SlideShare a Scribd company logo
DESINGED BY

Sunil Kumar
Research Scholar/ Food Production Faculty
Institute of Hotel and Tourism Management,
MAHARSHI DAYANAND UNIVERSITY, ROHTAK
Haryana- 124001 INDIA Ph. No. 09996000499
email: skihm86@yahoo.com , balhara86@gmail.com
linkedin:- in.linkedin.com/in/ihmsunilkumar
facebook: www.facebook.com/ihmsunilkumar
webpage: chefsunilkumar.tripod.com

Compiled By
Sunil kumar
PREFACE
BRIEF INTRODUCTION

STATISTICS
๏‚จ

Currently, imported cheese has 5%
market share in the overall cheese market
in India, which is dominated by local
brands โ€“ Amul, Britannia and Le Bon.
HappyCow (Austria), Laughing cow
(France) and Kraft (Australia) are
prominent selling imported brands.
๏‚จ

AMUL

๏‚จ

BRITANNIA

๏‚จ

MOTHER DAIRY

๏‚จ

GO CHEESE
๏‚จ

๏‚จ

Amul cheese Variants Amul Pasteurized
Processed Cheddar Cheese Amul Processed
Cheese Spread Amul Pizza (Mozzarella)
Cheese Amul as a brand investing a lot of
resources in cheese because it has to defend its
position from the various attacks of its close
competitor Britannia and hence attacks itself by
introducing new variants in the cheese
segment.

Amul is worldโ€™s biggest vegetarian
cheese brand
๏‚จ

BNZF only sells in the processed cheese segment
and has five variations of processed cheese in the
market, besides a cheese dip product. Over half of
the company's revenues come form the processed
cheese segment. BNZF cheese is priced at a
premium in the market, one reason being that the
cheese is sourced from cow's milk. Cheese
products: Cheese cubes, Cheese singles (regular
and Slim variants), Britannia Milkman Malai
Chaska- a soft, fresh and creamy โ€ždairy spread,โ€Ÿ
which has a mild, tangy taste, Britannia cheese
spread in different flavors like Masala Herbs, Spicy
Cilantro, Peppy Pepper etc., and Pizza cheese.
๏‚จ

๏‚จ

Mother Dairy was set up by the National Dairy
Development Board under Operation Flood in
1974, to overcome Delhi's severe milk shortage.
While Mother Dairy has been carrying out school
programmes - games and activities - involving
Makkhan Singh in Delhi, it has plans to take such
activities to Mumbai and Kolkata as well. It also
runs a gaming website on the character to attract
children.
It's cheese for children again. A couple of months
ago, Mother Dairy carried out a retail activity:
"Cheese khao superhero ban jaoโ€œ.
๏‚จ

๏‚จ
๏‚จ

๏‚จ
๏‚จ
๏‚จ
๏‚จ

Go Cheese is made from 100% pure cow's milk.
This Milk is
procured from one of the best Milk Shed areas in
Western
India renowned for the quality of itโ€Ÿs cow milk.
Dairy farmers
here use the best of farm management practices &
the cows are
fed with excellent quality fodder with a carefully
crafted feed
programme. Resulting in production of good
quality milk
perfect for making perfect Cheese.
๏‚จ

โ€œThe consumption of cheese in India is
growing at a remarkable rate of 15-20% per
annum. Over 60% of the total consumption of
branded cheese per annum comes from
metropolitan cities,โ€ says Sharad Gupta, a
longtime observer of the Indian dairy industry
and editor of โ€œDairy India-2007โ€ which is a
compendium of facts and figures relating to
various aspects of the Indian dairy industry.
๏‚ฎ

๏‚ฎ

๏‚ฎ

๏‚ฎ

๏‚ฎ

India is one of the fastest growing markets for cheese
with annual growth pegged at 20% with a total
consumption of about 7,000 tons a year according to an
official of the Indian Agri-Commodity Federation.
Top players of branded cheese manufacturing in India
include Amul, Britannia, Le Bon, Mother Dairy and
others.
Amul has a market share of 65% according to an official
of Agri-Commodity Federation.
During the last few years, the Indian cheese market has
grown steadily at 15 to 20 per cent per annum.
The Australian cheese processor, Kraft, has made an
inroad into the Indian market followed by Remia of
Holland.
๏‚จ
๏‚จ
๏‚จ
๏‚จ
๏‚จ
๏‚จ
๏‚จ
๏‚จ
๏‚จ

Product
Fluid Milk
Ghee (clarified butter)
Butter
Yogurt
Khoa
Milk Powder
Paneer (cottage cheese)

Percentage
46.0%
27.5%
6.5%
7.0%
6.5%
3.5%
2.0%
Others, including Cream, Ice Cream 1.0%
๏‚จ

๏‚จ

SUCESSFUL STARTEGY LEEDS FOR
DEVELOPMENT OF MARKET.
The urban population accounts for major
cheese consumption in India. Taken
together, the four metropolitan cities
viz., Delhi, Mumbai, Chennai and Kolkata
consume over 60% of the total cheese sold in
India. Mumbai tops the list with 30%, followed
by Delhi at 20%, Kolkota at 7% and Chennai at
6%.
๏‚จ

