Amul is an Indian dairy cooperative based in Anand, Gujarat that is managed by the Gujarat Cooperative Milk Marketing Federation. Formed in 1946, it is jointly owned by 3 million milk producers and has become the largest food brand in India. It spurred India's White Revolution by making the country the largest producer of milk and milk products. Amul uses a three-tier cooperative structure of village dairy societies, district milk unions, and a state milk federation to collect, process, and market milk.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.
Amul was founded by Dr. Verghese Kurien as a cooperative society to support farmers and loyal customers. It has over 5 lakh retail outlets, 3500 distributors, 47 depots, and 25 lakh producer members across 12,000 village societies. Amul matches supply and demand through its vast supply chain and develops new products to drive demand. It uses an umbrella branding strategy and e-initiatives to reach customers.
Amul is a dairy cooperative in India formed in 1946 and based in Anand, Gujarat. It is jointly owned by 2.8 million milk producers and has an annual turnover of over $1 billion. Amul follows a three-tier cooperative structure comprising village dairy societies, district milk unions, and the Gujarat Cooperative Milk Marketing Federation which markets Amul products nationally and internationally. Key to Amul's success is its ability to eliminate exploitation of milk producers and ensure fair prices through its cooperative model.
Amul is an Indian dairy cooperative founded in 1946 in Anand, Gujarat. It is managed by the Gujarat Co-operative Milk Marketing Federation and has established itself as a model for rural development, spurring India's White Revolution. With an annual turnover of Rs. 20,733 crore in 2014-15, Amul is one of India's largest food product marketing organizations and has become the number one ice cream brand in the country within six years.
The document is a student project report analyzing consumer preferences between Amul butter and Amul lite butter. It discusses the compositional and communication differences between the two products that have led to differences in sales volume. The report will examine Amul's market leadership position in the bread spread category in India and investigate why its market share has decreased as competitors like Nutralite have increased their share.
Amul's communication strategy - A report.Rahul Pillai
This document provides background information on Amul, including:
1) Amul was founded in 1946 as a dairy cooperative in Anand, Gujarat in response to farmers being exploited by middlemen. It has since expanded significantly across India.
2) Amul uses a three-tier structure with village cooperatives collecting milk, district unions processing it, and a state federation marketing products. This structure eliminates middlemen and allows farmers to control the process.
3) Amul has a large distribution network including over 10,000 village collection centers, 14 district plants, and distribution to over 450,000 retailers across India each day.
Amul strategic brand management by Dheeraj ED and Lavanya AB Dheeraj ED
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's origins in 1946 to address exploitation of milk producers. Amul organized milk producers into village cooperatives and established a dairy to process and market milk. It has since expanded to include over 2 million producers organized into village societies that supply milk to unions which are marketed by GCMMF. Amul pioneered many practices like payment to farmers and providing veterinary services to support producers. It focuses on low costs and prices to be accessible to consumers while supporting producers.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.
Amul was founded by Dr. Verghese Kurien as a cooperative society to support farmers and loyal customers. It has over 5 lakh retail outlets, 3500 distributors, 47 depots, and 25 lakh producer members across 12,000 village societies. Amul matches supply and demand through its vast supply chain and develops new products to drive demand. It uses an umbrella branding strategy and e-initiatives to reach customers.
Amul is a dairy cooperative in India formed in 1946 and based in Anand, Gujarat. It is jointly owned by 2.8 million milk producers and has an annual turnover of over $1 billion. Amul follows a three-tier cooperative structure comprising village dairy societies, district milk unions, and the Gujarat Cooperative Milk Marketing Federation which markets Amul products nationally and internationally. Key to Amul's success is its ability to eliminate exploitation of milk producers and ensure fair prices through its cooperative model.
Amul is an Indian dairy cooperative founded in 1946 in Anand, Gujarat. It is managed by the Gujarat Co-operative Milk Marketing Federation and has established itself as a model for rural development, spurring India's White Revolution. With an annual turnover of Rs. 20,733 crore in 2014-15, Amul is one of India's largest food product marketing organizations and has become the number one ice cream brand in the country within six years.
The document is a student project report analyzing consumer preferences between Amul butter and Amul lite butter. It discusses the compositional and communication differences between the two products that have led to differences in sales volume. The report will examine Amul's market leadership position in the bread spread category in India and investigate why its market share has decreased as competitors like Nutralite have increased their share.
Amul's communication strategy - A report.Rahul Pillai
This document provides background information on Amul, including:
1) Amul was founded in 1946 as a dairy cooperative in Anand, Gujarat in response to farmers being exploited by middlemen. It has since expanded significantly across India.
2) Amul uses a three-tier structure with village cooperatives collecting milk, district unions processing it, and a state federation marketing products. This structure eliminates middlemen and allows farmers to control the process.
3) Amul has a large distribution network including over 10,000 village collection centers, 14 district plants, and distribution to over 450,000 retailers across India each day.
Amul strategic brand management by Dheeraj ED and Lavanya AB Dheeraj ED
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's origins in 1946 to address exploitation of milk producers. Amul organized milk producers into village cooperatives and established a dairy to process and market milk. It has since expanded to include over 2 million producers organized into village societies that supply milk to unions which are marketed by GCMMF. Amul pioneered many practices like payment to farmers and providing veterinary services to support producers. It focuses on low costs and prices to be accessible to consumers while supporting producers.
This document is an internship report submitted by Rohit Pathak analyzing Amul's product development and customer feedback. It includes an executive summary, industry profile on the food industry in India focusing on dairy processing, company profile of Amul, description of Amul Pro, research methodology used, findings, and conclusion. The main task of Rohit's internship was promoting the new Amul Pro product and making it available in stores while gathering feedback from 50 retailers on their views of the product.
