The document analyzes the textual elements and design choices on the cover and contents page of a Q magazine issue. On the cover, the masthead, color scheme, headline, featured image, pull quotes, and other elements are intended to attract readers' attention and make the magazine stand out. Similarly, the main image, headings, pull quotes, and boxes on the contents page are hierarchical in order to guide readers' eyes to the most important information. Throughout, the magazine employs consistent design and formatting elements to clearly convey information and build recognizability with its audience.

1. Textual Analysis

2. Examples of Q magazine covers

3. Masthead: The red and white combination of the masthead
and title stands out on the cover, making the magazine
stand out on the shelf. Also, by putting the title in a block,
the design of the magazine is separated from others, as
most magazines are just a title on the regular background.
This makes Q unique, representing their aim to be different
to other magazines and include articles that others
wouldn’t. The colour red isn’t associated with any particular
gender, so the key audience for Q is both men and women.
Red also has connotations with the feelings of love and
passion, representing the passion the magazine and the
readers have for music. Each magazine has the same colour
masthead, making them easily recognisable.
Buzz word: The word “exclusive” is used to interest
the audience in the article. This makes the reader
feel like the article is individual to them and they are
more inclined to want to read it. It also makes Q
seem like a more unique magazine, as they have
articles that no other magazine has. The font is in
bold, making it stand out to the reader.
Barcode, date line and price: The barcode, date line
and price is a convention of magazines. They are all
necessary to give important information. The date
allows the audience to recognise when the magazine
was published, allowing them to see that the magazine
is current and new. If the reader is a collector of the
magazine, the date will allow them to remember when
they purchased that particular edition. The price allows
the reader to know how much they’re paying, however,
it’s in very small text, as the publishers want the
magazine the sell. The price isn’t going to convince
them so buy the magazine, and some may even decide
not to buy the magazine due to the price, so it is kept
small and barely noticeable. The barcode is clear and
separate from the headlines, so that it’s easy to see,
therefore making it easy to scan.
Headline: The headline is in a large, bold font so that it stands
out to the readers. This makes it immediately obvious what the
main article of the edition is. Fans of Robbie Williams who don’t
usually read Q will also be attracted by this as they’ll want to
read the article about him, so will buy the magazine.
Featured article photo/main image: The image used on the cover of the
magazine is always an artist which the magazine has done a feature article
on in that publication. The camerawork for the photo used is a medium
close up, as are many of the photos used on the front cover of Q (see
previous slide). The medium close up makes the reader feel like they’re
closer to the artist in the photo, and therefore it feels more personal,
presenting the idea that the article on them inside the magazine will be
personal too. This makes the reader want to read the article more as they
feel like they’re going to find out lots of new information. High key lighting
is used, which creates a bright image, and suggests happiness and
positivity. However, the shadows on the side of the face suggest that fill
lighting wasn’t used. The shadows create a slightly darker feel,
representing that some of the article is going to be about more serious
topics.
Colour scheme: The colour scheme for the cover is a combination of red, white, black and grey. The background is white, which
makes all of the text stand out against it, particularly the red and black. This makes the cover stand out on the shelves, so that
people easily notice it when they look. The costume for the character also fits in with this colour scheme, as he is wearing red. Not
only does this make him stand out against the background along with the text, it creates a sense of unison with the magazine, and
gives the impression that he has a connection with it, therefore suggesting to the audience that there’s also going to be a
connection within the article about him.
Pull quote: Pull quotes are short quotes taken from an article in the
magazine, often from the main article from the featured cover artist.
They are used to give snippets of what the reader can expect to find if
they read the article, encouraging them to buy the magazine. In this case,
the quotes that have been chosen are presented like secrets that have
never been told in any other interview before. After reading them, the
audience will want to know more; they’ll want to see if there’s more to
the story and if there’s more secrets. They’ll then be more likely to
purchase the magazine out of curiosity. The pull quotes are presented in
speech bubbles. This makes them stand out so that they’re easily
noticeable when somebody is reading the cover. It also makes them feel
more like they’re actually coming from the artists mouth, making them
appear to be more honest, which will intrigue the reader and make them
more likely to buy the article.