๏‚จ

๏‚จ

Amul Cheddar is the top selling brand in
India, with a 50per cent share of the market. Its
cheese spreads have a 90 percent share of the
market, while it is the only large player in
mozzarella pizza cheese.
The local branded cheese market is estimated
to be 6,000 tonnes per annum, with an average
retail price of Rs 200/kg.
The market is still working with new brands
trying to penetrate the market of Amul.
DESINGED BY

Sunil Kumar
Research Scholar/ Food Production Faculty
Institute of Hotel and Tourism Management,
MAHARSHI DAYANAND UNIVERSITY, ROHTAK
Haryana- 124001 INDIA Ph. No. 09996000499
email: skihm86@yahoo.com , balhara86@gmail.com
linkedin:- in.linkedin.com/in/ihmsunilkumar
facebook: www.facebook.com/ihmsunilkumar
webpage: chefsunilkumar.tripod.com

More Related Content

What's hot

Indian Dairy industry- A Brief Study
Indian Dairy industry- A Brief StudyIndian Dairy industry- A Brief Study
Indian Dairy industry- A Brief Study
Rashmi Ranjan Moharana
ย 
Cheese Industry in India - Amul Vs Britannia (Marketing Management Project)
Cheese Industry in India - Amul Vs Britannia (Marketing Management Project)Cheese Industry in India - Amul Vs Britannia (Marketing Management Project)
Cheese Industry in India - Amul Vs Britannia (Marketing Management Project)
Mohit Mandeliya
ย 
Egg Marketing - by Vijay Sardana
Egg Marketing -  by Vijay SardanaEgg Marketing -  by Vijay Sardana
Egg Marketing - by Vijay Sardana
VIJAY SARDANA
ย 
Skim milk and skim milk powder
Skim milk and skim milk powderSkim milk and skim milk powder
Skim milk and skim milk powder
Shamim Hossain
ย 
About Chocolate And Manufacturing..
About Chocolate And Manufacturing..About Chocolate And Manufacturing..
About Chocolate And Manufacturing..
pranjal joshi
ย 
Dairy Processing In India-Overview
Dairy Processing In India-OverviewDairy Processing In India-Overview
Dairy Processing In India-Overview
Sumit Kulkarni
ย 
Dairy whitener, milk powder manufacturing business
Dairy whitener, milk powder manufacturing businessDairy whitener, milk powder manufacturing business
Dairy whitener, milk powder manufacturing business
Ajjay Kumar Gupta
ย 
Dairy Technology.pptx
Dairy Technology.pptxDairy Technology.pptx
Dairy Technology.pptx
ApurvaPatel86
ย 
Cheese making
Cheese  makingCheese  making
Cheese making
Asma Bano
ย 
Dairy science
Dairy scienceDairy science
Dairy science
Robin Mathew
ย 
Amul
AmulAmul
Dahi and yoghurt
Dahi and yoghurtDahi and yoghurt
Dahi and yoghurt
Shivam Singla
ย 
Principles of milking
Principles of milkingPrinciples of milking
Principles of milking
joreno
ย 
Different Platform Tests for Raw Milk at Raw Milk Reception Dock(RMRD)
Different Platform Tests for Raw Milk at Raw Milk Reception Dock(RMRD)Different Platform Tests for Raw Milk at Raw Milk Reception Dock(RMRD)
Different Platform Tests for Raw Milk at Raw Milk Reception Dock(RMRD)
sunil meena
ย 
Dairy products
Dairy productsDairy products
Dairy products
hpinn
ย 
Dairy presentation
Dairy presentation Dairy presentation
Dairy presentation
SUDARSHAN KUMAR PATEL
ย 
Milk Processing & Dairy Products
Milk Processing & Dairy ProductsMilk Processing & Dairy Products
Milk Processing & Dairy Products
Ajjay Kumar Gupta
ย 
Milk and milk products
Milk and milk productsMilk and milk products
Milk and milk products
Abdul Faizan
ย 
Determination of fat in milk
Determination of fat in milkDetermination of fat in milk
Determination of fat in milk
amal shaukat
ย 
Marketing of Milk
Marketing of MilkMarketing of Milk
Marketing of Milk
M Harris Hashmi
ย 

What's hot (20)

