Marketing yourself

1. Luck is where
preparation meets opportunity.
Marketing yourself creates luck.

2. MARKETING
YOURSELF
5 STEPS TO EFFECTIVELY SELL YOURSELF

3. Think of yourself as the
product/brand and what
you can do as the
service.
It's your responsibility to
identify what expertise
you can offer to your
"customer.”

4. 1.STRATEGIZE FOR
YOURSELF
Devise a strategy or course of action.

5. 1. STRATEGIZE FOR YOURSELF
PREPARATION:
Define your mission and the benefits you offer. Self
knowledge: interests, personality and values; SWOT: My tip for you:
(natural talents, aptitudes)
After the first draft of your personal
Identify your target markets: Who needs to know
marketing plan is committed to
you, your capabilities, and professional goals?
writing, discuss it with at least three
Analyse your competitors: Profile? Strengths? people you respect such as a mentor,
Weaknesses? teacher or parent. Incorporate their
feedback and suggestions, and then begin
INTRODUCTION: to implement your plan.
Be yourself (profile)
POSITIONING:
Highlight your competitive advantages: What
makes you a serious candidate?
DIFFERENTIATION:
Design a Unique Selling Proposition: What’s your
offer? How does it make you different from
other applicants?
PROMOTION:
Advertise / sell yourself: Show benefits you will
offer to your “customers”?

6. 1. STRATEGIZE FOR YOURSELF
BEFORE THE DURING THE INTERVIEW AFTER THE
INTERVIEW INTERVIEW
Preparation Introduction Positioning Differentiation Promotion Conclusion Thanks.
Mission, Market “Product” Competitive Unique Selling Advertising CRM CRM
Research, SWOT, Position Description Advantages Proposition Selling (questions) (email)
ing, Differentiation, Benef
its
Your profile Your strengths Your offer Your benefits Feedback

7. 2.BELIEVE IN
YOURSELF
Be and believe in who you truly are.

8. It is better to be hated for what you are
than to be loved for what you are not.

9. 2. BELIEVE IN YOURSELF
Be honest with yourself and your audience.
Stick with your values and ethics.
Be self-confident in your capacities.
However, always…
Respect norms (dress code, interview rules)
Show a positive attitude (dynamic, smile)
Remember your objective: to get the job!

10. 3.SWOT
YOURSELF
Identify your capacities & limitations.

11. 3. SWOT YOURSELF / STRENGTHS
Knowing yourself - knowing My tips for you:
the product is essential to Read carefully the job
promote its best features. description, identify main
requirements, and find skills
Self-evaluation is vital you have that meet them.
preparation for presenting Always make a connection
your skills with evidence to between your skills and
back these up. achievements (CV).

12. 3. SWOT YOURSELF / STRENGTHS
According to the job description, what personal strengths would you
put forward when applying for Business Club President?

13. 3. SWOT YOURSELF / WEAKNESSES
We're all imperfect, growing, My tips for you:
learning human beings. Never mention any of
your weaknesses until
1. Identify your weaknesses interviewers do.
and limitations. Don’t focus only on
weaknesses that are related
2. Minimize them by to the job requirements.
explaining how you’ve been Interviewers will try to have a
working on them. thorough understanding of
your profile
(personal, professional)

14. 3. SWOT YOURSELF / WEAKNESSES
Linh is applying for the position of RMIT Business Club
President. During the interview, she is asked to mention 3
of her weaknesses. Try to minimize the following
weaknesses of this candidate:
“ I have never run a student club before, but…”
“ I am a bit shy in public, but…”
“ I am a lazy person, but…”

15. 3. SWOT YOURSELF / OPPORTUNITIES
Opportunities are My tip for you:
everywhere. Recognize and Find information about
seize them! your target audience by
interviewing (former or
1. Analyze your target current) business club
audience (RMIT, Business members, for instance.
Club, Interviewers)
2. Find opportunities that
would reinforce your
strengths.

16. 3. SWOT YOURSELF / THREATS
Know your competitors to My tip for you:
beat them! What’s the profile of
other students applying for
Analyze your competitors the position? Program?
(strengths & weaknesses) to Courses?
help you position /
differentiate yourself on the
“market”.

17. 3. SWOT YOURSELF / THREATS
What strengths / weaknesses may your competitors have?

18. 4.POSITION
YOURSELF
And differentiate yourself from your competitors.

19. 4. POSITION YOURSELF
Create an image or identity in the minds of My tip for you:
your target market for yourself.
Based on your “market”
research, find at least 2
relevant attributes
(or strengths) that make your
positioning clear. For
instance, business-oriented
Luxury Luxury Economic profile + creative skills.
Classy Trendy Convenient
Safe Powerful Safe
Comfortable Reliable Reliable
Old Young Family

20. Why would I hire YOU rather than
someone else?

21. 4. POSITION / DIFFERENTIATE YOURSELF
Simply stated, it’s a summary of
My tip for you:
what makes your “business”
unique and valuable to your Get inspired by brands
target market. It answers the and write your own USP.
question: How do your “business
services” benefit your clients “ Providing creative and
better than anyone else can? innovative solutions to
connect students with
businesses in Saigon”

22. 5.PROMOTE
YOURSELF

23. 4. PROMOTE YOURSELF
Let interviewers know about your: My tips for you:
Strengths (SWOT) Follow the strategy you
Competitive Advantages have designed.
Unique Selling Proposition
Always remember
Achievements that you must meet
Benefits you will provide customers’ needs. Promote
benefits that will fulfil
customers’ expectations.

24. THANKS FOR
YOUR ATTENTION