The document provides an overview of Amul dairy cooperative in India. Key points include:
- Amul was formed in 1946 in Anand, Gujarat and has over 2.8 million milk producer members. It pioneered the dairy cooperative movement in India.
- Amul processes over 10 million liters of milk per day into various dairy products. It has an annual turnover of over $1 billion.
- The Amul model uses a three-tier structure of village dairy cooperative societies that are affiliated to district-level milk unions, which are further federated to a state-level milk federation. This structure allows for delegation across different levels.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat and has since become the largest dairy cooperative in the world. It operates on a three-tier structure with village cooperatives feeding into district unions which are then part of the state-level Gujarat Cooperative Milk Marketing Federation. This unique cooperative model has empowered millions of small farmers, increased India's milk production dramatically, and made Amul a $5 billion brand while ensuring affordable, high quality products.
The document provides a history and overview of Amul, India's largest dairy cooperative. It describes how Amul was founded in 1946 by dairy farmers in Anand, Gujarat to stop exploitation by middlemen. Amul grew from just two village cooperatives with 247 liters of milk into the largest dairy organization in India. It established a direct link between milk producers and consumers by eliminating middlemen and giving farmers control. Amul's cooperative model of farmer ownership and management has helped India become the world's largest milk producer.
The document provides details about Amul, a dairy cooperative in India. It discusses Amul's history beginning in 1946 and how it has helped spur India's white revolution making it the largest producer of milk and milk products. It then describes Amul's organizational structure and production processes. The production processes discussed include the collection and testing of raw milk, pasteurization and standardization, separation into cream and skimmed milk, quality checks, packaging, storage, and production of milk powder, butter, and ice cream.
The document provides a history of Amul, beginning with the establishment of the Kaira District Co-operative Milk Producers Union in 1946. It details Amul's growth over the decades as it established dairy cooperatives across Gujarat. Amul is now the Gujarat Co-operative Milk Marketing Federation, with over 3 million producer members, handling nearly 14 million liters of milk per day. Amul has become one of the largest food brands in India and pioneered the white revolution to boost rural incomes. It aims to ensure milk producers receive the maximum share of consumer rupees.
Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The word Amul is derived from the Sanskrit word amulya , meaning rare, valuable . The co-operative was initially referred to as Anand Milk Federation Union Limited hence the name AMUL.
History of AMUL
Amul (Anand Milk Union Limited), formed in 1946 is a dairy cooperative movement in India.
It is managed by Gujarat co-operative milk marketing federation Ltd.(GCMMF).
AMUL is based in anand , Gujarat and has been a sterling example of a co-operative organization's success in the long term. The Amul pattern has established itself as a uniquely appropriate model for rural development.
Amul has spurred the white revolution of India. It is also the world`s biggest vegetarian cheese brand.
The document provides a case study of AMUL, a dairy cooperative in western India. It discusses how AMUL was established in 1946 in response to exploitation of marginal milk producers. Since then, AMUL has grown into a large network of over 2 million milk producers organized into village cooperatives. AMUL helped transform India into the world's largest milk producer and has become a highly recognized brand. The document examines lessons from AMUL's success in developing both suppliers and markets simultaneously, achieving scale and cost advantages through its cooperative network, and taking a long-term focus.
This an overall View one of the leading Brand of Dairy Industry...
And Asia Topmost Dairy ...... Its My MBA Presentation,
Kindly See it on Microsoft Office 13...
Amul was established in 1946 as a cooperative in Anand, Gujarat to provide farmers a fair price for their milk. It is now India's largest food brand and is owned by 3.6 million milk producers. Amul follows a unique cooperative business model that protects the interests of milk farmers. Their model has been replicated across India to benefit many rural communities. Amul collects over 4.47 million liters of milk per day and has a vision to double farmers' incomes by 2020 through continued expansion.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has over 2.79 million producer members. Amul pioneered the White Revolution in India and is the world's largest vegetarian cheese brand. It has become a sterling example of a cooperative's success through its robust supply chain, diverse product portfolio, and affordable pricing strategy.
Amul is India's largest dairy cooperative and milk producer. It collects milk from 2.6 million farmers every day and converts it into branded, packaged products. Amul has a diverse product portfolio including milk, butter, ghee, cheese, chocolate, and ice cream. It has a robust supply chain and distribution network of over 500,000 retail outlets across India. Amul pursues a low-cost strategy to make its products affordable and uses promotional campaigns like the iconic Amul girl advertisements to increase brand awareness. It faces competition from other dairy companies but maintains its market leadership through quality products and a strong farmer network.
The document provides an overview of Amul's supply chain management. It discusses how Amul collects milk from 3.18 million producers across 16,117 villages in India. The milk is transported to chilling facilities and processing plants twice daily. Amul then distributes processed dairy products throughout India using a cold storage network and fleet of trucks. Amul's supply chain is coordinated through its apex cooperative organization, GCMMF, and relies on advanced IT systems to efficiently process payments and transport goods.
GCMMF (Gujarat Co-operative Milk Marketing Federation) was formed in 1946 in Gujarat, India. It is headed by Dr. Verghese Kurien and owns the Amul brand. Amul started the White Revolution in India and is now the world's largest vegetarian cheese brand. It collects nearly 15 million liters of milk per day from over 18,000 village cooperative societies. Amul has over 3.3 million farmer members and operates on a three-tier structure with village, district, and state levels. It has become a large and successful dairy cooperative due to its robust supply chain, low cost strategy, strong distribution network, and diverse product portfolio under the trusted Amul brand
Amul Dairy is a $500 million institution owned by over 2.4 million milk producers in Gujarat, India. It is the largest food brand in India with annual turnover of $1.068 billion. Amul collects an average of 6.04 million liters of milk per day from 3.11 million producer members. Amul introduced an electronic system to automatically weigh and test milk fat content at collection centers, improving payment efficiency to farmers. Amul's product range includes milk, butter, cheese and other dairy products which it markets widely in rural India through various advertising methods.
