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The Power of Business Networking

This document provides information about an upcoming business networking workshop. The workshop will be facilitated by Sharon Crost and aims to teach attendees techniques to improve their business networking. Key topics that will be covered include building influence, networking style, and taking action to boost business. The workshop agenda outlines sessions on networking secrets, building networking capital, networking exercises, and more. Attendees will learn how to develop a powerful online and offline network to increase their social capital, online presence, and ability to apply new networking techniques.

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! t! Cros oble on Gren Shar or ss Profe chool of ate Affili raduate S ss! e G Busin The Power o f Business Networking ! !
ABOUT THE WORKSHOP What’s more important, what you know or who you know? Over 44% of small business decision makers are using social networks to extract information about other businesses according to SocialMediaToday. Are you present or are you invisible?! ! This workshop is designed for the following learning outcomes: ! •  Improve your personal and business social capital and influence! •  Increase the value of your online presence! •  Immediately apply techniques to your professional networking ! ! Key topics include:! •  Building your influence! •  Your networking style (exercise)! •  Taking action for your business! ! Upon completion of the workshop, students will possess new techniques to build a powerful online and traditional network and use this network to boost company success.! ! ! The workshop is facilitated by Sharon Crost, an affiliate professor with the Grenoble Graduate School of Business and Social Business Manager with Hitachi Data Systems !
LEARNING OUTCOMES 1.  Improve personal / business social capital and influence! 2.  Increase the value of your online presence! ! 3.  Immediately apply techniques to boost your business networking results!
AGENDA 26 February 2014 10h00-12h30 1.  2.  3.  4.  5.  6.  10:00-10:30 Welcome, The Secrets of Networking ! 10:30-11:00 Building your Networking Capital! 11:00-11:30 Networking Exercise! 11:30-11:45 Building your Influence! 11:45-12:15 Taking action for you and your business! 12:15-12:30 Questions and Answers!
ABOUT SHARON CROST As an enthusiastic business professional and educator, Sharon specializes in new strategies, tools and techniques to help businesses thrive in the online and social world. Sharon has spent the last three years in the U.S. leading Hitachi Data Systems’ social business-- generating leads and developing loyal customer communities. ! ! She has won a gold award from the IT Services Marketing Association for excellence in social media marketing and was honoured as a Top 25 Digital Marketer in 2012 and 2013 by BtoB Online Magazine.! ! ! Sharon has lectured at the Grenoble School of Business since 2001 on social media marketing, customer intelligence and consulting strategies for graduate students, Executive MBAs and business executives from all major continents and has presented at prestigious conferences including Search Engine Strategies in New York , Marketing Now in New Zealand B2B Digital Edge and Blogwell. With dual EU/American qualifications, Sharon is currently based in San Francisco.!
More people know where their mobile phone is right now, than they know the whereabouts of their wife or kids! 92% ! of US recruiters have embraced social networks as part of their strategy (2)! 73 % ! of recruiters have hired through social networks (3)! Sources: 2, 3. Digital natives are more comfortable online! ! ! Vite Survey (US), http://recruiting.jobvite.com/images/survey_infograph-2012.png (accessed 8 September 2012 4. CareerBuilder.com 2012 Survey http://cb.com/UBp78K (accessed 8 September 2012) Picture Source: http://takingnote.learningmatters.tv/?p=5629 (accessed 23 October 2012)!
People buy from People (they know and like)! Networking is an essential part of building wealth.! - Armstrong Williams ! Networking is happening all the time (whether you know it or not)! You CAN’T influence if you are not in the conversation!
29% OF RECRUITERS FOUND SOMETHING ONLINE THAT LED THEM TO HIRE A CANDIDATE •  Good feel for candidate’s personality – 58 percent! •  Conveyed a professional image –55 percent! •  Background information supported professional qualifications – 54 •  •  •  •  percent! Well-rounded, showed a wide range of interests – 51 percent! Great communication skills – 49 percent! Candidate was creative – 44 percent! Other people posted great references about the candidate – 34 percent! Source: . CareerBuilder.com 2012 Survey http://cb.com/UBp78K (accessed 8 September 2012)! !
