The student created two mock music magazines called "Lyrical" and "A". For each magazine, they determined key details like price, target audience, and inspiration from existing magazines. They designed logos, color schemes, and sample layouts including covers and double page spreads. Fonts and graphic elements were selected to match the intended brand identity and aesthetic appeal of each magazine. Hand-drawn layouts were also explored to find the most effective designs.

1. Unit 13- LO2

2. Summary of Ideas
The genre of my magazine will be ‘pop rock’, inspired by Billboard and Q. The
dimensions of my magazine will be the average size of 8”X11” with a simple
house style. The colours of my magazine will mainly be bright and eye-
catching.
The price of my magazine will be around £3.50 as this is cheaper than Q and
Billboard which would create some competition for them both. My target
audience will have an age range of 16-30 males and females as on the whole
it is mainly young adults that listen to this genre of music and enjoy it. The
artists within the ‘pop rock’ genre are also a mix of female and male hence
why I would aim it at both genders. My target audience would be in the socio-
economic classes of B-C2 as they would have to have money to be able to
afford to spend money on a music magazine and time to read it.

3. Initial Mind Map
Magazine
ideas for
both
Colour
Scheme
Masthead
Target
audience
Frequency
Types of
Images
Brand
Identity
Monthly circulation-
Allows time to get stories and
news on artists new music
Mid shots
Headshots
Well known artists-
Will attract more readers
if they know the artist(s)
New and
upcoming
artists
Will be cheaper
to publish as not
as frequent
Bold and exciting to
make it eye-catching
and draw in the reader.
Mainly consist
of an audience
of classes B-C2
will mainly be Explorers
(Maslow) as pop-rock is
quite popular therefore
they could then consider
themselves as being in
with the crowd after
reading this magazine.
The masthead will always be visible
so the reader will also see it. This
will gain brand identity and possible
re-purchase.
Quite a simplistic font
that would resemble
the brand effectively.
However while also
keeping it simple so it is
readable and not off
putting.
D - Standing for dynamic.
Dynamic means having lots of
enthusiasm and ideas. It would
connote to the reader that the
magazine is fun and exiting.
Lyrical - If something is lyrical it
is full of emotion. A name like this
would make the audience want to
read to magazine as they would
want to relate to the emotion.
Melody - A melody is when
musical sounds all sound
good together. A reader
might think the articles in the
magazine would all go good
together.
A - Standing for
ambitious. Ambitious
means that a great
amount of effort and
skill is needed for a
task to be achieved.
This could connote to
the reader that a lot
of time, effort and
hard work has gone
into this magazine.
My magazines of inspirations
are Billboard and Q

6. Font Styles
Coyote Cocogoose Pro-trial PoetsenOne-Regular
Heavitas
Source: https://www.dafont.com/theme.php?cat=501&page=4
Basic > Sans serif
The Next Font Rounded Brush
Rounded Brush filled in
The fonts I have picked out are easy to read and are quite visible. They stand out even
more as they are in bold and most are in capitals. These fonts are also quite
recognizable so consumers would know the brand.

7. Font Styles
Stay Rad Bonzai Diogenes Mona Shark
Source: https://www.dafont.com/theme.php?cat=501&page=4
The fonts I have picked out stand out as they are in bold and capital, I feel this makes
it quite eye catching. As the brand is just one letter, the fonts make it quite
recognizable and easy to remember to the consumer.
Aerioz
Café & Brewery Unability Aubrey

8. Front Cover Graphic Layout (Lyrical)
Barcode
Photo of
artist
Strapline
Cover
Stories
Quote
Masthead
Headline/Anchorage
Text
Barcode
Photo of
artist
Headline/Anchorage Text
Strapline
Cover
Stories
Quote
Masthead

9. Graphic Layout Conclusion
(Lyrical front cover)
For Lyrical’s front cover I am choosing the first graphic layout as I feel it looks
more ascetically pleasing. I also like the way the Masthead is down the side as
it shows my magazine is different to most others. Having the cover stories in
the top right hand corner seems a better idea than having them on the left
hand side next to the main image, as it could draw the readers attention away
from the main image. The headline/anchorage text is more central in the first
layout and this will again seek the readers attention and will get more noticed
that it being further down on the page.