4. Date line: The date line is placed on the contents page as well as on the
front cover, as another reminder to the audience. By putting the month of
the release, it reminds the audience that the magazine is a monthly
publication. The year is so that the audience can easily differentiate
between the publications as they may have been collecting them for years,
and it would get confusing if they didn’t have a way to tell them apart.
However, the date line is in quite small text and it placed in the top right
corner. As we read from left to right, this wouldn’t be the first thing that
the audience notice, showing that it is not an important as the rest of the
text on the page.
Main image and pull quote/blurb : The main image takes up the majority
of the page, showing the importance of the image, and that it is intended
to be a focal point. The image is of a very well known artist, which shows
that the magazine is of a high quality, as they have interviews with
prominent people. The audience then trust that the magazine is worth
buying. A small heading shows the name of the artist, so that, if there’s
anyone who doesn’t recognise him, they can still find out who he is. The
blurb under the heading is a pull quote, to show the audience a brief part
of the article, so that they and easily decide if they want to read it. This
section of writing is in a white box, to ensure that the text is easily
readable against the image. The camerawork for this image is different to
the cover. Most of the covers for Q use medium close up shots, however a
medium shot is used here. The image on the cover is also usually very well
lit, but the lighting here appears softer. If the reader is on the contents
page, the main image isn’t necessarily needed to encourage them to pick
up the magazine, as they’re already reading. Therefore, they create a much
more subtle image which ties in to the look of the page, creating a very
sophisticated look.
Hierarchy: The text in the contents is in a hierarchy,
which is dictated by the font size and colour. The sub
headings, which are the headlines for the individual
articles, are in a larger font. The text is slightly bold
and written in capital letters. This is to put the sub
headings at the top of the hierarchy. They are intended
to be the first thing that the reader sees as they scan
down the list, giving them the most important
information first. From this, they are able to quickly
scan down the list to find the articles that they want to
read. On the same line as the sub heading is the page
numbers. These are in red rather than black, and are
separated from the sub headings with a small line.
While the text is a different colour to make it stand out
and be easily readable, the page numbers are very
close to the side of the page, suggesting that, while
they are important for the reader, they’re not the focal
point, and they’re slightly lower down in the hierarchy.
Below each sub heading is a description of the article.
The font size that the two previous areas, and they
aren’t written in capital letters like the sub headings.
By doing this, and positioning the description below
the sub headings, it suggests that this is the least
important section, and is intended to be read last.
After reading the subheadings and finding out what
articles are available, the reader can find out more
information by reading the description.
Logo: The logo for Q magazine is used as the masthead on
the cover, and is repeated on the contents page, which is
easily recognisable to an audience. It also allows people to
see that this belongs to Q, so if they see the page without
being told prior, they know who owns the copyright.
Sub image: The sub image is related to a side article in the
magazine. It’s much smaller than the main image, showing
that it’s not intended to be the focal point. However, the
article is important and the publishers want the audience to
know about it, so they advertise it more than other articles by
using a sub image.
Shapes: The use of square box shapes is repeated
throughout the page. They are solid blocks of colour,
which contrast the blank background, making them
stand out to the readers, and drawing their eyes to this
area. The boxes are used for the headlines, which
separate the rest of the information into easy-to-read
sections. Putting the headlines and boxes makes it
even easier to separate these sections to the readers.
The text in the boxes is white, which also allows it to
be easily readable, by standing out.
Composition: The layout of the contents page is set out in a 3x3 grid.
This creates a very simple and clean look for the page, by ensuring that
information isn’t scattered around. The page is much easier to read this
way.
Colour scheme: The colour red, white and black make up the colour
scheme for this page. Most of the covers for Q magazine also follow a
similar colour scheme, sometimes adding in extra colours for effect.
However, the main colour scheme is these three colours. This makes Q
recognisable to readers, as they follow a similar style for each publication.

