose; accomplish-driven
+Gets hooked on ideas and concepts
+Respect has to be earned
+Provides multiple solutions to complex
problems
Some Words that
Describe Me
Scientiific
Curious
Logical
Intellectual
Fact Oriented
Inventive Calm
​You Need to Focus
Your Job Search
+ Company Target List
+ Example
CREATE A
COMPANY
TARGET LIST
CREATE A COMPANY
TARGET LIST
Strategically focus on three areas
that you can work in, and eighteen
companies overall that do that kind
of work.
CREATE A COMPANY
TARGET LIST
+ Strategically focus on three areas
that you can work in, and eighteen
companies overall that do that kind
of work.
+ Include 5 companies you absolutely
could see yourself working long-
term.
EXAMPLES:
Nonprofit
+ Boys and Girls Club of
Central Florida
+ City Year Orlando
+ Central Florida YMCA
+ Central Florida United Way
+ Junior Achievement
+ Give Kids the World Village
+ Big Brothers Big Sisters
EXAMPLES:
Nonprofit
+ Boys and Girls Club of
Central Florida
+ City Year Orlando
+ Central Florida YMCA
+ Central Florida United Way
+ Junior Achievement
+ Give Kids the World Village
+ Big Brothers Big Sisters
Education
+ University of Central Florida
+ Valencia College
+ Seminole State College
+ Full Sail University
+ Orange County Public Schools
+ Orange County Regional
History Museum
+ Orlando Science Center
EXAMPLES:
Nonprofit
+ Boys and Girls Club of
Central Florida
+ City Year Orlando
+ Central Florida YMCA
+ Central Florida United Way
+ Junior Achievement
+ Give Kids the World Village
+ Big Brothers Big Sisters
Education
+ University of Central Florida
+ Valencia College
+ Seminole State College
+ Full Sail University
+ Orange County Public Schools
+ Orange County Regional
History Museum
+ Orlando Science Center
Community Svcs.
+ Walt Disney World
+ Florida Hospital
+ Orlando Health
+ City of Orlando
+ City of Winter Park
+ City of Oviedo
+ Orange County
Parks & Recreation
So What Makes
You Stand Out
​Develop a Kick-Ass
Cover Letter
+ Cover Letter Structure
COVER LETTER
STRUCTURE
Try not to use generic
salutations: “Dear Sir or
Madam”, “To Whom It May
Concern”, “Dear HR Manager” .
COVER LETTER
STRUCTURE
+ Try not to use generic
salutations: “Dear Sir or
Madam”, “To Whom It May
Concern”, “Dear HR Manager”
+ If you need to research, search
LinkedIn, or go to your network
to find out who you need to
address the letter to. Last resort,
just call and ask!
COVER LETTER
STRUCTURE
+ Try not to use generic
salutations: “Dear Sir or
Madam”, “To Whom It May
Concern”, “Dear HR Manager” .
+If you need to research, search
LinkedIn, or go to your network
to find out who you need to
address the letter to. Last resort,
just call and ask!.
+Open your letter with a
branding statement: With over
10 years of progressive
experience in Education and
Nonprofit…
COVER LETTER
STRUCTURE
Express interest in the position.
Use your positioning statement
and explain how you can meet
the needs and challenges of the
organization.
COVER LETTER
STRUCTURE
+ Express interest in the position.
Use your positioning statement
and explain how you can meet
the needs and challenges of the
organization.
+ Mention how you can bring
value to the organization’s
mission.
COVER LETTER
STRUCTURE
Express interest in the position.
Use your positioning statement
and explain how you can meet
the needs and challenges of the
organization.
+ Mention how you can bring
value to the organization’s
mission.
+ Include in your bullet points
the top skills and values
employers seek from job-
seekers.
COVER LETTER
STRUCTURE
Express interest in the position.
Use your positioning statement
and explain how you can meet
the needs and challenges of the
organization.
+ Mention how you can bring
value to the organization’s
mission.
+ Include in your bullet points
the top skills and values
employers seek from job-
seekers.
Close your cover letter with
position statement and how you
plan to follow up.
+“My self-motivation gives me
confidence in my ability to make an
immediate and long-term
contribution to ____________,
and I will happily spend the time
and effort necessary to meet the
needs of your clients. An interview
in which we can more fully discuss
my potential contributions toward
your goals would be most
welcome.”
GREAT RESOURCE:
FREE BOOK DOWNLOAD
"PROFESSIONAL COVER
LETTER EXAMPLES FOR
MANAGERS & EXECUTIVES"
​Create a Powerful
Resume
+ Review Structure
+ Summary Profile
+ Formatting Your Resume
+ Accomplishment Statement
+ Quantifying Your Experience
+ T-Charts
REVIEW THE JOB POSTING
TIP: USE WORDLE TO FOCUS YOUR RESUME
+ Paste the job description into a
free tag cloud generator.
+ Incorporate many of the key
words from job description in
your resume & cover letter.
RESUME
STRUCTURE
OPEN WITH A JOB OBJECTIVE OR RESUME SUMMARY PROFILE
+ I prefer to use a short job
objective, “Seeking a position as
__________________, with
____________.
+ Then use a Resume Summary
Profile.
EXAMPLE:
SUMMARY PROFILE
Advanced degree professional
in Business Administration with
more than 10 years of increasing
responsibility in higher
education, secondary education,
and non-profit services.
EXAMPLE:
SUMMARY PROFILE
Advanced degree professional
in Business Administration with
more than 10 years of increasing
responsibility in higher
education, secondary education,
and non-profit services.
