Carmen Turner gave a presentation on timeless personal branding in the digital world. She outlined the O.P.E.N. branding approach which stands for Opportunity, Passion, Education, and Networking. Personal branding is important because it gives you self-identity, career direction, and opens opportunities. Your passion should be at the center of your brand identity. Education and continuously learning helps your brand stay relevant. Networking gives opportunities to find and express your passion, learn, and provide value to others.
The Workplace of the Future: Where does your Personal Brand Fit?Hajj Flemings
The workplace of the future is being shaped by people of influence and social media technologies. One of the fundamental issues that every person has to deal with is identifying how they are wired and where their personal brand should exist. Is it within a corporate structure, as an entrepreneur, brand ambassador or somewhere in between?
Companies want to MINE the talent you have but don’t know to extract or attract it. Most people have talent but don’t know how to harness it. In this workshop you will learn . . .
* How to establish an internal culture for your personal brand
* How to make your personal brand portable and social
* How your personal brand is wired: corporate or entrepreneurial
* How to become a disruptive talent that companies and brands want to MINE
You will walk away with an understanding of how to manage and integrate your digital lifestyle so that you can build a career or business around your identity and who you are?
Discover the Real Brand You.
Design thinking to uncover your brand values.
Use Gallop Strength Finder to find your skills and strengths.
Ace linked in to tell compelling brand stories
Personal Branding with Social Media by @JoeySheppEarthsite
Social media is perfect for discovering, creating and maintaining a personal brand. Learn the history of personal branding, then connect that to managing with social media including a personal website/blog, Facebook, Twitter, and LinkedIn.
The Workplace of the Future: Where does your Personal Brand Fit?Hajj Flemings
The workplace of the future is being shaped by people of influence and social media technologies. One of the fundamental issues that every person has to deal with is identifying how they are wired and where their personal brand should exist. Is it within a corporate structure, as an entrepreneur, brand ambassador or somewhere in between?
Companies want to MINE the talent you have but don’t know to extract or attract it. Most people have talent but don’t know how to harness it. In this workshop you will learn . . .
* How to establish an internal culture for your personal brand
* How to make your personal brand portable and social
* How your personal brand is wired: corporate or entrepreneurial
* How to become a disruptive talent that companies and brands want to MINE
You will walk away with an understanding of how to manage and integrate your digital lifestyle so that you can build a career or business around your identity and who you are?
Discover the Real Brand You.
Design thinking to uncover your brand values.
Use Gallop Strength Finder to find your skills and strengths.
Ace linked in to tell compelling brand stories
Personal Branding with Social Media by @JoeySheppEarthsite
Social media is perfect for discovering, creating and maintaining a personal brand. Learn the history of personal branding, then connect that to managing with social media including a personal website/blog, Facebook, Twitter, and LinkedIn.
Personal Branding: How to Build Your Personal BrandPam Moore
Marketing Nutz Keynote presentation delivered at numerous events by Pam Moore, CEO / Co-founder of Marketing Nutz, a training & consulting boutique agency specializing in helping brands of all sizes select, integrate and optimize digital and social technologies and best practices. Included in this presentation are strategies and tactics to help you build your personal brand. Highlighted are also key differences of a business brand vs personal brand and why every person, regardless of the industry working in or the size of business, needs to take the time to build a personal brand. You are your brand! The presentation highlights key social networks, content strategies, and best practices to help you inspire and connect with your audiences as well as grow your business and achieve your personal and professional goals.
Know the Why & Who of personal branding for work / business. - Why someone should think about doing this & to whom it is relevant. Also know the How - Channels, techniques and strategies with examples.
**All images are property of their owners and used only to illustrate a point.
How to Build your Personal Brand on Social MediaSinéad D'Arcy
Social Media provides the perfect platform on which to demonstrate skills even if you haven’t used them in a commercial environment. This presentation aims to give hints and tips on how to use Social Media to your advantage when it comes to seeking employment.
It includes practical tips on how to review your current footprint on Social Media, how to think like a recruiter does and ultimately how to use Social Media to your advantage to build brand YOU.
Discover and design your personal brand using online and offline tools like twitter, linkedin, business cards. Learn tips for face-to-face personal branding and practice your elevator speech.
Will employers choose you over their other qualified job applicants? Only if you masterfully differentiate yourself, focus your message, provide a compelling summary of your value as a person, and effectively package your skills.
The Internet gives us unprecedented power to do all that. 80% of employers Google their applicants, something most young professionals fear. But this creates an opportunity to stand out from the crowd, control first impressions, and become a highly sought-after candidate.