5. Layout: The layout for this spread is very
simplistic. The left page is solely an image
of the artist. As it takes up the full page, it
is the focal point of the article, drawing
the readers eye towards it. On the
opposite page is the article. The
background is white with red graphic art in
the shape of a D. From research, I’ve
found that this is a common design feature
of Q magazine. They often use this design
for their main feature article, using the
first letter of the artist’s name for the
graphic art. This makes the double page
spread recognisable as being from Q
magazine. The colour used for the graphic
art is red, which ties in with the colour
scheme that is usually used in Q, as it’s the
same colour as their masthead. The
composition of the right page is a 3
column grid. Underneath the cover line,
the text for the article is set in 3 columns,
with clear alleys to separate the sections
of text. This makes the article look very
easy to read, so it’s appealing to the
reader. There is a hierarchy in the text,
with the cover line in a larger, bolder text
with a different font style to the rest of the
article. There’s very little white space on
the page as the article takes up he
majority of the space, suggesting to the
reader that there’s lots of information, so
the magazine was worth their money.
Main image: The main image
is a photograph which is shot
using a medium close up,
allowing the reader to be
close enough to feel like
they’re getting an honest
interview, however, enough
distance is left to create an
aura of mystery around him.
It is in black and white to
convey the idea of
sophistication and maturity.
The artist in the image is only
young, and he wants to be
taken seriously by the adult
readers, so he adds the black
and white filter to try to
appeal to them more. This is
reinforced by the character’s
costume, as he is wearing a
suit and tie, in order to make
himself appear to be more
professional to the readers.
He has a prop, which is a
microphone hanging around
his neck. This conveys to the
audience that the artist is
serious about music. The
target audience for Q is older,
and they may not be
interested in a younger artist,
so he’s trying to convince
them to read the articles by
showing that he is serious
about what he’s doing.
Drop cap: A drop cap us used at the beginning
of the cover line. This grabs the attention of the
reader as it stands out. If their eye is drawn to
the text, they will likely carry on reading the
cover line. From this, they can decide if they
want to continue with the article.
Cover line: Interestingly, a masthead isn’t used to introduce the
article. Instead, a cover line is used. Usually a masthead grips the
reader, however the article is about an upcoming artist, so if the
publishers used his name as a masthead, the majority of readers
wouldn’t know who he is, and therefore wouldn’t bother to read the
article. Using a cover line allows the readers to learn who the artist
is, so they can decide if they want to read the article from that.
Page numbers: The page numbers are quite large a the bottom of the page, so that
they’re easily readable for the audience, allowing for quick navigation through the
magazine. Next to the page number is a sub heading to tell the audience what the
article is, so that, if they’re just flicking through to find a page number, and they
forget where they need to be, the sub heading can help them find the right article.
Colour scheme: The main colour scheme is black and white, with red for
the graphic art. This colour scheme fits with the rest of Q magazine,
creating a sense of cohesion between the different pages in the
magazine.

6. Examples of Mojo magazine covers

7. Plug: The free CD is a key part of Mojo magazine, as they
release a new one with each publication, so fans of the
magazine will already know about it. However, new readers
won’t, so by putting a plug on the cover, new readers will be
able to find out immediately that there’s a free CD, and
they’ll be curious about what it is, so they’ll want to know
more. The colours of the plug are intended to stand out on
the shelves. The yellow box is the only area of the cover in
this colour, so it’s very obvious against the rest of the colour
scheme. The black text in the yellow box also stands out, as
the colours contrast, meaning that the yellow background
will first attract the attention of the viewer, then the text will
stand out to them and they’ll read it.
Masthead: The masthead is behind the main image, meaning that the
publishers have confidence that the magazine is recognisable despite
not being able to see the full name. The font is bold, and is designed
to look like it has a shadow, which creates a 3-dimensional
impression, making the masthead standout, despite not being able to
see the whole thing. Like with Q, the colour is gender neutral,
suggesting that the magazine isn’t aimed to any particular gender. The
term ‘mojo’ is defined as ‘a magic charm, talisman, or spell’ or
‘influence, especially magic power’ in the Oxford dictionary. By
choosing this name, the idea that the magazine is unique and special
is enforced.