Amul is India's largest dairy cooperative founded in 1946 with over 2.5 million milk producers. It handles 9.91 million liters of milk per day from nearly 12,000 village societies across 12 districts. Amul produces over 60 dairy products across India and exports to over 20 countries. Amul has been successful due to producing quality products at affordable prices while empowering milk producers and investing profits back into local communities.
This document is a project report on the promotion and distribution of Amul ice cream. It provides background information on Amul and its ice cream business. Amul launched ice cream in 1996 and has since become the top brand in India with a 38% market share. The report discusses Amul's objectives, supply chain network, distribution challenges, and opportunities for expanding its business through new products and improved distribution. It also includes a SWOT analysis of Amul ice cream that examines its strengths in brand recognition and product quality against weaknesses in advertising and packaging.
Amul - research paper - March 15, 2015Nidhi Sharma
Amul is India's largest dairy cooperative with $2.5 billion in annual turnover. It has achieved this success through a customer-centric marketing strategy that focuses on market research, segmentation, branding, and competitive positioning. Amul communicates its brand values of trust, quality, and Indianness through memorable advertising campaigns featuring the Amul girl. Its low-cost, innovative ads create high reach and build loyalty among customers.
Amul was formed in 1946 as a dairy cooperative in Gujarat, India. It is jointly owned by 2.79 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul spurred the White Revolution in India, making India the largest producer of milk and milk products worldwide. Amul follows a unique cooperative business model known as the "Anand pattern" with sales of over $1.5 billion in 2008-2009. It has high market share in India due to its excellent brand equity, distribution network, and product portfolio, though it also sees opportunities to expand in chocolate and ice cream markets globally.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's history, beginning in 1946 as a response to exploitation of milk producers. Amul was formed under the guidance of Sardar Vallabhbhai Patel and leaders like Morarji Desai and Tribhuvandas Patel. It is jointly owned by 3.6 million milk producers in Gujarat. The document outlines Amul's product portfolio and provides background on the dairy industry in India. It also gives a brief company profile, covering Amul's leadership, area served, and operational highlights.
Formed in 1946, Amul is India's largest dairy cooperative and the world's largest vegetarian cheese brand. It began as a cooperative of milk producers in Kaira District, Gujarat who were receiving unfairly low prices from private dairies. Led by Dr. Verghese Kurien, the cooperative expanded into the Gujarat Cooperative Milk Marketing Federation (GCMMF) which today connects over 3 million milk producers across Gujarat. Amul controls 30 dairy plants, has annual revenues of over $2 billion, and markets its products domestically and internationally. The cooperative structure has empowered small farmers, increased milk production, and contributed significantly to India's "White Revolution".
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is jointly owned by 2.6 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul pioneered the White Revolution in India, making the country the largest milk producer in the world. It offers high quality milk and dairy products at reasonable prices. Amul's success is attributed to its cooperative model which ensures fair prices for farmers and affordable products for consumers. It has become a global brand and continues to grow its domestic and international markets.
This document is an internship report submitted by Rohit Pathak analyzing Amul's product development and customer feedback. It includes an executive summary, industry profile on the food industry in India focusing on dairy processing, company profile of Amul, description of Amul Pro, research methodology used, findings, and conclusion. The main task of Rohit's internship was promoting the new Amul Pro product and making it available in stores while gathering feedback from 50 retailers on their views of the product.
The document provides an overview of Amul dairy cooperative in India. Key points include:
- Amul was formed in 1946 in Anand, Gujarat and has over 2.8 million milk producer members. It pioneered the dairy cooperative movement in India.
- Amul processes over 10 million liters of milk per day into various dairy products. It has an annual turnover of over $1 billion.
- The Amul model uses a three-tier structure of village dairy cooperative societies that are affiliated to district-level milk unions, which are further federated to a state-level milk federation. This structure allows for delegation across different levels.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat and has since become the largest dairy cooperative in the world. It operates on a three-tier structure with village cooperatives feeding into district unions which are then part of the state-level Gujarat Cooperative Milk Marketing Federation. This unique cooperative model has empowered millions of small farmers, increased India's milk production dramatically, and made Amul a $5 billion brand while ensuring affordable, high quality products.
The document provides a history and overview of Amul, India's largest dairy cooperative. It describes how Amul was founded in 1946 by dairy farmers in Anand, Gujarat to stop exploitation by middlemen. Amul grew from just two village cooperatives with 247 liters of milk into the largest dairy organization in India. It established a direct link between milk producers and consumers by eliminating middlemen and giving farmers control. Amul's cooperative model of farmer ownership and management has helped India become the world's largest milk producer.
The document provides details about Amul, a dairy cooperative in India. It discusses Amul's history beginning in 1946 and how it has helped spur India's white revolution making it the largest producer of milk and milk products. It then describes Amul's organizational structure and production processes. The production processes discussed include the collection and testing of raw milk, pasteurization and standardization, separation into cream and skimmed milk, quality checks, packaging, storage, and production of milk powder, butter, and ice cream.
The document provides a history of Amul, beginning with the establishment of the Kaira District Co-operative Milk Producers Union in 1946. It details Amul's growth over the decades as it established dairy cooperatives across Gujarat. Amul is now the Gujarat Co-operative Milk Marketing Federation, with over 3 million producer members, handling nearly 14 million liters of milk per day. Amul has become one of the largest food brands in India and pioneered the white revolution to boost rural incomes. It aims to ensure milk producers receive the maximum share of consumer rupees.
Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The word Amul is derived from the Sanskrit word amulya , meaning rare, valuable . The co-operative was initially referred to as Anand Milk Federation Union Limited hence the name AMUL.
History of AMUL
Amul (Anand Milk Union Limited), formed in 1946 is a dairy cooperative movement in India.