+ Streamlines complex work
processes, develops and execute
marketing strategies, supervises
workers and volunteers,
improves data reporting, and
organizes special events
EXAMPLE:
SUMMARY PROFILE
+Advanced degree professional
in Business Administration with
more than 10 years of increasing
responsibility in higher
education, secondary education,
and non-profit services.
+ Streamlines complex work
processes, develops and execute
marketing strategies, supervises
workers and volunteers,
improves data reporting, and
organizes special events.
+ Manages multiple concurrent
projects while promoting two
new programs, new nursing
facility, social media, alumni
relations, direct mailing
campaign, and design of
collateral materials.
EXAMPLE:
SUMMARY PROFILE
Advanced degree professional
in Business Administration with
more than 10 years of increasing
responsibility in higher
education, secondary education,
and non-profit services.
+ Streamlines complex work
processes, develops and execute
marketing strategies, supervises
workers and volunteers,
improves data reporting, and
organizes special events.
+ Manages multiple concurrent
projects while promoting two
new programs, new nursing
facility, social media, alumni
relations, direct mailing
campaign, and design of
collateral materials.
+ Specialties include
Organization Leadership,
Research, Project Coordination,
Marketing/Branding, Data
Reporting & Analysis, and
Process Improvement.
FORMATING
PERSONALLY, I USE A
COMBINATION OF A
CHRONOLOGICAL AND
FUCTIONAL RESUME SINE MY
EXPERIENCE IS SO DIVERSE.
FORMATING
You can organize your resume by
Experience & Skill clusters:
FORMATING
Management
+ Leadership
+ Marketing
+ Teaching
+ Data & Analysis
+ Technical
+ Communication
+ Youth Development
FORMATING
+ Instead of listing job responsibilities, list
accomplishment statements in bulleted form.
+ start each statement with an ACTION WORD.
+ Create a three-to-five line statement
focused on a result of an accomplishment.
+ Include between three and five statements
for each skill set.
ACCOMPLISHMENT
STATEMENT FORMULA
+ SITUATION + ACTION = RESULTS
ACCOMPLISHMENT
STATEMENT FORMULA
+ SITUATION + ACTION = RESULTS.
+ You can further break down an action
as being:
Action = Action Verb + Job Skills.
ACCOMPLISHMENT
STATEMENT FORMULA
SITUATION + ACTION = RESULTS.
+ You can further break down an action
as being:
Action = Action Verb + Job Skills.
+ And a job skill as being:
Job Skill = Keyword + Keyword + …
ACCOMPLISHMENT
STATEMENT FORMULA
SITUATION + ACTION = RESULTS.
+ You can further break down an action
as being:
Action = Action Verb + Job Skills.
+ And a job skill as being:
Job Skill = Keyword + Keyword + …
Example one of an
Accomplishment Statement:
+ “Planned and executed
marketing campaign
utilizing email marketing,
collateral material, social
media marketing, and SEO
strategies, increasing out of
state inquiries by 76%, total
inquires by 52%, and total
applicants by 72%.”
QUANTIFY
YOUR
EXPERIENCE
WITH
NUMBERS
+ Show
+ Show
+ Show
Relational
Databases
SPSS
Social Media
Marketing
Student
Services
Event
Planning
Microsoft
Access
Data Analysis
Blogging
Advising
Special
Events
Coordinator
USE T-CHARTS
TO PREPARE
FOR INTERVIEWS
+Using an Excel spreadsheet,
copy all of the job
description, qualifications
and requirements into
column A on the spread
sheet.
+In column B, opposite each
requirement or
qualifications, line by line,
enter your accomplishments
that prove you meet the
requirement
PLEASE HELP
spread the word about
my ‪#‪Orlando‪‪#‪JobSearch‪
LIKE
THIS
​Create a
Professional
Summary
+ Professional Summary
+ Example
PROFESSIONAL
SUMMARY
+ Describes character, reputation,
personality and interests that
are not showcased on the
resume.
PROFESSIONAL
SUMMARY
+ Describes character, reputation,
personality and interests that
are not showcased on the
resume.
+ Written in 1st or 3rd Person.
PROFESSIONAL
SUMMARY
+ Describes character, reputation,
personality and interests that
are not showcased on the
resume.
+ Written in 1st or 3rd Person.
+ Less than one page.
EXAMPLE:
PROFESSIONAL SUMMARY
I am currently Data Manager for the Rosalynn Carter Institute for Caregiving (RCI) at Georgia Southwestern State
University (GSW) and provide oversight for the institute’s data management system, analysis, and reporting which enables
RCI leadership to effectively evaluate caregiver support programs.
From 2009 to 2012, I served as the Student Services Coordinator for the nursing program at GSW where I provided
oversight for their admissions process, marketing strategy, recruitment, data collection and analysis. I've learned to do that
by relying on a hard-earned skill-set of critical thinking, complex problem solving, management, marketing, and program
development.
Prior to joining GSW, I was employed as a high school teacher for Orange County Public Schools, managing classes ranging
in size from 27 to 32 students (ages 14-17). My teaching experience includes courses in Language Arts, Global Studies,
Pre-AP World History, and AVID. During my time as an instructor, I was selected as one of the top 25% of teachers in
Florida and awarded the STAR (Special Teachers are Rewarded) merit pay initiative for increasing student learning gains.
Previously, I served as Recreation and Special Events Coordinator for the community association at Hunters Creek, during
which time I planned, organized, and supervised services, programs and activities for a community of 10,000 residents.
Additionally, I provided leadership and oversight for various recreation programs, community services, and special events.
