A Theory powerpoint on research.

1. Research
Will Stewart

2. Terminology
• Circulation
– How many copies of a print product have been distributed.
• Hits
– How many times a certain web page has been viewed.
• Box Office Figures
– How much money a film has made at theatres.
• Ratings
– How something has been rated.
• Sales
– How many products have been sold.

3. Primary Research
• Definition
– Research where the researcher and audience are in direct contact.
• Advantages
– Information is unfiltered and can be collected without interference,
unobstructed by outside parties or slow bureaucracy.
• Disadvantages
– It can be challenging to acquire the resources to conduct primary research,
most primary research being carried out by groups funded by outside sources.
• Example
– Surveys, Interviews, Focus Groups, Vox Pops and Product Analysis.

4. Secondary Research
• Definition
– Studying previously undertaken research.
• Advantages
– The research has already been done for you, removing the need to expend
resources carrying out independent research, and can be directed into more
essential parts of the project.
• Disadvantages
– The quality of the research may not be up to the standards needed, the
passage of time rendering certain information irrelevant or unnecessary.
• Example
– Internet, Library and Archive research.

5. Quantitative Research
• Definition
– Research that requires that the quantification of information.
• Advantages
– Can be used to organise lots of collected information, collating it into
something more manageable for the producers.
• Disadvantages
– Can become very confusing and overly complex if handled incorrectly,
cluttering and distracting from more relevant pieces of information.
• Example
– Percentages and fractions of an amount.

6. Qualitative Research
• Definition
- Research that goes in depth about the topic of research.
• Advantages
- Provides an analytical and informative view on a subject of interest, elevating the
reliability and authority of the publisher of said information.
• Disadvantages
- Can be overwhelming or otherwise confusing if constructed improperly, including
irrelevant information in the final publication.
• Example
– News and magazine articles, other journalistic works.

7. Audience Research
• Definition
- Finding out about who consumes the product.
• Advantages
- Helps to establish a connection with the target audience and their interests,
which in itself improves the understanding of the target audience’s opinions and
interests.
• Disadvantages
- Information recorded could be biased or irrelevant to the product, influenced
by the answerer’s personal beliefs.
• Example
– Survey, carried out within a certain demographic or randomly.

8. Market Research
• Definition
- Finding out about the market place where a product is sold.
• Advantages
- Provides insight on the demographics that are likely to interact with the product,
whether they regularly interact with the market or are drawn to it simply by
coincidence.
• Disadvantages
- Possibility of oversaturation from other products, limiting the opportunities of
the product within the market.
• Example
– Secondary Research, looking at what is already known about the market.

9. Production Research
• Definition
- Finding information and resources required to produce a piece of media.
• Advantages
- Can be used to estimate the requirements that the product needs for success,
helping in the later stages of production.
• Disadvantages
- Resources could be outdated or irrelevant in the current era, hampering the
product’s appeal to the audience and market, and limiting it’s chances of success.
• Example
– Finding out about the different costs of equipment and information in order to
construct the production.

10. Terminology
• Objective
– Research that is not influenced by personal feelings or opinions.
• Subjective
– Research that has been influenced by personal feelings or opinions.
• Valid
– Whether the research proposed is able to answer the question.
• Reliable
– Research that produces accurate and consistent results.

11. Harvard Referencing
Name of the film being researched; Kizumonogatari.
1. Shinbo, A. (2016) Kizumonogatari Part 1: Tekketsu-hen. (Film
Adaptation).
2. Isin, N. (2008) Kizumonogatari. (Light Novel).
3. (Kizumonogatari.usa.com)