Brand-Yourself.com - the experts in personal professional websites for career success - explain the need for self-promotion and a professional web identity in today's job search.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
Casey Knox, Director of Communications and PR for AREA203 recently presented this message on personal branding to Executive Women International in Chattanooga. Whether you are just getting started or have a solid foundation, these practices will help take your personal brand to the next level.
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
Guiding students through how to brand themselves in a world where they need to stand out from the noise and create the jobs that likely do not exist today.
Personal Branding: How to Build Your Personal BrandPam Moore
Marketing Nutz Keynote presentation delivered at numerous events by Pam Moore, CEO / Co-founder of Marketing Nutz, a training & consulting boutique agency specializing in helping brands of all sizes select, integrate and optimize digital and social technologies and best practices. Included in this presentation are strategies and tactics to help you build your personal brand. Highlighted are also key differences of a business brand vs personal brand and why every person, regardless of the industry working in or the size of business, needs to take the time to build a personal brand. You are your brand! The presentation highlights key social networks, content strategies, and best practices to help you inspire and connect with your audiences as well as grow your business and achieve your personal and professional goals.
Know the Why & Who of personal branding for work / business. - Why someone should think about doing this & to whom it is relevant. Also know the How - Channels, techniques and strategies with examples.
**All images are property of their owners and used only to illustrate a point.
How to Build your Personal Brand on Social MediaSinéad D'Arcy
Social Media provides the perfect platform on which to demonstrate skills even if you haven’t used them in a commercial environment. This presentation aims to give hints and tips on how to use Social Media to your advantage when it comes to seeking employment.
It includes practical tips on how to review your current footprint on Social Media, how to think like a recruiter does and ultimately how to use Social Media to your advantage to build brand YOU.
Discover and design your personal brand using online and offline tools like twitter, linkedin, business cards. Learn tips for face-to-face personal branding and practice your elevator speech.
Will employers choose you over their other qualified job applicants? Only if you masterfully differentiate yourself, focus your message, provide a compelling summary of your value as a person, and effectively package your skills.
The Internet gives us unprecedented power to do all that. 80% of employers Google their applicants, something most young professionals fear. But this creates an opportunity to stand out from the crowd, control first impressions, and become a highly sought-after candidate.
Brand-Yourself.com - the experts in personal professional websites for career success - explain the need for self-promotion and a professional web identity in today's job search.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
Casey Knox, Director of Communications and PR for AREA203 recently presented this message on personal branding to Executive Women International in Chattanooga. Whether you are just getting started or have a solid foundation, these practices will help take your personal brand to the next level.
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
Guiding students through how to brand themselves in a world where they need to stand out from the noise and create the jobs that likely do not exist today.
It is not about your job, it’s about you! Personal branding boils down to how you market yourself to others. Find out the 4-step process to developing your personal brand and how that relates to your personal and professional search for a work-life that makes you happy.
Personal branding for work force ready simplifiedKaitlinLuna
It is not about your job, it’s about you! Personal branding boils down to how you market yourself to others. Find out the 4-step process to developing your personal brand and how that relates to your personal and professional search for a work-life that makes you happy.
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
This presentation from WordCamp Columbus #wccbus covers how to build a strong brand online. Brand building is what makes people fall in love with brands - it is the inspirational aspect of marketing.
The presentation includes 5 steps to effective brand building:
1) Assess the blogosphere or the landscape. Who are your competitors? What are people already doing? What works? What doesn't?
2) Determine your Audience - Who are you trying to reach? What are they interested in? Where can you find them?
3) Define your brand - Where do you fit in? What is your unique positioning? How will you be different? What does your brand stand for?
4) Bring your brand to life - Execute against the desired position/look/feel/character that you want to build for your brand.
5) Brand building Principles - Clear Positioning, Single-Mindedness (don't be afraid to be niche), Consistency, Personality.
Empower Your Jobsearch with a Social Resume - updated 2016 Steen.digital
The whole presentation:
How to build and brand your own search and selectable social media cv (social media resume) and social reputation:
Empower your job search and next career move with your personal go to market plan.
For jobseekers, freelancers and small business entrepreneurs.
For e newer version: Go to Your Social CV (4 parts) Intro, step1, step 2 and 3 and step 4 and 5
Personal branding (for lawyers) in 2020Sascha Funk
Slides for my talk on personal branding for lawyers in 2020 at the Tilleke & Gibbins forum in Bangkok, Thailand. Thanks for having me! More on www.kiteconsult.com
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Personal Branding for the Young Nonprofit Professional-September 2013
Carmen Turner - Timeless Personal Branding in Our Digital World(2)
1. Timeless Personal Branding in
Our Digital World
Carmen Turner
Northwestern University Black Alumni
Association – January 23-25, 2015
Ft Lauderdale, FL
2. About Me
Timeless Personal Branding in Our Digital World
Marketer
Digital at The Weather Company
Spelman Alumna
Kellogg Grad
Memphis Native
3. Key Points
Timeless Personal Branding in Our Digital World
● What is personal branding?