EXPECTED TO BE FOUND"
MY STORY 2008 3000€! 2009 6000€! 2010 36,000€! 2011 2012 ! 100,000€! 150,000€!
NETWORKING AS A PRIORITY? •  What are your top concerns about spending time business networking?! •  About how much time on average do you spend a month networking?! •  What do you feel would make you more successful in your networking activities?!
WHY BUSINESS NETWORKING? •  Find business partners! •  Develop business opportunities! •  Find employees/ employers! •  Develop connections! •  Help others!
THREE PRINCIPLES ALL ABOUT YOU (Vous)! ! ALL ABOUT ME (Moi)! ! ALL ABOUT US (Nous)!
ALL ABOUT YOU Listen! Acknowledge! Paraphrase! Summarize!
ALL ABOUT ME Have a plan! Know yourself and your “ask”! Be visible! Develop your “brand” reputation!
ALL ABOUT US Connect (face-to-face and online)! Add value! Follow up!
THE DATING GAME ! Two Volunteers!
ALL ABOUT YOU (VOUS)!
ACTIVE LISTENING •  •  •  •  •  •  •  •  •  Listening with intention! Ask questions to assess the communicator’s needs! Take notes on business card ! Paraphrase! Respect communicator! Desire to understand (vs. agree)! Open/non-critical! Note follow-up questions! Resist the temptation to talk talk talk!
GROWING STRONGER EARS •  Why are you here?! •  What are your needs?! •  How can I help?!
ALL ABOUT ME!
WHO AM I? Who in this room already has an online brand?!
WHO AM I? YOU ALREADY HAVE A BRAND!
YOUR BRAND ! Source: David Armano http://darmano.typepad.com/logic_emotion/2008/06/brand-stairway.html?cid=117467004#comment-117467004!
WHO AM I? Google Yourself! ! Are you solid or invisible?! ! ! Are YOU impressed by what you see?!
BEST PRACTICE – JOHN ANTONIOS Grenoble Graduate School Student – Invisible a few years ago…!
WHO AM I? Aspirations! Values! Unique Skills!
YOUR SWOT" Strengths, Weaknesses, Opportunities, Threats ! ! Strengths: What are your strengths?! What do others feel our your strengths?! What are your unique talents?! What is easy for you to do vis-à-vis your peers?! ! Opportunities: What are your opportunities?! What projects do you think would be fun to accomplish?! What are trends in your industry?! ! Weaknesses: What are your weaknesses?! Threats: What do others feel our your weaknesses?! What threats are in your way?! What tasks make you uncomfortable?! What risks are you taking that could have a high What takes longer for you to accomplish than your peers?! impact?! ! What weaknesses could impact your goals?! ! ! !
YOUR SWOT" Strengths, Weaknesses, Opportunities, Threats Strengths! Weaknesses! Opportunities! Threats!
YOUR ONLINE PROFILE
PROFILE TIPS 1.  Keep your profile updated! 1.  2.  2.  3.  4.  5.  ! 6.  7.  Photo! Job results (not just titles)! Endorse others! Ask for recommendations! Congratulate, Comment, Share other’s activity! Send emails with news and value-added content! Get your branded URL (if you haven’t yet)! Participate in Groups !
LINKEDIN GUIDELINES LinkedIn: The Rules! Donts •  Don’t use it for mass-marketing! •  Don’t use it to spam group users! Dos •  Do use it to show off expertise! •  Do use it to raise brand awareness! •  Do use it to build thought leadership ! •  Do use it to build your personal brand (…and thus your corporate brand)! •  Do set goals and a strategy (membership over a quarter, relationships built, connections made, etc)! •  Do be careful of how company recruiters use it / use your groups!
NETWORKING YOU OR YOUR BUSINESS? PROFESSIONAL! YOUR BUSINESS! •  Opinions are your •  Speaking ON own! •  Be human! •  Speaking ABOUT your company’s business! •  Disclose your company! BEHALF of your company! •  Official representative / spokesperson for your business! •  Your content is reviewed / vetted by your company! PRIVATE! •  Keep your private information private!
ALL ABOUT US ! How many chances do you get to make a first impression?! ?!
YOUR PERFECT OPPORTUNITY What kind of opportunity are you looking for? ! ! Customers, Employees, Partners, Services, Resellers, Markets, Advocates, Influencers, Projects, Innovation, Connectors?!
YOUR PERFECT OPPORTUNITY ! How many of you will shop before you buy?!
WHAT DO YOU LOOK FOR WHEN YOU SHOP? ! Great company / brand! Quality! Innovation! Technology! Design! Warranty! Support! Longer term relationship! People you like! Product features/functions! Satisfaction / return! Ease of doing business!
HOW TO SHOP ONLINE 1.  2.  3.  ! 4.  Search online for types of people/opportunities that look interesting! Look at endorsements and ratings and comments in groups and online resources (LinkedIn or Glass Door for example)! Look at the “About” or profile! Connect to people that are in your area and ask them about their work !
MAKING “US” MATTER 1.  Frame the conversation in the terms of “we, us, together, collaborative, joint opportunity”! 2.  Provide ideas and alternatives! 3.  Follow-up eMail, phone, LinkedIn!
