The document defines and discusses different types of research including primary, secondary, quantitative, qualitative, audience, market, and production research. It also covers terminology related to research such as circulation, hits, box office figures, ratings, sales, objective vs subjective research, and valid vs reliable resources. Finally, it provides an example of Harvard referencing for research on the film Full Metal Jacket.

1. Research
Harry .T. Docwra

2. Terminology
• Circulation
– How many times a printed product (E.g. Book) has been shared
• Hits
– How many views a webpage gets seen
• Box Office Figures
– How much money a film at the cinema makes from people
watching it
• Ratings
– How the product is reviewed by critics(9/10, 85%, 3/5 stars etc.)
• Sales
– How many copies of the product have been sold.

3. Primary Research
• Definition
– Researching things by yourself.
• Advantages
– You can get the specific information you need.
• Disadvantages
– The right information can be hard to find
– Can take time to track down.
• Example
– Interview

4. Secondary Research
• Definition
– Researching things not many people would.
– There are tons of resources available for the information.
• Advantages
– The research has been done already it just needs to be added to
your project.
• Disadvantages
– It might not be what you want.
– Could be hard to find.
• Example
- Researching a movie.

5. Quantitative Research
• Definition
– Research that you can do in numbers
• Advantages
– Can be very specific at times
• Disadvantages
– The numbers can be hard to work out if you’re bad at
maths.
• Example
– Pie charts

6. Qualitative Research
• Definition
-Putting a lot of time and effort into research
• Advantages
-You can learn more about a topic more deeply
• Disadvantages
-Can take a lot of time
-Hard to find the right information you want
• Example
– Historical events and pie charts

7. Audience Research
• Definition
-Finding out who a product is consumed by.
• Advantages
-More audiences interest information.
• Disadvantages
-The information will not be fully true.
• Example
– Figuring out the average of gamers.

8. Market Research
• Definition
-Finding out the shop where a product was sold.
• Advantages
-Can give you information on how available the product is
-You can find the cheapest place to find the product is
• Disadvantages
-The shop can be hard to find
-Doing this can take time
• Example
– Finding a phone shop

9. Production Research
• Definition
-Finding the resources to produce a piece of media
• Advantages
-You can learn about how to produce the media
• Disadvantages
-It can take time to do
• Example
– Finding all the resources for the research can take up a lot
of the time whilst you could be doing the actual product

10. Terminology
• Objective
– Research unaffected by any opinions or religious
beliefs.
• Subjective
– Research that is affected by opinions and/or religious
beliefs
• Valid
– Relevant to the topic. (Validation means checking or
proving the accuracy of something)
• Reliable
– Resources you can trust?

11. Harvard Referencing
Name of the film being researched; Full metal
Jacket,
1.Kubrick, S. (1987) Full Metal Jacket
2.Modine, M. (2005) Full Metal Jacket Diary
3. Warner Bros. (2018) Full Metal Jacket
[https://www.warnerbros.com/full-metal-jacket]
4. Swofford, A. (2018) New York Times. ‘Full Metal
Jacket’ Seduced My Generation and Sent Us to War
[https://www.nytimes.com/2018/04/18/magazine/full-
metal-jacket-ermey-marine-corps.html]