The document discusses successful career management strategies for web analytics professionals. It provides advice on knowing yourself, setting goals and dreams, confronting barriers, and living your career plan. The key points are: 1. You are solely responsible for managing your own career; no one else will do it for you. 2. Thoroughly reflecting on your past experiences, strengths, interests and motivations will help you better understand yourself and make career decisions accordingly. 3. Establishing both short-term goals and long-term life dreams provides focus and motivation, but you must actively work to progress toward them on a regular basis. 4. It's important to honestly identify and address obstacles standing between your current

1. Emetrics Summit Washington, DC October 16, 2007 June Dershewitz VP Analytics, Semphonic James Gardner VP Marketing, Aquent Successful Career Management Strategies for Web Analytics Professionals

2. Labor markets correct themselves Steady paycheck vs. personal fulfillment Options, planning = confidence, motivation Our professional skills are HOT … … but that doesn’t make career choices easier.

3. June’s path to Emetrics Shattering some myths Job-hopping, Freelance consulting, Swiss Army knife Managing your career Self-responsibility, Knowing yourself, Goals & dreams, Confronting gaps, Living your plan Discussion Points

4. BA in math, then more math 1999: First web analyst job 2001-2003: Web analytics vendor, then DBA 2004-2007: Web analytics contract work for Wells Fargo, Oracle, CNET, Blue Shield, etc. August 2007: Semphonic June’s Path to Emetrics

5. Only a stigma if you let it become one Find and maintain career focus Prepare to explain your reasons for moving …you will be explaining for years Whatever you do, don’t burn bridges . Shattered Myth #1: Job-Hopping

6. Not right for everyone, but perfect for some Shattered Myth #2: Freelance Consulting PRO CON Learn fast -- tough projects, varied challenges, demanding clients “ Get in, get out” mindset -- less politics Work/life flexibility Potential financial upside Earnings volatility Imposed self-sufficiency Always job-hunting Taxes, healthcare, 401k Skill development Can be lonely Long-term impact hard to gauge

7. Knowing “a little about a lot” helps Shattered Myth #3: Swiss Army Knife Technical HTML, Javascript, web analytics tools Analytical Quantitative, fact-based Business ROI, $ People Persuasive, results-oriented

8. Managing Your Career 2 How well do you really know yourself -- your strengths, passions, and successes (and vice-versa)? Knowing yourself 3 What are your short-term career goals and longer-term life dreams? Goals & dreams 5 What are you doing this week/month to get closer to your goals & dreams? Living your plan 1 Who else cares as much about you and your career as you do? Self-responsibility 4 What are the barriers between today’s reality and your goals & dreams? How real are they? How can they be addressed? Confronting gaps

9. “ The cold, hard, truth is that you’ve got to look after yourself.” - David Maister #1 Maister on Self-Responsibility: (Thanks: http://about.davidmaister.com/bio/)

10. #2 Knowing Yourself Yesterday: When have you been happiest and most successful in your career? What did you used to dream about doing? What have past personality or aptitude tests revealed about you? Today: Do you like your current career trajectory? Are you satisfied in your present job? What does your future look like in the company you work for now? What are your favorite and least favorite parts of the job you have now? Tomorrow: What skills and knowledge would you like to use more often? What skills and knowledge would you like to learn? What professional goals do you hope to accomplish in the next two years? Five years? What would you do if you didn’t have to work for a living? After every question, ask: “why?” (and then “why” again)

11. Know (and start making known) your immediate and <12 month goals Don’t lose sight of your dreams (or your non-professional priorities) #3 Goals & Dreams

12. #4 Confronting Gaps

13. Confronting Gaps What’s really between you and your future? Develop your own list -- specific, actionable Consult your manager (but trust seasoned friends, mentors, colleagues) Separate the real from your self-created life baggage (hint: this is quite hard!) Create your to-do plan for the quarter, year Should you revisit your goals and dreams? Be honest!

14. Every 3 months, audit yourself: Am I making progress at increasing my value in the market? Am I bringing the right value to my employer? Am I being fairly compensated for my contributions? Am I mind/body/soul happy? If not -- seek enrichment , education , and/or community (and, after much thought, seek change ) (Thanks: Stephane Hamel, blog.immeria.net) #5 Living Your Plan

15. Managing Your Career 2 How well do you really know yourself -- your strengths, passions, and successes (and vice-versa)? Knowing yourself 3 What are your short-term career goals and longer-term life dreams? Goals & dreams 5 What are you doing this week/month to get closer to your goals & dreams? Living your plan 1 Who else cares as much about you and your career as you do? Self-responsibility 4 What are the barriers between today’s reality and your goals & dreams? How real are they? How can they be addressed? Confronting gaps

16. Unplanned, unmanaged careers rarely lead to professional happiness You can’t delegate: nobody cares about your career as much as you do Getting started is the hardest part of the journey (and it’s not that hard!) Get Started!

17. June Dershewitz [email_address] blog: june.typepad.com www.semphonic.com James Gardner [email_address] linkedin.com/in/gardner www.aquent.com Thank You! Email June for more career perspectives and James for Aquent career management resources (including copies of these slides)

18. Emetrics Summit Washington, DC October 16, 2007 June Dershewitz VP Analytics, Semphonic James Gardner VP Marketing, Aquent Successful Career Management Strategies for Web Analytics Professionals

20. The cold, hard, truth is that you’ve got to look after yourself. You can’t assume that anyone is really looking out for your best interests (in spite of what they may say.) There may be a human resources department in your firm, managers, coaches and a mentoring system. But don’t get fooled. Your career is up to you and you alone. No one will tell you what experience you should be obtaining, let alone help you get it. If you want a specific experience, ask for it. Better yet, just go grab it. Do not expect that you will be promoted because you deserve it - it is unlikely that anyone is really keeping track. If you want to be promoted, ask to be promoted. Generally, things do not come to those who do not ask for them. None of this means you should be rude, disrespectful to others, or fail to be a team player. It just means don’t be naïve. In spite of what they may say, it’s up to you. You’re on your own, kid. Manage your own career. No one else will. Maister on Self-Responsibility: (http://about.davidmaister.com/bio/)

21. Knowing Yourself Yesterday: What have you liked most about jobs you've had in the past? Why? What are the most and least appealing aspects of the companies you've worked for? What are the reasons you've left past jobs? What technical skills or industry-specific knowledge have you gained? Which of your personality traits or soft skills have employers liked? Why? Today: Do you like your current career trajectory? Are you satisfied in your present job? Why? Do you like the company you work for now and the goals it is trying to accomplish? What does your future look like in the company you work for now? What are your favorite and least favorite parts of the job you have now? Why? Do you belong to any professional associations or participate in any career-related activities outside your job (volunteering, mentoring, training, etc.)? Tomorrow: Are there other careers you have a strong interest in exploring? Are there other companies you'd like to work for? Why? Are there other jobs or departments in your current company that interest you? What skills and knowledge would you like to use more often? What skills and knowledge would you like to learn? What professional goals do you hope to accomplish in the next two years? Five years? What would you do if you didn’t have to work for a living? Why aren’t you doing that?