This document provides information on various research terminology and methods. It defines key terms like circulation, hits, box office figures, ratings, and sales which are used to measure the popularity or success of products. It also outlines the differences between primary and secondary research, quantitative and qualitative research, as well as audience, market, and production research. Advantages and disadvantages of each research type are given. The document concludes by defining objective, subjective, valid, and reliable research and providing an example of Harvard referencing style.

1. Research
Alexander Sullivan-Cree

2. Terminology
o Circulation
The circulation of a product means the amount of products out for purchase at the current time.
o Hits
Hits indicate how many times something has been view such as a YouTube video or website.
o Box Office Figures
How much money a film has made at the cinema.
o Ratings
How something had been rated (9/10, 5 stars, 95% etc)
o Sales
How many products have been sold.

3. Primary Research
o Definition
Research you do yourself, where the audience and researcher are in direct
contact.
o Advantages
You can create your own research to find the information you need for your
work.
You can ask extra questions.
o Disadvantages
It can take a lot of time to set up your research, then you have to gather your
answers and present them.
Finding the right people to ask can be difficult
o Example
Questionnaires/Surveys,

4. Secondary Research
o Definition
Studying previously undertaken research. Using existing research in your own
work.
o Advantages
The research has already been collected for you, you just need to use the
information to present it.
A wide range of resources available.
o Disadvantages
The research may be difficult to find.
You have to rely on what people have collected.
o Example
Internet Research, Library Research.

5. Quantitative Research
o Definition
Expressed or expressible as a quantity. Research that you can quantify/measure
and put into percentages, fractions and numbers.
o Advantages
Quantitative research allows the researcher to measure and analyse data.
o Disadvantages
The content of the study or experiment is ignored.
A large sample of the population must be studied.
o Example
.

6. Qualitative Research
o Definition
Research that goes more in depth- finding out opinions/beliefs/reasoning. Presented as full text or
discussions. Makes the person have to reflect and expand on their answer.
o Advantages
Useful during the early stages of a study when the researchers may not be sure on
what will be focused on.
o Disadvantages
The Researchers interprets the research according to his or her own biased view.
o Example
Diary accounts, open ended questionnaires

7. Audience Research
o Definition
Finding out about who consumes a product.
o Advantages
You can easily get too know and understand the consumer market.
o Disadvantages
Time consuming to interview a lot of people.
Interview can steer the conversation to own advantages
o Example
Questionnaires, Interview, Surveys.

8. Market Research
Definition
Finding out about the market place where a product is sold.
Advantages
Market research can help increase customers and provide
products customers actually want to buy.
Disadvantages
Market research costs more more the longer it takes.
Example
Focus Groups.

9. Production Research
Definition
Finding information and resources required to produce a piece of media.
Advantages
The advantages are that a wide audience will see the advertisements and it will
increase public knowledge and likeness of the product.
Disadvantages
The disadvantages include that it is easy to over advertise where people will get
bored of them.
Example
lets say you’re making a medieval game, you might go to a medieval
castle for research.

10. Terminology
Objective
Research that is not influenced by personal feelings or opinions.
Subjective
Research that has been influenced by personal feelings or
opinions.
Valid
Whether the research proposed is able to answer the intended
outcome/question.
Reliable
Research that produces accurate and consistent results.

11. Harvard Referencing
Name of the film being researched; Colourful.
1. Keiichi Hara, (2010), Colourful
2. Mori Eto, (2010), Colourful
3. Wikipedia, (2016), Colourful(Movie)
https://en.wikipedia.org/wiki/Colorful_(film)
4. Jana Monji, (2013), Colourful(Review)
http://www.rogerebert.com/far-flung-
correspondents/colorful-japanese-award-nominated-film-
finally-gets-a-release-if-only-on-vod