Cementing my commitment to being a lifelong learner, I began my career as a tutor for the GEAR UP Program, which was a
grant-funded college readiness program servicing middle school students in the Orlando area. While working at GEAR UP, I
was promoted the position of lab assistant, for which I supervised the day-to-day operations of the after-school program,
tutors, and data collection.
​Build Your
Professional Brand
+ Personal Marketing Plan
+ Blogging
+ Job Search Marketing Tools
+ Elevator Pitch
+ Personal Branding
+ Business Cards
DEVELOP YOUR
PERSONAL MARKETING PLAN
Your Personal Marketing Plan can contain these sections:
+ Job titles you are pursuing.
+ Value proposition statement.
+ Summary of your qualifications.
+ Work history summary.
+ Market preferences (industries,
geographic locations, size of
company).
+ List of target companies
(companies that could
potentially hire you, though they
may not have current openings).
START A BLOG
OR PODCAST
JOB SEARCH
MARKETING TOOLS
Your Personal Marketing Plan can contain these sections:
+ Job-specific Cover letters.
+ Resumes (Chronological,
Functional, Combination,
Targeted).
+ Professional Summary.
+ LinkedIn Profile.
+ Reference List.
+ Networking Card.
+ Elevator Pitch.
+ Personal Branding Card.
+ Professional Profile Picture.
+ Blog.
+ I try to keep mine at 30
seconds.
+ I focus on three things I enjoy
most of what I do and highlight
the one I’m most passionate
about.
+ I start with, “Let me share a
little bit about me”.
EXAMPLE:
ELEVATOR PITCH
“ I’ve been helping students with the
process of getting into nursing school
for the past three years and it’s been
great. I’ve had the opportunity to
streamline the admissions and data
collection process, incorporate a
marketing campaign, and connected
with several hundred students, which
improved applicant satisfaction, data
reporting, and enrollment. I am most
passionate about solving problems and
helping members of my community
advance.
GET A
PERSONAL BRANDING CARD
Great site for networking cards: Search Moo Cards
+ Keep your business card to
yourself.
+ Give your business card to
someone when she asks for it.
+ Don’t waste contact
information.
3 RULES TO SMART
BUSINESS CARD ETIQUETTE
A FEW QUICK TIPS
+ Have at least 15-20 for each event.
+ Keep in carrying case to protect from folding
and creasing.
+Do not carry in your back pocket. No one wants
to receive a card that you’ve sat on.
+Every professional, even if you are currently
unemployed or a student, should have a
business card.
+Should include name, contact information,
(including LinkedIn profile & personal website
address), and title.
+Ask each person you meet for two cards--one to
pass on to someone else and one to keep.
+When given a business card, politely say thank
you and look at for a few seconds before
putting it away.
+Take notes on the back of the business card.
​Build and Maintain
Your Professional
Network
+ Using LinkedIn
+ Example
Purpose-To build
meaningful
relationships within
your network and
provide value to
others.
STRATEGICALLY
USE LINKEDIN
TO BUILD NETWORK
7 STEPS TO BUILD YOUR
LINKEDIN CONNECTIONS
+ Research.
+ Target.
+ Inquire.
+ Engage.
+ Provide Value.
+ Connect.
+ Follow up.
Purpose-To build
meaningful
relationships within
your network and
provide value to
others.
CREATE ATTRACTIVE
LINKEDIN HEADLINE
USE TWITTER FOR JOB SEARCH
Optimize Your Twitter Profile
+ Use a professional-looking
profile photo.
+ Add in your top skill
sets/keywords into your profile.
(You can even use your headline
for this).
+ Add a link back to your
website/blog/LinkedIn profile
USE TWITTER FOR JOB SEARCH
Follow Your Target Companies
Create a Company Bucket list.
+ Search and follow them on
Twitter.
+ Follow them!
USE TWITTER FOR JOB SEARCH
Create A “List” Of Your Target Companies
Segment who you’re following
into specific “Lists.”
+ Add your target companies to
this list.
USE TWITTER FOR JOB SEARCH
Do Your Research
Think about those target
companies on your Bucket List.
+Do some research, look at their
PR and recent news, see what’s
going on.
+Find industry-related news, too.
+And then use that information
to….
TOP SITES FOR RESEARCHING
YOUR NEXT EMPLOYER
What Should You Be Looking For
What type of culture does the
company foster?
+ How many employees does it have?
+ What is the company history?
+ What is its mission statement?
+ Does the core vision/mission align
with your personal views?
+ What are their services and
products?
+ What is their online reputation?
+ What does the company do?
+ Who are its clients?
+ Who are its main competitors?
+ Are they a public company, family-
owned company, start-up firm or
venture-capital-funded business?
+ What do analysts project in terms of
growth for the market the company
serves?
TOP SITES FOR RESEARCHING
YOUR NEXT EMPLOYER
+ GlassDoor
+ Indeed
+ LinkedIn
+ Vault
+ Monster.com
+ CareerLeak
+ Hallway
+ Google News
USE TWITTER FOR JOB SEARCH
+ Feel free to tweet things to
them like, “Hi
@Companyname! Loved
reading about your recent push
to develop ___. Why is this so
important to you?”
+ “Hi @Companyname! Did you
see this article on _____?
Would love to get your input!
TO LEARN MORE
Click here
​Conduct
Informational
Interviews
+ Personal Marketing Benefits
+ Example
THE
POWER OF THE
INFORMATIONAL
INTERVIEW
BENEFITS OF CONDUCTING
INFORMATIONAL INTERVIEWS
+ Improve your communication skills.