Sub image: The sub image is related to an article inside the magazine. This
is used to attract the audience, as if they recognise the person in the image,
they’ll be more inclined to pick up the magazine.
Cover line: The cover line give the reader an insight into the
article featured on the cover. Here, it suggests that the article
is going to be about the journey of the artist from her
beginnings. This interests fans, as they’ll want to know the
story, but also could be of interest to people who are just
curious. If there was no indication as to what the article was
about, they may not have wanted to bother reading it, or
picking up the magazine. However, by briefly mentioning what
the article contains, people who had no prior interest may
now have an interest.
Flash: The word ‘plus’ creates the impression that
there’s even more in the article than the reader
thought, making them excited to read the article, so
they want to buy the magazine.
Featured article photo/main image: The main image for the
cover is in black and white. This creates an appearance of
sophistication, which is done to appeal to the target audience.
The average reader age for Mojo is 43, which is a lot older than
many other music magazines. Because of this, the publishers
want to make the magazine continue to appeal to them, as not
many other magazines do. This will keep their audience, and
they’ll continue to sell well. The photo is a medium close up,
however, this isn’t used on every cover (see previous slide). Mojo
use different camerawork for each shoot that they do.
Repetition: The cover repeats the idea of putting an important, stand-out bit of information in a brightly coloured box.
This ensures that the information is noticed by the audience, so the information chosen to go in the boxes will be things
that the publishers want people to know about. For example, saying “the only interview” appeals to the audience, as
they see it as an exclusive interview that other magazines don’t have, and therefore other people won’t have read it.
Mojo want to make sure that the reader knows this exists, and so they use the box to catch their eye, meaning that
more readers will see it, and more people may end up buying it.
Headline: The font for the headline is different to the rest of
the text on the cover, making it a focal point. While the colour
fits in with the rest of the colour scheme, none of the nearby
text is the same colour, which makes the headline stand out
against its surroundings. The tracking between the letters is
quite big, so that the headline fills the width of the page,
creating a sense of importance.
Barcode, date line and price: Mojo have chosen to put the barcode,
date line and price in the bottom corner of the cover. This suggests
that it’s not a majorly important part of the cover to them, and they
don’t want to audience to notice it. They want the audience to be
drawn in by the cover, and not notice the price, as they may not want
to pay for the magazine.
Colour scheme: The colour scheme is mainly blue, red and
black, with small amounts of white. Sticking to one colour
scheme makes the cover look clean and tidy, whereas using a
collection of random colours would look messy and careless.
Readers are more likely to buy the magazine if it looks
professional.

8. Main image: The main image is a black and white photograph.
However, whereas the cover that I analysed was a very clean
style of black and white, this one appears more like an old
photograph. As Mojo is a magazine which prides itself of
articles about older, classic bands, this style fits in with their
aim and target audience. The image is shot with low lighting,
which creates shadows on half of the characters face. This
creates an aura of mystery, intriguing the reader and making
them want to read on. The character is holding a prop, which is
a guitar. The magazine is very proud of their music knowledge,
and want to show this off to the audience, so they represented
this through the inclusion of a guitar in the main image.
White space: The masthead has white space on each side.
This draws attention to the masthead, making it the focal
point. This area of the cover is in a 50% text, 50% space
balance, but the text is placed in the centre, splitting up the
white space, and ensuring that the readers eye is drawn to
the masthead.
Date line and issue number: The contents page has the date
line and issue number just like the cover. Just like on the cover,
the text is very small, showing that it’s less important than the
rest of information on the page. It’s also separated from the
rest of the text with the use of lines.
