Amul is introducing new and improved frozen pizzas. The pizzas come in small, medium, and large sizes starting at Rs. 45. They are available in vegetarian and non-vegetarian options. Amul aims to be the leader in the Indian food business and increase its annual turnover to Rs. 10,000 crore by expanding into restaurants, ready meals and drinks. However, Amul needs to improve storage (55%), hygiene (5%), transportation safety (30%) and food handling (10%) to strengthen its frozen pizza product according to an analysis of its processes.

1. WelcomeWelcome
Introducing to YouIntroducing to You

2. Amul Pizza
New and Improved

3. IntroductIon of
Amul pIzzA
 The product selected for the project is
Amul ready to cook pizzas “Utterly
Delicious.” Amul, as a company is very
well known to all. But the thing it is most
associated with is Butter and milk
products.
 Amul as we all know has always been an
innovator as far as its products are
concerned. Every year is marked by a
new Amul product in the market. It is
focused on delighting their customer by
developing new products to meet their
expectations and delivering the best
quality products at the lowest possible
prices that they expect.

4. Amul pIzzA (new & Improved)
whAt’s so dIfferent?
1. Our frozen pizzas are available in all sizes
(S,M,L).
2. The pizza rate starts at Rs.45 for a small
pizza and different rates according to the
size.
3. Our pizza’s are available in Veg as well as
Non-Veg.
4. Our Pizza Parlours or outlets are already
there in the main areas of Mumbai.

5. Our Menu fOr The Veggie LOVersOur Menu fOr The Veggie LOVers

6. Nutrient Contents in Amul Pizza’sNutrient Contents in Amul Pizza’s
Frozen GoodsFrozen Goods
DescriptionDescription Common MeasureCommon Measure Content per MeasureContent per Measure
Calcium, CaCalcium, Ca 1 serving1 serving 120 (mg)120 (mg)
Carbohydrate, by differenceCarbohydrate, by difference 1 serving1 serving 19.86 (g)19.86 (g)
CholesterolCholesterol 1 serving1 serving 13 (mg)13 (mg)
Choline, totalCholine, total 1 serving1 serving 19.04 (mg)19.04 (mg)
Copper, CuCopper, Cu 1 serving1 serving 0.134 (mg)0.134 (mg)
EnergyEnergy 1 serving1 serving 218 (kcal)218 (kcal)
Fatty acids, totalFatty acids, total
monounsaturatedmonounsaturated
1 serving1 serving 4.607 (g )4.607 (g )
Fatty acids, totalFatty acids, total
polyunsaturatedpolyunsaturated
1 serving1 serving 1.984 (g )1.984 (g )
Fatty acids, total saturatedFatty acids, total saturated 1 serving1 serving 3.792 (g )3.792 (g )
Fiber, total dietaryFiber, total dietary 1 serving1 serving 01.07 (g)01.07 (g)

7. Iron, FeIron, Fe 1 serving1 serving 01.07 (mg)01.07 (mg)
Magnesium, MgMagnesium, Mg 1 serving1 serving 20 (mg)20 (mg)
Manganese, MnManganese, Mn 1 serving1 serving 0.255 (mg)0.255 (mg)
NiacinNiacin 1 serving1 serving 1.879 (mg)1.879 (mg)
Pantothenic acidPantothenic acid 1 serving1 serving 0.262 (mg)0.262 (mg)
Phosphorus, PPhosphorus, P 1 serving1 serving 143 (mg)143 (mg)
Potassium, KPotassium, K 1 serving1 serving 165 (mg)165 (mg)
ProteinProtein 1 serving1 serving 8.91 (g)8.91 (g)
RiboflavinRiboflavin 1 serving1 serving 0.184 (mg)0.184 (mg)
Selenium, SeSelenium, Se 1 serving1 serving 07.01 (µg)07.01 (µg)
Sodium, NaSodium, Na 1 serving1 serving 438 (mg)438 (mg)
ThiaminThiamin 1 serving1 serving 0.171 (mg)0.171 (mg)
Total lipid (fat)Total lipid (fat) 1 serving1 serving 11.40 (g)11.40 (g)
Vitamin B-12Vitamin B-12 1 serving1 serving 0.49 (µg)0.49 (µg)
Vitamin B-6Vitamin B-6 1 serving1 serving 0.118 (mg)0.118 (mg)
Vitamin C, total ascorbic acidVitamin C, total ascorbic acid 1 serving1 serving 02.07 (mg)02.07 (mg)
WaterWater 1 serving1 serving 36.90 (g )36.90 (g )
Zinc, ZnZinc, Zn 1 serving1 serving 1.35 (mg)1.35 (mg)

8. HEY!
NEW AMUL
PIZZA IS
READY TO
BE SERVED.
I GUESS ITS
TIME TO SAY
GOODBYE TO
THE OLD AMUL
PIZZA,WHICH
INCLUDES ME
TOO.