NETWORK ING WORKSHO P!
Do NOT Drink the Solution!
NETWORK… ! Discuss your career goals – when you agree on a way to help your contact, share your “business card solution”…!
YOUR STYLE Direct Directly to business, identify targets, firm handshake, move on quickly if goals aren’t met! Connector Appreciate connections, likely to follow up, likely to schedule a 1:1 dinner/ conversation, want to make sure all are comfortable! Outgoing Enjoys meeting people, sociable, may want to meet everyone, many “friends”, may end up with a lot of business cards! Analytical Sit back and watch, approach cautiously, generally dislike networking as waste of time, may grab business cards but connect later by email!
YOUR STYLE Direct Annoy people, people stay away! Connector Gets moved out of the conversation! ! ! Listen to others, take a moment to breathe! Follow-up to get value from the connections! Outgoing Miss networking with right people.! Analytical Avoid or stay invisible! ! ! Have a plan, know what you want! ! Build a list of questions to ask, analyze responses!
WHICH STYLE? Source: http://lerablog.org/business/marketing-business/communication/can-your-business-benefit-from-networking-events/ Accessed Jan 2014 !
PHYSICAL POSITION ! ! Near the registration! In front of the food table! With your colleagues! Aside with an interesting connection!
BUSINESS NETWORKING Image Credit: http://thesnapper.com/wp-content/uploads/2013/04/Networking.jpg!
PROFESSIONAL NETWORKING •  •  •  •  Word of Mouth! Friends/Business/Personal Contacts! Associations/Forums! Your marketing tools: ! •  •  •  •  •  •  CV/Resumé! Website, blog! Social networks! marketing material! success stories! references!
ELECTRONIC NETWORKING TOOLS •  LinkedIn ! •  Facebook! •  Twitter! •  Blogs! •  Press Relations! •  Local country networks! •  Email blasts! Page 49
ELECTRONIC NETWORKING TOOLS Advantages •  Keep in contact! •  Find people/opportunities! •  External validation! •  Keywords, industries! •  Contacts find you! •  Access to hiring companies! Disadvantages •  Spam/unwanted contact! •  Profile is fixed! •  Your information may be re-posted! •  Recruiters find you! •  Identity theft!
PROFESSIONAL ETIQUETTE •  Etiquette for making contact! •  Etiquette for networking! •  Etiquette for follow-up! Page 51
REMEMBER YOUR NETWORKING GOALS •  DISCOVER – open to opportunities, explore ideas! •  SEEK – search out specific opportunities! •  COLLECT – gather all opportunities! •  DEVELOP – boost current or nurture new relationships!
HOW TO NETWORK WITH INFLUENC E!
HOW TO NETWORK WITH INFLUENCE ! Are you passing time or investing time in networking?!
YOUR PERSONAL CULTURE / GUIDELINES ! 1.  How do people in your country / language ! behave online?! 2.  When will you give / ask for a recommendation?! 3.  Who will you like / friend?! 4.  What are your communication ethics?!
YOUR PERSONAL CULTURE / GUIDELINES My Style and Culture Guidelines! “Publish in social media as I would like to others to publish to me”! No spam! Respect time! Respect confidentiality preferences and requests of others! Promote others in a healthy ratio with promoting myself! Allow others to comment in my content, particularly opinions on all sides of the debate. Take off topic or spam comments offline! ! Selecting connections! Facebook : personal friends and limited professional friends! LinkedIn: personal and professional friends, connect to all except spammers (note also see my LinkedIn recommendation guidelines for more info on this)! Twitter: connect to most, except bots/spammers, off topic! ! Content creation writing style! Informative! Humorous! Casual! Organized!
STEPS TO INFLUENCE Amplify! Comment! Like! Listen! Share! Create! Engage!
1. LISTEN How much time do you spend listening?!
Listening Post Use RSS (Really Simple Syndication) feeds and APIs (Application Programming Interface) to automate your listening post!
Your Online Dashboard Examples: Flipboard, Feedly, HootSuite, Netvibes, Pulse!
Listen ! 1.  2.  Set up a Twitter account! Set up a listening post (TweetDeck, HootSuite)! Twitter! Blogs! Forums! Groups! 3.  4.  5.  ! 6.  Google Alerts (Alerts.Google.Com)! Search for interesting topics! Search for influential people! TAKE TIME TO LISTEN!
2. LIKE Who are your heroes?!
Your Online Influences List at least 5 of your online influencers! List at least 5 of your key topics! ! 1! 2! 3! 4! 5! ! 1! 2! 3! 4! 5! ! ! Start Liking!
3. COMMENT Do you have opinions?!
Comment ! The “Like” is binary – yes or nothing! ! Comment adds value! 1.  2.  ! 3.  Start by thanking! Move to adding opinions! Positive versus Negative ratio. !
4. SHARE Can making others successful make you successful?!