Indian Dairy industry- A Brief Study
Indian Dairy industry- A Brief StudyIndian Dairy industry- A Brief Study
Indian Dairy industry- A Brief Study
ย 
Cheese Industry in India - Amul Vs Britannia (Marketing Management Project)
Cheese Industry in India - Amul Vs Britannia (Marketing Management Project)Cheese Industry in India - Amul Vs Britannia (Marketing Management Project)
Cheese Industry in India - Amul Vs Britannia (Marketing Management Project)
ย 
Egg Marketing - by Vijay Sardana
Egg Marketing -  by Vijay SardanaEgg Marketing -  by Vijay Sardana
Egg Marketing - by Vijay Sardana
ย 
Skim milk and skim milk powder
Skim milk and skim milk powderSkim milk and skim milk powder
Skim milk and skim milk powder
ย 
About Chocolate And Manufacturing..
About Chocolate And Manufacturing..About Chocolate And Manufacturing..
About Chocolate And Manufacturing..
ย 
Dairy Processing In India-Overview
Dairy Processing In India-OverviewDairy Processing In India-Overview
Dairy Processing In India-Overview
ย 
Dairy whitener, milk powder manufacturing business
Dairy whitener, milk powder manufacturing businessDairy whitener, milk powder manufacturing business
Dairy whitener, milk powder manufacturing business
ย 
Dairy Technology.pptx
Dairy Technology.pptxDairy Technology.pptx
Dairy Technology.pptx
ย 
Cheese making
Cheese  makingCheese  making
Cheese making
ย 
Dairy science
Dairy scienceDairy science
Dairy science
ย 
Amul
AmulAmul
Amul
ย 
Dahi and yoghurt
Dahi and yoghurtDahi and yoghurt
Dahi and yoghurt
ย 
Principles of milking
Principles of milkingPrinciples of milking
Principles of milking
ย 
Different Platform Tests for Raw Milk at Raw Milk Reception Dock(RMRD)
Different Platform Tests for Raw Milk at Raw Milk Reception Dock(RMRD)Different Platform Tests for Raw Milk at Raw Milk Reception Dock(RMRD)
Different Platform Tests for Raw Milk at Raw Milk Reception Dock(RMRD)
ย 
Dairy products
Dairy productsDairy products
Dairy products
ย 
Dairy presentation
Dairy presentation Dairy presentation
Dairy presentation
ย 
Milk Processing & Dairy Products
Milk Processing & Dairy ProductsMilk Processing & Dairy Products
Milk Processing & Dairy Products
ย 
Milk and milk products
Milk and milk productsMilk and milk products
Milk and milk products
ย 
Determination of fat in milk
Determination of fat in milkDetermination of fat in milk
Determination of fat in milk
ย 
Marketing of Milk
Marketing of MilkMarketing of Milk
Marketing of Milk
ย 

Viewers also liked

Project on amul cheese
Project on amul cheeseProject on amul cheese
Project on amul cheese
Stewart Serrao
ย 
A MARKETING PRESENTATION ON CHEESE BD.
A MARKETING PRESENTATION ON CHEESE BD.A MARKETING PRESENTATION ON CHEESE BD.
A MARKETING PRESENTATION ON CHEESE BD.
Wahid Riffat
ย 
Amul ppt Presentation - largest food brand in India & Asia
Amul ppt Presentation - largest food brand in India  & AsiaAmul ppt Presentation - largest food brand in India  & Asia
Amul ppt Presentation - largest food brand in India & Asia
Ajay Kumar Gupta
ย 
Amul ppt
Amul pptAmul ppt
Amul ppt
Darshit narechania
ย 
Project Report on Amul
Project Report on AmulProject Report on Amul
Project Report on Amul
Rohan Naik
ย 
Market survey: Milk based products (Packaging)
Market survey: Milk based products (Packaging)Market survey: Milk based products (Packaging)
Market survey: Milk based products (Packaging)
Moksha Chib
ย 
Project report-on-amul
Project report-on-amulProject report-on-amul
Project report-on-amul
vijugreat16
ย 
PURA Milk - Media/Creative/Strategic Brief
PURA Milk - Media/Creative/Strategic BriefPURA Milk - Media/Creative/Strategic Brief
PURA Milk - Media/Creative/Strategic Brief
Adele Rose
ย 
Cheese bd
Cheese bdCheese bd
Cheese bd
Wahid Riffat
ย 
Shubham chaudhary project
Shubham chaudhary projectShubham chaudhary project
Shubham chaudhary project
Anand Pandey
ย 
The indian dairy industry series 3 -cheese
The indian dairy industry series 3 -cheeseThe indian dairy industry series 3 -cheese
The indian dairy industry series 3 -cheese
Subhashis Dasgupta
ย 
Oligopoly market
Oligopoly marketOligopoly market
Oligopoly market
Dr Vijay Pithadia Director
ย 
Monopoly market
Monopoly marketMonopoly market
Monopoly market
Manish Tiwari
ย 
Milk Brands and Nutritive Values
Milk Brands and Nutritive ValuesMilk Brands and Nutritive Values
Milk Brands and Nutritive Values
Rohit Gothwal
ย 
Malt based beverages market survey
Malt based beverages  market surveyMalt based beverages  market survey
Malt based beverages market survey
Moksha Chib
ย 
Amul Pizza (Frozen Foods)
Amul Pizza (Frozen Foods)Amul Pizza (Frozen Foods)
Amul Pizza (Frozen Foods)
Leha P
ย 

Viewers also liked (16)

