The document provides statistics and information about the cheese market and industry in India. It discusses key players like Amul, Britannia, and Mother Dairy who dominate the market. Amul has the largest market share at around 50% and is the top selling brand in India. The consumption of cheese in India is growing rapidly at 15-20% annually and is dominated by local brands but imported cheese has around 5% market share. The urban population, particularly in cities like Mumbai, Delhi, Kolkata, and Chennai, account for most cheese consumption.