Page numbers: The bottom corner of the page has the
page numbers. This is repeated throughout the entire
magazine, as it makes it easier for the reader to navigate
through the magazine. The text is very small, as it’s not
supposed to be there to be a major part of the cover. It’s
only intended to be there for when the reader actually
needs it, so it’s kept small and out of the way. The
positioning of the page number is conventional to
magazines, as most magazines will put their page numbers
in either the bottom or top right hand corner. This is to
ensure that it’s easy for the reader to find. The name of the
magazine is printed at the side of the of the page number,
in the same font as the logo. This repetition is to make sure
that the logo is constantly in the readers mind, reminding
them that they’re reading Mojo and making the logo easily
recognisable.
Masthead: The masthead is the usual logo for Mojo,
repeating it and making it recognisable to the reader. The
font is the biggest on the page, showing that this is a very
important part to the page. The font is also is black, which
contrasts with the white background, making the masthead
stand out to the reader. It also ties in with the theme of
having everything in black and white.
Banner: The contents page in every magazine that Mojo
publishes contains a banner. The banner is in smaller
text than the masthead, and is positioned beneath it,
showing that it is intended as a secondary piece of text
to support the masthead. In each magazine, the same
format for the banner is used. The start of the phrase
“London. Memphis.” remains the same, however the last
place name in the list changes with each edition. This
creates consistency for the contents pages, establishing
a recognisable trend. It’s also intriguing for audiences, as
they’ll be curious to know what the next place to be
featured will be.
Layout: The layout for the contents page is very
conventional to other magazines. The articles are listed
down the side of the page in a bold font, with a
description of what they contain in smaller text
underneath. This shows a distinct hierarchy, as the
names of the articles are intended to be seen first, with
the descriptions read after, once the initial interest of
the reader has been grabbed. The page numbers are to
the left of the list in a different colour, separating them
from the rest of the text, making sure that the reader’s
eyes aren’t drawn to them instead of the more
important text. The cover story is between two lines,
making it stand out from the rest of the text on the page,
so that it’s easy to find for the readers who bought the
magazine in order to read the cover story. Pull quote: A pull quote, along with a short description of who said it, is included on the contents page to interest the reader and make them want
to read that article. The text is separated from the rest, by using a larger font, however, not putting it in bold like the sub headings. No other text on
the cover is like this, making it unique so that it stands out from the rest of the page.

9. Layout: The page is split horizontally
with a balance of 50% image and 50%
text. This makes the layout very simple
and easy to read the text. As the target
audience for Mojo is older adults, the
publishers use this layout in order to try
to appeal to them. A crowded design is
more youthful, and wouldn’t appeal to
most of the readers of the magazine.
There’s a clear hierarchy with the text,
shown in the different font styles and
sizes used. The masthead is at the top of
the hierarchy, as it’s the biggest, with the
reference being the lowest on the
hierarchy, as the text is the smallest on
the page. The hierarchy directs how the
audience should read the text on the
page. The publishers want them to start
with the masthead, in order to grab their
attention. They then want them to move
on to the cover line, in order to gain
more of an overview of what the article
is about. The next piece of text for them
to read is the actual article. This isn’t at
the top of the hierarchy as the publishers
want to grip the audience with the
masthead and cover line first. If they
delve straight into the article, the readers
may get bored and stop reading once
they find out what the article is about.
However, they get to find out what the
article is about first if they read the cover
line before the article. This hierarchy is
also shown in the type contrast, as the
font used for the masthead and cover
line is different to the font used for the
article.
Main image: The main image is of the band the article is written about. The shot used is a
medium close up, to allow the reader to feel like they’re close to the band. The image takes
up the full bottom half of the page, making it the focal point of the page. This implies that the
text is only there to support the image, and give extra information to the reader. Once they
see the image, they may be curious to find out more. The props used are pies thrown all over
the characters. This conveys that they’re playful, which ties in with the masthead, allowing the
reader to find out about their personalities before even starting to read the article.
Masthead: The masthead uses the colour yellow in
order to convey the idea on fun, which parallels
what is written, as well as the idea being conveyed
by the image. The repetition of the word fun
reinforces this idea, as well as catching the
reader’s attention with the use of rule of three.
