1. Let us welcome You
&
Our Respected faculty
Dr. Tamjid Ahmed Chowdhury

2. Group members
MD. Rumman Khan 1310302630
Ashek Ahmed Zubayer 1310304630
Wahid Riffat 1310676630
Sk. Rezanoor Raihan 1310842030
Radiuzzaman Howlader 1110925030

4. Introduction:
In our country most of the people like to eat fast food. Now the situation is
not like old days.
Now people spend most of their time outside the home.
Now people of Bangladesh really want this type of food.
So the purpose of this presentation is to let people know that cheese which is
a slow food can be considered as a profitable business in Bangladesh.
There is no recognized company in Bangladesh.

5. Company profile:
Established in 2010, a workshop in Pabna by Rifat, Rahat, Siam, Ayan, Shuvo.
Owners have continued to develop and refine its reputation for quality based on
the “four main elements of the company’s business model—
product
distribution
communication
price
The company currently serves Bangladesh. Now this company serves with a brand
valued at tk 10 million.

6. Mission
•To delight, educate & inform the people
•To serve best quality
Vision
•Be the number 1 brand in cheese
industry throughout the South Asia
within 2020

7. Objectives:
Delivering best quality
Serving product in reasonable price
Giving many offers with product
Giving discount in different occasion
Showing attractive advertisement
Slogan:
• Eat good feel good

8. Target market:
The main target market of cheese bd is
household customers and business customers.
Most restaurants serve fast food items. To
make fast food items cheese is almost
mandatory. so restaurants need cheese every
day.
On the other side now children and young
people like to have theirs snacks or breakfast
with cheese, besides household are now
interested to make various food with cheese

9. Industry analysis:
The industry of cheese in Bangladesh is really good. Though there is no recognized brand
here who produce cheese. The demand is high but good quality product is not satisfactory.
Competitor:
Baby swiss
Cheese blends
Cheddar
Butterkase
Amul cheese

10. Capital Investment:
Land = 5,00000 tk
Animal = 75,00000 tk
(per animal 15000*500 animal)
Machine = 10,00000 tk
Freezing van = 6,00000 tk
Reserve = 4,00000 tk
Total = 1,0000000 tk

11. Product Mission:
to delight, educate and inform the people who love fine Cheese
Product Vision:
Be the number one brand
Product Objectives:
Delivering best quality
Serving product in reasonable price
Giving many offers with product
Delivering attractive promotions

12. Variety
Fresh Cheese
Soft Cheese
Semi-Soft Cheese
Blue Cheese
Quality control in cheese manufacturing:
1. Min. - pH and pH after 6 hours
2. % Moisture
3. Bacteria flora

13. • Packaging of cheese BD
• The packaging of our cheese satisfies the
following criteria:
• Hygiene protection
• Preservation
• Transportability
• Marketing (weight, price, codes, expiry date,
etc.)
• Packaging Features
• Available at 3 sizes
• Available at four different colored Tetra packs
• Ingredients are labeled in the back
• Brand Name
• Cheese BD

14. Extra services
 Home delivery
 Additional products for purchasing large amount
Positioning of product
Positioning of CHEESE BD is “Taste of BANGLADESH ”.
Four Steps to Define our Target Market
• Break this large market down into smaller sections
(segmentation)
• Develop our customer profile
• Do our research to verify that there will be enough
business in this group to support our company in its
growth.
• we do research to determine the market size and our
potential market share.

15. Product life cycle stage determination
Product life cycle stages
• Introduction stage
• Growth stage
• Maturity stage
• Decline stage
Product Development
New product development
• Deciding the target customers
• Designing the promotional campaign
• Deciding the price
• Market analysis
• Deciding the sales force to be employed
• Deciding the marketing mix
• Deciding whether to launch the product across the country or
in the selected area
• Appointing distributors
• Conducting market research

16. Consumer’s behavior or attitude towards product with market share identification
• Our market share is 50%. Consumer’s attitude towards our product has been
positive because of our product quality, reasonable pricing, timely distribution and
good innovative promotion campaigns
SWOT analysis:
Strengths
• Demand profile
• Margins
• Flexibility of product mix
• Availability of raw material
• Technical manpower
• A wide range of market opportunities for farmers
• Heritage of fresh milk consumption
Opportunities:
• Export potential
• Growing and affluent population
• New routes to market
• Improved business performance

17. Weaknesses
• Variable production performance
• Poor quality training opportunities for the development of
business skills
• Lack of opportunities for expansion/new entrants
• Recruitment and retention of quality staff
• Supply chain relationships
• Poor export market
• Fluctuating prices for milk
Threats:
• Environmental legislation
• Climate change
• Animal welfare and environment perceptions