It is managed by Gujarat co-operative milk marketing federation Ltd.(GCMMF).
AMUL is based in anand , Gujarat and has been a sterling example of a co-operative organization's success in the long term. The Amul pattern has established itself as a uniquely appropriate model for rural development.
Amul has spurred the white revolution of India. It is also the world`s biggest vegetarian cheese brand.
The document provides a case study of AMUL, a dairy cooperative in western India. It discusses how AMUL was established in 1946 in response to exploitation of marginal milk producers. Since then, AMUL has grown into a large network of over 2 million milk producers organized into village cooperatives. AMUL helped transform India into the world's largest milk producer and has become a highly recognized brand. The document examines lessons from AMUL's success in developing both suppliers and markets simultaneously, achieving scale and cost advantages through its cooperative network, and taking a long-term focus.
This an overall View one of the leading Brand of Dairy Industry...
And Asia Topmost Dairy ...... Its My MBA Presentation,
Kindly See it on Microsoft Office 13...
Amul was established in 1946 as a cooperative in Anand, Gujarat to provide farmers a fair price for their milk. It is now India's largest food brand and is owned by 3.6 million milk producers. Amul follows a unique cooperative business model that protects the interests of milk farmers. Their model has been replicated across India to benefit many rural communities. Amul collects over 4.47 million liters of milk per day and has a vision to double farmers' incomes by 2020 through continued expansion.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has over 2.79 million producer members. Amul pioneered the White Revolution in India and is the world's largest vegetarian cheese brand. It has become a sterling example of a cooperative's success through its robust supply chain, diverse product portfolio, and affordable pricing strategy.
Amul is India's largest dairy cooperative and milk producer. It collects milk from 2.6 million farmers every day and converts it into branded, packaged products. Amul has a diverse product portfolio including milk, butter, ghee, cheese, chocolate, and ice cream. It has a robust supply chain and distribution network of over 500,000 retail outlets across India. Amul pursues a low-cost strategy to make its products affordable and uses promotional campaigns like the iconic Amul girl advertisements to increase brand awareness. It faces competition from other dairy companies but maintains its market leadership through quality products and a strong farmer network.
The document provides an overview of Amul's supply chain management. It discusses how Amul collects milk from 3.18 million producers across 16,117 villages in India. The milk is transported to chilling facilities and processing plants twice daily. Amul then distributes processed dairy products throughout India using a cold storage network and fleet of trucks. Amul's supply chain is coordinated through its apex cooperative organization, GCMMF, and relies on advanced IT systems to efficiently process payments and transport goods.
GCMMF (Gujarat Co-operative Milk Marketing Federation) was formed in 1946 in Gujarat, India. It is headed by Dr. Verghese Kurien and owns the Amul brand. Amul started the White Revolution in India and is now the world's largest vegetarian cheese brand. It collects nearly 15 million liters of milk per day from over 18,000 village cooperative societies. Amul has over 3.3 million farmer members and operates on a three-tier structure with village, district, and state levels. It has become a large and successful dairy cooperative due to its robust supply chain, low cost strategy, strong distribution network, and diverse product portfolio under the trusted Amul brand
Amul Dairy is a $500 million institution owned by over 2.4 million milk producers in Gujarat, India. It is the largest food brand in India with annual turnover of $1.068 billion. Amul collects an average of 6.04 million liters of milk per day from 3.11 million producer members. Amul introduced an electronic system to automatically weigh and test milk fat content at collection centers, improving payment efficiency to farmers. Amul's product range includes milk, butter, cheese and other dairy products which it markets widely in rural India through various advertising methods.
Amul is India's largest dairy cooperative founded in 1946 with over 2.5 million milk producers. It handles 9.91 million liters of milk per day from nearly 12,000 village societies across 12 districts. Amul produces over 60 dairy products across India and exports to over 20 countries. Amul has been successful due to producing quality products at affordable prices while empowering milk producers and investing profits back into local communities.
This document is a project report on the promotion and distribution of Amul ice cream. It provides background information on Amul and its ice cream business. Amul launched ice cream in 1996 and has since become the top brand in India with a 38% market share. The report discusses Amul's objectives, supply chain network, distribution challenges, and opportunities for expanding its business through new products and improved distribution. It also includes a SWOT analysis of Amul ice cream that examines its strengths in brand recognition and product quality against weaknesses in advertising and packaging.
Amul - research paper - March 15, 2015Nidhi Sharma
Amul is India's largest dairy cooperative with $2.5 billion in annual turnover. It has achieved this success through a customer-centric marketing strategy that focuses on market research, segmentation, branding, and competitive positioning. Amul communicates its brand values of trust, quality, and Indianness through memorable advertising campaigns featuring the Amul girl. Its low-cost, innovative ads create high reach and build loyalty among customers.
Amul was formed in 1946 as a dairy cooperative in Gujarat, India. It is jointly owned by 2.79 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul spurred the White Revolution in India, making India the largest producer of milk and milk products worldwide. Amul follows a unique cooperative business model known as the "Anand pattern" with sales of over $1.5 billion in 2008-2009. It has high market share in India due to its excellent brand equity, distribution network, and product portfolio, though it also sees opportunities to expand in chocolate and ice cream markets globally.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's history, beginning in 1946 as a response to exploitation of milk producers. Amul was formed under the guidance of Sardar Vallabhbhai Patel and leaders like Morarji Desai and Tribhuvandas Patel. It is jointly owned by 3.6 million milk producers in Gujarat. The document outlines Amul's product portfolio and provides background on the dairy industry in India. It also gives a brief company profile, covering Amul's leadership, area served, and operational highlights.