The change in punctuation for the final “fun”
would interest the reader into reading the article,
as they become curious at why it was used, and
why the third word is a question rather than an
exclamation like the first two.
Cover line: The cover line is written in yellow
boxes, in order to match the colour of the
masthead, and make the text stand out. Most of
the text is in black, in order to contrast the bright
background and make the text readable. However,
certain sections are in red, making them more
noticeable from the rest of the cover line.
Credits: In the cover line are credits, including
the writer. This is so that the audience know who
wrote the article, and, if they want to read more
by him, they can do. The publishers want the
writer to get the credit that he deserves, so they
put his name in red, to make him stand out
against the rest of the cover line.
Reference: A reference is used to give the readers
information about when and where the image was
taken. This isn’t necessary to their enjoyment of
the article, so it’s written in the smallest font, and
is positioned at the side of the page where it’s out
of the way, and won’t be the first thing that the
reader notices.
Page numbers: The page number is in very small
text in the bottom corner of the page. The text is
small as it’s not a part of the article, and is just
to aid the reader in navigation through the
magazine, so it doesn’t need to be in a large
text. Page numbers are a convention in
magazines, so the readers will know where to
find them anyway.
Article: A drop cap is used to open the article,
clearly showing where the article starts, so
that it’s easy for the reader to see where the
article starts. A smaller drop cap is used later
on in the article to show the reader that it’s
the start of a new section. The text is set out
in 3 columns to make it easy for the reader to
follow.

10. Examples of Rock Sound magazine covers

11. Masthead: The masthead is large and bold, but is in a very
simple font, making it clear to see, so that the audience can
easily read it and know what the magazine is. The name of the
magazine is very self explanatory, as it focuses on rock music. By
using this name, people who are unfamiliar with the magazine
will instantly know what to expect inside, so even if they’re new
to Rock Sound, they may have an interest simply because
they’re a fan of rock music. Around the ‘R’ in the work ‘Rock’ is a
circle, with the colour of the outer ring matching the colour of
the masthead. This is a logo, which makes the magazine easily
recognisable to an audience, so that they can familiarise
themselves. After research, I found that Rock Sound have
changed their logo a few times since their first edition. This
shows that they want to keep up to date with new trends by
changing their style to fit with what’s current, suggesting that
they’ll also do this with their articles, by following interesting
and current bands. On average the audience of Rock Sound is in
their early 20’s, so they’ll want to know about the music that’s
being released now.
Featured article photo: Rock Sound usually feature bands on their
covers rather than singular artists (see previous slide) so they tend
to use different camerawork to other magazines, in order to fit the
whole band in. Here, they used a medium long shot to make sure
than the whole band is visible to the reader. This allows the reader
to become familiar with the whole band. The costumes that the
characters are wearing are coordinated with it each other, in similar
colours and styles. This allows them to appear as a whole rather
than five individuals, allowing the audience to see their bond as a
band. People who haven’t heard of the band before will see this and
thing that they’ll have a strong connection with each other, leading
to better music, and may be more interested in reading the article
inside the magazine. The blocking of the characters places the lead
singer at the in the centre of the cover, slightly in front of the other
members. Lead singers in bands are usually the most recognisable,
so choosing this particular blocking allows the band to be easily
recognisable to their fans, so they’re more likely to buy the
magazine. The photo uses key lighting and filler lighting to ensure
that every band member is fully lit and can be seen clearly.
Menu strip: The menu strip allows the reader to easily see what
other bands are going to be in the magazine without having to look
inside. This makes it easier to see, meaning that, when they pass
the magazine on the shelf, they have more chance of noticing it. If
they see the name of a band that they like, they are more likely to
pick up the magazine and possibly buy it. The text is in white and
yellow text, which makes it stand out against the dark background,
so there’s more chance of the audience noticing it. By putting the
band names in alternating colours, there’s a clear differentiation
between them, meaning that the text is easier to read, and it is less
confusing, particularly for people who aren’t familiar with the bands
and could struggle to read the names if they didn’t already know
them.Website: Rock Sound put their website domain with the
barcode, so that if people want to find out more, they can
do easily. However, the text is small and in the bottom
corner, meaning that the publishers would rather the
readers bought that magazine than read the article for free
online, so they try to make the text less easy to notice.