10. DPS Graphic Layout (Lyrical)
Text
Picture
Drop
capital
Text
Logo Page no.
Headline
Title
Issue date Page no. Logo
PictureText
Pull quote
Logo Page no. Issue date Logo Page no.
Text
Picture
Headline
Title
Text
Drop
capital
Picture
Pull quote

11. For Lyrical’s double page spread, I am choosing the first design as having the
headline title at the top part of the page would catch the readers eye, as well
as the quote across the middle. Readers do like to see pictures, therefore
having a picture take up half a page would draw them in as they would also
be able to see clearly who the artist is. It also makes the reader think there is
less writing and they could therefore feel more obliged to read the article.
Graphic Layout Conclusion
(Lyrical DPS)

12. Front Cover Graphic Layout (A)
Cover
Stories
Masthead
Strapline
Barcode
Photo of
artist
Headline/Anchor
age Text
Cover
Stories
Masthead
Barcode
Photo of
artist
Quote
Headline/Anchor
age Text
Strapline

13. Graphic Layout Conclusion
(A front cover)
For A’s front cover I am choosing the first graphic layout as I feel it looks more
ascetically pleasing. I also like the way the strapline is under the masthead as
it looks more normal. Having the cover stories down the right hand side,
under the Masthead seems a better idea than having them on the left hand
side next to the main image, as it could connote to the reader more of what
the magazine is about. The headline/anchorage text is more central in the
first layout and this will again seek the readers attention and will get more
noticed that it being further down on the page. With the quote being at an
angle also makes it a bit more abstract which could then appeal more to the
reader.

14. DPS Graphic Layout (A)
Picture
Text
Logo Page no.
Headline
Title
Issue date Page no. Logo
Pull
quote
Drop
capital
Initial of artist
Picture
Text
Logo Page no.
Headline
Title
Issue date Page no. Logo
Pull
quote
Drop
capital
Initial of artist

15. For A’s double page spread, I am choosing the second design as having the
headline title across the top of the page as well as the drop capital, at the top
part of the page would catch the readers eye. Readers do like to see pictures,
therefore having a picture take up half a page would draw them in, it also
makes the reader think there is less writing and they could feel more obliged
to read the article. I also like the quote being near the bottom right as it is not
out of the readers view but it also doesn't distract them from the image or
the article.
Graphic Layout Conclusion
(A’S DPS)

16. Hand drawn layout (Lyrical)

17. Hand drawn Layout Conclusion
(Lyrical front cover)
For Lyrical’s front cover I am choosing the first hand drawn layout as I feel it
looks more ascetically pleasing. I also like the way the Masthead is down the
side as it shows my magazine is different to most others. Having the cover
stories in the top right hand corner seems a better idea than having them on
the left hand side next to the main image, as it could draw the readers
attention away from the main image. The headline/anchorage text is more
central in the first layout and this will again seek the readers attention and
will get more noticed that it being further down on the page.

18. Hand drawn layout (Lyrical)

19. For Lyrical’s double page spread, I am choosing the first design as having the
headline title at the top part of the page would catch the readers eye, as well
as the quote across the middle. Readers do like to see pictures, therefore
having a picture take up half a page would draw them in as they would also
be able to see clearly who the artist is. It also makes the reader think there is
less writing and they could therefore feel more obliged to read the article.
Hand drawn Layout Conclusion
(Lyrical DPS)

20. Hand drawn layout (A)

21. Graphic Layout Conclusion
(A front cover)
For A’s front cover I am choosing the first hand drawn layout as I feel it looks
more ascetically pleasing. I also like the way the strapline is under the
masthead as it looks more normal. Having the cover stories down the right
hand side, under the Masthead seems a better idea than having them on the
left hand side next to the main image, as it could connote to the reader more
of what the magazine is about. The headline/anchorage text is more central in
the first layout and this will again seek the readers attention and will get more
noticed that it being further down on the page. With the quote being at an
angle also makes it a bit more abstract which could then appeal more to the
reader.

22. Hand drawn layout (A)

23. For A’s double page spread, I am choosing the second design as having the
headline title across the top of the page as well as the drop capital, at the top
part of the page would catch the readers eye. Readers do like to see pictures,
therefore having a picture take up half a page would draw them in, it also
makes the reader think there is less writing and they could feel more obliged
to read the article. I also like the quote being near the bottom right as it is not
out of the readers view but it also doesn't distract them from the image or
the article.
Hand drawn Layout Conclusion
(A’S DPS)

24. Conclusion
I firstly did a summery of ideas of both my magazines. This helped me to
identify the pricing, colours and the size of my magazines. I then proceeded
onto making a mind map where I thought of several different masthead ideas,
colour themes, the types of images I would use, the frequency at which I
would publish my magazine and the target audience. After this, I made two
mood boards. One for each of the magazines I am using to base my magazine
off, Billboard and Q. By doing this, it helped me to think of several different
layout designs and font styles. Front styles is what I looked at next. I went
onto dafont.com and gathered some fonts that were similar to Bauer’s and
Q’s, this is when I then decided on one font style for each magazine. After I
had the magazine name and font style, I created graphic layouts and hand
drawn layouts. I made 2 front covers and 2 double page spreads for both
magazines so all together I created 4 front covers and 4 double page spreads.