● Why personal branding matters
● The O.P.E.N. Branding Approach
● Opportunities to establish your brand
● Your passion at the center of your brand identity
● Why education is the key to your brand’s relevance
● Networking and making branding happen
4. Personal Branding
Timeless Personal Branding in Our Digital World
A personal brand is what the
world thinks of you (and you
of yourself) – your identity.
Personal branding is the way
you get the world to identify
with you the way you want
them to.
5. Personal Branding
Timeless Personal Branding in Our Digital World
Why personal branding matters:
• Gives you self-identity
• Gives your career direction
• Opens up opportunities
• Gives your passion a process
• Gives your learning an outlet
• Gives networking a precise
purpose
Instant Exercise:
Tweet 3 words that describe yourself with hashtag
#TimelessBranding
6. The O.P.E.N. Branding Approach
Timeless Personal Branding in Our Digital World
Components for personal
branding excellence:
OPPORTUNITY
PASSION
EDUCATION
NETWORKING
8. Branding Opportunities
Timeless Personal Branding in Our Digital World
Why: For the increasing awareness of/for your
business/ministry/mission
Where: At work, school, online/social,
networking functions
When: Whenever you walk out the door
Just remember that eyes are always on you
10. Snowball Opportunities
Timeless Personal Branding in Our Digital World
Snowball Opportunities:
Tiny Opportunities That
Grow Into Large
Opportunities
Characteristics:
Easy to spot – Easy to lose
Seem to come out of
nowhere
11. Snowball Opportunities
Timeless Personal Branding in Our Digital World
How One Opportunity Leads To
Another:
1. Being 100% Present
2. Overcoming Shyness
3. Possess Skills of Value
4. Learn More Skills
5. Move (Network)
6. Share Your Knowledge
7. Remain Humble
13. Your Passion
Timeless Personal Branding in Our Digital World
Passion is the glue of the
O.P.E.N. brand framework
Connect your career to
your passion
Passion must shine through
your work in order for you
to achieve authentic
career excellence.
14. Finding Your Passion
Timeless Personal Branding in Our Digital World
What do you enjoy within and outside the scope of
your current job?
You know you’ve found your passion when…
-Work doesn’t feel like work
-Resistance doesn’t stop you
-Resistance actually becomes the way to excellence
-Learning curves flatten
-Networking opportunities increase
15. Passion Meets Opportunity
Timeless Personal Branding in Our Digital World
Leverage passion to seize opportunities by:
1. Finding and embracing your passion
2. Confidently, respectfully push through being told “no”
3. Humbly display what you know during the opportunity
4. Do the work
5. Network like crazy while the opportunity is still present!
17. Education
(Beyond Degrees)
Timeless Personal Branding in Our Digital World
Link Your Education and Your Passion
(and your brand excels).
Why?
1. Work is more enjoyable.
1. Your focus is increased.
1. Helps your brand innovate.
18. L.E.A.R.N.
(And Keep Your Brand Relevant)
Timeless Personal Branding in Our Digital World
Listen: A mark of wisdom is being able to learn from others.
Engage: Consider new sources for learning new things.
Acquire: Collect information from your learning sources.
Reflect: Imagine what you can do with your knowledge.
Nurture: Share your knowledge with others.
19. Networking
Timeless Personal Branding in Our Digital World
Gives legs to the previous
branding components
Networking = New Career
Opportunities
Networking = More Opportunities
to Find and Express Your Passion
Networking = More Opportunities
to Learn and Give Value to
Others (Education)
20. Social Media and Your Brand
Timeless Personal Branding in Our Digital World
How Social Media Boosts Your Brand:
1. Extend your reach
2. Distribute your content
3. Create more relationships
4. Learn more
21. Social Media and Your Brand
Timeless Personal Branding in Our Digital World
Twitter
-The news feed of the Digital Age
-Great platform for automated
content sharing
-Easiest social network for creating
new connections
Follow me at @Carmen_C_Turner
22. Social Media and Your Brand
Timeless Personal Branding in Our Digital World
LinkedIn
-More than a network for finding a
new job!
-Create and share brand-building
content
-Leverage social proof & increase
authority
23. Social Media and Your Brand
Timeless Personal Branding in Our Digital World
Quora
-The Best Q&A Network
-Show your smarts and build
authority
-Learn more by asking
questions
24. Network with me!
Timeless Personal Branding in Our Digital World
Carmen Turner
Twitter
@Carmen_C_Turner