Barcode, date line and price: The barcode, date line and price is
on a white background so that it can be seen on the dark
background. However, it’s small and in the bottom corner,
meaning that it’s not intended to be the focus of the cover.
Layout: The layout of the cover is quite crowded and busy.
As Rock Sound has a younger target audience, they want
their cover to appeal to them, so they give it a more
youthful look
Headline: The headline is in a bold font so that it stands out to
the audience, in order to catch their eye. The colour of the text
fits in with the colour scheme of the rest of the cover, which is
mainly red with white and yellow and small amounts of black
and blue. The headline has been put in a box, which makes the
background of the text white rather than just the main image,
so the text is easier to read. The box makes the headline stand
out to the audience even more.
Sub heading, sub image and cover line: This is used to
show the audience other articles that are in the magazine,
so that even if they aren’t interested in the band on the
main image, they may be interested in the other articles,
and they can easily see what else is available to them. The
text is in a red box, which allows it to stand out against the
main image, as well as fitting in with the colour scheme.
The sub images tie in with the text to make the sub
headings stand out even more. Pull quotes are used to give
extra information to increase the audience’s interest.

12. Main image: The main image takes up around half of the space on
the page, making it the focal point of the contents page. It acts as the
background for the page, with the rest of the information layered
over the top. The character in the image is shot using a medium close
up, conveying the idea that the reader will be able to be close to him
and find out information, however there will still be some distance,
and the interview isn’t going to be a tell-all. A shallow depth of field
is also used to blur the background and force the audience’s focus
onto the character of the image rather than the background. The
background in the image is barely visible, ensuring that the reader is
focused on the character. Key lighting and fill lighting are used to light
the character’s full face, and make sure that there’s no shadows
across it, so that the reader can clearly see him.
Colour scheme: The colour of the text are white and light
blue. The colour blue is used to match the clothes that the
character is wearing, as he is wearing a light blue striped t-
shirt. The colour black is also included in the cover, as the
background for the list of articles and for the a small amount
of text. This ties into the characters costume too, as his t-
shirt has black stripes, as well as his jacket and glasses.
Masthead: The text for the masthead is in the largest
font of all of the text. This places it the highest on the
hierarchy, making it the most important part of the page.
However, the font style and colour is the same as the sub
headings, making sure that all of the text ties in with
each other and the page works as a whole.
Date line and issue number: The date line and issue
number are both beneath the masthead in a smaller text,
placing them lower down on the hierarchy. They’re not
intended to be the first thing noticed, instead being put
there in case the reader needs them. Very little leading is
left between the masthead and the date line/issue
number, as neither of them are a part of the actual
information on the contents page, so they’re kept separate
in their own space.
and a small description of the article beneath. By following the
conventions, it’s easy for the reader to recognise that this is the
contents page, as there isn’t a headline to inform them.
Shapes: The use of a block shape for a cover line allows
for the text to stand out against the rest of the text on the
page, so that it’s easily noticeable for the reader. The
colour of the box also fits in with the colour scheme, as
it’s light blue. There is also a long box used as a
background to the contents list. This allows the text to be
read, as the main background to the page is the
photograph, which may make the text difficult to read as it
isn’t a solid colour. Using this block allows for a solid
colour background for the text, so that it’s easily readable.
The colour of the box is black, which fits in with the colour
scheme and contrasts the lighter coloured text, so that the
text is able to stand out.