Project on amul cheese
Project on amul cheeseProject on amul cheese
Project on amul cheese
ย 
A MARKETING PRESENTATION ON CHEESE BD.
A MARKETING PRESENTATION ON CHEESE BD.A MARKETING PRESENTATION ON CHEESE BD.
A MARKETING PRESENTATION ON CHEESE BD.
ย 
Amul ppt Presentation - largest food brand in India & Asia
Amul ppt Presentation - largest food brand in India  & AsiaAmul ppt Presentation - largest food brand in India  & Asia
Amul ppt Presentation - largest food brand in India & Asia
ย 
Amul ppt
Amul pptAmul ppt
Amul ppt
ย 
Project Report on Amul
Project Report on AmulProject Report on Amul
Project Report on Amul
ย 
Market survey: Milk based products (Packaging)
Market survey: Milk based products (Packaging)Market survey: Milk based products (Packaging)
Market survey: Milk based products (Packaging)
ย 
Project report-on-amul
Project report-on-amulProject report-on-amul
Project report-on-amul
ย 
PURA Milk - Media/Creative/Strategic Brief
PURA Milk - Media/Creative/Strategic BriefPURA Milk - Media/Creative/Strategic Brief
PURA Milk - Media/Creative/Strategic Brief
ย 
Cheese bd
Cheese bdCheese bd
Cheese bd
ย 
Shubham chaudhary project
Shubham chaudhary projectShubham chaudhary project
Shubham chaudhary project
ย 
The indian dairy industry series 3 -cheese
The indian dairy industry series 3 -cheeseThe indian dairy industry series 3 -cheese
The indian dairy industry series 3 -cheese
ย 
Oligopoly market
Oligopoly marketOligopoly market
Oligopoly market
ย 
Monopoly market
Monopoly marketMonopoly market
Monopoly market
ย 
Milk Brands and Nutritive Values
Milk Brands and Nutritive ValuesMilk Brands and Nutritive Values
Milk Brands and Nutritive Values
ย 
Malt based beverages market survey
Malt based beverages  market surveyMalt based beverages  market survey
Malt based beverages market survey
ย 
Amul Pizza (Frozen Foods)
Amul Pizza (Frozen Foods)Amul Pizza (Frozen Foods)
Amul Pizza (Frozen Foods)
ย 

Similar to The indian cheese market

Blackbook Vijay mirgule
Blackbook Vijay mirguleBlackbook Vijay mirgule
Blackbook Vijay mirgule
Vijay Mirgule
ย 
Dairy
DairyDairy
Dairy
vicky_malhotra
ย 
Project Report on Vijaykant Dairy and Food Products Pvt Ltd
Project Report on Vijaykant Dairy and Food Products Pvt LtdProject Report on Vijaykant Dairy and Food Products Pvt Ltd
Project Report on Vijaykant Dairy and Food Products Pvt Ltd
Rakesh Rachayya
ย 
Amul
AmulAmul
Amul
Hemant Komte
ย 
Amul
AmulAmul
A REPORT OF INTERNSHIP TRAINING (1).pdf
A REPORT OF INTERNSHIP TRAINING (1).pdfA REPORT OF INTERNSHIP TRAINING (1).pdf
A REPORT OF INTERNSHIP TRAINING (1).pdf
GowthamRaj123899
ย 
toaz.info-vita-dairy-pr_661af707846d7331d16cd20c98d881e4.pdf
toaz.info-vita-dairy-pr_661af707846d7331d16cd20c98d881e4.pdftoaz.info-vita-dairy-pr_661af707846d7331d16cd20c98d881e4.pdf
toaz.info-vita-dairy-pr_661af707846d7331d16cd20c98d881e4.pdf
MeenakshiSharma206583
ย 
Project mpr
Project mprProject mpr
Project mpr
mohit mahajan
ย 
DAIRY INDUSTRY: MARKET ANALYSIS AND MARKETING STRATEGIES
DAIRY INDUSTRY: MARKET ANALYSIS AND MARKETING STRATEGIESDAIRY INDUSTRY: MARKET ANALYSIS AND MARKETING STRATEGIES
DAIRY INDUSTRY: MARKET ANALYSIS AND MARKETING STRATEGIES
PixelSutra Design Services Pvt. Ltd.
ย 
Amul SIP Project
Amul SIP ProjectAmul SIP Project
Amul SIP Project
Anirban Ghosh
ย 
Amul by paddu
Amul by padduAmul by paddu
Amul by paddu
paddu325
ย 
Milma - Consumer Behaviour
Milma - Consumer BehaviourMilma - Consumer Behaviour
Milma - Consumer Behaviour
Akanksha Gohil
ย 
Indian dairy industry
Indian dairy industryIndian dairy industry
Indian dairy industry
Abdulqader Vaid
ย 
An insight into the marketing strategies of mother dairy
An insight into the marketing strategies of mother dairyAn insight into the marketing strategies of mother dairy
An insight into the marketing strategies of mother dairy
Pratul Bhatt
ย 
203654221-Final-Amul (1).docx67898765456786
203654221-Final-Amul (1).docx67898765456786203654221-Final-Amul (1).docx67898765456786
203654221-Final-Amul (1).docx67898765456786
PratikshaSande
ย 
Presentation1
Presentation1Presentation1
Presentation1
Er Mayank Rai
ย 
Overview of indian dairy industry
Overview of indian dairy industryOverview of indian dairy industry
Overview of indian dairy industry
Chandni Sahgal
ย 
Amul daily (camel milk launch in india)
Amul daily (camel milk launch in india)Amul daily (camel milk launch in india)
Amul daily (camel milk launch in india)
Jawad Chaudhry
ย 
Sumul
SumulSumul
Sumul
guest501158
ย 
Sumul
SumulSumul
Sumul
ashishsorathiya
ย 