+ Gain confidence speaking with other
professionals.
+ Get inside information into
companies and organizations.
+ Get insight and advice to a
particular career path.
+ Initiate a professional relationship
and expand your network of contacts
in a specific career field.
+ Meet people who may forward job
leads to you in the future..
SAMPLE:
INFORMATIONAL INTERVIEW REQUEST
Greetings _______!
I hope your day is going well! I came across your information via one of our shared
connections_________. He recommended I contact you to set up an informational
interview.
I was hoping we might be able to connect over the telephone or meet up for coffee
sometime, at your convenience. I’m always interested in meeting leaders within the
________ industry to better develop my role as an aspiring _______. I would love
to hear more about what you do and any insights or advice you might have from your
experience with __________. Would you be available for a brief meeting on
________?
In return, is there anything you need or are specifically looking for, in case I happen
to know anyone?
PLEASE HELP
spread the word about
my ‪#‪Orlando‪‪#‪JobSearch‪
PRESENTATION
‪
Sources & Attributions
+ Ford, R. Myers, ‘Get the Job You Want When No One is Hiring”, http://careerpotential.com/
+Schawbel, Dan, “How to Get Your Dream Job in a Bad Economy”, Nov. 28, 2011,
http://business.time.com/2011/11/28/how-to-get-your-dream-job-in-a-bad-economy/
+Clark, Stephanie, “T-Chart Know-how”, May 09, 2010, http://www.careerthoughtleaders.com/blog/t-chart-
know-how/
+Grubbs, Dennis., “The Art of Telling An Effective Story”, November 13, 2012,
http://blog.jobfully.com/2012/11/the-art-of-telling-an-effective-story/
+Johnson, Kristin., “How To Conduct An Effective Informational Interview”,
http://www.careerealism.com/how-conduct-informational-interview/
+2U., “How To Leverage Your Alumni Network To Get A Job”, http://www.careerealism.com/how-leverage-
alumni-network-get-job/
+MUSCARELLO, JOHN., “How to Create Networking Opportunities at Work”,
http://startnetworkingtoday.com/how-to-create-networking-opportunities-at-work/
+MUSCARELLO, JOHN., “The Best Way To Stay In Touch With Your Professional Network”,
http://startnetworkingtoday.com/your-professional-network/
+MUSCARELLO, JOHN., “How To Follow Up After Networking Events For Job Seekers”
http://startnetworkingtoday.com/job-seekers-follow-up-after-networking-events/
+MUSCARELLO, JOHN., “Find More Job Leads By Networking On LinkedIn With Alumni”
http://startnetworkingtoday.com/networking-on-linkedin/
Fonts used: Chunk Five, Futura, Mission Script
Sources & Attributions
+Goodwin, Tai., 3 Rules To Smart Business Card Etiquette, http://www.careerealism.com/3-rules-to-smart-
business-card-etiquette/
+Schawbel, Dan.,” HOW TO: Organize Your Contacts for Networking Success”, June 3, 2010,
http://mashable.com/2010/06/03/how-to-organize-contacts/
+Collamer, Nancy C., “The Perfect Elevator Pitch to Land a Job”, February 2, 2013,
http://www.nextavenue.org/blog/perfect-elevator-pitch-land-job
+Wicker, Alden., “Get Networking: Half of Job Openings Aren’t Advertised”, January 10, 2013,
http://www.learnvest.com/2013/01/get-networking-half-of-job-openings-arent-advertised-123/
+Salmi, Mika and Port, Michael., “Building Your Network: 3 Things to Do Everyday”, May 24, 2013,
http://www.linkedin.com/today/post/article/20130524133536-45185363-building-your-network-3-things-to-
do-everyday
+Morgan, Hannah., “Career Sherpa-Personal Marketing Plan- Good Luck Getting Hired Without One”,
SEPTEMBER 13, 2011, http://blog.brandyourself.com/career/job-search-career/personal-marketing-plan/
+Nokes, Gene., “Using T charts to Prepare for Interviews”, June 28, 2013, http://dublin.patch.com/groups/gene-
nokess-blog/p/using-t-charts-to-prepare-for-interviews
+Coombs, Ariella, “How To Use Twitter For Job Search”, July 3, 2015, http://careerhmo.com/twitter-job-search/
+ Hein, Rich , “Top 8 Sites for Researching Your Next Employer”, Mar 28, 2013
http://www.cio.com/article/2387201/careers-staffing/top-8-sites-for-researching-your-next-
employer.html#follow
+Flikr CC: Orlando Florida Pic: Ryan McKee https://www.flickr.com/photos/ryan_mckee/
+Many Icons used made by Freepik from www.flaticon.com
Fonts used: Chunk Five, Futura, Mission Script

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LinkedIn Strategic Guidelines for June 2024
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How to Stand Out in a Competitive Job Market

  • 1.
  • 2.
  • 3. I am an MBA professional working in higher education and I’ve also had
  • 4. Despite the Bad Economy… Instead of Settling for One That Simply Pays the Bills.