Share ! 1.  2.  ! 3.  Learn to embed (embed code)! Learn to create a small URL (bit.ly, ow.ly)! Learn to attribute content creators!
5. CREATE ! ! How many of you can tell a story?!
Content Excellence Telling your Story is ART! Audience! &Interesting for your influencers and topics! &Ask your audience for feedback! Real ! &Be genuine – no need for marketing! Timing! Not too much, not too little! Frequent, Recent, Timely!
Thought Leadership Strategy 1.  2.  Define your editorial strategy! Plan your content! ! !  !  ! Marketing Strategy! Relationship Building! Health Care Industry! Facebook!  ! X!  ! Week 25! LinkedIn! Twitter!  ! X!  !  ! X! X! Blog!  ! X!  !
Create ! 1.  Proprietary Content! 1.  2.  3.  4.  5.  2.  ! 3.  Comments! Point of View! Interview! Video! Story! Post on somebody else’s network! Post on your network!
6. ENGAGE ! ! What is Spam?!
Engage ! 1.  2.  3.  4.  Ask for feedback! Create a survey! Inspire a conversation! Become part of a community!
7. AMPLIFY ! ! Can you get a business opportunity while you sleep?!
AMPLIFY PUSH ! •  Comment on news and opportunities! •  Send qualifications to contacts! •  Discussions /Interviews! •  Send messages to contacts /CV to recruiter! PULL ! •  Network! •  Keep in touch! •  Informational Interviews! •  Forums! •  Groups! ! •  Publish blog ! •  Articles / thought leadership! •  Videos! •  Publish results! •  Answers / Forums!
OPTIMIZING ! (Search Engine Optimization SEO)! 1.  Decide upon a permanent name/brand! 2.  Select your top 10 Skills/attributes/interests – these are ! YOUR keywords! 3.  Prioritize them! 4.  Always add these keywords to your content, your descriptions and as your keyword tags! 5.  Check out Google’s search engine starter guide http://bit.ly/TQwOW3!
PRACTICE Amplify! Comment! Like! Listen! Share! Create! Engage!
USE CASES !
USE CASE #1 COMFORTABLE QUESTIONS ! ! ! Can you give me advice (ideas) about ….?! Who are some of the people you feel are excelling at ….?! What would be your concern if I …..?!
USE CASE #2 REMOTE NETWORKING ! ! You have been given contact information or you have received a business card from someone, what do you say in a written message or phone call?!
USE CASE #2 REMOTE NETWORKING All about you! ! All about me! ! ! ! All about us!
USE CASE #3 - FOLLOWUP ! ! ! Two months ago you attended a meeting where you collected several business cards. You followed up with the key contacts by sending an email and a connection in LinkedIn and Viadeo. What do you do now?!
USE CASE #3 - FOLLOWUP I thought you might be interested in…! ! ! ! ! ! Collated content! Business opportunity!
USE CASE #4 – ACTION FOR MY BUSINESS ! ! ! ! I want to develop my reputation associated with my business. How do I make an impression without just being a sales person?!
USE CASE #4 – ACTION FOR MY BUSINESS ! ! ! ! ! Develop thought leadership! •  LinkedIn Groups acivity! •  Point of View statement! •  Blog post! •  Collated articles! •  Collaborative publication! •  Presentations! •  SlideShare.Net!
SUMMARY! Improve the power of your business networking! 1.  > All about YOU, ME, US! Know your desired OPPORTUNITY! 2.  Increase the value of your online presence ! >…by being VISIBLE Grow your influence! 3.  > By adding VALUE 4. Immediately apply techniques to develop or improve your networking! ! > INVEST time online!
NEXT STEPS Commit to YOU – You own you 1.  Update your profile! Tell your story with ART 2.  Publish your key content! Make the most of the time you INVEST 3.  Start by listening, move up the time chain 4.  Get yourself known Be visible as an expert in your chosen field! 5.  Follow up! ! ! Nurture your relationships!
REFERENCES Reid Hoffman and Ben Casnocha, Feb 2012! 10 Networking Tips for People who Hate Networking: http://money.howstuffworks.com/business/professional-development/10networking-tips-people-hate-networking.htm! ! ! ! (French) Le networking pour les nuls: 10 astuces http://www.references.be/article/le-networking-pour-les-nuls-10-astuces!
Good Luck! Sharon Cros sharon@soc i t! ! almediaalive .com! Twitter @m ktwow!
REFERENCES ClickZ.Asia social media statistics, http://www.clickz.asia/5785/how_to_manage_social_media_campaigns_in_asia (accessed 8 September 2012)! ! Careerenlightenment.com Infographic , Pubished on mashable.com (accessed 8 September 2012) http://mashable.com/2011/08/28/social-media-recruiting-infographic/! ! ! JobVite 2012 Social Recruiting Survey: Infographichttp://recruiting.jobvite.com/images/survey_infograph-2012.png! ! CareerBuilder.com 2012 Survey on recruiters researching candidates using social media. (US Study) http://cb.com/UBp78K (accessed 8 September 2012)! ! Gizmodo Social Media Background Check http://gizmodo.com/5818774/this-is-a-social-media-background-check (accessed 8 September 2012)! ! ! ! Google Search Engine Starter Guide! http://bit.ly/TQwOW3!