Similar to The indian cheese market (20)

Blackbook Vijay mirgule
Blackbook Vijay mirguleBlackbook Vijay mirgule
Blackbook Vijay mirgule
ย 
Dairy
DairyDairy
Dairy
ย 
Project Report on Vijaykant Dairy and Food Products Pvt Ltd
Project Report on Vijaykant Dairy and Food Products Pvt LtdProject Report on Vijaykant Dairy and Food Products Pvt Ltd
Project Report on Vijaykant Dairy and Food Products Pvt Ltd
ย 
Amul
AmulAmul
Amul
ย 
Amul
AmulAmul
Amul
ย 
A REPORT OF INTERNSHIP TRAINING (1).pdf
A REPORT OF INTERNSHIP TRAINING (1).pdfA REPORT OF INTERNSHIP TRAINING (1).pdf
A REPORT OF INTERNSHIP TRAINING (1).pdf
ย 
toaz.info-vita-dairy-pr_661af707846d7331d16cd20c98d881e4.pdf
toaz.info-vita-dairy-pr_661af707846d7331d16cd20c98d881e4.pdftoaz.info-vita-dairy-pr_661af707846d7331d16cd20c98d881e4.pdf
toaz.info-vita-dairy-pr_661af707846d7331d16cd20c98d881e4.pdf
ย 
Project mpr
Project mprProject mpr
Project mpr
ย 
DAIRY INDUSTRY: MARKET ANALYSIS AND MARKETING STRATEGIES
DAIRY INDUSTRY: MARKET ANALYSIS AND MARKETING STRATEGIESDAIRY INDUSTRY: MARKET ANALYSIS AND MARKETING STRATEGIES
DAIRY INDUSTRY: MARKET ANALYSIS AND MARKETING STRATEGIES
ย 
Amul SIP Project
Amul SIP ProjectAmul SIP Project
Amul SIP Project
ย 
Amul by paddu
Amul by padduAmul by paddu
Amul by paddu
ย 
Milma - Consumer Behaviour
Milma - Consumer BehaviourMilma - Consumer Behaviour
Milma - Consumer Behaviour
ย 
Indian dairy industry
Indian dairy industryIndian dairy industry
Indian dairy industry
ย 
An insight into the marketing strategies of mother dairy
An insight into the marketing strategies of mother dairyAn insight into the marketing strategies of mother dairy
An insight into the marketing strategies of mother dairy
ย 
203654221-Final-Amul (1).docx67898765456786
203654221-Final-Amul (1).docx67898765456786203654221-Final-Amul (1).docx67898765456786
203654221-Final-Amul (1).docx67898765456786
ย 
Presentation1
Presentation1Presentation1
Presentation1
ย 
Overview of indian dairy industry
Overview of indian dairy industryOverview of indian dairy industry
Overview of indian dairy industry
ย 
Amul daily (camel milk launch in india)
Amul daily (camel milk launch in india)Amul daily (camel milk launch in india)
Amul daily (camel milk launch in india)
ย 
Sumul
SumulSumul
Sumul
ย 
Sumul
SumulSumul
Sumul
ย 