Pull quote: The pull quote is the only section of text which is in
black, allowing it to stand out from the rest, as it’s different and
unique. It’s also on a white background, which contrasts with the
darker colours in the rest of the background, allowing to further
stand out from the rest of the page. If the text stands out, the
audience’s eyes will be drawn here first. The quote has been
carefully chosen to create peak interest in the readers. Rock Sound
is a magazine focused on rock music, so the mention of Justin
Bieber, who is a pop artist, is unusual for the reader. This will make
them curious to read the article, as they’ll wonder how a pop artist
fits in here, so they’re more likely to read the article. The page
number of the article which the pull quote is from is next to the
quote, allowing the reader to easily find the article that the quote is
from. The page number is also in light blue, which fits in with the
colour scheme followed on this page.
Website: The URL to the Rock Sound website is at the bottom of
the page, beside the page number. The text is the smallest on the
page, showing that’s lowest in the hierarchy and isn’t intended to
be noticed first. However, when the reader does look at the page
number, they’ll see the URL. Firstly, this reinforces the name of
the magazine, so the reader is more likely to remember it. It also
means that readers who didn’t know about the website will be
able to find out about it, and can then look it up if they’re
curious, making the text subtle publicity for the website.
Layout: The layout is the same style as the other contents pages. It follows the same conventions by having the articles
in a list down the side of the page, with the sub headings in bold, the page numbers in a different colour to the left,

13. Pull quote: The pull quote is used to draw the
reader into reading the article, especially if they’re
just flicking through the magazine. The text used is
almost the same size as the masthead, putting it
high in importance in the hierarchy, showing that
the publishers want the readers to notice the pull
quote.
Shapes: Boxes are used to separate the article text
from the background image. This makes it easier
for the readers to see the text, as there is a more
solid background. However, the shapes are quite
faded, so that the audience can still see the
background image, showing that the background
image is of high importance, and the publishers
don’t want to cover it up.
Cover line: The cover line is in a white
text, which doesn’t stand out against
the light coloured background. The size
of the text is also quite small, and the
font style is quite thin. It’s also
positioned in the top corner of the
page, so that it’s out of the way. These
features make the cover line quite
difficult for the reader to see. This
suggests that the cover line isn’t used
as an important part of the page, and
the publisher’s don’t see it as an
important thing for them to read. The
cover line is intended to support the
rest of the article, rather than being
used to draw the readers in to the
article. The baseline for the cover line
is a slight slant, whereas the rest of the
text on the page is horizontal, creating
a separation between the sections of
text.
Layout: The article is set out in two blocks,
which are positioned on each page. This is
designed more to look appealing to the
readers, rather than being easy to read and
follow, as the target audience are younger,
and would prefer an interesting layout to a
clean one. However, the text is still well
organised, as it’s kept in the boxes rather than
being scattered around the page. Each section
of text (the article, the cover line and the pull
quote) are positioned in each corner of the
pages, leaving the centre of the page free of
text, so that the band in the image is visible to
the reader. This is to make the image the focal
point of the pages, with the text supporting
the image.
Main image: The main image is a medium long shot of the band the article is written about. All
of the members are wearing similar outfits, as they’re all in black and dark colours. This
conveys the idea to the readers that they are a unit, rather than individual people. The main
image is used as the background for the pages, making this image of the band the point of
focus of the page.
Sub image: The only sub image on the page is the image of the band’s album cover. It’s
quite small, therefore making it less important than the main image. It isn’t intended to be
a focal point for the pages, instead being used as support for the article, as it discusses
their album. The sub image is used so that the readers know what the band’s album cover
looks like, helping them to find it if they’re interested after reading the article.
Graphic art: The graphic art is a logo,
which is used throughout Rock Sound
Magazine, therefore making it
recognisable to the readers. It is to show
that the band featured have a song on the
free CD which comes with that edition of
the magazine. As it is in yellow, it stands
out from the rest of the page, drawing in
the reader’s eye, so that it’s one of the
first things that they notice about the
pages.
Colour scheme: The colour scheme is very simple for these pages. The text is all white, so that it
stands out against the background image, which is quite dark. The boxes used as a background
for the text are black, to create a solid contrast against the white text. The boxes also match the
darker tones in the main image. The only diversion from this colour scheme is the graphic art,
so that it stands out on the page.