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In this document
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Introduction to business networking; workshop goals to enhance networking skills.

Details on learning outcomes and the agenda for a networking workshop.

Overview of Sharon Crost's professional background and her expertise in social media marketing.

Statistics on recruiters using social networks, significance of online presence for candidates.

Personal stories and benefits of networking; reasons to engage in business networking.

Key principles of networking focusing on attention to self, others, and mutual benefits.

Techniques for effective listening to build strong connections in networking.

Importance of personal branding and reflective exercises for self-assessment.

Tips on maintaining a professional online presence and effective LinkedIn usage.

Guidelines for maintaining professionalism in both personal and business contexts.

Collective insights on first impressions, strategic networking styles, and engagement.

List of electronic tools available for networking, along with their pros and cons.

Establishing personal guidelines for networking practices based on individual ethics.

Actionable steps including listening, sharing, and engaging effectively in networks.

Real-world scenarios for following up and building relationships through networking.

Wrap up of networking key strategies: visibility, value, and application of learned skills.

Guidelines on committing to personal networking improvement and actionable follow-up.

List of references and sources used throughout the workshop, encouraging further learning.

The Power of Business Networking

  • 1.
    ! t! Cros oble on Gren Shar or ss Profechool of ate Affili raduate S ss! e G Busin The Power o f Business Networking ! !
  • 2.
    ABOUT THE WORKSHOP What’smore important, what you know or who you know? Over 44% of small business decision makers are using social networks to extract information about other businesses according to SocialMediaToday. Are you present or are you invisible?! ! This workshop is designed for the following learning outcomes: ! •  Improve your personal and business social capital and influence! •  Increase the value of your online presence! •  Immediately apply techniques to your professional networking ! ! Key topics include:! •  Building your influence! •  Your networking style (exercise)! •  Taking action for your business! ! Upon completion of the workshop, students will possess new techniques to build a powerful online and traditional network and use this network to boost company success.! ! ! The workshop is facilitated by Sharon Crost, an affiliate professor with the Grenoble Graduate School of Business and Social Business Manager with Hitachi Data Systems !
  • 3.
    LEARNING OUTCOMES 1.  Improvepersonal / business social capital and influence! 2.  Increase the value of your online presence! ! 3.  Immediately apply techniques to boost your business networking results!
  • 4.
    AGENDA 26 February 201410h00-12h30 1.  2.  3.  4.  5.  6.  10:00-10:30 Welcome, The Secrets of Networking ! 10:30-11:00 Building your Networking Capital! 11:00-11:30 Networking Exercise! 11:30-11:45 Building your Influence! 11:45-12:15 Taking action for you and your business! 12:15-12:30 Questions and Answers!
  • 5.
    ABOUT SHARON CROST Asan enthusiastic business professional and educator, Sharon specializes in new strategies, tools and techniques to help businesses thrive in the online and social world. Sharon has spent the last three years in the U.S. leading Hitachi Data Systems’ social business-- generating leads and developing loyal customer communities. ! ! She has won a gold award from the IT Services Marketing Association for excellence in social media marketing and was honoured as a Top 25 Digital Marketer in 2012 and 2013 by BtoB Online Magazine.! ! ! Sharon has lectured at the Grenoble School of Business since 2001 on social media marketing, customer intelligence and consulting strategies for graduate students, Executive MBAs and business executives from all major continents and has presented at prestigious conferences including Search Engine Strategies in New York , Marketing Now in New Zealand B2B Digital Edge and Blogwell. With dual EU/American qualifications, Sharon is currently based in San Francisco.!
  • 6.
    More people know wheretheir mobile phone is right now, than they know the whereabouts of their wife or kids! 92% ! of US recruiters have embraced social networks as part of their strategy (2)! 73 % ! of recruiters have hired through social networks (3)! Sources: 2, 3. Digital natives are more comfortable online! ! ! Vite Survey (US), http://recruiting.jobvite.com/images/survey_infograph-2012.png (accessed 8 September 2012 4. CareerBuilder.com 2012 Survey http://cb.com/UBp78K (accessed 8 September 2012) Picture Source: http://takingnote.learningmatters.tv/?p=5629 (accessed 23 October 2012)!
  • 7.