More from Dr. Sunil Kumar

Dr Sunil Kumar PPT and Document Link details - Google Sheets.pdf
Dr Sunil Kumar PPT and Document Link details - Google Sheets.pdfDr Sunil Kumar PPT and Document Link details - Google Sheets.pdf
Dr Sunil Kumar PPT and Document Link details - Google Sheets.pdf
Dr. Sunil Kumar
ย 
Resort Management Dr Sunil kumar.pptx
Resort Management Dr Sunil kumar.pptxResort Management Dr Sunil kumar.pptx
Resort Management Dr Sunil kumar.pptx
Dr. Sunil Kumar
ย 
Digital Marketing All Module Sunil Kumar.pptx
Digital Marketing All Module Sunil Kumar.pptxDigital Marketing All Module Sunil Kumar.pptx
Digital Marketing All Module Sunil Kumar.pptx
Dr. Sunil Kumar
ย 
An Exploratory study of Red Ant Chutney in Bastar Region Dr Sunil Kumar.docx
An Exploratory study of Red Ant Chutney in Bastar Region Dr Sunil Kumar.docxAn Exploratory study of Red Ant Chutney in Bastar Region Dr Sunil Kumar.docx
An Exploratory study of Red Ant Chutney in Bastar Region Dr Sunil Kumar.docx
Dr. Sunil Kumar
ย 
Admission Brochure IHM Raipur 2022-23
Admission Brochure IHM Raipur 2022-23Admission Brochure IHM Raipur 2022-23
Admission Brochure IHM Raipur 2022-23
Dr. Sunil Kumar
ย 
Handbook of BBA in Culinary Arts Syllabus .pdf
Handbook of BBA in Culinary Arts Syllabus .pdfHandbook of BBA in Culinary Arts Syllabus .pdf
Handbook of BBA in Culinary Arts Syllabus .pdf
Dr. Sunil Kumar
ย 
Dosha, seasons & elements in ayurveda
Dosha, seasons & elements in ayurvedaDosha, seasons & elements in ayurveda
Dosha, seasons & elements in ayurveda
Dr. Sunil Kumar
ย 
Culinary product of india notes
Culinary product of india notesCulinary product of india notes
Culinary product of india notes
Dr. Sunil Kumar
ย 
Food of china
Food of chinaFood of china
Food of china
Dr. Sunil Kumar
ย 
The laundry
The laundryThe laundry
The laundry
Dr. Sunil Kumar
ย 
Organisation structure and design
Organisation structure and design Organisation structure and design
Organisation structure and design
Dr. Sunil Kumar
ย 
HACCP
HACCPHACCP
HACCP
Dr. Sunil Kumar
ย 
All indian cuisine poster size 5 x3 feet
All indian cuisine poster size 5 x3 feetAll indian cuisine poster size 5 x3 feet
All indian cuisine poster size 5 x3 feet
Dr. Sunil Kumar
ย 
Nutrition diploma for food production
Nutrition diploma for food production Nutrition diploma for food production
Nutrition diploma for food production
Dr. Sunil Kumar
ย 
TYPES OF TANDOOR
TYPES OF TANDOORTYPES OF TANDOOR
TYPES OF TANDOOR
Dr. Sunil Kumar
ย 
CARVING
CARVING CARVING
CARVING
Dr. Sunil Kumar
ย 
TYPES OF FISH
TYPES OF FISHTYPES OF FISH
TYPES OF FISH
Dr. Sunil Kumar
ย 
SAUCE
SAUCESAUCE
SAUCE
Dr. Sunil Kumar
ย 
INDIAN GRAVY
INDIAN GRAVYINDIAN GRAVY
INDIAN GRAVY
Dr. Sunil Kumar
ย 
MICRO NUTRIENT
MICRO NUTRIENT MICRO NUTRIENT
MICRO NUTRIENT
Dr. Sunil Kumar
ย 

More from Dr. Sunil Kumar (20)

Dr Sunil Kumar PPT and Document Link details - Google Sheets.pdf
Dr Sunil Kumar PPT and Document Link details - Google Sheets.pdfDr Sunil Kumar PPT and Document Link details - Google Sheets.pdf
Dr Sunil Kumar PPT and Document Link details - Google Sheets.pdf
ย 
Resort Management Dr Sunil kumar.pptx
Resort Management Dr Sunil kumar.pptxResort Management Dr Sunil kumar.pptx
Resort Management Dr Sunil kumar.pptx
ย 
Digital Marketing All Module Sunil Kumar.pptx
Digital Marketing All Module Sunil Kumar.pptxDigital Marketing All Module Sunil Kumar.pptx
Digital Marketing All Module Sunil Kumar.pptx
ย 
An Exploratory study of Red Ant Chutney in Bastar Region Dr Sunil Kumar.docx
An Exploratory study of Red Ant Chutney in Bastar Region Dr Sunil Kumar.docxAn Exploratory study of Red Ant Chutney in Bastar Region Dr Sunil Kumar.docx
An Exploratory study of Red Ant Chutney in Bastar Region Dr Sunil Kumar.docx
ย 
Admission Brochure IHM Raipur 2022-23
Admission Brochure IHM Raipur 2022-23Admission Brochure IHM Raipur 2022-23
Admission Brochure IHM Raipur 2022-23
ย 
Handbook of BBA in Culinary Arts Syllabus .pdf
Handbook of BBA in Culinary Arts Syllabus .pdfHandbook of BBA in Culinary Arts Syllabus .pdf
Handbook of BBA in Culinary Arts Syllabus .pdf
ย 
Dosha, seasons & elements in ayurveda
Dosha, seasons & elements in ayurvedaDosha, seasons & elements in ayurveda
Dosha, seasons & elements in ayurveda
ย 
Culinary product of india notes
Culinary product of india notesCulinary product of india notes
Culinary product of india notes
ย 
Food of china
Food of chinaFood of china
Food of china
ย 
The laundry
The laundryThe laundry
The laundry
ย 
Organisation structure and design
Organisation structure and design Organisation structure and design
Organisation structure and design
ย 
HACCP
HACCPHACCP
HACCP
ย 
All indian cuisine poster size 5 x3 feet
All indian cuisine poster size 5 x3 feetAll indian cuisine poster size 5 x3 feet
All indian cuisine poster size 5 x3 feet
ย 
Nutrition diploma for food production
Nutrition diploma for food production Nutrition diploma for food production
Nutrition diploma for food production
ย 
TYPES OF TANDOOR
TYPES OF TANDOORTYPES OF TANDOOR
TYPES OF TANDOOR
ย 
CARVING
CARVING CARVING
CARVING
ย 
TYPES OF FISH
TYPES OF FISHTYPES OF FISH
TYPES OF FISH
ย 
SAUCE
SAUCESAUCE
SAUCE
ย 
INDIAN GRAVY
INDIAN GRAVYINDIAN GRAVY
INDIAN GRAVY
ย 
MICRO NUTRIENT
MICRO NUTRIENT MICRO NUTRIENT
MICRO NUTRIENT
ย 