  • 5. + Learn a Language + 5K + Professional Development + Exercise + Professional Appearance + Self Assessment + Company Target List + Example TABLE OF CONTENTS + Create a To-Do-List + Create a File + 1 Hour a Day + Exercise + 90 Days ​Get Organized ​Create a List of Powerful Growth Goals for the Year ​Identify Your Key Differentiators ​You Need to Focus Your Job Search 01 02 03 04 Pages 29-36Pages 22-28Pages 13-20Pages 7–12 + Cover Letter Structure ​Develop a Kick- Ass Cover Letter 05 Pages 37-45
  • 6. + Review Structure + Summary Profile + Formatting Your Resume + Accomplishment Statement + Quantifying Your Experience + T-Charts + Professional Summary + Example + Personal Marketing Plan + Blogging + Job Search Marketing Tools + Elevator Pitch + Personal Branding + Business Cards TABLE OF CONTENTS ​Create a Powerful Resume ​Create a Professional Summary ​Build Your Professional Brand 06 07 08 Pages 70-77Pages 65-69Pages 46-64 + Using LinkedIn + Example + Using Twitter + Top Company Research Sites ​Build and Maintain Your Professional Network 09 Pages 78-89 + Personal Marketing Benefits + Example ​Conduct Informational Interviews 10 Pages 90-93
  • 7. Get Organized + Create a To-Do-List + Create a File + 90 Days + 1 Hour a Day + Exercise
  • 9. Create a File Or Binder for Important Materials
  • 10. Schedule 1 Hour of the Day (Morning) To Focus
  • 12. Give Yourself 90 Days for Strategy & Planning
  • 13. Create a List of Powerful Growth Goals for the Year + Learn a Language +5K + Professional Development + Exercise + Professional Appearance
  • 14.
  • 19. WORK OUT & DIET 5 DAYS PER WEEK
  • 21. PLEASE HELP spread the word about my ‪#‪Orlando‪‪#‪JobSearch‪ TWEET THIS
  • 23. COMPLETE A Self-Assessment + North Carolina State University offers excellent personality and career assessments for FREE
  • 24. COMPLETE A Self-Assessment + North Carolina State University offers excellent personality and career assessments for FREE. + Develop a list at least 50 of your job skills.
  • 25. COMPLETE A Self-Assessment + North Carolina State University offers excellent personality and career assessments for FREE. + Develop a list at least 50 of your job skills. + Create a list of 30 action verbs to describe your skills!
  • 26. COMPLETE A Self-Assessment + North Carolina State University offers excellent personality and career assessments for FREE. + Develop a list at least 50 of your job skills. + Create a list of 30 action verbs to describe your skills! + Create a Networking Cluster of everyone you know and who they know.
  • 27. EXAMPLE OF WHAT MY SELF ASSESSMENT SAID: Self-Inventory Results am an Analytical thinker +Constantly in a state of analysis +Always looking to understand and improve +Relationships & friendships are important +Comfortable working with data and information +Work has to be challenging +Project-oriented +Work for a purpose; accomplish-driven +Gets hooked on ideas and concepts +Respect has to be earned +Provides multiple solutions to complex problems
  • 28. Some Words that Describe Me Scientiific Curious Logical Intellectual Fact Oriented Inventive Calm
  • 29. ​You Need to Focus Your Job Search + Company Target List + Example
  • 31. CREATE A COMPANY TARGET LIST Strategically focus on three areas that you can work in, and eighteen companies overall that do that kind of work.
  • 32. CREATE A COMPANY TARGET LIST + Strategically focus on three areas that you can work in, and eighteen companies overall that do that kind of work. + Include 5 companies you absolutely could see yourself working long- term.
  • 33. EXAMPLES: Nonprofit + Boys and Girls Club of Central Florida + City Year Orlando + Central Florida YMCA + Central Florida United Way + Junior Achievement + Give Kids the World Village + Big Brothers Big Sisters
  • 34. EXAMPLES: Nonprofit + Boys and Girls Club of Central Florida + City Year Orlando + Central Florida YMCA + Central Florida United Way + Junior Achievement + Give Kids the World Village + Big Brothers Big Sisters Education + University of Central Florida + Valencia College + Seminole State College + Full Sail University + Orange County Public Schools + Orange County Regional History Museum + Orlando Science Center
  • 35. EXAMPLES: Nonprofit + Boys and Girls Club of Central Florida + City Year Orlando + Central Florida YMCA + Central Florida United Way + Junior Achievement + Give Kids the World Village + Big Brothers Big Sisters Education + University of Central Florida + Valencia College + Seminole State College + Full Sail University + Orange County Public Schools + Orange County Regional History Museum + Orlando Science Center Community Svcs. + Walt Disney World + Florida Hospital + Orlando Health + City of Orlando + City of Winter Park + City of Oviedo + Orange County Parks & Recreation
  • 36. So What Makes You Stand Out
  • 37. ​Develop a Kick-Ass Cover Letter + Cover Letter Structure
  • 38. COVER LETTER STRUCTURE Try not to use generic salutations: “Dear Sir or Madam”, “To Whom It May Concern”, “Dear HR Manager” .
  • 39. COVER LETTER STRUCTURE + Try not to use generic salutations: “Dear Sir or Madam”, “To Whom It May Concern”, “Dear HR Manager” + If you need to research, search LinkedIn, or go to your network to find out who you need to address the letter to. Last resort, just call and ask!
  • 40. COVER LETTER STRUCTURE + Try not to use generic salutations: “Dear Sir or Madam”, “To Whom It May Concern”, “Dear HR Manager” . +If you need to research, search LinkedIn, or go to your network to find out who you need to address the letter to. Last resort, just call and ask!. +Open your letter with a branding statement: With over 10 years of progressive experience in Education and Nonprofit…
  • 41. COVER LETTER STRUCTURE Express interest in the position. Use your positioning statement and explain how you can meet the needs and challenges of the organization.
  • 42. COVER LETTER STRUCTURE + Express interest in the position. Use your positioning statement and explain how you can meet the needs and challenges of the organization. + Mention how you can bring value to the organization’s mission.
