This presentation is a market survey conducted based on the Indian scenario on milk based products. The two products that have been taken are Cheese and Flavored Milk. The presentation emphasizes on the different products available in different & innovative packaging. This is a survey on the varied options for food packaging available in the market. This presentation definitely gives a wide insight into the diverse world of food packaging!

1. MARKET SURVEY ON
MILK BASED PRODUCTS
MOKSHA CHIB
13FET1003
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2. Milk Product Market in India
India is the largest
producer of milk
Annual prod.: 140-145
million ton & accounts for
35-36% of total prod.
Avg. growth rate is
7%
Consumer demand
growth has been 25%
SOURCE: Foods Navigator Asia2

3. CHEESE
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4. Cheese Market in India
• India is not a traditionally structured ‘Cheese nation’, adapted to softer Indian variant of
cheese i.e. paneer
• Indian cheese market is worth around USD 237mn & is experienced to grow at roughly 15-
20%
• Global market deals with 3,000 varieties of cheese whereas in India only about 40-45 variants
of cheese are marketed
• Traditional soft cheese accounts for 55% of total market share
60% 30% 10%
Processed cheese Cheese spreads
Flavored & specialty
cheese SOURCE: Euromonitor InternationalApr 20154

5. Cheese Market in India
• Per capita consumption of cheese in Indian
households is mere 2.4 kg per annum as
compared to 20kg per annum.
• 60% of the total cheese is sold in metropolitan
cities
Mumbai
Delhi
Kolkata
Chennai
20%
7% 6%Type of Cheese %Total consumption
Processed 50
Cheese spread 30
Mozarella 10
Flavored/ Spiced 5
Others 5
30%
SOURCE: Analysis of cheese & cheese product market in India by G.R.Jayadevan5

6. Competitive Landscape
• Many entrepreneurs are
entering this market with
cheese variants like
Mozzarella, Cheddar,
Churpee, Bandel, ricotta,
Gouda, La Ferme etc
Amul (GCMMF)
Britannia
LeBon, regional brands -
Gowardhan, Mother Dairy,
Vijaya Foods
Imported brands like Kraft,
Dabon International,
Laughing Cow
60%
5%
10%
25%
SOURCE: Analysis of cheese & cheese product market in India by G.R.Jayadevan6

7. Cheese brands surveyed
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8. Amul Cheese Slices
Amul Cheese Slices available in
100g, 200g, 400g & 750g
Cost: 200g for 108/-
Shelf Life: 6 months
Storage condition:
Refrigerated at 4°C or below.
Do not deep freeze
 Cheese is coated with wax to
protect it from mold
contamination and to reduce the
rate of moisture loss
 Packaging material used : Plastic:
Polyvinylidene Chloride (PVdC)
 Has low gas, water vapor,O2 &
CO2 permeability
 Has resistance to fats and
chemicals
 Light weight
 Good strength
 Glossy and transparent
 High printability
 High level lamination
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9. Gowardhan Nacho Cheese Sauce
 Won the ‘Asia Star 2012’ for packaging
excellence
 Bottle is a five stage multi-layer PP
bottle with EVOH as a barrier layer which
keeps the product inside it fresh
 Shape is child-friendly as it allows only the
required amount to be squeezed out
 Low water transmission, medium gas
permeability, resistance to greases, high
temp stability, good gloss
 EVOH- barrier to gases, odors, fragrances
and solvents
Go Nachos Cheese
Pack: 180g & 500g bottle
Cost: 99 /- for 180g
Shelf life : 6 months
Storage conditions: In room temperature and
not in cold. Should be heated before serving
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10. Britannia Cheese Cubes
 Each cube is wrapped in aluminum foil which comes with an easy-to-tear tape
 These cubes collectively are packed in sliding carton which is made up of
paperboard
Britannia Cheese Cubes
NetWt.: 200g
Cost: 118/-
Shelf Life: 6 months
Storage condition: Keep
refrigerated below 4°C or
below. Do not deep freeze
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11. Gowardhan Cheezo Creamy
Go Cheezo Creamy
Pack: 100g
Cost: 55 /-
Shelf life: 6 months
Storage conditions: Keep refrigerated below
4°C. Consume within 7 days of opening the pack
Winner of ‘Dairy Innovation
Awards 2012’ at Norway
 Plastic squeezable tubes
filled with creamy cheese
Easy to use and acts as a
barrier against moisture, air,
light & temp
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12. Gowardhan Cheese Wedges
Pack: 8 * 20 = 160 gm
Cost: 105 /-
Shelf life: 6 months
Storage conditions: Keep
refrigerated below 4°C
 8 triangular wedges of cheese are packed in a two piece tin box
 Each wedge is wrapped using a aluminum foil & a layer of
paperboard
 A small red ribbon helps in unwrapping the whole foil
 Provides multi-layer protection against moisture, air, light and
temp.
 All-round decoration on outside the can, more aesthetic appeal
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13. Innovative cheese packaging
CHEESE PAPER: Material made up of wax coated paper
and a thin porous polyethylene plastic PARMESANCHEESE PENCILS
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14. FLAVORED MILK
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15. Market share of flavored milk in India
• The flavored milk market in India is expected to grow at a rate of
21-26% during 2012-2016 according to “Indian Dairy Market
Report & Forecast: 2012-2016”
• The flavored milk market is estimated to be worth INR 500
million
• Flavored milk a convenient option for Indian middle class
• Increasing consumer shift due to health awareness, thus
consumers prefer ready-to-drink flavored milk as compared to
carbonated drinks
• Major players are Amul, Mother Dairy,Vadilal industries and
Kwality Dairy
SOURCE:The EconomicTimes (2010)
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16. Competitive Landscape
• Amul Kool market leader with 72%
market share ( Rs.8 in Gujarat for 200ml
and Rs 10 in other states for 200ml)
• Local Players- Amrit foods ( Gagan in
glass bottles in Delhi), Param Dairy
• All companies use Aseptic Packaging for
flavored milk (TetraPak)
Company Brand Name
Amul (GCMMF) Amul Kool
Mother Dairy Chillz
Nestle Milkmaid Funshakes
Vadilal Power Sip
Britannia Actimind
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17. Chillz by Mother Dairy
Chillz Glass bottle
NetWt. : 180ml
Cost : 22/-
Shelf Life: 20 days
Storage condition: Under refrigeration
(below 8°C)
Flavors : Chocolate,Coffee, Kesar elaichi
 Packaged in narrow necked
transparent glass bottle with
crowned caps
 Ultimate protection from O2,
moisture and contamination from
microorganisms
 Prefabricated crowned seal is made
up of aluminum
 Glass bottle can withstand heat
sterilization temp and subsequent
cooling
 Elegant look
 Recyclable & returnable
 Bottles are packed in cartons wherein
paperboard is kept between each
bottle to prevent breakage 17