    People buy from People(they know and like)! Networking is an essential part of building wealth.! - Armstrong Williams ! Networking is happening all the time (whether you know it or not)! You CAN’T influence if you are not in the conversation!
  • 8.
    29% OF RECRUITERSFOUND SOMETHING ONLINE THAT LED THEM TO HIRE A CANDIDATE •  Good feel for candidate’s personality – 58 percent! •  Conveyed a professional image –55 percent! •  Background information supported professional qualifications – 54 •  •  •  •  percent! Well-rounded, showed a wide range of interests – 51 percent! Great communication skills – 49 percent! Candidate was creative – 44 percent! Other people posted great references about the candidate – 34 percent! Source: . CareerBuilder.com 2012 Survey http://cb.com/UBp78K (accessed 8 September 2012)! !
  • 9.
  • 10.
  • 11.
    NETWORKING AS APRIORITY? •  What are your top concerns about spending time business networking?! •  About how much time on average do you spend a month networking?! •  What do you feel would make you more successful in your networking activities?!
  • 12.
    WHY BUSINESS NETWORKING? • Find business partners! •  Develop business opportunities! •  Find employees/ employers! •  Develop connections! •  Help others!
  • 13.
    THREE PRINCIPLES ALL ABOUTYOU (Vous)! ! ALL ABOUT ME (Moi)! ! ALL ABOUT US (Nous)!
  • 14.
  • 15.
    ALL ABOUT ME Havea plan! Know yourself and your “ask”! Be visible! Develop your “brand” reputation!
  • 16.
    ALL ABOUT US Connect(face-to-face and online)! Add value! Follow up!
  • 17.
  • 18.
  • 19.
    ACTIVE LISTENING •  •  •  •  •  •  •  •  •  Listening withintention! Ask questions to assess the communicator’s needs! Take notes on business card ! Paraphrase! Respect communicator! Desire to understand (vs. agree)! Open/non-critical! Note follow-up questions! Resist the temptation to talk talk talk!
  • 20.
    GROWING STRONGER EARS • Why are you here?! •  What are your needs?! •  How can I help?!
  • 21.
  • 22.
    WHO AM I? Whoin this room already has an online brand?!
  • 23.
  • 24.
    YOUR BRAND ! Source: David Armanohttp://darmano.typepad.com/logic_emotion/2008/06/brand-stairway.html?cid=117467004#comment-117467004!
  • 25.
    WHO AM I? GoogleYourself! ! Are you solid or invisible?! ! ! Are YOU impressed by what you see?!
  • 26.
    BEST PRACTICE –JOHN ANTONIOS Grenoble Graduate School Student – Invisible a few years ago…!
  • 27.
  • 28.
    YOUR SWOT" Strengths, Weaknesses,Opportunities, Threats ! ! Strengths: What are your strengths?! What do others feel our your strengths?! What are your unique talents?! What is easy for you to do vis-à-vis your peers?! ! Opportunities: What are your opportunities?! What projects do you think would be fun to accomplish?! What are trends in your industry?! ! Weaknesses: What are your weaknesses?! Threats: What do others feel our your weaknesses?! What threats are in your way?! What tasks make you uncomfortable?! What risks are you taking that could have a high What takes longer for you to accomplish than your peers?! impact?! ! What weaknesses could impact your goals?! ! ! !
  • 29.
    YOUR SWOT" Strengths, Weaknesses,Opportunities, Threats Strengths! Weaknesses! Opportunities! Threats!
  • 30.
  • 31.
    PROFILE TIPS 1.  Keep yourprofile updated! 1.  2.  2.  3.  4.  5.  ! 6.  7.  Photo! Job results (not just titles)! Endorse others! Ask for recommendations! Congratulate, Comment, Share other’s activity! Send emails with news and value-added content! Get your branded URL (if you haven’t yet)! Participate in Groups !
  • 32.
    LINKEDIN GUIDELINES LinkedIn: TheRules! Donts •  Don’t use it for mass-marketing! •  Don’t use it to spam group users! Dos •  Do use it to show off expertise! •  Do use it to raise brand awareness! •  Do use it to build thought leadership ! •  Do use it to build your personal brand (…and thus your corporate brand)! •  Do set goals and a strategy (membership over a quarter, relationships built, connections made, etc)! •  Do be careful of how company recruiters use it / use your groups!
  • 33.
    NETWORKING YOU ORYOUR BUSINESS? PROFESSIONAL! YOUR BUSINESS! •  Opinions are your •  Speaking ON own! •  Be human! •  Speaking ABOUT your company’s business! •  Disclose your company! BEHALF of your company! •  Official representative / spokesperson for your business! •  Your content is reviewed / vetted by your company! PRIVATE! •  Keep your private information private!
  • 34.
    ALL ABOUT US ! Howmany chances do you get to make a first impression?! ?!
  • 35.
    YOUR PERFECT OPPORTUNITY Whatkind of opportunity are you looking for? ! ! Customers, Employees, Partners, Services, Resellers, Markets, Advocates, Influencers, Projects, Innovation, Connectors?!
  • 36.
    YOUR PERFECT OPPORTUNITY ! Howmany of you will shop before you buy?!
  • 37.
    WHAT DO YOULOOK FOR WHEN YOU SHOP? ! Great company / brand! Quality! Innovation! Technology! Design! Warranty! Support! Longer term relationship! People you like! Product features/functions! Satisfaction / return! Ease of doing business!