  • 43. COVER LETTER STRUCTURE Express interest in the position. Use your positioning statement and explain how you can meet the needs and challenges of the organization. + Mention how you can bring value to the organization’s mission. + Include in your bullet points the top skills and values employers seek from job- seekers.
  • 44. COVER LETTER STRUCTURE Express interest in the position. Use your positioning statement and explain how you can meet the needs and challenges of the organization. + Mention how you can bring value to the organization’s mission. + Include in your bullet points the top skills and values employers seek from job- seekers. Close your cover letter with position statement and how you plan to follow up. +“My self-motivation gives me confidence in my ability to make an immediate and long-term contribution to ____________, and I will happily spend the time and effort necessary to meet the needs of your clients. An interview in which we can more fully discuss my potential contributions toward your goals would be most welcome.”
  • 45. GREAT RESOURCE: FREE BOOK DOWNLOAD "PROFESSIONAL COVER LETTER EXAMPLES FOR MANAGERS & EXECUTIVES"
  • 46. ​Create a Powerful Resume + Review Structure + Summary Profile + Formatting Your Resume + Accomplishment Statement + Quantifying Your Experience + T-Charts
  • 47. REVIEW THE JOB POSTING TIP: USE WORDLE TO FOCUS YOUR RESUME + Paste the job description into a free tag cloud generator. + Incorporate many of the key words from job description in your resume & cover letter.
  • 48. RESUME STRUCTURE OPEN WITH A JOB OBJECTIVE OR RESUME SUMMARY PROFILE + I prefer to use a short job objective, “Seeking a position as __________________, with ____________. + Then use a Resume Summary Profile.
  • 49. EXAMPLE: SUMMARY PROFILE Advanced degree professional in Business Administration with more than 10 years of increasing responsibility in higher education, secondary education, and non-profit services.
  • 50. EXAMPLE: SUMMARY PROFILE Advanced degree professional in Business Administration with more than 10 years of increasing responsibility in higher education, secondary education, and non-profit services. + Streamlines complex work processes, develops and execute marketing strategies, supervises workers and volunteers, improves data reporting, and organizes special events
  • 51. EXAMPLE: SUMMARY PROFILE +Advanced degree professional in Business Administration with more than 10 years of increasing responsibility in higher education, secondary education, and non-profit services. + Streamlines complex work processes, develops and execute marketing strategies, supervises workers and volunteers, improves data reporting, and organizes special events. + Manages multiple concurrent projects while promoting two new programs, new nursing facility, social media, alumni relations, direct mailing campaign, and design of collateral materials.
  • 52. EXAMPLE: SUMMARY PROFILE Advanced degree professional in Business Administration with more than 10 years of increasing responsibility in higher education, secondary education, and non-profit services. + Streamlines complex work processes, develops and execute marketing strategies, supervises workers and volunteers, improves data reporting, and organizes special events. + Manages multiple concurrent projects while promoting two new programs, new nursing facility, social media, alumni relations, direct mailing campaign, and design of collateral materials. + Specialties include Organization Leadership, Research, Project Coordination, Marketing/Branding, Data Reporting & Analysis, and Process Improvement.
  • 54. PERSONALLY, I USE A COMBINATION OF A CHRONOLOGICAL AND FUCTIONAL RESUME SINE MY EXPERIENCE IS SO DIVERSE. FORMATING
  • 55. You can organize your resume by Experience & Skill clusters: FORMATING Management + Leadership + Marketing + Teaching + Data & Analysis + Technical + Communication + Youth Development
  • 56. FORMATING + Instead of listing job responsibilities, list accomplishment statements in bulleted form. + start each statement with an ACTION WORD. + Create a three-to-five line statement focused on a result of an accomplishment. + Include between three and five statements for each skill set.
  • 58. ACCOMPLISHMENT STATEMENT FORMULA + SITUATION + ACTION = RESULTS. + You can further break down an action as being: Action = Action Verb + Job Skills.
  • 59. ACCOMPLISHMENT STATEMENT FORMULA SITUATION + ACTION = RESULTS. + You can further break down an action as being: Action = Action Verb + Job Skills. + And a job skill as being: Job Skill = Keyword + Keyword + …
  • 60. ACCOMPLISHMENT STATEMENT FORMULA SITUATION + ACTION = RESULTS. + You can further break down an action as being: Action = Action Verb + Job Skills. + And a job skill as being: Job Skill = Keyword + Keyword + … Example one of an Accomplishment Statement: + “Planned and executed marketing campaign utilizing email marketing, collateral material, social media marketing, and SEO strategies, increasing out of state inquiries by 76%, total inquires by 52%, and total applicants by 72%.”
  • 63. Relational Databases SPSS Social Media Marketing Student Services Event Planning Microsoft Access Data Analysis Blogging Advising Special Events Coordinator USE T-CHARTS TO PREPARE FOR INTERVIEWS +Using an Excel spreadsheet, copy all of the job description, qualifications and requirements into column A on the spread sheet. +In column B, opposite each requirement or qualifications, line by line, enter your accomplishments that prove you meet the requirement
  • 64. PLEASE HELP spread the word about my ‪#‪Orlando‪‪#‪JobSearch‪ LIKE THIS
  • 66. PROFESSIONAL SUMMARY + Describes character, reputation, personality and interests that are not showcased on the resume.
  • 67. PROFESSIONAL SUMMARY + Describes character, reputation, personality and interests that are not showcased on the resume. + Written in 1st or 3rd Person.