Formed in 1946, Amul is India's largest dairy cooperative and the world's largest vegetarian cheese brand. It began as a cooperative of milk producers in Kaira District, Gujarat who were receiving unfairly low prices from private dairies. Led by Dr. Verghese Kurien, the cooperative expanded into the Gujarat Cooperative Milk Marketing Federation (GCMMF) which today connects over 3 million milk producers across Gujarat. Amul controls 30 dairy plants, has annual revenues of over $2 billion, and markets its products domestically and internationally. The cooperative structure has empowered small farmers, increased milk production, and contributed significantly to India's "White Revolution".
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is jointly owned by 2.6 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul pioneered the White Revolution in India, making the country the largest milk producer in the world. It offers high quality milk and dairy products at reasonable prices. Amul's success is attributed to its cooperative model which ensures fair prices for farmers and affordable products for consumers. It has become a global brand and continues to grow its domestic and international markets.
Amul is a dairy cooperative in India owned by millions of milk producers. It began in 1946 in Anand, Gujarat and has grown to become the largest food brand in India. Amul played a key role in India's white revolution by establishing a cooperative model for milk production and processing. It transformed India from a milk-deficient to the largest milk producer in the world. Amul utilizes a multi-level cooperative structure involving village, district, and state levels to economically empower milk producers.
Amul was established in 1946 as a milk cooperative in Anand, Gujarat. It was founded to provide farmers an alternative to private milk traders and prevent exploitation. Amul now collects over 23 million liters of milk daily from 3.6 million milk producers. Led by Verghese Kurien, Amul pioneered the cooperative model of dairy development in India, known as the Anand Pattern. It produces dairy products under the Amul brand, which are popular across India. Amul has become a symbol of high quality and affordable products through farmers' cooperation.
The Amul dairy cooperative was founded in 1946 in Anand, India in response to exploitation of farmers by milk traders. Inspired by Mahatma Gandhi's cooperative movement, farmers formed a cooperative society under the guidance of Sardar Vallabhbhai Patel and leaders like Morarji Desai. Starting with 247 liters of milk from two villages, Amul grew to become the largest dairy in India, establishing the successful Amul model of three-tiered farmer-owned and managed dairy cooperatives. The Amul model was then replicated nationwide by the National Dairy Development Board to empower millions of Indian milk producers.
This document provides information about Amul, the largest dairy cooperative in India. It discusses Amul's history beginning in 1946 with two village cooperatives collecting 250 liters of milk per day. Currently, Amul collects over 5 million liters per day. The document outlines Amul's products such as butter, milk powder, cheese, and ice cream. It also discusses Amul's financial performance, marketing strategies, objectives of exporting products like skimmed milk powder and butter-oil, and dairy equipment used in Amul's operations.
Amul is a dairy cooperative based in Anand, Gujarat, India that was formed in 1946. It is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which is jointly owned by 3.1 million milk producers in Gujarat. Amul played a key role in India's Operation Flood program that made India the largest producer and exporter of milk and milk products in the world. It employs a unique three-tier cooperative model of village dairy societies, district unions, and a state-level federation that handles marketing. Amul has had a major social and economic impact, improving the livelihoods of milk producers and the nutrition of Indian society.
Amul is a dairy cooperative in India owned by 2.6 million milk producers. It began in 1946 in Anand, Gujarat and has grown to be the largest food brand in India. Amul processes over 10 million liters of milk per day and earns an annual turnover of over $1 billion. It produces a wide range of dairy products including milk, butter, ice cream, cheese and has received several national and international awards for its business model and products.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's founding in 1946 in response to exploitation of milk farmers by private traders. Amul now has over 3 million milk producer members. The document profiles Amul's organizational structure and operations, products including milk, butter, ghee, and ice cream. It analyzes the Indian and world dairy industries and Amul's role in India's White Revolution. The document also examines Amul's marketing strategies and provides profiles and analyses of new Amul Lactose Free Milk and Liquid Creamer products.
Amul is an Indian dairy cooperative formed in 1948 that is jointly owned by 3.6 million milk producers in Gujarat. It procures milk from 18,554 village cooperative societies across 33 districts, totaling around 18 million liters per day. Amul produces and exports a wide range of dairy products, including milk, butter, cheese, and ice cream. It has the largest market share in India's ice cream segment and is the country's largest exporter of dairy products.
1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
Amul was formed in 1946 as a dairy cooperative in India. It is owned by 3 million milk producers and led to India becoming the largest milk producer in the world. Amul has over 150 chilling centers and is the largest food brand in India, controlling over 50% market share in products like butter, cheese, and sweets. Amul's success is attributed to its cooperative model where milk producers control procurement, processing, and marketing with professional management.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and collects and processes over 3 million liters of milk per day from millions of farmer members. Amul operates multiple dairy plants across Gujarat to process milk into products like butter, milk powder, ghee, cheese and ice cream. It has pioneered the White Revolution in India through its cooperative model that empowers milk producers.
The Kaira District Co-operative Milk Producers' Union was established in 1946 in response to exploitation of milk producers in the Anand region of Gujarat, India. Marginal farmers struggled to transport milk long distances to sell individually to traders who set arbitrary low prices. With the help of Sardar Vallabhbhai Patel and Morarji Desai, farmers formed a cooperative to collectively process and market their milk. This cooperative became the Amul brand and established the successful "Amul Model" of dairy cooperatives, creating economic and social benefits for farmers.
Amul was formed in 1946 as a dairy cooperative in India managed by the Gujarat Cooperative Milk Marketing Federation. It is based in Anand, Gujarat and helped spur India's white revolution. As of 2012, Amul held a 25% market share in the Indian dairy industry and had an annual turnover of $2.2 billion. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management. The document discusses Amul's product strategies, competitors, growth, and opportunities to expand its youth segment.
