2. Terminology
• Circulation- how many copies of a print product has been
distributed
• Hits- how many times a webpage has been viewed
• Box Office Figures- how much a film has earned in the cinema
• Ratings – like or dislike content, how many stars a film has
been given
• Sales – when you exchange a product for money
3. Primary Research
• Definition – research you have conducted by your self
• Advantages – easy to present information, more personable
approach, reliable source and you can save money.
• Disadvantages – get turned down easily also very time
consuming so cold lead to time wasting, people could not be
truthful, harder to analyse, have to be confident to go out there and
approach people have softskils.
• Example – do a survey on the streets about comparable electricity
prices try to get people to switch company's. Other examples are
product analysis, interviews, focus groups.
4. Secondary Research
• Definition – Studying previous research, use other peoples
research in your work.
• Advantages- The research has already been done for you, there
are a wide range of content already out there and it also saves time.
• Disadvantages – The research might not be exactly what you are
looking for and you have to put trust in to others research, not
tailored to your work.
• Example – You can use internet research, archive research and
library research.
5. Quantitative Research
• Definition – Expressed or expressible as a quantity. Research that
you can measure and put into percentages, fractions and numbers.
Has to be conducted with closed question (yes/no), tick boxes.
• Advantages – easy to collect the data also a fast method. Use pie
charts, bar charts, graphs to present data.
• Disadvantages – Don't get as much information as other types of
research
• Example – Can be used in sales, box office figures, website hits, tv
ratings.
6. Qualitative Research
• Definition - Research that goes more in depth finding out
opinions, beliefs, reasoning. Doesn't include closed captions and is
usually presented in a full text or discussion.
• Advantages – You can get allot of detailed information, gives you
a opportunity to develop you product further on the information
you have received.
• Disadvantages – Takes more time to collect and also takes longer
to analyse to collected information. Some useless information may
be given.
• Example – Opinionated reviews, responses, discussions and
forums.
7. Audience Research
• Definition – Finding out who consumes the product
• Advantages – Helps you tailor the product towards the consumer
using the information you have received, overall you find out who
will buy your product.
• Disadvantages –Not all research can be correct for example not
all 0-14 age group will want or be interested in the same thing.
Could find out that the product is nor what your audience is looking
for.
• Example – imbd, movie rating sites. You can get allot of feedback
from many demographics.
8. Market Research
• Definition - Finding out about the market place where a
product is sold.
• Advantages – Helps you make a product that is new and
exiting rather than a duplicate of a existing product. Also will
show you if there is a gap in the market for your product.
• Disadvantages – You could find out that there isn’t a big
enough share in the market for your product or your idea has
already been taken, limit creativity.
• Example - You can place your product on shelf spaces next
to competing products and see if your product gains more
interest.
9. Production Research
• Definition - Finding information and resources required to
produce a piece of media.
• Advantages – Find out the costs of a product before you
start production so you can try and cut costs and establish
your profit also you can find cheaper alternatives to cut costs.
• Disadvantages- Could find out that your product will cost
more than you anticipated, certain resources cost a lot so it
will take away from your overall profit.
• Example –Finding out how much you will paying per product
and production costs.
10. Terminology
• Objective – stating the facts about a media product, describing
it in a factual way.
• Subjective – more opinion based information about the media
product.
• Valid – a correct response something worth considering.
• Reliable – truthful and can be used to help you in your research
11. Harvard Referencing
Name of the film being researched; harry potter
1. Columbus . C (2002) Harry potter and the
chamber of secrets
2. Rowling . J, k. (1998) Harry potter and the
chamber of secrets
3. Warner bros. entertainment lnc (2012)
pottermore.com
4. Prendergast. L (2017) Harry potter and the
millennial mind