  • 68. PROFESSIONAL SUMMARY + Describes character, reputation, personality and interests that are not showcased on the resume. + Written in 1st or 3rd Person. + Less than one page.
  • 69. EXAMPLE: PROFESSIONAL SUMMARY I am currently Data Manager for the Rosalynn Carter Institute for Caregiving (RCI) at Georgia Southwestern State University (GSW) and provide oversight for the institute’s data management system, analysis, and reporting which enables RCI leadership to effectively evaluate caregiver support programs. From 2009 to 2012, I served as the Student Services Coordinator for the nursing program at GSW where I provided oversight for their admissions process, marketing strategy, recruitment, data collection and analysis. I've learned to do that by relying on a hard-earned skill-set of critical thinking, complex problem solving, management, marketing, and program development. Prior to joining GSW, I was employed as a high school teacher for Orange County Public Schools, managing classes ranging in size from 27 to 32 students (ages 14-17). My teaching experience includes courses in Language Arts, Global Studies, Pre-AP World History, and AVID. During my time as an instructor, I was selected as one of the top 25% of teachers in Florida and awarded the STAR (Special Teachers are Rewarded) merit pay initiative for increasing student learning gains. Previously, I served as Recreation and Special Events Coordinator for the community association at Hunters Creek, during which time I planned, organized, and supervised services, programs and activities for a community of 10,000 residents. Additionally, I provided leadership and oversight for various recreation programs, community services, and special events. Cementing my commitment to being a lifelong learner, I began my career as a tutor for the GEAR UP Program, which was a grant-funded college readiness program servicing middle school students in the Orlando area. While working at GEAR UP, I was promoted the position of lab assistant, for which I supervised the day-to-day operations of the after-school program, tutors, and data collection.
  • 70. ​Build Your Professional Brand + Personal Marketing Plan + Blogging + Job Search Marketing Tools + Elevator Pitch + Personal Branding + Business Cards
  • 71. DEVELOP YOUR PERSONAL MARKETING PLAN Your Personal Marketing Plan can contain these sections: + Job titles you are pursuing. + Value proposition statement. + Summary of your qualifications. + Work history summary. + Market preferences (industries, geographic locations, size of company). + List of target companies (companies that could potentially hire you, though they may not have current openings).
  • 72. START A BLOG OR PODCAST
  • 73. JOB SEARCH MARKETING TOOLS Your Personal Marketing Plan can contain these sections: + Job-specific Cover letters. + Resumes (Chronological, Functional, Combination, Targeted). + Professional Summary. + LinkedIn Profile. + Reference List. + Networking Card. + Elevator Pitch. + Personal Branding Card. + Professional Profile Picture. + Blog.
  • 74. + I try to keep mine at 30 seconds. + I focus on three things I enjoy most of what I do and highlight the one I’m most passionate about. + I start with, “Let me share a little bit about me”. EXAMPLE: ELEVATOR PITCH “ I’ve been helping students with the process of getting into nursing school for the past three years and it’s been great. I’ve had the opportunity to streamline the admissions and data collection process, incorporate a marketing campaign, and connected with several hundred students, which improved applicant satisfaction, data reporting, and enrollment. I am most passionate about solving problems and helping members of my community advance.
  • 75. GET A PERSONAL BRANDING CARD Great site for networking cards: Search Moo Cards
  • 76. + Keep your business card to yourself. + Give your business card to someone when she asks for it. + Don’t waste contact information. 3 RULES TO SMART BUSINESS CARD ETIQUETTE
  • 77. A FEW QUICK TIPS + Have at least 15-20 for each event. + Keep in carrying case to protect from folding and creasing. +Do not carry in your back pocket. No one wants to receive a card that you’ve sat on. +Every professional, even if you are currently unemployed or a student, should have a business card. +Should include name, contact information, (including LinkedIn profile & personal website address), and title. +Ask each person you meet for two cards--one to pass on to someone else and one to keep. +When given a business card, politely say thank you and look at for a few seconds before putting it away. +Take notes on the back of the business card.
  • 78. ​Build and Maintain Your Professional Network + Using LinkedIn + Example
  • 79. Purpose-To build meaningful relationships within your network and provide value to others. STRATEGICALLY USE LINKEDIN TO BUILD NETWORK
  • 80. 7 STEPS TO BUILD YOUR LINKEDIN CONNECTIONS + Research. + Target. + Inquire. + Engage. + Provide Value. + Connect. + Follow up.
  • 81. Purpose-To build meaningful relationships within your network and provide value to others. CREATE ATTRACTIVE LINKEDIN HEADLINE
  • 82. USE TWITTER FOR JOB SEARCH Optimize Your Twitter Profile + Use a professional-looking profile photo. + Add in your top skill sets/keywords into your profile. (You can even use your headline for this). + Add a link back to your website/blog/LinkedIn profile
  • 83. USE TWITTER FOR JOB SEARCH Follow Your Target Companies Create a Company Bucket list. + Search and follow them on Twitter. + Follow them!
  • 84. USE TWITTER FOR JOB SEARCH Create A “List” Of Your Target Companies Segment who you’re following into specific “Lists.” + Add your target companies to this list.
  • 85. USE TWITTER FOR JOB SEARCH Do Your Research Think about those target companies on your Bucket List. +Do some research, look at their PR and recent news, see what’s going on. +Find industry-related news, too. +And then use that information to….