The Amul dairy cooperative was formed in 1946 in Anand, Gujarat and manages the procurement, processing, and distribution of over 3 million liters of milk per day from millions of farmers. It operates under the Gujarat Cooperative Milk Marketing Federation and has played a key role in India's white revolution by providing stable incomes to farmers and high quality dairy products to consumers. The cooperative began with just 250 liters of milk per day but has expanded significantly over decades through its focus on farmers, low costs, and diverse product offerings.
- The Kaira District Co-operative Milk Producers’ Union was formed in 1946 in response to exploitation of milk producers by traders in Anand, India. It aimed to collect and process milk directly from farmers.
- It was developed under leaders like Sardar Patel and Dr. Verghese Kurien. It established the first modern dairy in Anand and was successful in producing skimmed milk powder from buffalo milk.
- The cooperative movement spread across Gujarat and the Gujarat Co-operative Milk Marketing Federation was formed in 1973 to market products under the Amul brand across the state.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has grown to become the largest food brand in India. As of 2012, Amul had a 25% market share in the Indian dairy market and an annual turnover of $2.2 billion from procuring over 12 million liters of milk per day. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management.
Amul has a large decentralized supply chain network comprising 3.6 million milk producers in Gujarat. Amul collects milk from village cooperatives and transports it to processing plants. The milk is then converted into products and distributed nationwide through regional centers to over 500,000 retail outlets. Amul faces challenges like declining milk production and rising costs, but addresses these through initiatives like farmer support programs and IT systems for efficient operations. Its cooperative model and focus on farmers has enabled Amul to become the largest food brand in India.
1. Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.[2]
The
word amul (अमूल) is derived from the Sanskrit word amulya(अमूल्य), meaning rare, valuable .[3]
The
co-operative was initially referred to asAnand Milk Federation Union Limited hence the name AMUL.
Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3 million milk producers in
Gujarat.[4]
Amul spurred India's White Revolution, which made the country the world's largest producer of milk
and milk products.[5]
In the process Amul became the largest food brand in India and has ventured
into markets overseas.
Dr Verghese Kurien, founder-chairman of the GCMMF for more than 30 years (1973–2006), is
credited with the success of Amul.[6]
Amul (Anand Milk Union Limited)
Type Cooperative
Industry Dairy/FMCG
Founded 1946
Headquarters Anand, Gujarat, India
Key people Chairman,GujaratCo-operative Milk
Marketing Federation Ltd. (GCMMF)
Products See complete products listing
Revenue US$3.1 billion (2013–14)
2. Number of
employees
750 employees of Marketing Arm.
However, real pool consistof3 million milk
producer members[1]
Slogan The Taste of India
Website www.amul.com
About GCMMF[edit]
Main article: GCMMF
The GCMMF is the largest food products marketing organisation of India. It is the apex organisation
of the dairy cooperatives of Gujarat. It is the exclusive marketing organisation for products under the
brand name of Amul and Sagar.[15]
Over the last five and a half decades, dairy cooperatives in
Gujarat have created an economic network that links more than 3.1 million village milk products with
millions of consumers in India.[citation needed]
The daily milk procurement of GCMMF is around 13 million
liters per day. It collects milk from about 16914 village milk cooperative societies, 17 member unions
and 24 districts covering about 3.18 million milk producer members. More than 70% of the members
are small or marginal farmers and landless labourers including a sizeable population of tribal folk
and people belonging to the scheduledcastes.[15]
The three-tier "Amul Model"[edit]
This section needs additional citations for verification. Please
help improve this article by adding citations to reliable sources. Unsourced
material may be challenged and removed. (February 2012)
The Amul Model is a three-tier cooperative structure. This structure consists of a dairy cooperative
society at the village level affiliated to a milk union at the district level which in turn is federated into a
milk federation at the state level. Milk collection is done at the village dairy society, milk procurement
and processing at the District Milk Union and milk products marketing at the state milk federation.
The structure was evolved at Amul in Gujarat and thereafter replicated all over the country under th e
Operation Flood programme. It is known as the 'Amul Model' or 'Anand Pattern' of dairy
cooperatives.
The main functions of the VDCS are:
3. Collection of surplus milk from the producers of the village and payment based on quality and
quantity,
Providing support services to the members like veterinary first aid, artificial insemination
services, cattle-feed sales, mineral mixture sales, fodder and fodder seed sales, conducting
training on animal husbandry and dairying,
Selling liquid milk for local consumers of the village,
Supplying milk to the District Milk Union.
State Cooperative Milk Federation(Federation)[edit]
The main functions of the federation are as follows:
Marketing of milk and milk products processed/manufactured by Milk Unions,
Establish a distribution network for marketing of milk and milk products,
Arranging transportation of milk and milk products from the Milk Unions to the market,
Creating and maintaining a brand for marketing of milk & milk products,
Providing support services to the Milk Unions and members like technical inputs, management
support and advisory services,
Pooling surplus milk from the Milk Unions and supplying it to deficit Milk Unions,
Establish feeder-balancing dairy plants for processing the surplus milk of the Milk Unions,
Arranging for common purchase of raw materials used in manufacture/packaging of milk
products,
Decide on the prices of milk and milk products to be paid to Milk Unions,
Decide on the products to be manufactured at Milk Unions and capacity required for the same.
Conduct long-term milk production, procurement and processing as well as marketing planning.
Arranging finance for the Milk Unions and providing them technical know-how.
Designing and providing training in cooperative development and technical and marketing
functions.
Conflict resolution and keeping the entire structure intact.
Today, there are around 176 cooperative dairy unions formed by 125,000 dairy cooperative
societies, having a total membership of around 13 million farmers on the same pattern, who are
processing and marketing milk and milk products profitably, be it Amul in Gujarat or Verka in Punjab,
Vijaya in Andhra Pradesh, Milma in Kerala, Gokul in Maharashtra, Saras in Rajasthan or a Nandini
in Karnataka. This process has created more than 190 dairy processing plants spread all over India
with large investments by these farmers' institutions. These cooperatives today collect approximately
23 million kg of milk per day and pay an aggregate amount of more than Rs. 125 billion to the milk
producers in a year.[citation needed]
4. Impact of the "Amul Model"[edit]
The effects of Operation Flood Programme are appraised by the World Bank in an evaluation report.