9. Utterly Delicious Pizza Khao
aur masti mein Kho jao.
Amul Utterly delicious Pizza
waiting to be eaten.
All the taste, not on your waist

10. The Pyramid for ourThe Pyramid for our
PizzaPizza
40%40%
10%10%
%%
5%5%

11.  The Triangle which is the pyramidThe Triangle which is the pyramid
of our Frozen pizzasof our Frozen pizzas.. It is alsoIt is also
the pattern that is followed bythe pattern that is followed by
everyone in the Amul Pizza line:everyone in the Amul Pizza line:
 The 1The 1stst
part of the pyramid is thepart of the pyramid is the
Storage which according to us isStorage which according to us is
very important. We make frozenvery important. We make frozen
pizzas that need to be preservedpizzas that need to be preserved
properly in cold storage for whichproperly in cold storage for which
our parlours are well equipped.our parlours are well equipped.
 The 2The 2ndnd
part of the pyramid ispart of the pyramid is
personal hygiene during thepersonal hygiene during the
packing of the pizzas. Thepacking of the pizzas. The
workers are provided with glovesworkers are provided with gloves
and caps.and caps.
 The 3The 3rdrd
part is the food safetypart is the food safety
while shipping it or whilewhile shipping it or while
transporting it to another city. Wetransporting it to another city. We
have to make sure not tohave to make sure not to
overload the transport vehicleoverload the transport vehicle
and to not let the pizzas getand to not let the pizzas get
destroyed.destroyed.
 The 4The 4thth
part of the pyramid ispart of the pyramid is
Food Handling which means thatFood Handling which means that
the people working in thethe people working in the
parlours must handle the pizza’sparlours must handle the pizza’s
carefully while selling to acarefully while selling to a
customer and also duringcustomer and also during
 The diagram is related to theThe diagram is related to the
pyramid of our frozen pizzas.pyramid of our frozen pizzas.
Each of the following percentEach of the following percent
shows how much we lackedshows how much we lacked
in these sections of thein these sections of the
pyramid.pyramid.
 The 1The 1stst
part is the Storage-part is the Storage-
55% which is an important55% which is an important
part for our product.part for our product.
 The 2The 2ndnd
part is the Personalpart is the Personal
Hygiene-5%Hygiene-5%
 The 3The 3rdrd
part is the Foodpart is the Food
Safety while Transporting-Safety while Transporting-
30%30%
 The 4The 4thth
part is the Foodpart is the Food
Handling-10%Handling-10%

12. Here we see that Frozen Pizza’s isHere we see that Frozen Pizza’s is
the centre of the Frozen Goods,the centre of the Frozen Goods,
which means its in demand.which means its in demand.

13. CONCLUSION
 Amul plans to be a leader in food business. This
3458 crore co-operative is planning to foray in
restaurants, ready-to-eat curries etc. it also
plans to launch ready to drink coffee and tea.
The plan of this co-operative is to make Amul,
India’s best known food brand and also to garner
a sizable marketplace in 30 countries wherein its
products are exported to. The brand should not
be known in milk, butter & cheese but as a food
brand. Its numerical target, a turnover in excess
of Rs. 10000 crore by 2006.
 In words of Dr. Varghese Kurien, chairman
(GCMMF). Amul is a brand that is trustworthy of
1000 million Indians. Why should it be seen only
as a brand label for butter? Hope, its competitors
are listening!

14. PRESENTED BY
NAMES ROLL NO.
 ANURADHA AMBRE 01
 JEEL CHHEDA 04
 RIDDHI GALA 11
 ASHWINI NILANKAR 25
 LEHA PATHRUDU 28
 AMRUTA SALI 31

15. THANK YOUTHANK YOU