Recently uploaded

skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)
Mohammad Al-Dhahabi
ย 
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
EduSkills OECD
ย 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
MJDuyan
ย 
Electric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger HuntElectric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger Hunt
RamseyBerglund
ย 
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
TechSoup
ย 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
haiqairshad
ย 
Bร€I TแบฌP Bแป” TRแปข TIแบพNG ANH LแปšP 9 Cแบข Nฤ‚M - GLOBAL SUCCESS - Nฤ‚M HแปŒC 2024-2025 - ...
Bร€I TแบฌP Bแป” TRแปข TIแบพNG ANH LแปšP 9 Cแบข Nฤ‚M - GLOBAL SUCCESS - Nฤ‚M HแปŒC 2024-2025 - ...Bร€I TแบฌP Bแป” TRแปข TIแบพNG ANH LแปšP 9 Cแบข Nฤ‚M - GLOBAL SUCCESS - Nฤ‚M HแปŒC 2024-2025 - ...
Bร€I TแบฌP Bแป” TRแปข TIแบพNG ANH LแปšP 9 Cแบข Nฤ‚M - GLOBAL SUCCESS - Nฤ‚M HแปŒC 2024-2025 - ...
Nguyen Thanh Tu Collection
ย 
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptxBIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
RidwanHassanYusuf
ย 
MDP on air pollution of class 8 year 2024-2025
MDP on air pollution of class 8 year 2024-2025MDP on air pollution of class 8 year 2024-2025
MDP on air pollution of class 8 year 2024-2025
khuleseema60
ย 
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdfREASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
giancarloi8888
ย 
HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.
deepaannamalai16
ย 
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
ImMuslim
ย 
Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)
nitinpv4ai
ย 
Bossa Nโ€™ Roll Records by Ismael Vazquez.
Bossa Nโ€™ Roll Records by Ismael Vazquez.Bossa Nโ€™ Roll Records by Ismael Vazquez.
Bossa Nโ€™ Roll Records by Ismael Vazquez.
IsmaelVazquez38
ย 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Himanshu Rai
ย 
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
MysoreMuleSoftMeetup
ย 
How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17
Celine George
ย 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
GeorgeMilliken2
ย 
Prรฉsentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Prรฉsentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrรฉsentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Prรฉsentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
siemaillard
ย 
Educational Technology in the Health Sciences
Educational Technology in the Health SciencesEducational Technology in the Health Sciences
Educational Technology in the Health Sciences
Iris Thiele Isip-Tan
ย 

Recently uploaded (20)

skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)
ย 
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
ย 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
ย 
Electric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger HuntElectric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger Hunt
ย 
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
ย 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
ย 
Bร€I TแบฌP Bแป” TRแปข TIแบพNG ANH LแปšP 9 Cแบข Nฤ‚M - GLOBAL SUCCESS - Nฤ‚M HแปŒC 2024-2025 - ...
Bร€I TแบฌP Bแป” TRแปข TIแบพNG ANH LแปšP 9 Cแบข Nฤ‚M - GLOBAL SUCCESS - Nฤ‚M HแปŒC 2024-2025 - ...Bร€I TแบฌP Bแป” TRแปข TIแบพNG ANH LแปšP 9 Cแบข Nฤ‚M - GLOBAL SUCCESS - Nฤ‚M HแปŒC 2024-2025 - ...
Bร€I TแบฌP Bแป” TRแปข TIแบพNG ANH LแปšP 9 Cแบข Nฤ‚M - GLOBAL SUCCESS - Nฤ‚M HแปŒC 2024-2025 - ...
ย 
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptxBIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
ย 
MDP on air pollution of class 8 year 2024-2025
MDP on air pollution of class 8 year 2024-2025MDP on air pollution of class 8 year 2024-2025
MDP on air pollution of class 8 year 2024-2025
ย 
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdfREASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
ย 
HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.
ย 
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
ย 
Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)
ย 
Bossa Nโ€™ Roll Records by Ismael Vazquez.
Bossa Nโ€™ Roll Records by Ismael Vazquez.Bossa Nโ€™ Roll Records by Ismael Vazquez.
Bossa Nโ€™ Roll Records by Ismael Vazquez.
ย 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
ย 
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
ย 
How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17
ย 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
ย 
Prรฉsentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Prรฉsentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrรฉsentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Prรฉsentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
ย 
Educational Technology in the Health Sciences
Educational Technology in the Health SciencesEducational Technology in the Health Sciences
Educational Technology in the Health Sciences
ย 