  • 86. TOP SITES FOR RESEARCHING YOUR NEXT EMPLOYER What Should You Be Looking For What type of culture does the company foster? + How many employees does it have? + What is the company history? + What is its mission statement? + Does the core vision/mission align with your personal views? + What are their services and products? + What is their online reputation? + What does the company do? + Who are its clients? + Who are its main competitors? + Are they a public company, family- owned company, start-up firm or venture-capital-funded business? + What do analysts project in terms of growth for the market the company serves?
  • 87. TOP SITES FOR RESEARCHING YOUR NEXT EMPLOYER + GlassDoor + Indeed + LinkedIn + Vault + Monster.com + CareerLeak + Hallway + Google News
  • 88. USE TWITTER FOR JOB SEARCH + Feel free to tweet things to them like, “Hi @Companyname! Loved reading about your recent push to develop ___. Why is this so important to you?” + “Hi @Companyname! Did you see this article on _____? Would love to get your input!
  • 92. BENEFITS OF CONDUCTING INFORMATIONAL INTERVIEWS + Improve your communication skills. + Gain confidence speaking with other professionals. + Get inside information into companies and organizations. + Get insight and advice to a particular career path. + Initiate a professional relationship and expand your network of contacts in a specific career field. + Meet people who may forward job leads to you in the future..
  • 93. SAMPLE: INFORMATIONAL INTERVIEW REQUEST Greetings _______! I hope your day is going well! I came across your information via one of our shared connections_________. He recommended I contact you to set up an informational interview. I was hoping we might be able to connect over the telephone or meet up for coffee sometime, at your convenience. I’m always interested in meeting leaders within the ________ industry to better develop my role as an aspiring _______. I would love to hear more about what you do and any insights or advice you might have from your experience with __________. Would you be available for a brief meeting on ________? In return, is there anything you need or are specifically looking for, in case I happen to know anyone?
  • 94.
  • 95. PLEASE HELP spread the word about my ‪#‪Orlando‪‪#‪JobSearch‪ PRESENTATION ‪
  • 96.
  • 97. Sources & Attributions + Ford, R. Myers, ‘Get the Job You Want When No One is Hiring”, http://careerpotential.com/ +Schawbel, Dan, “How to Get Your Dream Job in a Bad Economy”, Nov. 28, 2011, http://business.time.com/2011/11/28/how-to-get-your-dream-job-in-a-bad-economy/ +Clark, Stephanie, “T-Chart Know-how”, May 09, 2010, http://www.careerthoughtleaders.com/blog/t-chart- know-how/ +Grubbs, Dennis., “The Art of Telling An Effective Story”, November 13, 2012, http://blog.jobfully.com/2012/11/the-art-of-telling-an-effective-story/ +Johnson, Kristin., “How To Conduct An Effective Informational Interview”, http://www.careerealism.com/how-conduct-informational-interview/ +2U., “How To Leverage Your Alumni Network To Get A Job”, http://www.careerealism.com/how-leverage- alumni-network-get-job/ +MUSCARELLO, JOHN., “How to Create Networking Opportunities at Work”, http://startnetworkingtoday.com/how-to-create-networking-opportunities-at-work/ +MUSCARELLO, JOHN., “The Best Way To Stay In Touch With Your Professional Network”, http://startnetworkingtoday.com/your-professional-network/ +MUSCARELLO, JOHN., “How To Follow Up After Networking Events For Job Seekers” http://startnetworkingtoday.com/job-seekers-follow-up-after-networking-events/ +MUSCARELLO, JOHN., “Find More Job Leads By Networking On LinkedIn With Alumni” http://startnetworkingtoday.com/networking-on-linkedin/ Fonts used: Chunk Five, Futura, Mission Script
  • 98. Sources & Attributions +Goodwin, Tai., 3 Rules To Smart Business Card Etiquette, http://www.careerealism.com/3-rules-to-smart- business-card-etiquette/ +Schawbel, Dan.,” HOW TO: Organize Your Contacts for Networking Success”, June 3, 2010, http://mashable.com/2010/06/03/how-to-organize-contacts/ +Collamer, Nancy C., “The Perfect Elevator Pitch to Land a Job”, February 2, 2013, http://www.nextavenue.org/blog/perfect-elevator-pitch-land-job +Wicker, Alden., “Get Networking: Half of Job Openings Aren’t Advertised”, January 10, 2013, http://www.learnvest.com/2013/01/get-networking-half-of-job-openings-arent-advertised-123/ +Salmi, Mika and Port, Michael., “Building Your Network: 3 Things to Do Everyday”, May 24, 2013, http://www.linkedin.com/today/post/article/20130524133536-45185363-building-your-network-3-things-to- do-everyday +Morgan, Hannah., “Career Sherpa-Personal Marketing Plan- Good Luck Getting Hired Without One”, SEPTEMBER 13, 2011, http://blog.brandyourself.com/career/job-search-career/personal-marketing-plan/ +Nokes, Gene., “Using T charts to Prepare for Interviews”, June 28, 2013, http://dublin.patch.com/groups/gene- nokess-blog/p/using-t-charts-to-prepare-for-interviews +Coombs, Ariella, “How To Use Twitter For Job Search”, July 3, 2015, http://careerhmo.com/twitter-job-search/ + Hein, Rich , “Top 8 Sites for Researching Your Next Employer”, Mar 28, 2013 http://www.cio.com/article/2387201/careers-staffing/top-8-sites-for-researching-your-next- employer.html#follow +Flikr CC: Orlando Florida Pic: Ryan McKee https://www.flickr.com/photos/ryan_mckee/ +Many Icons used made by Freepik from www.flaticon.com Fonts used: Chunk Five, Futura, Mission Script