2. Terminology
• Circulation
– How many copies of a print have been made
• Hits
– How many times the websites been viewed
• Box Office Figures
– How much money a film has made in cinemas
• Ratings
– The products ratings
• Sales
-how many of the products have been sold
3. Primary Research
• Definition
– When people ask other people questions for research.
• Advantages
– You can make your own questions for your research.
• Disadvantages
– It can take a long time to set up all the questions also
trying to find the right people to ask can be hard.
• Example
– Interviewing the public
4. Secondary Research
• Definition
– Studying previous undertaken existing research to use in your own
work
• Advantages
– You don’t have to go out and do the research yourself its already there
you just need to find it and use it in your own work
• Disadvantages
the research might be exactly what you was looking for and it might not
be that easy to find
• Example
– Using the internet to find research thats already been
done
5. Quantitative Research
• Definition
– Research that is measured and put into percentages, fractions and
numbers. The questions that are asked are usually answered with one
word answers.
• Advantages
– It is pretty easy to put the research together and get the percentage
• Disadvantages
– You don’t find out much from the short answers
• Example
– Do you like this new energy drink? Yes? No?
6. Qualitative Research
• Definition
• Research presented as a discussion finding out
opinions/beliefs/reasonings
• Advantages
• You get more in depth answers and find out quite a lot
• Disadvantages
• Long answers are harder to work with
• Example
– Why do you like or don’t like this new energy drink?
7. Audience Research
• Definition
• Any communication research done with people to gather information
from them.
• Advantages
• You get direct feedback and find out what the audience want
• Disadvantages
• It can be very time consuming
• Example
– Asking the public about a product.
8. Market Research
• Definition
• Collecting information to help you find out if there is a market for your
proposed product or service.
• Advantages
• Its fast because you can do it all online
• Disadvantages
• Sometimes this can cost quite a lot
• Example
– Using the internet to find the best market to sell your
product
9. Production Research
• Definition
• It is always needed when making a new product, it is research to help find
out information on the characteristics of the product.
• Advantages
• it will help a huge amount
• Disadvantages
• It can be very time consuming
• Example
– It can be used to establish why a particular genre of game
is more popular than another
10. Terminology
• Objective
Of a person or their judgement, not influenced by personal
feelings or opinions in considering and representing facts.
• Subjective
Based on or influenced by personal feelings, tastes or
opinions
• Valid
Of argument or point. having a sound basis in logic or fact.
Reasonable or cogent. “a valid criticism”
• Reliable
Being able to use the same or compatible results in
different clinical experiments or statistical trials
11. Harvard Referencing
Name of the film being researched; How To Train
Your Dragon.
Directed By: Chris Sanders and Dean DeBlois
Date Of Release: March 26,
2012
Website;
https://www.howtotrainyourdragon.com/