The indian cheese market

  • 1. DESINGED BY Sunil Kumar Research Scholar/ Food Production Faculty Institute of Hotel and Tourism Management, MAHARSHI DAYANAND UNIVERSITY, ROHTAK Haryana- 124001 INDIA Ph. No. 09996000499 email: skihm86@yahoo.com , balhara86@gmail.com linkedin:- in.linkedin.com/in/ihmsunilkumar facebook: www.facebook.com/ihmsunilkumar webpage: chefsunilkumar.tripod.com Compiled By Sunil kumar
  • 3. ๏‚จ Currently, imported cheese has 5% market share in the overall cheese market in India, which is dominated by local brands โ€“ Amul, Britannia and Le Bon. HappyCow (Austria), Laughing cow (France) and Kraft (Australia) are prominent selling imported brands.
  • 5. ๏‚จ ๏‚จ Amul cheese Variants Amul Pasteurized Processed Cheddar Cheese Amul Processed Cheese Spread Amul Pizza (Mozzarella) Cheese Amul as a brand investing a lot of resources in cheese because it has to defend its position from the various attacks of its close competitor Britannia and hence attacks itself by introducing new variants in the cheese segment. Amul is worldโ€™s biggest vegetarian cheese brand
  • 6. ๏‚จ BNZF only sells in the processed cheese segment and has five variations of processed cheese in the market, besides a cheese dip product. Over half of the company's revenues come form the processed cheese segment. BNZF cheese is priced at a premium in the market, one reason being that the cheese is sourced from cow's milk. Cheese products: Cheese cubes, Cheese singles (regular and Slim variants), Britannia Milkman Malai Chaska- a soft, fresh and creamy โ€ždairy spread,โ€Ÿ which has a mild, tangy taste, Britannia cheese spread in different flavors like Masala Herbs, Spicy Cilantro, Peppy Pepper etc., and Pizza cheese.
  • 7. ๏‚จ ๏‚จ Mother Dairy was set up by the National Dairy Development Board under Operation Flood in 1974, to overcome Delhi's severe milk shortage. While Mother Dairy has been carrying out school programmes - games and activities - involving Makkhan Singh in Delhi, it has plans to take such activities to Mumbai and Kolkata as well. It also runs a gaming website on the character to attract children. It's cheese for children again. A couple of months ago, Mother Dairy carried out a retail activity: "Cheese khao superhero ban jaoโ€œ.
  • 8. ๏‚จ ๏‚จ ๏‚จ ๏‚จ ๏‚จ ๏‚จ ๏‚จ Go Cheese is made from 100% pure cow's milk. This Milk is procured from one of the best Milk Shed areas in Western India renowned for the quality of itโ€Ÿs cow milk. Dairy farmers here use the best of farm management practices & the cows are fed with excellent quality fodder with a carefully crafted feed programme. Resulting in production of good quality milk perfect for making perfect Cheese.
  • 9. ๏‚จ โ€œThe consumption of cheese in India is growing at a remarkable rate of 15-20% per annum. Over 60% of the total consumption of branded cheese per annum comes from metropolitan cities,โ€ says Sharad Gupta, a longtime observer of the Indian dairy industry and editor of โ€œDairy India-2007โ€ which is a compendium of facts and figures relating to various aspects of the Indian dairy industry.
  • 10. ๏‚ฎ ๏‚ฎ ๏‚ฎ ๏‚ฎ ๏‚ฎ India is one of the fastest growing markets for cheese with annual growth pegged at 20% with a total consumption of about 7,000 tons a year according to an official of the Indian Agri-Commodity Federation. Top players of branded cheese manufacturing in India include Amul, Britannia, Le Bon, Mother Dairy and others. Amul has a market share of 65% according to an official of Agri-Commodity Federation. During the last few years, the Indian cheese market has grown steadily at 15 to 20 per cent per annum. The Australian cheese processor, Kraft, has made an inroad into the Indian market followed by Remia of Holland.
  • 11.
  • 12.
  • 13. ๏‚จ ๏‚จ ๏‚จ ๏‚จ ๏‚จ ๏‚จ ๏‚จ ๏‚จ ๏‚จ Product Fluid Milk Ghee (clarified butter) Butter Yogurt Khoa Milk Powder Paneer (cottage cheese) Percentage 46.0% 27.5% 6.5% 7.0% 6.5% 3.5% 2.0% Others, including Cream, Ice Cream 1.0%
  • 14. ๏‚จ ๏‚จ SUCESSFUL STARTEGY LEEDS FOR DEVELOPMENT OF MARKET. The urban population accounts for major cheese consumption in India. Taken together, the four metropolitan cities viz., Delhi, Mumbai, Chennai and Kolkata consume over 60% of the total cheese sold in India. Mumbai tops the list with 30%, followed by Delhi at 20%, Kolkota at 7% and Chennai at 6%.
  • 15. ๏‚จ ๏‚จ ๏‚จ Amul Cheddar is the top selling brand in India, with a 50per cent share of the market. Its cheese spreads have a 90 percent share of the market, while it is the only large player in mozzarella pizza cheese. The local branded cheese market is estimated to be 6,000 tonnes per annum, with an average retail price of Rs 200/kg. The market is still working with new brands trying to penetrate the market of Amul.
  • 16.
  • 17. DESINGED BY Sunil Kumar Research Scholar/ Food Production Faculty Institute of Hotel and Tourism Management, MAHARSHI DAYANAND UNIVERSITY, ROHTAK Haryana- 124001 INDIA Ph. No. 09996000499 email: skihm86@yahoo.com , balhara86@gmail.com linkedin:- in.linkedin.com/in/ihmsunilkumar facebook: www.facebook.com/ihmsunilkumar webpage: chefsunilkumar.tripod.com