18. Amul Kool
Amul Kool Plastic (PET) Bottle
NetWt.: 200ml
Cost: 20/-
Shelf Life: 180 days when stored in
cool and dry place
Storage condition: Ambient
Flavors: Kesar and Elaichi
 PET bottle with plastic cap
 Low gas permeability
 Lowe flavor scalping properties as
compared to other plastic material
 Complete transparency
 Bottle is sleeved using
thermoshrinkable polpropylene
labels (PP)
 Wide necked with PP screw cap
 Single use
 Recyclable
 Extended shelf life
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19. Danone’s Danette Choco Smoothie
Danone’s Danette Choco
Smoothie
NetWt.: 200 mlTetraPak
Cost: 25/-
Shelf life: 180 days
Storage condition: Keep in
cool conditions
 Tetrapak packaging consisting of
• 4 layers of Polyethylene
• 1 layer of Aluminum
• 1 layer of Paperboard
 Protection from outside moisture
 Aluminum foil protects againstO2 and light to maintain
the nutritional value flavors of the drink in ambient temp
 Provides strength, stability and smoothness to the
printing surface
 Portable and easy to handle
 Highest preference amongst all kinds of packaging
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20. Sippah Straws (Patented by Unistraw)
Multipack Sippah
Straws (25 pack)
NetWt.: 87.5 g
Cost: 300/-
Storage conditions:
Store in cool & dry place,
away from direct sunlight
Claims:
• No preservatives
• No artificial colors
• No artificial flavors
• Only 2g of sugar per
straw
• Flavors:Chocolate,
Banana,Caramel,
Strawberry,Vanilla
 The straws individually are packaged in
laminated aluminum foil
 Secondary packaging: Carton
 Has 3 parts:
 Recyclable, transparent straw
 Unique filters at each end of the straw
 Multiple UniBeads inside each straw which
delivers flavor to the milk when sipped through
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21. Conclusion
• The demand for varieties of milk based products are on a rise in India
• Specifically, cheese and flavored milk are commodities which are preferred
majorly by the urban population
• Packaging aspects of cheese majorly include materials which acts as a barrier
against O2, moisture, light and other gases
• All cheese brands marketed in India cater to the packaging needs & laws
formulated by FSSAI
• Flavored milk packaging is a growing sector which can involve many more
innovations but is primarily dominated by Aseptic packaging (TetraPak) & glass
bottles
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