It has been proved that an investment of Rs. 20 billion over 20 years under Operation Flood in the
1970s and 80s has contributed in increase of India’s milk production by 40 million metric tonnes
(MMT), i.e., from about 20 MMT pre-Operation Flood to more than 60 MMT at the end of Operation
Flood.
Thus, an incremental return of Rs. 400 billion annually have been generated by an investment of Rs.
20 billion over 20 years. India’s milk production continues to increase and now stands at 90 MMT(as
of 2012). Despite this fourfold increase in production, there has not been a drop in the prices of milk
during the period while production has continued to grow.
Due to this movement, the country’s milk production tripled between the years 1971 and 1996.
Similarly, the per capita milk consumption doubled from 111 gm per day in 1973 to 222 gm per day
in 2000.
The Amul brand[edit]
GCMMF (AMUL) has the largest distribution network for any FMCG company. It has nearly 50 sales
offices spread all over the country, more than 5000 wholesale dealers and more than 700000
retailers.
Amul became the world's largest vegetarian cheese[16]
and the largest pouched-milk brand.
AMUL is also the largest exporter of dairy products in the country. AMUL is available today in over
40 countries of the world. AMUL is exporting a wide variety of products which include whole and
skimmed milk powder, cottage cheese (Paneer), UHT milk, clarified butter (Ghee) and indigenous
sweets.
The major markets are USA, West Indies, and countries in Africa, the Gulf Region,
and SAARC neighbours, Singapore, The Philippines, Thailand, Japan and China, and others such
as Mauritius, Australia, Hong Kong and a few South African countries. Its bid to enter the Japanese
market in 1994 did not succeed, but it plans to venture again.[17]
In September 2007, Amul emerged as the leading Indian brand according to a survey by Synovate
to find out Asia's top 1000 Brands.[18]
In 2013, Amul was named the Most Trusted brand in the Food and Beverages sector in The Brand
Trust Report, published by Trust Research Advisory,[19]
where as in the 2014 edition of The Brand
Trust Report,[20]
Amul is ranked 7th in the list of India's Most Trusted Food and Beverages brands.
Products[edit]
5. Amul's product range includes milk powders, milk, butter, ghee, cheese, Masti
Dahi, Yoghurt, Buttermilk, chocolate, ice cream, cream, shrikhand, paneer, gulab jamuns, flavoured
milk, basundi, Amul Pro brand and others. Amul PRO is a recently launched brown beverage just
like bournevita and horlicks offering whey protein, DHA and essential nutrients. In January 2006,
Amul launched India's first sports drink, Stamina, which competes with Coca
Cola's Powerade and PepsiCo'sGatorade.[21]
Amul offers mithaimate which competes with Milkmaid by Nestle by offering more fat at lower price.
In August 2007, Amul introduced Kool Koko, a chocolate milk brand extending its product offering in
the milk products segment. Other Amul brands are Amul Kool, a low-calorie thirst quenching drink;
Masti Butter Milk; and Kool Cafe, ready to drink coffee.
Amul's icecreams are made from milk fat and thus are icecreams in real sense of the word, while
many brands in India sell frozen desserts made from vegetable fat.
Amul's sugar-free Pro-Biotic Ice-cream won The International Dairy Federation Marketing Award for
2007.[citation needed]
Amul Butter Girl
Edited from an article by Mini Varma published in The Asian Age on March 3, 1996
The moppet who put Amul on India's breakfast table 50 years after it was first launched, Amul's sale figures have jumped
from 1000 tonnes a year in 1966 to over 25,000 tonnes a year in 1997. No other brand comes even close to it. All because a
thumb-sized girl climbed on to the hoardings and put a spell on the masses.
Bombay: Summer of 1967. A Charni Road flat. Mrs. Sheela Mane, a 28-year-old housewife is
out in the balconydrying clothes. From her second floor flat she can see her neighbours on the
road. There are other people too. The crowd seems to be growing larger by the minute. Unable
to curb her curiosity Sheela Mane hurries down to see what all the commotion is about. She
expects the worst but can see no signs of an accident. It is her four-year-old who draws her
attention to the hoarding thathas come up overnight. "It was the first Amul hoarding that was put
up in Mumbai," recalls Sheela Mane. "People loved it. I remember it was our favourite topic of
discussion for the next one week! Everywhere we went somehow or the other the campaign
always seemed to crop up in our conversation."
Call her the Friday to Friday star. Round eyed, chubby cheeked, winking at you, from strategically placed hoardings at many
traffic lights. She is the Amul moppet everyone loves to love (including prickly votaries of the Shiv Sena and BJP). How ofte n
have we stopped,looked,chuckled at the Amul hoarding that casts her sometime as the coy, shy Madhuri, a bold sensuous
6. Urmila or simplyas herself,dressed in her little polka dotted dress and a red and white bow, holding out her favourite pack et
of butter.
For 30 odd years the Utterly Butterly girl has managed to keep her fan following intact. So much so that the ads are now
ready to enter the Guinness Book of World Records for being the longestrunning campaign ever.The ultimate compliment to
the butter came when a British company launched a butter and called it Utterly Butterly, last year.
It all began in 1966 when Sylvester daCunha, then the managing director of the advertising agency, ASP, clinched the
account for Amul butter. The butter, which had been launched in 1945, had a staid, boring image, primarily because the
earlier advertising agency which was in charge of the account preferred to stick to routine, corporate ads.