  • 38.
    HOW TO SHOPONLINE 1.  2.  3.  ! 4.  Search online for types of people/opportunities that look interesting! Look at endorsements and ratings and comments in groups and online resources (LinkedIn or Glass Door for example)! Look at the “About” or profile! Connect to people that are in your area and ask them about their work !
  • 39.
    MAKING “US” MATTER 1. Frame the conversation in the terms of “we, us, together, collaborative, joint opportunity”! 2.  Provide ideas and alternatives! 3.  Follow-up eMail, phone, LinkedIn!
  • 40.
  • 41.
  • 42.
    NETWORK… ! Discuss your careergoals – when you agree on a way to help your contact, share your “business card solution”…!
  • 43.
    YOUR STYLE Direct Directly tobusiness, identify targets, firm handshake, move on quickly if goals aren’t met! Connector Appreciate connections, likely to follow up, likely to schedule a 1:1 dinner/ conversation, want to make sure all are comfortable! Outgoing Enjoys meeting people, sociable, may want to meet everyone, many “friends”, may end up with a lot of business cards! Analytical Sit back and watch, approach cautiously, generally dislike networking as waste of time, may grab business cards but connect later by email!
  • 44.
    YOUR STYLE Direct Annoy people,people stay away! Connector Gets moved out of the conversation! ! ! Listen to others, take a moment to breathe! Follow-up to get value from the connections! Outgoing Miss networking with right people.! Analytical Avoid or stay invisible! ! ! Have a plan, know what you want! ! Build a list of questions to ask, analyze responses!
  • 45.
  • 46.
    PHYSICAL POSITION ! ! Near theregistration! In front of the food table! With your colleagues! Aside with an interesting connection!
  • 47.
    BUSINESS NETWORKING ImageCredit: http://thesnapper.com/wp-content/uploads/2013/04/Networking.jpg!
  • 48.
    PROFESSIONAL NETWORKING •  •  •  •  Word ofMouth! Friends/Business/Personal Contacts! Associations/Forums! Your marketing tools: ! •  •  •  •  •  •  CV/Resumé! Website, blog! Social networks! marketing material! success stories! references!
  • 49.
    ELECTRONIC NETWORKING TOOLS • LinkedIn ! •  Facebook! •  Twitter! •  Blogs! •  Press Relations! •  Local country networks! •  Email blasts! Page 49
  • 50.
    ELECTRONIC NETWORKING TOOLS Advantages • Keep in contact! •  Find people/opportunities! •  External validation! •  Keywords, industries! •  Contacts find you! •  Access to hiring companies! Disadvantages •  Spam/unwanted contact! •  Profile is fixed! •  Your information may be re-posted! •  Recruiters find you! •  Identity theft!
  • 51.
    PROFESSIONAL ETIQUETTE •  Etiquettefor making contact! •  Etiquette for networking! •  Etiquette for follow-up! Page 51
  • 52.
    REMEMBER YOUR NETWORKINGGOALS •  DISCOVER – open to opportunities, explore ideas! •  SEEK – search out specific opportunities! •  COLLECT – gather all opportunities! •  DEVELOP – boost current or nurture new relationships!
  • 53.
  • 54.
    HOW TO NETWORKWITH INFLUENCE ! Are you passing time or investing time in networking?!
  • 55.
    YOUR PERSONAL CULTURE/ GUIDELINES ! 1.  How do people in your country / language ! behave online?! 2.  When will you give / ask for a recommendation?! 3.  Who will you like / friend?! 4.  What are your communication ethics?!
  • 56.
    YOUR PERSONAL CULTURE/ GUIDELINES My Style and Culture Guidelines! “Publish in social media as I would like to others to publish to me”! No spam! Respect time! Respect confidentiality preferences and requests of others! Promote others in a healthy ratio with promoting myself! Allow others to comment in my content, particularly opinions on all sides of the debate. Take off topic or spam comments offline! ! Selecting connections! Facebook : personal friends and limited professional friends! LinkedIn: personal and professional friends, connect to all except spammers (note also see my LinkedIn recommendation guidelines for more info on this)! Twitter: connect to most, except bots/spammers, off topic! ! Content creation writing style! Informative! Humorous! Casual! Organized!
  • 57.
  • 58.
    1. LISTEN How muchtime do you spend listening?!
  • 59.
    Listening Post Use RSS(Really Simple Syndication) feeds and APIs (Application Programming Interface) to automate your listening post!
  • 60.
    Your Online Dashboard Examples:Flipboard, Feedly, HootSuite, Netvibes, Pulse!
  • 61.
    Listen ! 1.  2.  Set up aTwitter account! Set up a listening post (TweetDeck, HootSuite)! Twitter! Blogs! Forums! Groups! 3.  4.  5.  ! 6.  Google Alerts (Alerts.Google.Com)! Search for interesting topics! Search for influential people! TAKE TIME TO LISTEN!
  • 62.
    2. LIKE Who areyour heroes?!
  • 63.
    Your Online Influences Listat least 5 of your online influencers! List at least 5 of your key topics! ! 1! 2! 3! 4! 5! ! 1! 2! 3! 4! 5! ! ! Start Liking!
  • 64.
    3. COMMENT Do youhave opinions?!
  • 65.
    Comment ! The “Like” isbinary – yes or nothing! ! Comment adds value! 1.  2.  ! 3.  Start by thanking! Move to adding opinions! Positive versus Negative ratio. !
