Theory %252520 research%252520pro-forma

1. Research
Joseph Sam Fulton

2. Terminology
 Circulation – How many copies of a printed product that has been distributed to
other regions
 Hits – How may times a certain webpage as been viewed by the public over the
internet.
 Box Office Figures – How much money a certain film has made whilst in cinema’s.
 Ratings – How something has been graded usually out of 5 or 10, 5 being
excellent 1 being rubbish.
 Sales – How many of the product that has been sold.

3. Primary Research
 Definition
 Primary research is a type of research, carried out to answer specific issues or questions.
 Advantages
 You create your own information for people to answer, you create your own research.
 You don’t have to follow a specific set up as its your questions so you can make up new ones as the
questioning is being carried out.
 Disadvantages
 It is very time consuming to set up some questions, especially if you want it to be detail and for people
to answer accurately.
 Finding people to answer properly and truthfully can sometimes be a struggle and can take up too
much time
 Example
 Questionnaires ,Surveys, interviews, focus groups

4. Secondary Research
 Definition
 Studying other peoples researched work or using existing research for your own work.
 Advantages
 Takes no effort to get as all the work has been done for you so you don’t need to do it yourself.
 Wide range of resources available for you to use, so you will never run out of materials to use.
 Disadvantages
 The research you are trying to find might be hard to find or impossible to find
 The research you stumble upon might not be what your looking for and might confuse you in the
process
 Example
 Internet research, Library research, Archive research

5. Quantitative Research
 Definition
 Quantitative methods is a type of research that uses objective measurements and the statistical, mathematical,
or numerical analysis of data collected through polls, questionnaires, and surveys.
 Advantages
 It allows you to measure and analyse data quickly.
 You can measure data using statistics.
 Disadvantages
 Quantitative research doesn't’t study things in a natural setting or discuss the meaning of things like for
example Qualitative research does.
 Quantitative research uses a closed question, which is a question that can only be answered by one word e.g.
a yes or no answer, so you don't get any detailed responses to your questions
 Example
 A example is sales, box office figures, TV ratings

6. Qualitative Research
 Definition
 Research that goes in depth than the other research types, finding out peoples opinions, beliefs and reasoning for doing
something.
 Advantages
 Issues and subjects can be evaluated in detail.
 Interviews are not limited to particular questions.
 The direction and framework of research can be revised quickly.
 Disadvantages
 The quantity of data is time-consuming.
 Findings can be time consuming and difficult to present in visual ways
 Example
Reviews, Responses, Discussions and Forums

7. Audience Research
 Definition
 Audience research is a type of research that is conducted to a specific audience segments.
 Advantages
 You need the audience to buy into whatever you are selling so by understanding what they want you
sell things more.
 Interesting and helpful feedback from the audience can help improve whatever your doing.
 Disadvantages
 Sometimes you don’t always need advice and tips from your audience.
 Tips and advice from the audience may be not particularly good or may ruin your product.
 Example
 This image shows BBC IPlayer doing a audience research on how many people watch on certain days and how
may in general watch.

8. Market Research
 Definition
 A type of research that gathers information about what people want and what they need.
 Advantages
 Conducting market research you gain the person’s perspective of how they want the product to be.
 You can save yourself a bit of money because it’s the company that usually pay for any costs that you may need
 Disadvantages
 Depending on the method you use it can be very costly.
 They may not give you the answers your perhaps looking for.
 People may be inclined to agree with you and say your products good when it perhaps isn’t.
 Example
 This shows a market research example of different things in a certain area in January 2011

9. Production Research
 Definition
 This is a type of research where you research the product to see if it works and if it is safe.
 Advantages
 It allows you to know what is exactly going in your product
 It allows you to know that the product is safe to use.
 Disadvantages
 Its time consuming to test the product and research into it.
 It takes a long time to take to do.
 Example
 This shows a example of Production research and what you do to gain information about your product

10. Terminology
 Objective
 Research that isn’t inflicted by a personal view, feelings or opinions. Also something to set yourself towards in
the long run to try and achieve it.
 Subjective
 Research that has been inflicted by a personal view, feelings or opinions. Opposite to that of a objective.
 Valid
 Weather the researched used is actually good enough to answer the question that researched was needed to
answer.
 Reliable
 Research that is usually legitimate and trustworthy to use and that you know it can be good to use.

11. Harvard Referencing
Name of the film being researched;
Film:
Abrams J.J, (2015), - Starwars:The force awakens
Book;
Brown D. (2000), - Angels and Daemons
Website:
Needham C. (1990), - IMDb
Magazine Article
Bauer (1989), - Empire Magazine