In India, food was something one couldn't afford to fool around with. It had been taken too seriously, for too long. Sylvester
daCunha decided it was time for a change of image.
The year Sylvester daCunha took over the account, the country saw the birth of a campaign whose charm has endured fickle
public opinion,gimmickryand all else. The Amul girl who lends herself so completely to Amul butter, created as a rival to the
Polson butter girl. This one was sexy, village belle, clothed in a tantalising choli all but covering her upper regions. "Eus tace
Fernandez (the art director) and I decided that we needed a girl who would worm her way into a housewife's heart. And who
better than a little girl?" says Sylvester daCunha. And so it came about that the famous Amul Moppet was born.
That October, lamp kiosks and the bus sites ofthe city were splashed with the moppet on a horse. The baseline simply said,
Thoroughbread, Utterly Butterly Delicious Amul,. It was a matter of just a few hours before the daCunha office was ringing
with calls. Not just adults, even children were calling up to say how much they had liked the ads. "The response was
phenomenal," recalls Sylvester daCunha. "We knew our campaign was going to be successful."
For the first one year the ads made statements of some kind or the other but they had not yet acquired the topic al tone. In
1967, Sylvester decided that giving the ads a solid concept would give them extra mileage, more dum, so to say. It was a
decision thatwould stand the daCunhas in good stead in the years to come. In 1969, when the city first saw the beginning o f
the Hare Rama Hare Krishna movement,Sylvester daCunha,Mohammad Khan and Usha Bandarkar, then the creative team
working on the Amul account came up with a clincher -- 'Hurry Amul, Hurry Hurry'. Bombay reacted to the ad with a fervour
that was almost as devout as the Iskon fever.
That was the first of the many topical ads that were in the offing. From then on Amul began playing the role of a social
observer. Over the years the campaign acquired that all important Amul touch.
7. India looked forward to Amul's evocative humour.If the Naxalite movementwas the happening thing in Calcutta, Amul would
be up there on the hoardings saying, "Bread without Amul Butter, cholbe na cholbe na (won't do, won't do). If there was an
Indian Airlines strike Amul would be there again saying, Indian Airlines Won't Fly Without Amul.
There are stories about the butter that people like to relate over cups of tea. "For over 10 years I have been collecting Amu l
ads. I especially like the ads on the backs of the butter packets, "says Mrs. Sumona Varma. What does she do with these
ads? "I have made an album of them to amuse my grandchildren," she laughs. "They are almost part of our culture, aren't
they? My grandchildren are alreadybeginning to realise thatthese ads are notjusta source of amusement. They make them
aware of what is happening around them."
Despite some of the negative reactions that the ads have got, DaCunhas have made it a policy not to play it safe. There are
numerous ads that are risque in tone. "We had the option of being sweet and playing it safe, or making an impact. A fine
balance had to be struck. We have a campaign that is strong enough to make a statement. I didn't want the hoardings to be
pleasant or tame. They have to say something," says Rahul daCunha.
"We ran a couple of ads that created quite a furore," says Sylvester daCunha. "The Indian
Airlines one really angered the authorities. They said if they didn't take down the ads they would
stop supplying Amul butter on the plane. So ultimately we discontinued the ad," he says
laughing.Then there was the time when the Amul girl was shown wearing the Gandhi cap. The
high command came down heavy on that one. The Gandhi cap was a symbol of independence,
they couldn't have anyone not taking that seriously. So despite their reluctance the hoardings
were wiped clean."Then there was an ad during the Ganpati festival which said, Ganpati Bappa
More Ghya (Ganpati Bappa take more). The Shiv Sena people said that if we didn't do
something about removing the ad they would come and destroy our office. It is surprising how
vigilant the political forces are in this country. Even when the Enron ads (Enr On Or Off) were
running, Rebecca Mark wrote to us saying how much she liked them."
There were other instances too. Heroine Addiction, Amul's little joke on Hussain had the artist ringing the daCunhas up to
requestthem for a blow up of the ad. "He said that he had seen the hoarding while passing through a small district in UP. He
said he had asked his assistant to take a photograph of himself with the ad because he had found it so
funny
," says Rahul daCunha in amused tones. Indians do have a sense of humour, afterall.
From the Sixties to the Nineties, the Amul ads have come a long way. While most people agree that the Amul ads were at
their peak in the Eighties they still maintain that the Amul ads continue to tease a laughter out of them. Where does Amul's
8. magic actually lie? Many believe that the charm lies in the catchy lines. That we laugh because the humour is what anybody
would enjoy. They don't pander to your nationality or certain sentiments. It is pure and simple, everyday fun.
Obituary: The father of the Amul girl passes away
Eustace Fernandes, the creator of the Amul girl, passed away at the age of 75. Fernandes is
best remembered as a cartoonist and an illustrator and was living a retired life for some time.
The Amul moppet has featured in hoardings for almost 43 years, making it the longest running
ad campaign ever in the world. The hoardings displayed one-liners that constituted a veritable
commentaryon contemporarypolitical and social events,with each week featuring a new theme
The iconic Amul girl, which turns 43 this year, is all set to enter the Guinness Book of World Records for being the longest
running campaign in the world.
Way back in 1966,the Amul accountwas given to the advertising agency called Advertising and Sales Promotion (ASP). The
team of Sylvester da Cunha, Eustace Fernandes, Usha Katrak and Marie Pinto worked on the Amul account at that point of
time. The ad became a rage with the tagline 'Utterly butterly delicious Amul' - and the rest, they say, is history.
Fernandes worked on the Amul account for three years till 1969 and then the team of Usha Katrak, K Kurian, Eustace
Fernandes and Radha started Radeus Advertising in 1974.As a matter of fact, the word Radeus originated from the firstthree
letters of Radha and Eustace.
9.
10. Check out this vast and ever-growing range of 'tasteful' Amul
delectables!