18. Price:
‘Cheese BD’ aims to be the market leader of this industry by establishing a
higher quality product at lower price.
Our Price adjustment policy
• Discount and Allowance pricing
• Segmented pricing
Distribution:
Two distribution centers in two divisions - Dhaka and Chittagong.
From these distribution centers, the sales representatives supply the cheese to different
retail shops (small and mega) on the basis of their demand. On the other hand, the
business customers such as hotels and Chinese restaurants place order 5 days prior to
delivery and the company supplies them directly from the Distribution Centers The
following figure shows the distribution channels of the company.
Product Promotion
• Informative Advertisement
• Motivate Advertisement

19. Sales promotional tools :
Public relation
Direct mail advertising
Telemarketing
Internet-based marketing

20. Action Programs:
Target market is mainly young generation
Distribute leaflets in front of college and universities
Provide our customer banners and decorated their
interiors

21. Problem identification:
Problems of the product:
• Poor product packaging
• Insufficient product
• Low Product quality
• Bad Features
• Poor storage capacity
• Lack of milk
• New product develop concept
• Lack of marketing facility
Problems of the company
• Pricing strategy
• No service center
• Cost fixing problem
• Insufficient supplying facility
• Poor law facility
• Advertising cost coverage facility
• Psychographic segment facility

22. Recommendation & suggestion:
As we are new company in the market we have
made and faced some problems during this years.
With the help of our expertise on various fields of
marketing, finance, human resource management &
accounting we have made the journey successfully
till now. For different types of problems we have
come with some recommendation & suggestions.

23. Packaging
Product variation
Quality
Product featuring
Pricing strategy
Advertising strategy
Positioning strategy
Segmental variables
After sales service

24. The basic framework of Budgeting
• A budget is a quantitative plan
• In an organization, the term Master budget refers to a summary of a company’s
plans including specific targets for sales, production and financing activities.
• It is widely used for two distinct purposes – planning and control. Planning
involves developing goals and preparing various budgets to achieve those goals.
Control involves the steps taken by management to increase the likelihood that all
parts of the organization are working together to achieve the goals set down at
the planning stage.
• To be effective, a good budgeting system must provide for both planning &
control. Good planning without effective control is a waste of time and effort.

25. Cash balance, beginning 330,000 tk 154,000 tk 181,000 tk 121,000 tk 3,30,000 tk
Add receipts:
Collections from customers 5,60,000 tk 7,00,000 tk 8,35,000 tk 9,92,000 tk 30,87,000 tk
Total cash available 8,90,000 tk 8,84,000 tk 10,16,000 tk 11,13,000 tk 39,03,000 tk
Less disbursements
Direct materials 80,000 tk 1,10,000 tk 1,25,000 tk 1,30,000 tk 4,45,000 tk
Direct labor 1,70,000 tk 2,05,000 tk 2,15,000 tk 2,20,000 tk 8,10,000 tk
Manufacturing overhead 76,000 tk 98,000 tk 1,05,000 tk 1,10,000 tk 3,89,000 tk
Selling & administrative 2,10,000 tk 2,60,000 tk 1,15,000 tk 1,20,000 tk 7,05,000 tk
Equipment purchases 1,10,000 tk 1,40,000 tk 45,000 tk 55,000 tk 3,50,000 tk
Dividends 90,000 tk 90,000 tk 90,000 tk 90,000 tk 3,60,000 tk
Total disbursements 7,36,000 tk 9,03,000 tk 6,95,000 tk 7,25,000 tk 30,59,000 tk
Excess of cash 1,54,000 tk (19,000) 3,21,000 tk 3,88,000 tk 8,44,000 tk
Financing
Borrowings - 2,00,000 tk - - 2,00,000 tk
Repayments - - 2,00,000 tk - (2,00,000)
Interest - - - - -
Total financing - 2,00,000 tk 1,21,000 tk - -
Cash balance, ending 1,54,000 tk 1,81,000 tk 1,21,000 tk 3,88,000 tk 8,44,000 tk

26. Cheese BD
Budgeted Income Statement
For the year ended on December 31, 2012
sales 30,87,000 tk
Cost of goods sold 17,99,000 tk
Gross margin 12,88,000 tk
Selling & administrative
expenses
7,05,000 tk
Net operating income 5,83,000 tk
Interest expense ----------
Net income 5,83,000 tk

27. Contingency
plan
If the actual plan
fails, managers
would like to sit
together firstly. They
will try to bring up
the back up plans for
the fact.

28. Additional/
back up plan
Without cutting down
the production cost
first of all we will try to
minimize our selling &
administrative
expenses. All types of
cost related to
administration will be
under severe
conservation.
We, the founder member
of this company will try
to cut down our
dividends completely. If
the situation goes so
wrong then we might fire
some employees.
With this process
going on, meanwhile
we will try to find out
the major & minor
problems throughout
the factory &
administrative body.
We will have to
arrange a special
committee where this
practice will be going
through very sincerely
and actively.

29. Thank you very much.
Any questions?