  • 66.
    4. SHARE Can makingothers successful make you successful?!
  • 67.
    Share ! 1.  2.  ! 3.  Learn to embed(embed code)! Learn to create a small URL (bit.ly, ow.ly)! Learn to attribute content creators!
  • 68.
    5. CREATE ! ! How manyof you can tell a story?!
  • 69.
    Content Excellence Telling yourStory is ART! Audience! &Interesting for your influencers and topics! &Ask your audience for feedback! Real ! &Be genuine – no need for marketing! Timing! Not too much, not too little! Frequent, Recent, Timely!
  • 70.
    Thought Leadership Strategy 1.  2.  Defineyour editorial strategy! Plan your content! ! !  !  ! Marketing Strategy! Relationship Building! Health Care Industry! Facebook!  ! X!  ! Week 25! LinkedIn! Twitter!  ! X!  !  ! X! X! Blog!  ! X!  !
  • 71.
    Create ! 1.  Proprietary Content! 1.  2.  3.  4.  5.  2.  ! 3.  Comments! Point ofView! Interview! Video! Story! Post on somebody else’s network! Post on your network!
  • 72.
  • 73.
    Engage ! 1.  2.  3.  4.  Ask for feedback! Createa survey! Inspire a conversation! Become part of a community!
  • 74.
    7. AMPLIFY ! ! Can youget a business opportunity while you sleep?!
  • 75.
    AMPLIFY PUSH ! •  Comment onnews and opportunities! •  Send qualifications to contacts! •  Discussions /Interviews! •  Send messages to contacts /CV to recruiter! PULL ! •  Network! •  Keep in touch! •  Informational Interviews! •  Forums! •  Groups! ! •  Publish blog ! •  Articles / thought leadership! •  Videos! •  Publish results! •  Answers / Forums!
  • 76.
    OPTIMIZING ! (Search EngineOptimization SEO)! 1.  Decide upon a permanent name/brand! 2.  Select your top 10 Skills/attributes/interests – these are ! YOUR keywords! 3.  Prioritize them! 4.  Always add these keywords to your content, your descriptions and as your keyword tags! 5.  Check out Google’s search engine starter guide http://bit.ly/TQwOW3!
  • 77.
  • 78.
  • 79.
    USE CASE #1COMFORTABLE QUESTIONS ! ! ! Can you give me advice (ideas) about ….?! Who are some of the people you feel are excelling at ….?! What would be your concern if I …..?!
  • 80.
    USE CASE #2REMOTE NETWORKING ! ! You have been given contact information or you have received a business card from someone, what do you say in a written message or phone call?!
  • 81.
    USE CASE #2REMOTE NETWORKING All about you! ! All about me! ! ! ! All about us!
  • 82.
    USE CASE #3- FOLLOWUP ! ! ! Two months ago you attended a meeting where you collected several business cards. You followed up with the key contacts by sending an email and a connection in LinkedIn and Viadeo. What do you do now?!
  • 83.
    USE CASE #3- FOLLOWUP I thought you might be interested in…! ! ! ! ! ! Collated content! Business opportunity!
  • 84.
    USE CASE #4– ACTION FOR MY BUSINESS ! ! ! ! I want to develop my reputation associated with my business. How do I make an impression without just being a sales person?!
  • 85.
    USE CASE #4– ACTION FOR MY BUSINESS ! ! ! ! ! Develop thought leadership! •  LinkedIn Groups acivity! •  Point of View statement! •  Blog post! •  Collated articles! •  Collaborative publication! •  Presentations! •  SlideShare.Net!
  • 86.
    SUMMARY! Improve the powerof your business networking! 1.  > All about YOU, ME, US! Know your desired OPPORTUNITY! 2.  Increase the value of your online presence ! >…by being VISIBLE Grow your influence! 3.  > By adding VALUE 4. Immediately apply techniques to develop or improve your networking! ! > INVEST time online!
  • 87.
    NEXT STEPS Commit toYOU – You own you 1.  Update your profile! Tell your story with ART 2.  Publish your key content! Make the most of the time you INVEST 3.  Start by listening, move up the time chain 4.  Get yourself known Be visible as an expert in your chosen field! 5.  Follow up! ! ! Nurture your relationships!
  • 88.
    REFERENCES Reid Hoffman andBen Casnocha, Feb 2012! 10 Networking Tips for People who Hate Networking: http://money.howstuffworks.com/business/professional-development/10networking-tips-people-hate-networking.htm! ! ! ! (French) Le networking pour les nuls: 10 astuces http://www.references.be/article/le-networking-pour-les-nuls-10-astuces!
  • 89.
  • 90.
    REFERENCES ClickZ.Asia social mediastatistics, http://www.clickz.asia/5785/how_to_manage_social_media_campaigns_in_asia (accessed 8 September 2012)! ! Careerenlightenment.com Infographic , Pubished on mashable.com (accessed 8 September 2012) http://mashable.com/2011/08/28/social-media-recruiting-infographic/! ! ! JobVite 2012 Social Recruiting Survey: Infographichttp://recruiting.jobvite.com/images/survey_infograph-2012.png! ! CareerBuilder.com 2012 Survey on recruiters researching candidates using social media. (US Study) http://cb.com/UBp78K (accessed 8 September 2012)! ! Gizmodo Social Media Background Check http://gizmodo.com/5818774/this-is-a-social-media-background-check (accessed 8 September 2012)! ! ! ! Google Search Engine Starter Guide! http://bit.ly/TQwOW3!